International Journal of Entrepreneurship, Business, and Creative Economy
Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching entrepreneurship, Strategic alliances, New forms of organization, Women and entrepreneurship, Entrepreneurial behaviour in large organizations, Entrepreneurship in developing countries, Making allies in business, Ethics, the entrepreneur and the company. Business topic include but not limited to (1) the activities, strategies, structures and decision-making processes of multinational enterprises; (2) interactions between multinational enterprises and other actors, organizations, institutions, and markets; (3) the cross-border activities of firms (e.g., intrafirm trade, finance, investment, technology transfers, offshore services); (4) how the international environment (e.g., cultural, economic, legal, political) affects the activities, strategies, structures and decision-making processes of firms; (5) the international dimensions of organizational forms (e.g., strategic alliances, mergers and acquisitions) and activities (e.g., entrepreneurship, knowledge-based competition, corporate governance); and (6) cross-country comparative studies of businesses, business processes and organizational behavior in different countries and environments (7) Business management consist of Human Resource management, Finance and Accounting management, operation management and marketing management; Creative Economy topic include but not limited to practice activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antique market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio
Articles
81 Documents
<![CDATA[Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State ]]>
<![CDATA[Etuk, Samuel G]]>;
<![CDATA[Udoh, Nse-Obong Augustine]]>;
<![CDATA[Usani, Nfawa Erasmus]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v4i2.2137
<![CDATA[Entrepreneurial marketing has become increasingly popular in the fields of entrepreneurship and marketing, as well as among organizations aiming to obtain a competitive edge. In practice, small and medium-sized enterprises (SMEs) in Akwa Ibom State, Nigeria, generally see entrepreneurial marketing as an appealing and efficient marketing strategy motivated by the desire to make the most of their unique strengths. These SMEs are involved in the sale of products and services. This study aimed to investigate the influence of entrepreneurial marketing on the performance of small and medium-scale enterprises in Akwa Ibom State. The sample size for the study was 400, determined using the Taro Yamane formula. The proxies for entrepreneurial marketing were considered jointly as customer orientation, entrepreneurial orientation, and innovation orientation. The researchers adopted a survey research design. A structured questionnaire was designed to obtain data from 400 SME owners. We also adopted a simple random technique for this study. We tested the combined hypothesis using multiple regression analyses. The study revealed a significant influence of customer orientation, entrepreneurial orientation, and innovation orientation on the performance of small and medium-scale enterprises in Akwa Ibom State. In conclusion, this study empirically provides evidence of the influence of entrepreneurial marketing on SME performance. SMEs can improve their performance by embracing the entrepreneurial marketing philosophy. Based on these conclusions and findings, the researchers recommended that SMEs in Akwa Ibom State improve their customer orientation to understand their customers better.]]>
<![CDATA[Formulation of Hydroponic Green Vegetable Marketing Strategies in Indonesia as An Effort to Enhance Competitiveness ]]>
<![CDATA[Dewi, Lati Sari]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v4i2.2155
<![CDATA[This comprehensive analysis focuses on crafting effective marketing strategies for hydroponic vegetables and fostering future development within the industry. Employing a SWOT analysis and adopting a holistic marketing approach, the goal is to create strategies that not only capitalize on strengths but also address weaknesses, seize opportunities, and mitigate threats. These strategies aim to empower industry producers by aligning with integrated economic benefits, ensuring their sustained success. The outcomes of this strategic analysis will serve as invaluable references for promoting hydroponic vegetables. The industry can showcase its sustainability and quality by leveraging strengths such as efficient resource utilization and controlled environments. Addressing weaknesses like public perception challenges and potential high start-up costs will be crucial in developing a well-rounded approach. Seizing opportunities in the growing demand for fresh, locally sourced produce and the increasing interest in sustainable agriculture, the strategies will position hydroponic vegetables as a forward-looking choice. Simultaneously, mitigating threats like market competition and regulatory hurdles will be integral to long-term viability. In essence, the resulting strategies aim to create a resilient marketing framework that promotes hydroponic vegetables and contributes to the overall economic prosperity of industry producers.]]>
<![CDATA[Effects of Human Resource Management Practices on Corporate Entrepreneurship at a State Agency in South Africa ]]>
<![CDATA[Nthangeni, Aluwani]]>;
<![CDATA[Lebambo, Marcia]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v4i2.2171
<![CDATA[Organisations face rapid changes brought about by economic, political, social and technological changes. These changes compel organisations to review their business strategies and turn to CE as an ultimate source of competitive advantage. Furthermore, the human resource management (HRM) function is crucial in formulating competencies and supporting organisations in achieving their strategic objectives. This study sought to determine the effects of HRM practices on CE at a South African state-owned agency. The study adopted a qualitative single case study design using semi-structured interviews through Microsoft Teams. A purposive sample of nine top management and human resources employees participated in the study. The interviews were recorded and subsequently analysed using ATLAS.ti 23. The study shows that three HRM practices, namely, recruitment and selection, training and development, and performance appraisal, positively affect the adoption of CE at the North West Development Corporation (NWDC) in South Africa. The study provides practical guidance on how state agencies can effectively invest and promote entrepreneurial behaviour for optimal performance. The study contributes to the body of knowledge by proposing a revised conceptual framework for increasing CE in HRM systems for internal innovation performance by incorporating HRM practices. This framework includes HRM practices such as job design, recruitment, training, performance appraisal, and compensation. Furthermore, the study introduces organisational development as a strategic contributor to the successful implementation of this framework.]]>
<![CDATA[The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction ]]>
<![CDATA[Osei, Francis]]>;
<![CDATA[Owusu, Joyce Dankwah]]>;
<![CDATA[Kankam-Kwarteng , Collins]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v4i2.2233
<![CDATA[Customer value, divided into hedonic (emotional) and utilitarian (functional) dimensions, is crucial for competitive advantage, prompting the need for research in diverse contexts. Existing literature highlights the strategic importance of balancing these values to enhance brand trust and satisfaction, yet the cosmetics industry in Ghana remains underexplored. This study gathered data from 200 cosmetic product users in Ghana and used structural equation modelling to analyze the relationships between hedonic and utilitarian values, brand trust, and brand satisfaction. The findings indicate that hedonic values do not significantly affect brand trust or satisfaction, while utilitarian values are key drivers of both. Brand trust positively influences brand satisfaction but does not mediate the relationship between hedonic values and satisfaction. However, brand trust mediates the connection between utilitarian values and satisfaction. These insights are valuable for scientists studying consumer behaviour and for marketers aiming to meet customer expectations more effectively. This study, among the first of its kind in Ghana, underscores the strategic importance of utilitarian values in building brand trust and satisfaction in the cosmetic industry. Limitations include a single geographic focus and industry, suggesting future research should explore other contexts and include variables like brand loyalty and socioeconomic status to enhance understanding.]]>
<![CDATA[Unveiling the Nexus of Distribution Personalization and Content Decentralization: Exploring Brand Recall among Gen Z in Region III, Philippines ]]>
<![CDATA[Campos, Josephine Diana S]]>;
<![CDATA[Campos, Jofrey R]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v4i2.2252
<![CDATA[The study emphasized the pivotal role of distribution personalization, mediated by content decentralization, in influencing brand recall among Gen Z consumers, highlighting the importance of advanced data analytics, optimized distribution channels, user-generated content incorporation, and user-centric storytelling for effective brand engagement in the modern market. This research studied the effects of distribution personalization and content decentralization on brand recall among Gen-Z, focusing on causal relationship and the issue of attention competition. It used Partial Least Squares Structural Equation Modeling to analyze 385 responses from Region III, Philippines Gen Z participants. The results indicate that personalized distribution has direct influence on brand recall through an ability to remember brand features amid consumer attention competition. Content decentralization partially mediates this effect, suggesting challenges in maintaining consistent brand identity across diverse platforms. The research underscores the importance of distribution personalization in brand recall, highlighting how content decentralization and variety of content across platforms can dilute brand consistency and hinder Gen Z's brand recall. These suggest centralizing content from a single source to ensure uniformity in branding while also using advanced analytics for targeted personalization. The study recommends optimizing distribution channels and incorporating user-centric storytelling to enhance brand association. Researchers need to continuously analyze consumer trends and feedback to refine distribution personalization strategies and stay responsive to changing market conditions. Content decentralization makes it difficult to reach and engage with the entire audience effectively, as they may be spread out across numerous channels, thus future researchers may look into this aspect.]]>
<![CDATA[Analysis of Cash Flow and Net Income on Stock Prices in Mining Companies in Indonesia ]]>
<![CDATA[Luthfihani, Chindy Anggraeni]]>;
<![CDATA[Tin, Se]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v4i2.2304
<![CDATA[Information about a company's cash flow and net income is useful for readers of financial statements, especially investors, as a basis for analysing the company's ability to create profits because investors must see the stock price when making an investment. Based on these considerations, this study aims to examine the effect of cash flow and net income on stock prices in mining companies in Indonesia. The population of this study consisted of 19 companies, and a sample of 36 financial records from three coal mining companies was used using a purposive sampling technique. The author uses a multiple linear regression analysis method. The results showed that net income significantly affects stock prices, while cash flow has no significant effect individually. However, when considered together, both cash flow and net income influence stock prices. This study provides valuable insights for future investors and researchers by recommending sample expansion, a more in-depth literature review, and diverse research methods.]]>
<![CDATA[Navigating Uncharted Territory: A post Covid-19 Exploration of the Resilience of Women Owned Small Businesses in the Wake of the Pandemic ]]>
<![CDATA[Donga, Gift]]>;
<![CDATA[Chimucheka, Tendai]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v4i2.2340
<![CDATA[Resilience has long been acknowledged in the literature as a crucial aspect of the entrepreneur's character and personality. Additionally, it is acknowledged as a vital component of the entrepreneurial process that propels businesses to great outcomes. However, to the researchers’ knowledge, there remains limited understanding regarding how women-owned small businesses in South Africa withstand and function during challenging social and economic crises like the COVID-19 pandemic. In the post-modern period we live in today, women will inevitably play an important part in business and economic development, and they are eager to become involved and make a difference in their communities. The COVID-19 pandemic has intensified the challenges faced by female entrepreneurs in growing their businesses. This research focuses on investigating how resilient South African women entrepreneurs have been in response to the pandemic. Drawing from resilience theory, the study employed a qualitative approach to gather and analyze data from a group of 15 women entrepreneurs based in the Eastern Cape Province of South Africa, using thematic analysis. The following four themes emerged from the findings; business agility; optimistic outlook; leveraged digital technology; and business networks. This research enhances existing resilience theory by integrating fresh insights gathered from the resilience strategies employed by female entrepreneurs in times of crisis. Results from the study are also expected to contribute to sustaining South African women owned small businesses and empowering their resilience, despite adversities.]]>
<![CDATA[Customers’ Perceptions of Their Satisfaction Toward Online Shopping VS. In-Store Shopping in Angeles City, Philippines ]]>
<![CDATA[Capitulo, Maricel]]>;
<![CDATA[Yturralde, Chere’]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i1.2517
<![CDATA[This study primarily focused on the variables, that is, the perceptions of customer satisfaction between online and in-store shopping. By comparing these two shopping modes, this study brought the issue of customer satisfaction into focus on the shopping experience. The objective of the study is to analyze and examine the in-store and online shopping experiences of customers in terms of customer satisfaction, to determine the sociodemographic profile of the respondents, and to describe how satisfied they were with both in-store and online shopping. The survey established that more than half were between the ages of 18 and 30, and most were females, while a good number were single. A greater number of people are employed, and their monthly income ranges from P10,000 to below, and they are college graduates. Respondents demonstrated a nearly equal preference for both in-store and online shopping, with a greater preference for in-store shopping regarding physically evaluating and comparing products. The results also revealed that, given the preferences in shopping mode by the respondents and their perceptions, differences in buyer buying patterns for in-store and online shopping exist but are minimal. This study differs from previous studies that have merely focused on the advantages of the online shopping experience. This study remains even in a post-pandemic situation because there is still a change in lasting consumer behavior and satisfaction between online and in-store shopping. Practically, it could be applied to business for better customer experience in the settings while theoretically, to understand what occurs within preferences on shopping throughout and after the disruption of the pandemic.]]>
<![CDATA[Corporate Culture’s Effect on Corporate Sustainability: Exploring the Mediating Effect of Innovation Capability in Foreign Companies Operating in Ghana ]]>
<![CDATA[Osei, Francis]]>;
<![CDATA[Wilson-Wünsch, Beverley]]>;
<![CDATA[Kankam-Kwarteng, Collins]]>;
<![CDATA[Owusu, Alfred]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i1.2680
<![CDATA[The issue of sustainable development poses a significant challenge for foreign enterprises, especially in volatile markets such as Ghana, where these firms face unique obstacles in aligning their corporate culture with sustainability goals. Drawing upon the literature on sustainable corporate development and adopting the resource-based view, this research addresses a gap in understanding how corporate flexibility and control culture influence corporate sustainable performance through the stimulation of innovation capabilities, specifically within the context of foreign enterprises. Data were collected from 152 foreign companies operating in Ghana, and Structural Equation Modeling was conducted using Smart PLS version 3.0 and SPSS version 24. The questionnaire was based on the existing literature. The findings of this study indicate that both flexibility and control cultures have a significant influence on innovative capability, yet they do not directly affect corporate sustainable performance. The research reveals that innovation capability acts as a complete mediator between flexibility and control culture and sustainable corporate performance. This research contributes to the theoretical literature on sustainable corporate performance and offers valuable managerial insights for foreign firms in Ghana, guiding them on how to navigate and achieve sustainable growth through strategic corporate culture.]]>
<![CDATA[Relationship between Nano-Entrepreneurship and Employees’ Work-Life Balance in a Local Government Unit in the Philippines ]]>
<![CDATA[Cunanan, Eric John R]]>;
<![CDATA[Santos, Christian L Delos]]>;
<![CDATA[Esguerra, Jaycee B]]>;
<![CDATA[Briones, Jesus P]]>;
<![CDATA[Abante, Marmelo V]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i1.2764
<![CDATA[The impact of nano-entrepreneurship on work-life balance differs based on the demands of the dual roles of employees in their entrepreneurship and office employment activities. This study assessed nano-entrepreneurship engagement and employees’ work-life balance in a Local Government Unit (LGU) in the Philippines. The study employed a descriptive-quantitative research design using a researcher-structured questionnaire to collect data from 110 nano-entrepreneurship employees of the subject LGU. Data analyses included frequency, percentage, weighted mean, and regression analyses. This study provides empirical evidence that nano-entrepreneurship engagement of employees in the subject LGU is adequate and manageable in terms of balancing work, personal, and professional activities. Moreover, the work-life balance of nano-entrepreneur employees considering the duality of their roles was found to be acceptable and satisfying; however, it has no significant relationship with nano-entrepreneur engagement. The study also disclosed that although employees believe in the advantages of nano-entrepreneurship, they face certain challenges that may not allow them to pursue such opportunities efficiently. Finally, strategies fostering a supportive culture that encourages psychological safety and autonomy were proposed by the researchers to enhance the well-being and productivity of nano-entrepreneur employees while balancing government responsibilities with their entrepreneurial ventures. This study is essential for an organization, whether public or private, in fostering a supportive culture that enhances employees’ financial stability, job satisfaction, and work-life balance through entrepreneurship.]]>
