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INDONESIA
INCOME: Indonesian Journal of Community Service and Engagement
Published by Edupedia Publisher
ISSN : 29620023     EISSN : 29617677     DOI : https://doi.org/10.56855/income
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
Fokus dan Ruang Lingkup Artikel yang dimuat dalam INCOME: Indonesian Journal of Community Service and Engagement berbasis penelitian seperti Participatory Action Research, Pengembangan Masyarakat Berbasis Aset, Riset Berbasis Masyarakat, Pembelajaran Layanan, Pengembangan Masyarakat. Kegiatan pelayanan diorganisasikan menjadi kegiatan yang bertujuan untuk meningkatkan kesejahteraan masyarakat. Tujuan dari publikasi jurnal ini adalah untuk menyebarluaskan pemikiran konseptual atau ide dan hasil penelitian yang telah dicapai di bidang pengabdian masyarakat. 
Arjuna Subject : Umum - Umum
Articles 11 Documents
 1   2 
Search results for , issue "Vol 3 No 1 (2024)" : 11 Documents clear
Strategi Pemasaran dan Packaging Produk Olahan Ikan Bandeng melalui Program UMKM IKBAN Tahun 2024 Moh. Ari Wibowo; Bariqoh, Asri; Rukmania Risqi; Afnan
INCOME: Indonesian Journal of Community Service and Engagement Vol 3 No 1 (2024)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v3i1.973

Abstract

The 2024 IKBAN MSME Program is a strategic initiative in developing marketing and packaging for Micro, Small and Medium Enterprises (MSMEs) in the milkfish sector. This program aims to increase the competitiveness and market penetration of milkfish products through a holistic and integrated approach. The marketing strategy is carried out through digital platforms and developing marketing campaigns through the use of social media by providing descriptions and advantages and benefits of milkfish. The IKBAN MSME program combines innovative digital marketing strategies and improving packaging quality. Attractive packaging designs are developed to increase the attractiveness of the product in the packaging. This program is expected to provide significant encouragement for MSMEs in the milkfish sector to achieve sustainable growth and expand their market share. The success of this program can have a positive impact not only on MSMEs but also on the fishing industry as a whole, encouraging local economic growth and increasing the competitiveness of milkfish products in domestic and international markets.

Page 2 of 2 | Total Record : 11

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