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Supriadi Siagian
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jurnal.manabis@gmail.com
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Jl.Glugur Rimbun, Perum. Medan Hills, Cluster Eboni, Blok J No. 3. Deli Serdang. Indonesia
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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 4 (2022): Desember 2022" : 5 Documents clear
GAYA KEPEMIMPINAN DAN KOMPETENSI DALAM MEMPENGARUHI MOTIVASI KERJA SERTA DAMPAKNYA PADA KINERJA PEGAWAI BIRO UMUM SEKRETARIAT PRESIDEN Irul, Mudzakir
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (901.783 KB) | DOI: 10.54259/manabis.v1i4.1226

Abstract

This study aims to analyze and identify the influence of leadership style, competence and work motivation on employee performance with work motivation as an intervening variable at the General Bureau of the Presidential Secretariat.Sampling was carried out through the distribution of questionnaires by a Likert scale with one of the non-probability sampling techniques, namely saturated sampling to 70 employees. The data analysis method uses path analysis by the SPSS application.He results of the study consist of 2 sub-structures. Sub-structure I shows that leadership style has a significant effect on work motivation, competence has a significant effect on motivation. Sub-structure II shows that leadership style has a significant effect on employee performance, competence has a significant effect on employee performance, motivation has a significant effect on employee performance, and leadership style, competence and work motivation have a significant effect on employee performance simultaneously.
THE THE INFLUENCE OF LEARNING DISCIPLINE AND THE ENVIRONMENT ON STUDENT ACHIEVEMENT Nurhab, Irpan
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.234 KB) | DOI: 10.54259/manabis.v1i4.1286

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Disiplin Belajar terhadap prestasi mahasiswa, Pengaruh Lingkungan terhadap prestasi belajar mahasiswa, dan Pengaruh Disiplin Belajar dan Lingkungan secara bersama-sama terhadap Prestasi mahasiswa. Sampel dalam penelitian ini adalah mahasiswa dengan jumlah 60 responden pada Prgram Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Metro. Penelitian ini bersifat kuantitatif dengan metode penelitian menggunakan analisis regresi linier berganda serta pengambilan data primer melalui intrumen Pengumpulan data dengan menggunakan kuesioner. Hasil penelitian menunjukkan Disiplin Belajar berpengaruh signifikan dan positif terhadap Prestasi Mahasiswa, Lingkungan berpengaruh signifikan dan positif terhadap Prestasi Mahasiswa, serta Disiplin Belajar dan Lingkungan berpengaruh siginifikan dan positif terhadap Prestasi Mahasiswa.
MARKETING PUBLIC RELATIONS STRATEGY IN INCREASING CUSTOMER LOYALTY MS. GLOW STORE BANDUNG Anggraeni, Gita; Cecep Safa’atul Barkah; Pratami; Arianis
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.802 KB) | DOI: 10.54259/manabis.v1i4.1361

Abstract

The purpose of this research is to make or recommend a strategy for the MS Glow Store Bandung. The recommended strategy is the marketing public relations strategy to increase customer loyalty again, Ms. Glow Store Bandung. Customer loyalty is very important for the company because it has a big influence on the company, so a strategy to deal directly with customers is needed. This study used qualitative methods with interview techniques. The results of this study are that Ms. Glow Store Bandung can use marketing public relations strategies to increase customer loyalty. By using a pull strategy by promoting products via television or radio, a push strategy by holding promotions and price discounts, and a strategy pas by participating in social activities, as well as being balanced or accompanied by other marketing activities to increase customer loyalty.The purpose of this research is to make or recommend a strategy for the MS Glow Store Bandung. The recommended strategy is the marketing public relations strategy to increase customer loyalty again, Ms. Glow Store Bandung. Customer loyalty is very important for the company because it has a big influence on the company, so a strategy to deal directly with customers is needed. This study used qualitative methods with interview techniques. The results of this study are that Ms. Glow Store Bandung can use marketing public relations strategies to increase customer loyalty. By using a pull strategy by promoting products via television or radio, a push strategy by holding promotions and price discounts, and a strategy pas by participating in social activities, as well as being balanced or accompanied by other marketing activities to increase customer loyalty.
STRATEGI DIGITAL MARKETING MENGGUNAKAN MEDIA SOSIAL DAN E-COMMERCE DALAM PENGEMBANGAN BISNIS UMKM YASMIN'S BROWNIES Nadiya Nur Arafah; Shevia; Mutiara Kamila; Chyntia Huang; Renza Fahlevi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1196.839 KB) | DOI: 10.54259/manabis.v1i4.1379

Abstract

Small and medium enterprises (SMEs) play a crucial role in maintaining the stability and balance of the national economy, therefore each SME is entitled to special rights and powers in conducting their business. One of those powers requires that every SME is able to adapt and follow the tren of economic movement that tends to utilize digital technology. This research aims to determine the impact of Digital Marketing Strategies Using Social Media and E-Commerce on the Development of Yasmin's Brownies SME Business. This research uses a descriptive-qualitative research design utilizing primary and secondary data sources obtained through observations conducted through interviews and surveys conducted by distributing questionnaires. This research resulted in the impact of digital marketing on Yasmin's Brownies SME by utilizing the digital media platform Instagram as a marketing media and expanding the marketing and sales reach of the SME using the e-commerce platform Tokopedia. The impact of this research aims to provide solutions to marketing problems faced by SMEs that are starting to venture into digital media in the process of marketing their products to consumers in a wider reach.
OPTIMALISASI PENJUALAN DAN DISTRIBUSI PADA UMKM RENGGINANG CRISPY SRI REJEKI PASCA PANDEMI MELALUI JASA DELIVERY ONLINE DI WILAYAH LAMONGAN KOTA Levia Inggrit Sayekti; Muhamad Taufik
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.89 KB) | DOI: 10.54259/manabis.v1i4.1387

Abstract

This situation of course greatly affects the Indonesian economy, especially the MSMEs in Lamongan City. The decrease in turnover that occurred in MSMEs was also very significant, including a decrease in business fields, namely the food and beverage sector. Online sales can be used as a strategy and means to boost economic life during a pandemic. The object of this research is the Rengginang Crispy Sri Rejeki MSME located in Geneng Hamlet near Lamongan Regency. This research aims to enable Rengginang Crispy Sri Rejeki SMEs to optimize the use of delivery services as marketing and distribution media. The method for obtaining data in the research is using a qualitative approach and conducting direct interviews with informants from the Rengginang Crispy Sri Rejeki UMKM business actors in Lamongan and also using a SWOT analysis. The results showed that sales and distribution of Rengginang Crispy Sri Rejeki through delivery services, especially local delivery in Lamongan such as cita delivery, boss delivery, and others. Collaboration between MSMEs by utilizing delivery partner services can optimize the distribution and promotion of Rengginang Crispy Sri Rejeki MSMEs so that goods can be ensured to arrive at their place and be received by consumers in intact condition.

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