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All Journal Economic Education and Entrepreneurship Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Pemberdayaan Ekonomi Asian Journal of Applied Business and Management (AJABM) Journal of Business Management and Economic Development InJEBA : International Journal of Economics, Business and Accounting International Journal of Economics, Business and Innovation Research
Ambarwati, Dwi Asri Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of Raw Material Inventory Control with Using Economic Order Quantity (EOQ) Method Adzaky, Muhammad Rafi; Erlina, Rr.; Ambarwati, Dwi Asri Siti
Journal of Business Management and Economic Development Том 2 № 03 (2024): September 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i03.977

Abstract

The Home Industry Karya Mandiri has struggled with inventory control, often resulting in excess raw materials. To address this issue, this research implements the Economic Order Quantity (EOQ) method as a strategic approach for optimizing raw material inventory, specifically coffee beans. The objective is to efficiently minimize total inventory costs. This descriptive quantitative research employs interviews and documentation for data collection, while the EOQ method is utilized for data analysis. This includes determining economic order quantities, order frequencies, safety stock levels, reorder points, and total inventory costs. Research findings indicate that applying the EOQ method reduced the frequency of raw material orders from 12 to 4 annually for the years 2022 and 2023. Consequently, it is projected that in 2024, Home Industry Karya Mandiri will maintain this order frequency, thereby preventing excess raw materials based on the actual needs data from 2022 and 2023. Additionally, the EOQ method successfully reduced total inventory costs by 48.58% in 2022 and 49.05% in 2023. Therefore, it is recommended that Home Industry Karya Mandiri continue utilizing the EOQ method for effective raw material inventory control.
The Effect of Product Quality, Website Quality, and Risk Perception on Purchasing Decisions on the Berrybenka Website Nazira, Nazira; Sari, Aida; Ambarwati, Dwi Asri Siti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The development of technology today makes many business actors start to appear. The number of business actors causes intense competition, requiring business actors to carry out various strategies to survive in market competition. Furthermore, the large number of internet users has changed the habits and behavior of the Indonesian people, namely changing conventional transactions to online buying and selling transactions. Indonesia has many E-commerce fashion sites that have been popular, and also has outlets in several places, one of which is Berrybenka. The purpose of this study is to determine the effect of product quality variables, website quality, and risk perception on purchasing decisions on the Berrybenka website in Bandar Lampung. The data used in this study are primary data obtained from the results of respondents' answers collected with the help of a questionnaire. The number of samples in this study were 115 respondents. The sample collection method uses purposive sampling, which is a technique used to determine the sample with criteria according to the researcher's determination. The analysis methods used in this study are validity test, reliability test, partial test (t-test), and coefficient of determination (R2). Then the analysis stage uses multiple linear regression analysis with the help of the SPSS 26 application. The results of this study indicate that product quality, website quality, and risk perception have a significant effect on purchasing decisions.Keywords: Product Quality, Website Quality, Purchase Decision, BerrybenkaDOI: http://dx.doi.org/10.23960/E3J/v6i2.207-215
Implementation of Quality Function Deployment (QFD) to Improve Service Quality at Neat Barbershop in Bandar Lampung Anggraini, Lilie; Rr. Erlina; Ambarwati, Dwi Asri Siti
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 3 (2024): InJEBA (September)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13629045

Abstract

Neat Barbershop is a business in the service sector located on Jl. Gajah Mada No. 55 CD, Kota Baru Bandar Lampung which aims to provide the best quality haircut service of consumer choice. However, Neat Barbershop experiences instability in the number of customers who come and tends to decrease every month. This instability can cause lagging and reduce consumer interest in using services. This study aims to identify the services needed by consumers through the voice of the customer, then analyze which services need to be improved or maximized to achieve customer satisfaction. The method used in this research is the Quality Function Deployment (QFD) method which is a tool to change what consumers want into quality characteristics and develop quality planning to get a satisfactory final result with one of the techniques, House Of Quality (HOQ). Through HOQ analysis, the calculation results for each improvement and development priority resulted in 5 unsatisfactory for consumers, 5 attributes of consumer interest, and technical characteristics of the business that need to be improved to optimize the best service quality.
Business Strategy Analysis Using SWOT And QSPM: A Case Study of Naz Cake and Cookies Bandar Lampung Duta, Trio Arya; Sari, Aida; Ambarwati, Dwi Asri Siti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research aims to evaluate the business strategy of Naz Cake & Cookies using the SWOT and QSPM methods. To address increasing competition, effective business strategies are necessary for the company to sustain and grow. The SWOT method is employed to identify the internal and external factors affecting the company. After identifying the SWOT factors, the QSPM method is applied to evaluate and select the most appropriate alternative strategies based on the identified factors. The analysis results suggest that the most effective strategy to implement is increasing production volume to maintain customer trust. Additionally, strategies such as offering discounts near closing time are also considered important to support the company's growth. Recommendations include increasing production, optimizing the use of digital marketing, and reorganizing product layout to enhance visual appeal and customer experience. With these strategies, Naz Cake & Cookies is expected to maintain and improve its competitiveness in the market.
Pelatihan Public Speaking sebagai Upaya Pemberdayaan Ibu PKK Desa Purworejo Kecamatan Negeri Katon Pesawaran Fihartini, Yuniarti; Huzaimah, RA. Fiska; Ambarwati, Dwi Asri Siti; Putra, Joni; Putri, Lidya Ayuni
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i1.3501

Abstract

Purpose:  The purpose of this community service was to empower women, specifically the members of PKK Desa Purworejo, Kecamatan Negeri Katon, and Pesawaran, by enhancing their public speaking skills. The program aimed to improve students’ knowledge, confidence, and ability to speak effectively in public, enabling them to play a more significant role in their community. Methodology:  The service was conducted in Desa Purworejo, Kecamatan Negeri Katon, Pesawaran, and involved 30 participants from the local PKK organization. Training was facilitated by a team from the Faculty of Economics and Business at Universitas Lampung. The methodology included lectures, discussions, and practical exercises for public-speaking techniques. To evaluate the effectiveness of the training, pre- and post-test assessments were administered to measure the participants' improvement in knowledge and skills. Results:  The results of the pre- and post-test evaluations indicated a significant increase in the participants' public speaking abilities. The average pre-test score was 54.83, which improved to 81.5 in the post-test, reflecting an average increase of 26.67 points. Participants not only gained a better understanding of effective communication techniques but also demonstrated increased confidence in applying these skills in practice. Limitations: The program was limited by the small number of participants (30) and its short duration, which may have impacted the long-term retention and application of skills. Contribution: The training program successfully enhanced the participants’ public speaking skills, contributing to their empowerment as active community members. The involvement of local partners and a tailored approach to the community's needs were key factors in the programme’s success. This initiative highlights the potential for expanding similar programs to other communities, promoting sustainable empowerment for women across the region.
The Effect of Brand Image and Promotion on Gluten Rice Sobi Milk Purchase Decisions in Bandar Lampung Fashiyamu F, Ajeng; Ambarwati, Dwi Asri Siti
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1424

Abstract

The culinary sector is one of the most thriving industries in Indonesia, leading to intense competition among businesses in developing effective strategies. This study examines the influence of brand image and promotions on purchase decisions at Ketan Susu Sobi, a small business in Bandar Lampung. Brand image and promotions are critical components in marketing, particularly for small businesses (UMKM) striving to thrive in a competitive market. Data was collected through a questionnaire using a quantitative approach and survey method. Multiple linear regression analysis was employed to assess the impact of the independent variables, brand image and promotion, on the dependent variable, purchasing decisions. The findings reveal that brand image has a significant positive effect on purchase decisions, with a significance value of 0.000, which is less than 0.05. Consumers are more likely to choose products with a strong brand image because they instill trust and offer perceived added value. Similarly, promotions also significantly affect purchasing decisions, with a significance value of 0.000, indicating that most respondents are motivated to buy Ketan Susu Sobi after seeing promotions on social media. The study provides valuable insights for Ketan Susu Sobi to enhance its brand image through product innovation and maintain its reputation while developing creative promotional strategies to engage a broader audience.
Analyzing the Influence of Online Testimonials and Celebrity Endorsements on Consumer Purchase Decisions for Pocari Sweat Isotonic Drinks Wibowo, Agung Eko; Ambarwati, Dwi Asri Siti
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

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Abstract

In today's digital era, online testimonials and the role of influencers are increasingly important in influencing purchasing decisions. Purchasing decisions are an important focus for companies in formulating influential factors. The method used in this study was a survey by distributing questionnaires via Google Form to 45 respondents who were consumers who had consumed Pocari Sweat in several regions. Data analysis was carried out using multiple regression to determine how much influence each variable had on purchasing decisions. The research method used was a survey with a purposive sampling technique. Data collected through questionnaires and analyzed using multiple regression to test the proposed hypothesis. The results of the study showed that online testimonials had a significant positive effect on purchasing decisions. Likewise, celebrity endorsers also had a significant positive effect. Simultaneously, both variables explain variations in purchasing decisions. The practical implication of this study is the importance of companies to utilize positive online testimonials and choose credible and appropriate celebrity endorsers.
Influence of Product Price and Shopping Convenience on Consumer Satisfaction Warni, Zahra Sukma; Sari, Aida; Ambarwati, Dwi Asri Siti
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1597

Abstract

Retail business competition is getting tighter, so understanding consumer satisfaction factors is very important. This study aims to determine the effect of product prices and shopping convenience on consumer satisfaction at Al Amin Multimart Store. Competitive product prices and shopping convenience are consumers’ main considerations when determining where to shop. This study uses a quantitative method with a causal associative approach. Data were collected by distributing questionnaires to 110 respondents who are consumers of Al Amin Multimart Store. The data analysis technique used is multiple linear regression to measure the effect of independent variables, namely product prices (X1) and shopping convenience (X2), on the dependent variable, namely consumer satisfaction (Y). The study results indicate that product prices and shopping convenience positively and significantly affect consumer satisfaction. This means that the more competitive the product price is and the more comfortable the shopping experience is, the more consumer satisfaction increases. Therefore, Al Amin Multimart Store is advised to maintain a competitive pricing strategy and improve facilities and services to create a better shopping experience.
The Influence of Brand Image, Price, and Product Quality on the Purchase Decision of Stella Room Fresheners in Bandar Lampung Endriyani, Fina; Ambarwati, Dwi Asri Siti; Nabila, Nuzul Inas
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.766

Abstract

This study was conducted to determine the influence of brand image, price, and product quality on the purchase decision of Stella room freshener in Bandar Lampung City. The sample of this study was 160 respondents who were taken by nonprobability sampling with the criteria of respondents who intended to buy Stella room freshener in Bandar Lampung City. Data collection used primary data, namely the distribution of questionnaires to students and the community of Bandar Lampung City and interviews with PT Catur Sentosa Anugerah (PT CSAN) as the official distribution of PT Godrej Indonesia, while secondary data were literature, journals of previous researchers, which were then analyzed. Data analysis tools using SPSS software version 27 are multiple linear analysis, partial testing (t), simultaneous testing (f), validity testing, reliability testing and coefficient of determination analysis (R2). R Square research shows that brand image (X1), price (X2), and product quality (X3) influence purchasing decisions (Y) by 52.1%. The results of the t test of brand image (X1), price (X2), and product quality (X3) influence purchasing decisions (Y). The results of the f test of brand image (X1), price (X2), and product quality (X3) of 0.000 mean that simultaneously there is an influence on purchasing decisions (Y).
The Influence of Service Quality Dimensions on Customer Satisfaction in Mr. Geprek MSME Pratama, Muhammad Arkana Alzair; Ambarwati, Dwi Asri Siti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.812

Abstract

This study investigates how service quality dimensions influence customer satisfaction at Mr. Geprek, a culinary Micro, Small, and Medium Enterprise (MSME) at Lampung University. Small and Medium Enterprises significantly contribute to Indonesia's GDP and employment but face challenges in competitiveness, particularly regarding customer satisfaction. Service quality, encompassing tangibles, reliability, responsiveness, assurance, and empathy (SERVQUAL model), is crucial for business success. While previous research often focused on larger firms, this study specifically examines a student-run MSME and incorporates the impact of technology. Employing a quantitative research approach with an explanatory and descriptive design, the study collected primary data from 100 Mr. Geprek customers at Lampung University using Google Forms surveys and a 5-point Likert scale. Data analysis was performed using IBM SPSS Statistics 27, including descriptive analysis, multiple linear regression, F-tests, and t-tests.
Co-Authors Adzaky, Muhammad Rafi Aida Sari Anggraini, Lilie Azzahra, Amalya Almira Duta, Trio Arya Endriyani, Fina Erlina, Rr. Fashiyamu F, Ajeng Huzaimah, RA. Fiska Nazira Nazira Nuzul Inas Nabila, Nuzul Inas Pratama, Muhammad Arkana Alzair Putra, Joni Putri, Arviza Ika Permata Putri, Lidya Ayuni Ribhan Ribhan, Ribhan Rr. Erlina Rusdi, Zainnur M. Warni, Zahra Sukma Wibowo, Agung Eko Yuniarti Fihartini