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Journal of Social Commerce
Published by Celebes Scholar pg
ISSN : 2809929X     EISSN : 28099303     DOI : https://doi.org/10.56209/jommerce
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in the study of commerce. Journal of Social Commerce covers all theories and practice of commerce including Economy, Management, Accounting, Marketing, and Human Resources. Journal of Social Commerce publishes quarterly (March, June, September, December).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 103 Documents
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The Mediating Role of Brand Trust in the Influence of Influencer Marketing and Electronic Word of Mouth on Consumers’ Purchase Decisions Monica Diaz Cahaya Indratno; Muji Rahayu
Journal of Social Commerce Vol. 6 No. 2 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i2.302

Abstract

This study aims to analyze the influence of influencer marketing and electronic word of mouth on purchasing decisions for Timephoria beauty products while examining the role of brand trust as a mediating variable. Timephoria is an innovative makeup brand that entered the Indonesian market in April 2025 and simultaneously experienced two opposing digital phenomena which were a massive promotional campaign and a viral wave of critical community feedback. This research utilized a quantitative approach combined with an explanatory survey method. Data were collected through an online questionnaire distributed to one hundred respondents who were actively exposed to both the promotional content and the related digital reviews. These respondents were selected using purposive sampling based on the Lemeshow formula. The data analysis employed the PROCESS Macro Model 4 methodology developed by Hayes (2022) alongside a bootstrapping technique of five thousand resamples. The results demonstrate that influencer marketing and electronic word of mouth each possess a positive and significant influence on brand trust and purchase decisions both directly and indirectly. Furthermore brand trust is proven to successfully mediate the influence of both independent variables on final consumer purchase decisions.
Social Capital as a Driver of Performance Among Generation Z Employees in Jakarta Qatrunnada Qatrunnada; Didin Hikmah Perkasa
Journal of Social Commerce Vol. 6 No. 2 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i2.303

Abstract

This study examines how occupational stress, workplace conflict, and organizational communication influence the work performance of Generation Z employees in Jakarta, Indonesia. The research is motivated by growing concerns over well-being and productivity among young professionals in urban settings, where high work demands and interpersonal challenges are prevalent. Using a quantitative approach, data were collected via surveys from 120 Gen Z employees across multiple industries in Jakarta. Multiple regression analysis was applied to assess both individual and collective impacts of the variables. Findings reveal that work-related stress negatively, though not significantly, impacts performance, whereas workplace conflict and organizational communication show positive and significant effects, with the latter emerging as the strongest predictor. Together, the three variables account for 26.5% of the variance in employee performance. These results underscore the value of fostering transparent communication and constructive conflict resolution to support the performance of young employees in today’s evolving workplace.
The Influence of Endorser Credibility and Swift Guanxi on Consumer Purchase Intention in TikTok Live Streaming: The Mediating Role of Trust Richard Nesimnasi; Felix Hugo Waworuntu; Stefanus Budy Widjaja Subali; Adhika Putra Wicaksono
Journal of Social Commerce Vol. 6 No. 2 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i2.305

Abstract

This study analyzes the influence of endorser credibility and swift guanxi on consumer purchase intentions within TikTok live streaming while evaluating trust as a mediating variable. The research employs a quantitative approach utilizing a survey method to collect data from 110 active TikTok users who have completed purchases through live broadcasts. Data analysis was conducted using Partial Least Squares Structural Equation Modeling with the assistance of SmartPLS software. The empirical results reveal that endorser credibility has a positive and significant effect on both purchase intention and consumer trust. Swift guanxi also positively and significantly impacts purchase intention and trust although it exhibits a lower overall influence compared to endorser credibility. Crucially the analysis proves that trust successfully mediates the relationship between endorser credibility and purchase intention but completely fails to mediate the relationship between swift guanxi and purchase intention. These findings highlight a major theoretical divergence indicating that while traditional credibility relies on cognitive trust, the emotional immediacy of swift guanxi bypasses traditional risk assessments to drive spontaneous purchases directly.

Page 11 of 11 | Total Record : 103

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