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All Journal Journal of Business and Behavioural Entrepreneurship Ecopreneur.12 JURNAL ILMIAH M-PROGRESS Enrichment : Journal of Management Jurnal Scientia Benchmark Jurnal Ekonomi Jurnal Talenta Sipil Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Multidisiplin Sahombu
Sayekti, Levia Inggrit
Universitas Islam Lamongan
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences

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Marketplace’s Role Effectiveness in Women in Lamongan City as a Means of Increasing Sales in The New Normal Era Levia inggrit sayekti; Muhammad Taufik
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.04

Abstract

As a result of the Covid-19 pandemic, everyone is obliged to follow the rules New Normal, new habits, new routines, keep your distance, don't crowd and of course the effect of the Covid-19 pandemic has a big impact on entrepreneurial actors, the minimum number of buyers who come to shops or trade stalls which causes a decrease in turnover. In the New Normal Era , entrepreneurs are required to think smart and innovative so that their businesses will continue to run and not lose money, one of the solutions for the New Normal Era is to use the Marketplace Platform as a means of selling online such as Shope, Tokopedia, Bukalapak etc. The research was conducted only on women entrepreneurs in the city of Lamongan with the aim of finding Marketplace Platforms which were the most effective in increasing sales in the era New Normal. The research method was carried out by distributing questionnaires and determining the number of respondents used the snowball sampling method with a total of 100 respondents. The results show that the independent variables X1, X2, X3, X4 and X5 are effective as a Marketplace Platform in increasing sales in the New Normal Era, where f-count has a value of 11.335 at the 5% real level, and a significance value of 0.000. Whereas based on the results of the t test X2 (Shope) has a value of 0.587 or 58.7% and X3 (Tokopedia) has a value of 0.309 or 30.9% the coefficient is positive and significant, which can be stated that the variables X2 (Shope) and X3 (Tokopedia) have an effect. on the variable Y1 (Sales Level Effectiveness).
PENGARUH FASILITAS WISATA, PROMOSI DAN HARGA TERHADAP MINAT WISATAWAN BERKUNJUNG PADA WISATA WEGO LAMONGAN Mohamad Rizal Nur Irawan; Levia Inggrit Sayekti; Ratna Ekasari
Ecopreneur.12 Vol 4, No 2 (2021): Oktober 2021
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v4i2.1008

Abstract

Penelitian dilakukan bertujuan untuk menganalisis dan menjelaskan pengaruh secara parsial maupun secara simultan variabel Fasilitas Wisata (X1), Promosi (X2) dan Harga (X3) terhadap minat wisatawan berkunjung pada Wisata WEGO Lamongan. Penelitian ini menggunakan metode kuantitatif. Tenik pengambilan sampel mengunakan rumus slovin. Sampel yang digunakan pada penelitian ini berjumlah 100 responden. Analisis data data yang digunakan Uji Korelasi Berganda, Uji Koefisien Determinasi. Kesimpulan dalam penelitian ini adalah terdapat pengaruh secara parsial yang ditunjukan berdasarkan uji t yang menjelaskan bahwa variabel Fasilitas Wisata (X1), Promosi (X2) dan Harga (X3) berpengaruh secara segnifikan positif terhadap minat wisatawan berkunjung. Terdapat Variabel Fasilitas Wisata, Promosi dan Harga yang pengaruh secara simultan yang ditunjukan dengan nilai F hitung > F tabel berpengaruh secara segnifikan positif terhadap minat wisatwan berkunjung dan diketahui bahwa variabel Harga adalah variabel yang paling dominan berpengaruh terhadap Minat Wisatawan Berkunjung.Kata Kunci: fasilitas wisata; promosi; harga; minat wisatawan
The Effect of The Use of Social Media on The Level of Product Sales in The Pandemic Period on Unisla Entrepreneurs Levia Inggrit Sayekti
Enrichment : Journal of Management Vol. 11 No. 1, Novembe (2020): Management
Publisher : Institute of Computer Science (IOCS)

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Abstract

The real impact of the Covid-19 Pandemic on entrepreneurs was very large, many of whom suffered losses, namely in terms of sales decreased and not a few entrepreneurs were out of business due to the Covid-19 pandemic. One solution to the impact of the Covid-19 pandemic is to take advantage of social media such as Facebook, Instagram and Twitter as a means of increasing online sales. This study aims to enable entrepreneurial students to use social media as a means to help increase sales. The results showed the independent variables X1 (Instagram), X2 (Whatsapp), X3 (Facebook) and X4 (Twitter) had an effect on sales during the Covid-19 Pandemic, where researchers proved a significant effect simultaneously which can be explained by the f-test where f -count has a value of 36.608 at the real level of 5%, and a significance value of 0.000.
FRESH WATER FISH AS A CAPITAL FR ESTABLISHUNG A FISH PROCESSING CENTER IN THE COMMUNITY OF MOROCALAN VILLAGE GLAGAH DISTRICT TO INCREASE HOUSEHOLD INCOME Noer Rafikah Zulyanti; Sani Rusminah; Levia Inggrit Sayekti
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Morocalan Village is one of the villages in Glagah District. Most of the Morocalan villagers make a living as fish farmers. The problem in Morocalan Village is that it does not optimize the potential results in the village. Based on the results of discussions with the Morocalan village community, the following are solutions to solve the above problems: Increasing the income of the Morocalan Village community, by inviting the community to become entrepreneurs, Establishing a center for processing freshwater fish business, Making the processed freshwater fish into a superior village product that can be marketed in local, regional, and national markets. Cooperating with freshwater fish management companies, in order to increase production capacity. The purpose of holding this program is to form new entrepreneurs in Morocalan village, and to increase income from Morocalan village. The steps in the activity plan that we will do are, starting with exploring partner problems, continuing with finding solutions, and continuing with training, not only that, we will also form a sociopreneur group in Morocalan village, so that later a fish processing center will be formed. Morocalan village fresh water, and able to increase the income of the Morocalan Village community.
CONTEMPORARY ISLAMIC EDUCATIONAL LEADERSHIP Chepi Rafiudin; Levia Inggrit Sayekti; Encep Syarifudin
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

Leadership is the ability to influence other people, subordinates or groups, has special expertise in a specific field to achieve organizational goals or a group. While educational leadership is an ability and process of influencing, guiding, coordinating, and mobilizing other people who are related to the development of education and the implementation of education and teaching, so that the activities carried out can be more efficient and effective in achieving educational goals and teaching. Leaders have the power to regulate their members but the power given must be used responsibly. Responsible means not to use the powers that have been given for the benefit of himself or the individual, not authoritarian or all decisions must be based on his decision but not the result of the deliberations of its members
INCREASING SALES OF STUDENT ENTREPRENEURSHIP POST-COVID-19 THROUGH E-COMMERCE-BASED TECHNOLOGY AS A MARKETING MEDIA Levia Inggrit Sayekti
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

Entrepreneurs must have competitiveness to survive, Salah one strategy to increase competitiveness by using the right marketing media by combining offline and online marketing media. E-commerce has a positive and significant influence on improving business performance (M. Z. Abidin, 2016). The purpose of this study is to provide education to entrepreneurial students at Lamongan Islamic University who are the samples in this study, to be able to optimize the use of E-Commerce media as a marketing medium. This research uses descriptive qualitative methods by utilizing secondary data derived from key informants, literature books, articles, and homepages to access the latest data and information related to various analyzes of increasing sales by optimizing the use of information technology based on E-commerce. This research results that the use of information technology requires strong support from all parties. Therefore it is necessary to optimize several aspects which in this case are the variables discussed in the study. Socialization and education, resources in the form of the availability of information technology in the form of applications and materials used as support in marketing through E-Commerce. The results of the study stated that 100% of entrepreneurs who are members of the Unisla entrepreneurial community under the auspices of the Business Incubator Center at the Islamic University of Lamongan have used E-Commerce, namely social media Instagram and Marketplcae Tiktok and Shopee. It is hoped that entrepreneurial students can do marketing optimally and understand in the procedure for operating social media and marketplace so it's not just about owning. Socialization and education need to be carried out continuously for entrepreneurs to invigorate their trading spirit and be able to make better use of information technology as a marketing medium after the covid19 pandemic (Baker and Judge, 2020).
Structural Equation Modeling Flash Saledan Live Streaming Shop Terhadap Keputusan Pembelian Impulsif di Tiktok Shop Levia Inggrit Sayekti
Benchmark Vol 4, No 2: April 2024
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/benchmark.v4i2.418

Abstract

Kemajuan teknologi internet meningkatkan jumlah pengguna layanan digital di Indonesia.Salah satunya adalah layanan pembelian produk secara online. TikTok merupakan media sosial yang saat ini merambah ke dunia bisnis penjualan dan pembelian barang yaitu fitur TikTok Shop. Penelitian ini bertujuan untuk mengetahui Pengaruh flash sale dan live streaming shop terhadap keputusan pembelian impulsif di TikTok shop. Penelitian ini dilaksanakan dengan mengumpulkan data melalui kuesioner kepada 100 responden yang merupakan pengguna TikTok Shop.Penelitian ini menggunakan analisis data dengan metode statistika.Metode statistika yang digunakan yaitu Structural Equation Modelling (SEM). Dari hasil kesimpulan dikeathui bahwa flash sale dan live streaming shop mempengaruhi pembelian impulsive seseorang yang mana diskon dan kecepatan waktu dapat merangsang seseorang dalam memutuskan pembelian.
STRATEGI KONTINUITAS BISNIS MELALUI ANALISIS SWOT PADA SENTRA UMKM BATU BATA DAN GENTING DI KABUPATEN LAMONGAN Rusminah, Sani; Sayekti, Levia Inggrit; Taufik, Muhammad
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 2 No. 1 (2023): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.515 KB) | DOI: 10.55883/jiemas.v2i1.11

Abstract

The problems faced by Micro Small Medium and Enterprises actors are still often related to the lack of a business strategy. A business requires tenacity, courage and good management and business strategy. The goal is that business actors can face all types of risks posed by these businesses. This study aims to identify a business continuity strategy with a SWOT analysis approach to formulate a strategy so that brick and tile centers are able to compete with similar business actors. This study uses qualitative research methods based on postpositiveism or enterpretive philosophy, used to examine the condition of natural objects (as opposed to experiments) where the researcher is the key instrument, data collection techniques are carried out by triangulation (combined), and the results of qualitative research emphasize more meaning of generalization. The result of this research is the development strategy of combining SO (Strenghts & Opportunities), WO (Weakness & Opportunities), ST (Strenghts & Threats) and WT (Weakness & Threats).
OPTIMALISASI PENJUALAN DAN DISTRIBUSI PADA UMKM RENGGINANG CRISPY SRI REJEKI PASCA PANDEMI MELALUI JASA DELIVERY ONLINE DI WILAYAH LAMONGAN KOTA Levia Inggrit Sayekti; Muhamad Taufik
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.89 KB) | DOI: 10.54259/manabis.v1i4.1387

Abstract

This situation of course greatly affects the Indonesian economy, especially the MSMEs in Lamongan City. The decrease in turnover that occurred in MSMEs was also very significant, including a decrease in business fields, namely the food and beverage sector. Online sales can be used as a strategy and means to boost economic life during a pandemic. The object of this research is the Rengginang Crispy Sri Rejeki MSME located in Geneng Hamlet near Lamongan Regency. This research aims to enable Rengginang Crispy Sri Rejeki SMEs to optimize the use of delivery services as marketing and distribution media. The method for obtaining data in the research is using a qualitative approach and conducting direct interviews with informants from the Rengginang Crispy Sri Rejeki UMKM business actors in Lamongan and also using a SWOT analysis. The results showed that sales and distribution of Rengginang Crispy Sri Rejeki through delivery services, especially local delivery in Lamongan such as cita delivery, boss delivery, and others. Collaboration between MSMEs by utilizing delivery partner services can optimize the distribution and promotion of Rengginang Crispy Sri Rejeki MSMEs so that goods can be ensured to arrive at their place and be received by consumers in intact condition.
Hospital Services And Their Influence On Patient Satisfaction With Emotional Moderation Dhita Dhora Damayanti; Evi Fitrotun Najiah; Levia Inggrit Sayekti
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

The topic related to satisfaction with a service is an issue that is still interesting to study. Service quality in the service industry is closely related to the process of forming individual satisfaction. Many phenomena occur, especially in health services in hospitals. Apart from the existing phenomena, it turns out that several studies related to the quality of hospital services that have been conducted previously still found inconsistent results (Kim, 2011; Chandra et al., 2018; Ratnawati, 2020). The inconsistent relationship that has occurred so far requires further explanation related to the causal factors. This inconsistent phenomenon and relationship certainly requires further explanation related to the causal factors. Therefore, the current study was conducted to explain this by conceptualizing emotions as a moderating variable. The research method used was a survey conducted on patients at several private hospitals in Lamongan. Data collection was carried out through a questionnaire on 300 respondents. Furthermore, the data will be analyzed with Partial least Square (PLS). Research results explain that quality measured service with HCSQ Model has significant influence to satisfaction patient. On the side other, variable emo moderator said weaken interaction connection between quality service with satisfaction However No significant.
Co-Authors Chepi Rafiudin Damara, Bobby Dhita Dhora Damayanti Encep Syarifudin Evi Fitrotun Najiah Latifah, Tipa Mohamad Rizal Nur Irawan Muhamad Taufik MUHAMMAD TAUFIK Muhammad Taufik Ratna Ekasari Salsabila, Putri Eka Sani Rusminah Zulyanti, Noer Rafikah