International Journal of Entrepreneurship, Business, and Creative Economy
Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching entrepreneurship, Strategic alliances, New forms of organization, Women and entrepreneurship, Entrepreneurial behaviour in large organizations, Entrepreneurship in developing countries, Making allies in business, Ethics, the entrepreneur and the company. Business topic include but not limited to (1) the activities, strategies, structures and decision-making processes of multinational enterprises; (2) interactions between multinational enterprises and other actors, organizations, institutions, and markets; (3) the cross-border activities of firms (e.g., intrafirm trade, finance, investment, technology transfers, offshore services); (4) how the international environment (e.g., cultural, economic, legal, political) affects the activities, strategies, structures and decision-making processes of firms; (5) the international dimensions of organizational forms (e.g., strategic alliances, mergers and acquisitions) and activities (e.g., entrepreneurship, knowledge-based competition, corporate governance); and (6) cross-country comparative studies of businesses, business processes and organizational behavior in different countries and environments (7) Business management consist of Human Resource management, Finance and Accounting management, operation management and marketing management; Creative Economy topic include but not limited to practice activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antique market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio
Articles
81 Documents
<![CDATA[The Radical and Disruptive Entrepreneurial Innovation Culture in South Africa’s townships ]]>
<![CDATA[Gavaza, Bramwell Kundishora]]>;
<![CDATA[Fihla, Siphenathi]]>;
<![CDATA[Stofile, Regina]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i1.2785
<![CDATA[Entrepreneurial innovation culture equips entrepreneurs with essential business management skills while providing a broader understanding of societal and economic development factors. This study examined South African townships’ radical and disruptive entrepreneurial innovation culture. Entrepreneurial innovation culture leads to small businesses maintaining their competitive advantage in the market. Therefore, investigating the inclusion of concepts such as entrepreneurial radicalism and disruptive innovation as elements to the entrepreneurial innovation culture in South Africa’s townships can help South African township entrepreneurs and business practitioners formulate guidelines to regulate business operations in townships. The study was conducted using a qualitative research approach, and convenience and purposive sampling methods were used to collect data. The study was conducted with 30 participants who are small business owners in South African townships. The data were collected using five focus groups from the selected 30 participants. The results provided evidence of three factors influencing the township’s small business environment: disruptive technology, entrepreneurial culture, and entrepreneurial radicalism. Moreover, the findings indicated that the township entrepreneurs in South Africa have developed a unique way of conducting business that maintains a competitive edge and ensures business growth and profitability. The study concludes that using new entrepreneurial strategies and technology in small businesses significantly derives a radical and disruptive innovation culture in South African townships that is capable of maintaining a competitive edge and ensuring business growth and profitability]]>
<![CDATA[The Role of Fourth Industrial Revolution on Small and Medium Size Enterprises in South Africa ]]>
<![CDATA[Saah, Paul]]>;
<![CDATA[Mbohwa, Charles]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i1.2794
<![CDATA[The Fourth Industrial Revolution (4IR) offers both transformative opportunities and significant challenges for Small- and Medium-Sized Enterprises (SMEs) in South Africa. The purpose of this study is to examine how 4IR technologies, such as robotics, the Internet of Things, and artificial intelligence (AI), affect the development and performance of SMEs in South Africa. With the use of a quantitative research methodology, this study meticulously investigates the connection between business outcomes and SME adaptation to 4IR. Using a descriptive single cross-sectional design and a nonprobability convenience sample technique, 50 SME owners and managers from the Eastern Cape province of South Africa were chosen to represent the entire nation. Version 27.0 of the Statistical Package for the Social Sciences (SPSS) was used to assess the collected information. The findings reveal a significant positive association between perceived business growth and SME adoption of 4IR technologies. Most businesses experienced improved operational efficiency and competitiveness after just a year of adaptation. However, opinions on 4IR adoption are greatly influenced by the characteristics of small enterprises, including their industry and location. Small business enterprises in more developed industries and urbanized locations are more likely to use 4IR technologies than SMEs in traditional or rural sectors, where issues like low levels of digital literacy, inadequate digital infrastructure and restricted access to finance still exist. However, all SMEs in South Africa must ultimately have fair access to 4IR technologies to promote long-term sustainability, competitiveness, and socioeconomic growth in the global digital economy.]]>
<![CDATA[What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets ]]>
<![CDATA[Auliandri, Tuwanku Aria]]>;
<![CDATA[Setyawan, Andhy]]>;
<![CDATA[Djayapranata, Grace Felicia]]>;
<![CDATA[Lestari, Yetty Dwi]]>;
<![CDATA[Kartika, Nurullaily]]>;
<![CDATA[Barinta, Dunga Dwi]]>;
<![CDATA[Khaira, Nurul]]>;
<![CDATA[Musthofa, Zainul]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i1.2868
<![CDATA[This research aims to identify external factors that influence purchase intention in the use of social media for Micro, Small and Medium Enterprises (MSMEs) in emerging markets, focusing on how user attitudes towards social media marketing strategies can influence consumer intentions to purchase MSME products. Quantitative approach is used with an explanatory research type, by collecting survey data from 413 social media users who engage with MSME products in East Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the significance of each factor. The results show that interactivity, informativeness, word of mouth (WOM), personalization, trendiness, entertainment, usefulness, and flow experience significantly positively affect Purchase Intention. Conversely, Irritation has a negative effect. User attitude towards social media is an important mediating factor that strengthens the influence of these variables on purchase intention, suggesting that positive experiences on social media can increase consumers' likelihood of purchase. Limitation of this study is conducted only within specific geographical area (East Java), which may affect the generalizability of the results. Further research can be conducted with a broader sample to validate these findings in other regions and markets. This research provides insights into the role of social media attributes and user experience in driving Purchase Intention in the MSME sector in emerging markets. It highlights the importance of positive user attitudes, thus filling the research gap regarding the impact of social media on consumer behavior in the context of MSMEs.]]>
<![CDATA[Exploring Civil Engineers’ Entrepreneurial Competence In South Africa ]]>
<![CDATA[Feussi, Polycarpe]]>;
<![CDATA[Mbohwa, Charles]]>;
<![CDATA[Dlamini, Marcus]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i2.2766
<![CDATA[This study examines the entrepreneurial aptitude of civil engineers in South Africa by surveying 340 engineers from the South African Institution of Civil Engineering (SAICE). Given the economic and technological changes in the engineering sector, it is crucial to understand the entrepreneurial skills of civil engineers to encourage innovation and enhance industry competitiveness. The research was undertaken using a quantitative cross-sectional method to collect data randomly from 374 individuals among over 10,000 registered engineers, ensuring a representative sample of the larger population. The research employed a structured questionnaire to assess entrepreneurial competence in areas such as identifying opportunities, evaluating risks, managing resources, and strategic thinking. Statistical analysis is used to gauge levels of entrepreneurial skills and identify factors that impact these competencies. The outcomes reveal varied entrepreneurial capabilities among civil engineers, with strengths in opportunity recognition and resource mobilisation but challenges in risk management and strategic planning. These results emphasize the need for tailored training and development programs to enhance entrepreneurial skills in the civil engineering field. The study contributes to the discourse on the role of civil engineers as innovators in the construction industry, highlighting the significance of integrating entrepreneurial education into engineering curricula and professional development initiatives. By equipping engineers with robust entrepreneurial capabilities, the industry can navigate complexities more effectively and drive sustainable growth in South Africa.]]>
<![CDATA[Moderating Role of Feedback Methods in Customer-Centric Innovation Adoption: Evidence on Micro and Small Enterprises in Cavite, Philippines ]]>
<![CDATA[Mendoza, Xavier Lawrence]]>;
<![CDATA[Abug, Nerisa B]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i2.3152
<![CDATA[This study investigates the role of customer feedback methods on the behavioral intention to adopt customer-centric innovation among micro and small enterprises (MSEs) in Cavite, Philippines. Using a predictive-causal research design and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study examines the relationships between customer ideas, organizational beliefs and values, enterprise resources, feedback methods, and behavioral intention to adopt customer-centric innovation. Data were collected from 125 MSEs in select municipalities of Cavite. Results confirm the positive impact of customer ideas, organizational beliefs and values, and resources on innovation adoption intention. Generally, the study reveals a moderating role of feedback methods. While feedback strengthens the link between customer ideas and intention to adopt customer-centric innovation, it negatively impacts the relationship between enterprise resources and intention. The study highlights the importance of strategically designed, lean, and actionable feedback mechanisms for MSEs, emphasizing the need for alignment with business size and resource availability.These findings contribute to the literature on innovation management in developing economies and offer practical insights for entrepreneurs and policymakers supporting MSEs.]]>
<![CDATA[Islamic Banking Digital Marketing Strategy: Using Social Media and Content Marketing on Interest in Service Usage ]]>
<![CDATA[Mohamad Rafii]]>;
<![CDATA[Junaedi, Ahyar]]>;
<![CDATA[Suratmoko, Bayu]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i2.3312
<![CDATA[This study aims to analyze the effectiveness of digital marketing strategies in increasing consumer interest in Islamic banking services, focusing on the role of social media and content marketing. Using a quantitative approach, data was collected through a survey of 109 respondents who are customers of Bank Syariah Indonesia. The results of the analysis show that the use of social media significantly influences consumer awareness and emotional engagement, while informative and relevant content marketing builds trust and interest in Islamic banking products. Collectively, social media and content marketing can increase consumer interest in Islamic banking services by 84.6%. These findings show that digital marketing, through social media and content marketing, has a very important role in driving consumer interest in choosing and using Islamic banking services, and strengthening the position of Islamic banking in the global financial market.]]>
<![CDATA[Impact of Balanced Scorecard Implementation to Employee Well-Being: Evidence from a Manufacturing Company in Vietnam ]]>
<![CDATA[Patal, Edsel A]]>;
<![CDATA[Công, Nguyễn Sinh]]>;
<![CDATA[Ngọc, Trịnh Huy]]>;
<![CDATA[Briones, Jesus P]]>;
<![CDATA[Verano, Joanna Paula E]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i2.3351
<![CDATA[Well-being of employees is important in order to provide prompt and committed production of high-quality products and services in manufacturing industries. This study investigated the relationship between balanced scorecard (BSC) implementation and employee well-being (EWB) in a manufacturing company in Vietnam. Recognizing the importance of both BSC as a strategic tool and EWB as a driver of organizational success, the researchers aimed to address the limited research directly evaluating the impact of BSC implementation on the wide range of EWB dimensions. Using a quantitative-descriptive research method, data were collected from 350 employees from a manufacturing company in Vietnam through a self-structured questionnaire formatted in HMIS scientific survey software form and distributed via electronic mail and messenger. The data were analyzed using frequency, percentage, weighted mean, and simple linear regression. The findings revealed a high level of BSC implementation and a correspondingly high level of EWB within the studied company. The findings revealed a significant positive relationship between all dimensions of BSC and the key dimensions of EWB. The study concluded that BSC implementation positively influences EWB by providing a clearer understanding of organizational strategy, increasing employees' sense of purpose, and aligning individual efforts with strategic goals. The study also proposed guidelines for BSC implementation to further enhance EWB. The study offers managers useful, evidence-based recommendation on how the use BSC can improve and maintain EWB for mutual gain of both the organization and employees.]]>
<![CDATA[The Effect of Customer Experience, Service Quality, and Brand Engagement on Brand Perception in the Multimedia Industry: A Case Study of SON Videoworks ]]>
<![CDATA[Wiguna, Satria Veriansyah]]>;
<![CDATA[Ardiansyah, Putri Dini Octavia]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i2.3353
<![CDATA[This study examines the influence of customer experience, service quality, and brand engagement on brand perception at the multimedia company SON Videoworks. Positive brand perception is the key to fostering customer loyalty and generating recommendations in the competitive creative services industry.This study employs a quantitative approach through a survey of 150 SON Videoworks customers using a Likert-scale questionnaire which was tested for validity and reliability. Data analysis with multiple linear regression reveals that customer experience, service quality, and brand engagement have a significant positive impact on brand perception, both individually and collectively. Customer experience has the strongest influence. The results highlight the importance of delivering a positive and meaningful customer experience, which is supported by dependable service and strong emotional connections with the brand. The study offers strategic insights for SON Videoworks to enhance competitiveness by strengthening brand perception through consistent, high-quality customer interactions.]]>
<![CDATA[Mobile Based Application for Loan Approval and Loan Distribution Using Machine Learning in Savings and Loan Cooperatives ]]>
<![CDATA[Nugroho , Benni Agung]]>;
<![CDATA[Alhamri, Rinanza Zulmy]]>;
<![CDATA[Cinderatama, Toga Aldila]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i2.3397
<![CDATA[Several savings and loan cooperatives (KSP) in Kediri City, Indonesia have used a website-based information system for increasing efficiency. However, the financial health of KSP in Kediri City remains low because there are many delays in credit payments and even bad credit occurs. Manual profiling for approving loan application causes bad decisions. The management needs a function to obtain recommendation for approving loan application and also for distributing the loan service to potential members automatically. The purpose of this research is to develop a mobile based application for loan approval recommendation and loan distribution utilizing Machine Learning (ML) in KSP and to study the performance of the model using Support Vector Machine (SVM) method. It adopted Waterfall Method including analysis, design, implementation, and testing for two purposes including SVM model development and Android based application development. The dataset experienced preprocess including data cleaning, label encoding, and normalization. It obtained amounts to 150 data for loan approval recommendation and 150 data for loan distribution. Implementation stage includes developing Android based application and Python based ML. The testing stage uses functional testing for Android application and K-Fold Cross Validation for ML performance. Android application has two users, the first is admin that can manage member, retrieve loan approval recommendation, and manage loan application, then the second is member that can retrieve loan distribution and apply loan. The performance of the ML using SVM includes the accuracy of loan approval recommendation reached 90%, while loan distribution reached 85%.]]>
<![CDATA[Bridging Networks and Skills: The Moderating Role of Capital Access in Enhancing Post-Migrant SMEs Performance ]]>
<![CDATA[Apsary, Nilla]]>;
<![CDATA[Wati, Lela Nurlaela]]>;
<![CDATA[Mulyanti, Rita Yuni]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v5i2.3488
<![CDATA[This study analyses the role of community networks, specifically social capital, human capital investment (HCI), and capital access, in strengthening the impact of both forms of capital on the performance of micro, small, and medium enterprises (MSMEs) established by former Indonesian Migrant Workers (post-PMI). This study employs a quantitative methodology with a causal framework to achieve its objectives. The sample consisted of owners or managers of post-PMI MSMEs guided by the Indonesian Migrant Worker Protection Service Centre (BP3MI) across 23 provinces in Indonesia, totalling 200 MSMEs. The data were analysed using moderated regression analysis. The results demonstrate that community networks, HCI, and capital access have a positive influence on the performance of post-PMI MSMEs. Capital access has a positive moderating effect on the influence of community networks on the performance of MSMEs. Capital access has an adverse moderating effect on the influence of HCI on the performance of post-PMI MSMEs. The results of this study make a significant contribution to the development of social and human capital theories, particularly in the context of post-PMI MSMEs. The availability of financial capital is crucial for leveraging the opportunities that emerge from social networks. The finding that capital access negatively moderates the influence of HCI on MSME performance highlights the importance of limitations in applying skills and knowledge without sufficient financial resources to implement them. This study presents a novel examination of capital access as a moderating variable in the performance of MSMEs particularly among of post-migrant workers, a topic that has not been previously addressed by researchers.]]>
