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JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Published by Melati Institute
ISSN : 29862507     EISSN : 28302605     DOI : https://doi.org/10.59004/jisma.v1i6
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
JISMA, Jurnal Ilmu Sosial , Manajemen, dan Akuntansi menerima artikel penelitian tentang Sosial EKonomi, Manajemen, dan Akuntansi dengan menggunakan metode penelitian kuantitatif, kualitatif, dan metode campuran. 1. Ilmu Sosial mencakup: Ekonomi, Antropologi, Sosiologi, Psikologi, Geografi, Studi Budaya dan Etika, Studi Gender dan bidang terkait lainnya. 2. Manajemen mencakup: ekonomi, politik, hukum, sosio cultural (budaya), teknologi, dimensi internasional (seperti globalisasi dan paham ekonomi), kondisi lingkungan alam, dan bidang ilmu terkait lainnya. 3. Akuntansi mencakup: Auditing, Management Accounting, General Accounting, Government Accounting, Budgetary Accounting, Educational Accounting, Cost Accounting, Tax Accounting, Sistem Informasi Akuntansi, International Accounting, Social Accounting, Akuntansi Perbankan, dan bidang ilmu terkait lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 189 Documents
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PENERAPAN METODE PENGEMBANGAN LAHAN (LAND DEVELOPMENT ANALYSIS) DALAM PENILAIAN TANAH Petrus Teguh Subagyo; Nurhidayah
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 4 (2023): Oktober 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v2i4.430

Abstract

The existence of vacant land in potential locations will provide added value to the owner if the vacant land is optimized. Determining the value of vacant land with an area of 36,640 m2 in a residential area is not possible using the market approach, so the income approach is chosen using the Land Development Analysis method, which is assumed to be developed into a residential area as the best and highest alternative use. Based on the land development plan, the market value of the land is obtained from cash flows originating from sales of housing units minus development costs for the land. From the results of the analysis, an indication of the market value of the land is Rp3.500.891,50.
Pengaruh Pemasaran Digital dan Electronic Word of Mouth Terhadap Keputusan Pembelian pada Onebillion_Store.id di Kota Bandung Kartini Febriani; Yuyun Yuniarsih
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 4 (2023): Oktober 2023
Publisher : Melati Institute

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Abstract

This research is motivated by the increasing use of the internet both to find information, to communicate, and even to shop, people can do it online via the internet. As well as the emergence of a new phenomenon in shopping for branded products at affordable prices which are known as thrifting, this activity is popular with the public, especially among teenagers or young people. This of course makes Onebillion_store.id have to develop a strategy that can make consumers decide to shop on the platform. The purpose of this study was to determine the effect of digital marketing and electronic word of mouth on purchasing decisions at onebillion_store.id in the city of Bandung. The population in this study are all onebillion_store.id consumers who know and have shopped at onebillion_store.id. While the sample in this study amounted to 99 respondents. The research method in this study used a quantitative approach with verification methods. The research results show that partially there is an influence of digital marketing on purchase decisions on onebillion_store.id by 42.8%, whereas the influence of electronic word of mouth on purchase decisions on onebillion_store.id is greater at 50.0%. The research results also reveal that simultaneously there is a positive influence of digital marketing and electronic word of mouth together on purchase decisions on onebillion_store.id by 92.8%. Therefore, it can be concluded that digital marketing and electronic word of mouth have an influence on purchase decisions, with electronic word of mouth contributing the most significant influence compared to digital marketing.
Strategi Pemasaran dengan Menggunakan Business Model Canvas (BMC) pada Serantau Coffee X Space di Kota Bandung Putri Ramadhany Atila; Hayun Setiawan
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 4 (2023): Oktober 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v2i4.445

Abstract

The development of business in Indonesia is experiencing a rapid increase, as can be seen from the many developments of small businesses that are already large, both online and offline, this encourages the creation of increasing competition. Therefore, every business person must determine the effective and efficient marketing of products and services, in order to achieve their business goals. The method used to review marketing strategies using the Business Model Canvas (BMC) at Serantau Coffee x Space in Bandung City is a qualitative method. Based on the results of this study (1) the marketing strategy using the canvas business model runs optimally in attracting consumers and increasing sales turnover. (2) The advantages of the canvas business model are easy to use, have simple visuals, are attractive, flexible, collaborative, and more focused. (3) The lack of a canvas business model is that not all types of business are suitable, especially for businesses that are complex, more unique, innovative, and require effort to create. This may not be suitable for businesses that are in a hurry or have a limited budget.
Analisis Faktor Penyebab Rendahnya Hasil Belajar Siswa pada Pembelajaran IPA Kelas IV SD Negeri 105358 Sekip Lubuk Pakam Amanda; Umar Darwis
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 4 (2023): Oktober 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v2i4.453

Abstract

This research aims to find out about the factors that cause low student learning outcomes in class IV science learning at SD Negeri 105358 Sekip Lubuk Pakam. This research is to make it easier for teachers to understand what factors cause low student learning outcomes at SD Negeri 105358 Sekip Lubuk Pakam. This type of research is qualitative descriptive research. The subjects of this research were 16 class IVB students who were identified as having low daily test scores. Data collection was carried out using questionnaires, interviews and documentation. According to Miles and Huberman, data analysis includes: 1) Data Display (Data Presentation), 2) Data Reduction (Data Reduction), 3) Verification (Conclusion Drawing). The results of the research show that the factors that cause low learning outcomes in class IVB students at SD Negeri 105358 Sekip Lubuk Pakam are internal factors (coming from oneself), interest factors, talent factors, and learning concentration factors. Based on the results of the questionnaire given to students: 1) Health Factor with a percentage of 100% which is classified as very high, 2) Interest Factor with a percentage of 25% which is classified as low, 3) Talent Factor with a percentage of 25% which is classified as low, 4) Learning Concentration Factor with a percentage of 29% which is classified as low, 5) Family Factors with a percentage of 52% which is classified as high, 6) Community Factors with a percentage of 56% which is classified as high, 7) School Factors with a percentage of 44% which is classified as medium.
Tingkat Kapitalisasi Tanah Kosong di Kota Denpasar Budi Purnomo
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 4 (2023): Oktober 2023
Publisher : Melati Institute

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Abstract

The capitalization rate is the ratio between the rental income and the selling price of the land. The greater the capitalization rate of the land, the more potential investors are interested in buying the land. The capitalization rate of vacant land from one region to another is not the same, depending on the economic development of each region and the need/competition for the desire to own the land. This is in line with one of the characteristics of land, which is its unique nature ((source: Supardi et al. (2010)). Land that exists in one area with other areas has its own characteristics and characteristics. Therefore, it is very interesting and important to conduct further studies to determine the level of capitalization of vacant land in Denpasar City. This capitalization rate is used to calculate the rental price of vacant land based on the selling price of the land. This research uses descriptive statistical analysis tools. The calculation of the capitalization rate uses sales / offer data and rental / lease transaction data on vacant land as much as 72 (seventy-two) data. The conclusion of this study is that the average capitalization rate of vacant land in Denpasar City is 1.03% (ceteris paribus) and according to zoning, the capitalization rate of vacant land for commercial (1.117%) is higher than for residential (0.981%).
Pembinaan Terhadap Motivasi Berprestasi dan Kepuasan Kerja Guru Rumiati
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 4 (2023): Oktober 2023
Publisher : Melati Institute

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Abstract

In this article discusses the Guidance of Teacher Achievement Motivation. Analysis of literacy studies used to find solutions how efforts to build teacher achievement motivation to improve the quality of education, equipped with a discussion to complete the conclusion. Is one of the tasks of the principal. The principal must provide guidance to teachers in an effort to improve the quality of education. Conclusions: (1) Teacher Achievement is a series of efforts conducted by school principals, supervisors, supervisors and other supervisors of teachers with the aim of promoting and improving the quality of work of educators which impact on improving the quality of education. (2) The factors that influence the teacher's achievement motivation from within the teacher itself and from the outside environment and (3) The Formation of Achievement Motivation Achievement is: giving opportunity to improve career, giving sense of safety and comfort, giving appreciation, harmonious relationship.
Analisis Pengaruh Pendampingan, Media Sosial, Dan Inovasi Produk Terhadap Kinerja Usaha Mikro di Kota Depok Enuh, Kamaludin; Nuraini, Ani; Anwar, Kasful
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 4 (2023): Oktober 2023
Publisher : Melati Institute

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Abstract

Micro Enterprises are business activities that are able to expand employment opportunities, provide economic services to the community, play a role in the process of Equalization and increase community income, encourage economic growth, and play a role in realizing national stability.The purpose of this study was to determine the mentoring, social media and product innovation on the performance of micro enterprises in the city of Depok. The method used in this study is a quantitative method. The population of this study was 2,746 and sampling was carried out by cluster sampling as many as 96. Data collection using Google form questionnaires and data analysis techniques used are multiple linear regression test. The results showed that partially mentoring, social media and product innovation on the performance of micro enterprises. Simultaneously mentoring, social media and product innovation on the performance of micro enterprises. The value of R2 is 0.547. This means that the influence of mentoring, social media and product innovation on the performance of micro enterprises amounted to 0.547 or 54.7% while the remaining 45.3% variance in the performance of micro enterprises influenced by other factors not examined in this study.
Pengaruh Peranan Masyarakat Dalam Perencanaan Pembangunan Arifianti, Sari Maharani; Lubis, Nabila; Putri, Apriliani Alicia; Harahap, Nurhayati
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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Abstract

Because the direction of development is determined through this process, development planning becomes very important. It is the government's responsibility to pay attention to community aspirations in the development planning process because this is very important. The aim of this research is to examine how community involvement influences development planning. The aim of the research is to determine the extent of community involvement in the development planning process and the impact of this involvement on the process itself. Qualitative methodology is used in the research process. The conclusion obtained from research that has been carried out using all the data collected is that community involvement in development planning is very significant, and it can be said that the community is the main goal of development.
Pembelajaran Mata Pelajaran Pendidikan Agama Islam Multikultural Dalam Membangun Profil Pelajar Pancasila Wahyudi, Eko
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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Abstract

The project to strengthen the profile of Pancasila students should be integrated into various activities and a conducive school culture. There are three ways to implement a holistic, comprehensive and integrated Pancasila student profile in learning, namely the Pancasila student profile project becomes subject matter in extracurricular activities, becomes a means of conducting learning experiences, and becomes a project in curricular activities. To design strategies for multicultural and ethnic relations in schools, it can be divided into two, namely personal experience and teaching carried out by teachers. The forms of teaching are as follows: first, teachers must be aware of students' ethnic diversity, they cannot educate them, second, curriculum and teaching materials should reflect ethnic diversity and third, curriculum materials are written in different regional/ethnic languages. Various breakthroughs and innovations in multicultural PAI learning will be able to make students have the character of a Pancasila student profile. Students' awareness will be formed indirectly so that over time they will grow into Pancasila students with Indonesian integrity.
Analisis Rasio Keuangan PT Sentra Food Indonesia Tbk. Pada Bursa Efek Indonesia Sulaiaman; Monoarfa, Sulerski
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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Abstract

The title of scientific research is Analysis of the financial ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange. The purpose of the study was to analyze both the liquidity, solvency, activity and profitability ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange. The data analysis method used in this research is quantitative analysis method in the form or approach of financial ratios are current ratio, quick ratio, debt to total asset ratio, debt to equity ratio, total assets turnover, receivable turnover, inventory turnover, economic profitability and own capital profitability. Based on the results of the analysis of the financial ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange, the discussion is that the liquidity ratio in terms of current ratio and quick ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) fluctuated in nature, the solvency ratio in terms of total debt ti total asset ratio and total debt to equity ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) the average ratio for each period was 279.02%. fluctuating in nature. The activity ratio in terms of total asset turnover, receivable turnover and inventory turnover of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) tends to decrease. The profitability ratio in terms of economic profitability and equity ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) tends to decrease.

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