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Asian Journal of Applied Business and Management (AJABM)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29647932     DOI : https://doi.org/10.55927/ajabm.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
Asian Journal of Applied Business and Management (AJABM) is a double-blind peer-reviewed, open-access journal published by Formosa Publisher. AJABM aims to provide an international outlet for research publication and scholarship on management and business-orientated themes and topics. With contributions from its networking around the globe, the journal includes articles across the full range of business and management disciplines. AJABM publishes articles quarterly in February, May, August, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2024): May 2024" : 9 Documents clear
Analysis of Business Strategy Utilizing an Integrated Swot and Balanced Scorecard Approach Putri, Arviza Ika Permata; Ribhan; Ambarwati, Dwi Asri Siti
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9191

Abstract

The purpose of the research was to identify internal factors and external factors that affect the business of PT ASSA Rent Lampung based on the four perspectives of the balanced scorecard. This research uses mixed methods, namely qualitative methods for data collection and quantitative methods for processing data. Data collection was carried out from September 2023 to December 2023 by interview and observation. There are 3 respondents in this study, namely the branch manager, the head of the marketing department, and the head of the finance department. The results of this study indicate that the financial perspective is the most influential component of the company's internal and external factors judging from the score obtained and shows that the company's position is in cell II which is a grow and build condition indicating that the company needs an intensive and integrative strategy in the form of market penetration.
Analysis of Business Implementation through the Blue Ocean Strategy Approach in an Effort to Face Competition in Culinary SMEs Nisrina, Delima Nurul; Ribhan; Husna, Nurul
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9405

Abstract

The food and beverage industry, a cornerstone of the national economy, is thriving in Bandar Lampung, notably through its rapidly growing MSME sector. Among these, the culinary business, such as Mamikeki Banana Nugget, stands out due to its high growth potential. This study examines the application of Blue Ocean Strategy in Mamikeki Banana Nugget MSMEs to address competition. Using qualitative descriptive methods, the study analyzes data through reduction, strategy canvas, and Blue Ocean strategy index. Findings reveal Mamikeki's success in differentiating from competitors via the Blue Ocean Strategy, though the price dimension remains in the red ocean. To improve, the business should evaluate pricing and enhance communication through taglines to clarify value to buyers.
The Influence of Brand Awareness and Word of Mouth on the Decision to Use the FLIP Application (Case Study of Young Mothers in the dBestMom Community) Yuda, Aditya Pratama; Vetalidya, Vetalidya
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9545

Abstract

This research aims to determine the influence of word of mouth on the decisions of users of PT Flip Lentera Inspirasi Pertiwi, to determine the influence of brand awareness on the decisions of users of PT Flip Lentera Inspirasi Pertiwi and to determine the influence of word of mouth and brand awareness simultaneously on the decisions of PT Flip Lentera Inspirasi users. Mother Earth. The sampling technique used the Slovin formula. The population in this study was 178 consumers. The sample used was 64 respondents using questionnaire data collection techniques. The nature of the research used is quantitative associative. Data analysis methods used include validity tests, reliability tests, classical assumption tests, simple linear regression tests, multiple regression equations, correlation coefficient tests, coefficient of determination tests, and hypothesis tests. Based on the research results, word of mouth has a significant effect on user decisions, which can be seen from the results of the tcount test = 2.860, while ttable = 1.998 (tcount > ttable) with a significance level of 0.003 < 0.05, brand awareness has a significant effect on user decisions, which can be seen from the results of the tcount test. = 4.607 while ttable = 1.998 (tcount > ttable) with a significance level of 0.006 < 0.05.
Analysis of Healthy Alert Personal Selling Strategy at PT Mitra Antar Putra in South Jakarta Hardiansyah, Novan Fariz; Pasaribu, Veta Lidya Delimah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9601

Abstract

PT Mitra Antar Putra has a sales division which applies personal selling to market PT. Mitra Antar Putra currently has 2 departments, namely Inbound Acquisition and Outbound Acquisition where each department has a unit/team. Personal selling activities by the sales department. The focus of this research is how to explain current strategies, conditions, and alternative personal selling strategies. This comprehensive method uses qualitative methods, and the techniques used are interviews, documentation, observation, analytical methods used for data collection, data reduction and data display. Based on research by PT Mitra Antar Putra using the reach, meet and close strategy, through various strategies that have been compiled in the SWOT table, 3 alternative strategies were selected according to the form of creating new features that did not exist, evaluating the form of promo and the results to create a new promotion, overhauling the rules special or new for the Sales Team to acquire equally in each category. Based on the personal selling strategy, the alternative strategy "revises special or new rules for the Sales Team to acquire equally in each category.
The Influence of Student Purchasing Power on Traders' Income in the Environment Around Campus Vera Maria; Desi Maryana; Raisyha Rafania; M. Vhikry Salam
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9979

Abstract

This research was conducted with the aim of knowing the magnitude of the influence of the importance of student purchasing power on the economy, especially traders who are around them. With the formulation of the problem includes where student pocket money comes from, what is the average amount of student money each month, what is the money for, and what is the effect of student purchasing power on traders around the campus. The research method used by researchers is a qualitative research method. The location of this research was conducted at Sultan Ageng Tirtayasa University, with the target respondents being students of S1 Management, D3 Marketing Management, and D3 Banking at Sultan Ageng Tirtayasa University. The number of samples used was 28% of 250 students so around 70 respondents were obtained. Data collection techniques were carried out by distributing questionnaire links to students which were conducted online, and conducting interviews with targets, namely traders around the Untirta campus which were conducted offline. From the results of the study, the researchers found that many students were aware of the influence of their purchasing power to improve the economy of traders around the campus. From the results of the interviews, it was found that respondents (traders) around the campus stated that the purchasing power of students greatly influenced the merchant's economy. One of the impacts is that by returning to offline lectures, students are able to provide profits to traders from 50% to 200%, which can help stabilize the merchant's economy.
Analysis of Factors Affecting the Well-Being of the Elderly in Bengkulu City Yesi Septriani; Azansyah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9980

Abstract

Well-being is a broad concept that has many factors that can influence it. One indicator that reflects the success of development is the increase in life expectancy (UHH) of the population, which also has an impact on the increasing number of elderly people. This study aims to analyze the factors that affect the welfare of the elderly in the city of Bengkulu. The influence of education level, employment status, income, marital status, and health access to the welfare of the elderly in Bengkulu City. The sample size was 100 elderly people out of a total of 31,857. Samples obtained from the calculation of the number of elderly population in Bengkulu using Slovin formula and error rate of 10%. Data collection was conducted through the dissemination of questionnaires, structural interviews and in-depth interviews. Analyzed by logistic regression analysis. Based on the results of the study, the level of education, employment Status, marital Status and Health Access does not affect the welfare of the elderly and income significantly and positively affect the welfare of the elderly in the city of Bengkulu.
The Influence of Promotion and Price on Buyer Satisfaction of Luwak White Coffee Products at Pondok Aren Distributors Yulianty, Indri Nova; Pasaribu, Veta Lidya Delimah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9981

Abstract

The purpose of this research is to determine the effect of promotion and price on purchase satisfaction for Luwak Whitee Coffee products at Pondok Aren Distributors. The method used is a quantitative method. The sampling technique used Slovin sampling and a sample of 99 respondents was obtained from a total population of 9388 agent shops in a year. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination, and hypothesis tests. The results of this research were that the hypothesis test obtained a calculated t value > t table or (9,531 > 1.984). Then promotion and price simultaneously have a significant effect on purchase satisfaction with the regression equation Y = 7,728 + 0.236X1 + 0.511X2. . The value of the coefficient of determination or contribution of influence is simultaneously equal, while the remainder is (100-52.3%) = 47.7% influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (6,499 < 1.984).
Effect of Green Economy Variable on Sumatera Regional Income (2018-2023) Wahyu Nur Inayati; Ratu Eva Febriani
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.10164

Abstract

Increasingly rapid economic growth has not only met human material needs, but also increased global environmental pollution which requires every country to pay a heavy price for climate change and environmental pollution that occurs. The environmental problems that occur urge policies to implement a green economy as a solution to the most urgent and effective environmental problems. This research was conducted by analyzing the issue of implementing a green economy on regional income growth. This research aims to see the influence of factors in implementing the green economy concept on the economic growth of the Sumatra region. The analytical method used is quantitative analysis with a panel data regression model consisting of common effect, fixed effect and random effect approaches from secondary data on green economy variables, namely public data on air quality index as an environmental pillar, life expectancy, average length of schooling. , and the open unemployment rate as a social pillar, fiscal spending based on its function as an economic pillar and the GRDP level at constant prices in 10 Sumatra Provinces from 2018-2023. This research shows that there is a positive and significant influence between the green economy on regional income, namely life expectancy and average length of schooling, while the environmental quality index, open unemployment rate and fiscal spending have a negative and insignificant effect on regional income.
The Influence of Work Motivation and Work Discipline on Employee Performance at PT Tunas Mekar Farm, Bogor Regency Pupu Pahrudin; Veta Lidya Delimah Pasaribu
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.10165

Abstract

The purpose of this research is to determine the effect of employee work motivation and work discipline simultaneously on employee performance at PT Tunas Mekar Farm, Bogor Regency. The research approach used in this research is the Quantitative Method. The sampling technique consisted of 76 people. The data collection technique in this research uses a questionnaire distributed to employee. Data analysis techniques Data using Descriptive Analysis, Validity Test, Reliability, Simple, Multiple Regression Analysis, Classical Assumption Test, t Test (Partial), F Test (Simultaneous), Correlation Coefficient and Determination. The results of this research are that Service Quality has a significant effect on Consumer Loyalty with the regression equation Y = 4.893+0.504X1+0.209X2 + e, the correlation coefficient value is 0.793, which means the level of relationship between the dependent variable and the independent variable is strong with a coefficient of determination of 62.9% and the results of the t test show that the Work Motivation variable has a calculated t of 3.704 > t table of 1.665 (sig. α=0.05 and df = n-k, namely 73) with a significance level of 0.000 which is smaller than 0.05, then Ha is accepted . This means that Work Motivation has a positive effect on Employee Performance and the Work Discipline variable has a calculated t of 3.926 > t table of 1.665 (sig. α=0.05 and df = n-k, namely 73) with a significance level of 0.000 which is smaller than 0, 05, then Ha is accepted. This means that work discipline has a positive effect on employee performance.

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