cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6281329772630
Journal Mail Official
danang@stekom.ac.id
Editorial Address
Jln Bendan Dhuwur, Kecamatan Gajahmungkur, Semarang, Provinsi Jawa Tengah Telp. 0856-4073-6236
Location
Kota semarang,
Jawa tengah
INDONESIA
Proceedings of The International Conference on Business and Economics
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29639794     EISSN : 29634733     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and/or Entrepreneurship as knowledge development Tourism research (hospitality, hotels and restaurants, tourist destinations, tourism development, tour and travel, etc).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 153 Documents
 12   13   14   15   16 
The Influence of Immersive Commerce and Augmented Reality on Increasing Trust in E-Commerce Transactions Sekar Farahdila I; Vinsent Brilian A
Proceeding of The International Conference on Business and Economics Vol 4 No 2 (2026): July : Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i2.3867

Abstract

This study aims to analyze the impact of immersive commerce and augmented reality (AR) on consumer trust in e-commerce transactions using secondary industry data from the BrandXR 2025 Research on Augmented Reality in Retail & E-Commerce. Quantitative data was analyzed descriptively to evaluate the adoption rate of immersive technologies (immersive commerce and AR) and their relationship with consumer trust perceptions. The results show that immersive commerce, characterized by interactive and realistic user experiences, has a positive impact on consumer trust. Similarly, AR which offers realistic product visualization, has a significant impact on strengthening consumer trust in purchasing decisions. Simultaneously, the integration of immersive commerce and AR enhance the digital shopping experience, which can reduce risk perception and increase trust in online transactions. These findings empirically contribute to the literature on digital consumer behavior and e-commerce strategies, and suggest that businesses adopt immersive technologies to increase consumer trust and engagement in the online commerce ecosystem.
The Influence of Organizational Commitment as an Intervening Variable in the Relationship between Transformational Leadership, Work Motivation, and Employee Performance. Oktofina Wafom; Filiph Karubaba
Proceeding of The International Conference on Business and Economics Vol 4 No 2 (2026): July : Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i2.3895

Abstract

This study analyzes the influence of transformational leadership and work motivation on employee performance with organizational commitment as an intervening variable in public sector organizations. Using an explanatory quantitative approach, data were collected through a Likert scale questionnaire and analyzed with Partial Least Squares (SmartPLS) to test the direct and indirect effects between variables. The results show that transformational leadership and work motivation both have a positive and significant effect on employee performance; in addition, both also have a significant effect on organizational commitment. Organizational commitment was found to partially mediate the relationship between transformational leadership and work motivation with employee performance, so that the influence of leadership is dual (direct and indirect), while the influence of work motivation is strengthened when accompanied by an increase in organizational commitment. These findings reinforce the role of organizational commitment as an important psychological mechanism and recommend integrated managerial strategies to develop inspirational leadership, increase motivation, and build employee engagement to optimize performance in public institutions.
Coping Stress Mechanism: The Relationship Among Role Overload, Role Conflict, and Role Ambiguity Toward Cyberloafing Rauly Sijabat; Noni Setyorini
Proceeding of The International Conference on Business and Economics Vol 4 No 2 (2026): July : Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i2.3936

Abstract

Cyberloafing is viewed as an employee's entertainment when feeling fatigued from various tasks and responsibilities in the workplace. This research aims to examine the influence of Role Overload, Role Conflict, and Role Ambiguity on cyberloafing with job stress. The study utilizes structural equation model (SEM) testing using AMOS software. Data collection is conducted through an online survey with a total of 127 respondents. Based on the test results, it is found that role conflict and role ambiguity do not have an influence on cyberloafing, while job stress and role overload have a positive and significant impact on cyberloafing. Based on the research findings, the practical implications of this study encourage companies to develop and implement more effective stress management and workload policies.  

Page 16 of 16 | Total Record : 153

 12   13   14   15   16 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine Vol 4 No 2 (2026): July : Proceeding of The International Conference on Business and Economics Vol 3 No 2 (2025): July : Proceeding of The International Conference on Business and Economics Vol 3 No 1 (2025): Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics