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Al-Manaj
Published by Sekolah Tinggi Agama Islam Negeri Mandailing Natal
ISSN : 27752062     EISSN : 27758729     DOI : 10.56874
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
Al-Manaj adalah jurnal Program Studi Manajemen Dakwah yang diterbitkan oleh Sekolah Tinggi Agama Islam Negeri Mandailing Natal. yang menjadi fokus dan cakupan dalam jurnal ini adalah tentang manajaemen dakwah, dakwah islam dan lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 108 Documents
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Teori Organisasi Struktur Modern Dan Pemikiran Islam Dalam Manajemen Pendidikan Islam Nabilah Amaliyah Iqbal; Nur Arfiyah Febriani
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 5 No. 2 (2025): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper analyzes the integration between modern organizational structure theories and classical Islamic thought in order to develop a more effective, adaptive, and value-based model of Islamic educational management. This study employs a qualitative method through literature review, including content analysis of modern organizational theories such as Weber’s bureaucracy, Fayol’s administrative management, Taylor’s scientific management, systems theory, and network theory, which are then compared with the ideas of Al-Mawardi, Al-Farabi, Ibn Khaldun, and Al-Ghazali. The results show that modern organizational theories provide a strong technical foundation through clear hierarchical structures, rational division of labor, systematic coordination, feedback mechanisms, and collaborative network patterns that enhance the efficiency and effectiveness of educational institutions. However, this technical framework is insufficient without moral-spiritual dimensions. Classical Islamic thought complements modern structures with values of justice, trustworthiness (amanah), consultation (syura), leadership integrity, social solidarity (‘ashabiyyah), and an orientation toward public welfare (maslahah), which reinforce the legitimacy, ethics, and balance of organizational systems. The integration of these two perspectives produces a holistic and character-based model of Islamic educational management by combining structural professionalism with ethical and spiritual values. Thus, the synthesis of modern theories and Islamic thought becomes a strategic foundation for realizing Islamic educational governance that is excellent, responsive, and sustainable.
Peran kepemimpinan dalam membawa perubahan pada organisasi dakwah Syahrizal
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 5 No. 2 (2025): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

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Abstract

Leaders in missionary organizations play an important role as agents of change. This is due to the leadership position being at the forefront and the highest regarding matters pertaining to the flow of the missionary organization. The results show that in carrying out this role as agents of change, leaders initiate the change process by making decisions. All activities carried out within a missionary organization are known to be based on decisions that have been mutually agreed upon by the leaders. Next is providing motivation, which means leaders are able to inspire the enthusiasm of the members through motivation, whether by giving rewards or, conversely, through threats that lead to positive outcomes. The following step is in the process of communication networking, meaning that leaders are required to establish good communication networks with the members of the missionary organization. Finally, in the accountability process, it involves being responsible
Analisis Dakwah Ust. Abdul Somad Di Youtube Terhadap Sosial Positif Bagi Masyarakat Anggun Anugrah; Khairuddin
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/hsv2q616

Abstract

This study examines contemporary Islamic preaching media by Ustadz Abdul Somad on YouTube regarding social influence, as well as Islamic preaching messages through social media that impact the behavior and social values ​​of society. Through a qualitative approach with a descriptive approach, secondary data is seen from uploaded content and collecting information and literature studies, primary data is screenshot documentation evidence. This study aims to analyze Islamic preaching communication and Islamic preaching media. The results of this study using communication and media theory, Islamic preaching on YouTube platform has proven successful in attracting interest and conveying religious messages. The video entitled "What we prepare is not for sakaratul maut" received the highest number of views with 70% of comments being positive while the video on the law of dating in Islam showed the highest level of engagement with 67% of positive comments. The response from the audience, which is mostly positive, reflects the impact of Islamic preaching on motivation, behavior, and social values ​​in society. These findings indicate that YouTube functions as a significant digital preaching medium and has a broad impact.
Islamic Value Proposition Program Wakaf Digital Terhadap Kepuasan Wakif BWI Dalam Perspektif Pemberdayaan Ekonomi Umat Ummi Sa'adah; Muhamad Zen; Fatmawati Fatmawati
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/5anjt229

Abstract

Penelitian ini bertujuan menganalisis value proposition program wakaf digital BWI terhadap kepuasan wakif dalam perspektif pemberdayaan ekonomi umat menggunakan kerangka Value Proposition Canvas (VPC) yang dikembangkan oleh Osterwalder et al. (2014) yang meliputi dimensi customer jobs, pains, gains, products & services, pain relievers, dan gain creators. Metode yang digunakan adalah studi literatur (library research) dengan pendekatan deskriptif kualitatif melalui analisis dokumen terhadap program-program digital BWI. Hasil penelitian menunjukkan bahwa program wakaf digital BWI seperti platform Satu Wakaf Indonesia, layanan e-AIW (Akta Ikrar Wakaf digital), dan instrumen Cash Waqf Linked Sukuk (CWLS) telah mampu menjawab kebutuhan fungsional, sosial, dan emosional wakif. Proposisi nilai yang kuat berupa kemudahan akses, transparansi pengelolaan, dan dampak sosial yang terukur berpotensi meningkatkan kepuasan wakif sekaligus memperluas partisipasi umat dalam pemberdayaan ekonomi berbasis wakaf produktif. Penelitian ini menyimpulkan bahwa penyelarasan antara value proposition digital BWI dengan profil wakif merupakan kunci utama dalam mendorong pertumbuhan filantropi Islam yang berkelanjutan. Penelitian ini merekomendasikan penguatan literasi digital wakaf, pengembangan fitur personalisasi layanan, dan peningkatan akuntabilitas publik sebagai strategi memperkuat value proposition BWI. Kebaruan penelitian ini terletak pada penerapan kerangka Value Proposition Canvas dalam konteks wakaf digital BWI yang masih jarang dikaji, sehingga memberikan perspektif manajemen pemasaran modern terhadap studi filantropi Islam.
Analisis Pelayanan Kementerian Haji dan Umrah terhadap Jama’ah Kota Padangsidimpuan anisah; Syaiful Bahri Nasuiton; Dedi Al- Fais; Yulia Sari; Samil Khoiri; Armansyah Lubis
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/15fsw682

Abstract

This study aims to analyze the services of the Ministry of Hajj and Umrah for pilgrims in Padangsidimpuan City, including service quality, existing obstacles, and strategies for service improvement. The research method employed in this study is library research, utilizing various sources such as observation, intervews with operational staff, and previous studies relevant to the research topic. Data analysis was conducted using a qualitative descriptive approach to gain a comprehensive understanding of Hajj and Umrah services in Indonesia, particularly in the context of pilgrims from Padangsidimpuan City. The findings reveal that Hajj and Umrah services have experienced significant improvements, especially in administrative systems, pilgrimage guidance, service digitalization, and information dissemination to pilgrims. However, several challenges remain, including limited human resources, inadequate information dissemination, and administrative obstacles faced by some pilgrims. Therefore, service quality improvement through technology-based systems, enhancement of officers’ competencies, and optimization of public education are necessary to ensure more effective services and greater pilgrim satisfaction.
Analisis Dampak Bantuan Zakat, Infaq, dan Shodaqoh terhadap Kehidupan Mustahik di Kota Padangsidimpuan Sarimasdly; Andrie Halomoan Daulay; Nanda Pratama Hasibuan; Restia Ananda; Yuli Eviyanti
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/633n9f05

Abstract

Based on research findings, the distribution of ZIS (Zeal and Incentive Fund) in Padangsidimpuan City, managed by BAZNAS (National Azan Agency) and LAZ (Affiliated Azan and Islamic Azan Institution), has had a positive impact on the economic, educational, and health aspects of beneficiaries, particularly in meeting basic needs. However, because the majority of assistance is still consumptive, the impact is more pronounced in the short term than in strengthening economic independence. The program's effectiveness in promoting mustahik independence is not yet fully optimal. This is due to the dominance of consumptive assistance over productive programs, and limited mentoring, funding, human resources, economic literacy, equitable distribution, and monitoring. The main supporting factors are strong community awareness and institutional capacity, while inhibiting factors center on limited resources and capacity of beneficiaries. As interpreted through the CIBEST framework, the majority of beneficiaries remain in the material poverty quadrant and have not significantly shifted to the prosperity quadrant. Practically, these findings imply the need for zakat management institutions to strengthen productivity-based programs, provide sustainable business mentoring, optimize digitalization and transparency in governance, and build synergies with the government and the community, including integrating the ZIS program with regional poverty alleviation programs, so that ZIS can transform mustahik into potential muzakki (recipients of zakat). This study has limitations, including its qualitative scope at a single location, a limited number of informants, and the lack of quantitative welfare index measurements. Therefore, further research is recommended, including quantitative measurements using the CIBEST model or the National Zakat Index, comparative studies between institutions, and longitudinal studies to assess changes in the conditions of mustahik over the long term.  
Strategi Positioning Sertifikasi Khatib sebagai Instrumen Standardisasi Dakwah Moderat dan Penguatan Ekonomi Umat: Studi pada Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) Fitrah Amaliah Hasibuan; Muhamad Zen; Fatmawati Fatmawati
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/nzxzh495

Abstract

Penelitian ini mengkaji strategi positioning kelembagaan yang dibangun Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) melalui program standardisasi dan sertifikasi khatib, serta menelaah relevansinya bagi penguatan dakwah moderat dan ekonomi umat. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kepustakaan yang dilengkapi analisis dokumen atas publikasi program, pemberitaan, dan literatur ilmiah terkait. Data dianalisis dengan analisis isi menggunakan kerangka teori positioning, yang dioperasionalkan ke dalam empat dimensi, yaitu segmen sasaran, titik kesamaan, titik pembeda, dan bukti pendukung. Hasil analisis menunjukkan bahwa LD PBNU memosisikan diri bukan sebagai pemberi izin berkhutbah, melainkan sebagai pembina kompetensi yang bertumpu pada tradisi keilmuan pesantren dan manhaj Ahlussunnah wal Jama’ah. Titik pembeda tersebut memisahkannya dari sertifikasi yang berbasis otoritas administratif negara maupun otoritas fatwa, sekaligus meredam kekhawatiran publik terhadap kontrol politik atas mimbar. Adapun keterkaitan sertifikasi dengan penguatan ekonomi umat diposisikan sebagai proposisi teoretis dan bukan temuan empiris: sertifikasi berpotensi menautkan legitimasi kompetensi dengan kepercayaan publik, peluang penugasan, dan penataan honorarium, namun rantai tersebut masih memerlukan pengujian lapangan. Penelitian ini menyimpulkan bahwa sertifikasi khatib berfungsi ganda, yakni sebagai pengendali mutu dakwah sekaligus penanda posisi kelembagaan, dengan tantangan utama berupa resistensi sosial, keterbatasan sumber daya, dan persepsi komersialisasi dakwah.
Strategi Pemasaran Pt Darul Umroh Al Haramain Sumatera Utara Dalam Meningkatkan Minat Jamaah Nur Sakinah Hsb; Syahrul Fadli Nasution; Asna Hariyanti Siagian P; Yunita Romaito Harahap; Mhd Fanshuri Batubara; Sholeh Fikri
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/vmsz8e74

Abstract

Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh PT Darul Umroh Alharamain di Kota Medan dalam meningkatkan minat calon jemaah terhadap layanan ibadah umrah dan haji. Di tengah meningkatnya persaingan antarpenyelenggara perjalanan ibadah umrah di Kota Medan, perumusan strategi pemasaran yang adaptif menjadi aspek krusial bagi keberlanjutan perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan rancangan deskriptif.. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles and Huberman. Hasil penelitian menunjukkan tiga strategi pemasaran. Pertama, optimalisasi media sosial, yaitu Instagram, Facebook, WhatsApp, dan TikTok, untuk pembentukan citra korporat, diseminasi informasi paket, publikasi testimoni jemaah, serta iklan berbayar pada musim ramai. Kedua, distribusi brosur cetak melalui dua jalur lapangan, yaitu pembagian langsung di lingkungan sekitar kantor dan pemanfaatan ruang publik pada kegiatan Car Free Day. Ketiga, kemitraan dengan agen lokal di wilayah penyangga Kota Medan yang berperan sebagai perantara berbasis komunitas. Ditinjau melalui kerangka komunikasi pemasaran terpadu, ketiga strategi tersebut menyasar segmen pasar yang saling melengkapi berdasarkan usia, geografis, dan tingkat literasi digital. Penelitian ini juga mengidentifikasi kendala implementasi, terutama dalam menjaga konsistensi informasi yang disampaikan oleh agen mitra.

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