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Journal Science Innovation and Technology (SINTECH)
Published by Universitas Duta Bangsa Surakarta
ISSN : -     EISSN : 27457241     DOI : -
Core Subject : Economy, Science, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering
Ruang lingkup Journal Science Innovation and Technology(SINTECH) meliputi bidang Teknik Industri dalam lima konsentrasi yaitu Manajemen Industri, Teknik Produksi, Riset Operasi, Sistem Manufaktur dan Ergonomika. Bidang Agribisnis dalam tiga konsentrasi yaitu Manajemen Agribisnis, Ekonomi Pertanian, dan Budidaya Pertanian.
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 62 Documents
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Pengaruh Atribut dan Layanan dalam Membentuk Kepercayaan dan Keputusan Berkunjung ke Agrowisata Subak Jatiluwih Tabanan: Pengaruh Atribut dan Layanan dalam Membentuk Kepercayaan dan Keputusan Berkunjung ke Agrowisata Subak Jatiluwih Tabanan Oktaryanti, Ni Made Nita Dwi; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/2bjyqw37

Abstract

Jatiluwih Subak Agrotourism is known for its stunning natural panorama, especially its unique terraced rice fields and traditional irrigation system which has been recognized as a UNESCO World Cultural Heritage. This study aims to examine the influence between variables, namely: (a) attributes on tourists' trust and visiting decisions; (b) service quality on trust and visiting decisions; (c) trust on visiting decisions; (d) the role of trust as a mediating variable in the relationship between attributes and visiting decisions; and (e) the role of trust as a mediating variable in the relationship between services and visiting decisions. The approach used is qualitative and quantitative with a survey method by distributing questionnaires to 100 tourist respondents who visited Jatiluwih Subak Agrotourism. Data analysis was carried out using Structural Equation Modeling (SEM) using SmartPLS 4.1 software. The results of the study show that: (a) attributes have a positive and significant effect on trust; (b) services have a positive and significant effect on trust; (c) attributes have a positive and significant effect on visiting decisions; (d) services have a positive and significant effect on visiting decisions; (e) trust has a positive and significant influence on the decision to visit; (f) attributes are not proven to have a significant influence on the decision to visit through trust as a mediating variable; and (g) service has a significant influence on the decision to visit with trust as a mediating variable. Suggestions that can be given to managers include arranging parking areas, conducting routine evaluations, and providing consistency in services to maintain tourists' trust and decisions.
Pengaruh Atribut, Citra, dan Layanan Dalam Membentuk Kepercayaan Pengunjung Agrowisata di Subak Jatiluwih Tabanan: Pengaruh Atribut, Citra, dan Layanan Dalam Membentuk Kepercayaan Pengunjung Agrowisata di Subak Jatiluwih Tabanan Patricia, Desak Gede Fitri; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/ardxd108

Abstract

Agrotourism of Subak Jatiluwih is an agrotourism located in Tabanan Regency, renowned for its unique terracing system and its preservation of traditional irrigation methods, which has been recognized as a UNESCO World Heritage Site since 2012. The purpose of this research is to (a) analyze the influence of attributes on visitor trust at Subak Jatiluwih Agrotourism; (b) analyze the influence of image in shaping visitor trust at Subak Jatiluwih Agrotourism; (c) analyze the influence of service quality in shaping visitor trust at Subak Jatiluwih Agrotourism. This study employs both qualitative and quantitative approaches through a survey method by distributing questionnaire to 100 visitors at Subak Jatiluwih Agrotourism. The data analysis technique used is Structural Equation Modeling with the SmartPLS 4.1.1 software. The result show that (a) agrotourism attributes significant effect on visitor trust; (b) the agrotourism image insignificant effect on visitor trust; (c) the quality of agrotourism services significant effect on visitor trust. Therefore, it is recommended to pay more attention to and improve the existing agrotourism image to influence visitor trust.

Page 7 of 7 | Total Record : 62

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