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Journal of Social Commerce
Published by Celebes Scholar pg
ISSN : 2809929X     EISSN : 28099303     DOI : https://doi.org/10.56209/jommerce
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in the study of commerce. Journal of Social Commerce covers all theories and practice of commerce including Economy, Management, Accounting, Marketing, and Human Resources. Journal of Social Commerce publishes quarterly (March, June, September, December).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 99 Documents
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The Influence of Corporate Social Responsibility Effectiveness on Community Welfare: A Study of Social Value Exchange in Rural Infrastructure Development Pohan, Raihan Adha Rahman; Maidalena, Maidalena; Hayati, Fitri
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.205

Abstract

Corporate Social Responsibility has increasingly been positioned as a mechanism through which private enterprises engage with community welfare, particularly in contexts where public development efforts face structural limitations. This study examines the effectiveness of a Corporate Social Responsibility program in the form of road infrastructure development and its relationship with community welfare in Kampung Lalang Hamlet, North Sumatra. Using a quantitative approach, data were collected from 72 community members through structured questionnaires measuring perceived CSR effectiveness and welfare across educational, health, and economic dimensions. The data were analyzed using validity and reliability testing, classical assumption testing, and simple linear regression analysis. The results indicate a positive and statistically significant relationship between CSR program effectiveness and community welfare, with a substantial proportion of welfare variation explained by the effectiveness of the CSR intervention. These findings suggest that infrastructure-oriented CSR programs can shape community welfare through improved accessibility, service utilization, and economic activity when implemented in ways that align with local needs and social conditions.
Factors Influencing the Intention of Using Gopay by the Millennial Generation in Medan City: Extended Technology Acceptance Model Approach Lubis, Rahma Fahmadina; Daulay, Aqwa Naser; Aisyah, Siti
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.221

Abstract

The purpose of the study is to gain an in-depth understanding of how the Factors Affecting the Intention of Using Gopay by the Millennial Generation in Medan City: The Extended Technology Acceptance Model (TAM) Approach. The method used in this study is a quantitative approach with the IBM SPSS 26 tool. The population studied was the millennial generation who used digital payments, with 400 respondents through the purposive stratified sampling method, namely the sample extraction technique in the study where the researcher deliberately chose participants who had specific characteristics or criteria that were relevant to the research objectives. The results of the study show that perceived ease of use, perceived usefulness, perceived trust, perceived security, social influence and life competency have a significant effect on the intention of use.
Employee Productivity as the Mechanism Linking Management Support and Work Environment to Employee Performance Syafrida, Yuni; Mon, Muhammad Donal
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.206

Abstract

This study examines the relationships among management support, work environment, organizational commitment, employee productivity, and employee performance in the manufacturing sector of Batam, Indonesia. Using a quantitative research design, data were collected from 230 employees working in five manufacturing companies and analyzed through Partial Least Squares Structural Equation Modeling. The findings show that management support and work environment have significant positive effects on employee productivity, whereas organizational commitment does not exert a significant effect. Employee productivity, in turn, has a significant positive effect on employee performance. The results further reveal that management support and work environment do not directly influence employee performance but affect it indirectly through employee productivity. Organizational commitment also does not show a significant indirect effect on employee performance through productivity. These findings indicate that employee performance is shaped less by favorable organizational conditions alone than by the extent to which such conditions are translated into productive work behavior. In this sense, employee productivity emerges as the central mechanism through which organizational resources acquire performance relevance.
The Effect of Service Quality on Customer Saving Intention Mediated by Security Perception and Religiosity as Moderating Variables Safira, Gitta; Martaleni, Martaleni; Muawanah, Umi
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.216

Abstract

This study aims to empirically examine the influence of service quality on the saving intention of Islamic bank customers. It further investigates the mediating role of security perception in this relationship and analyzes the moderating effect of religiosity on the link between service quality and saving intention. This research method uses a quantitative approach through a survey. Primary data were collected via questionnaires from priority customers of Bank Syariah Indonesia using a purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) to test the direct relationship and mediation effects of perceived security and religiosity as hypothesized in the research framework. The findings confirm that service quality directly enhances saving intention at BSI. Crucially, security perception acts as a significant partial mediator, meaning service quality builds trust and a sense of security, which in turn strengthens saving intention. Furthermore, religiosity positively moderates this relationship; customers with higher religiosity demonstrate a stronger link between perceived service quality and their intention to save, affirming the value of Sharia-compliance. This research enriches the marketing and Islamic finance literature by providing a validated model that incorporates mediation and moderation. It moves beyond direct-effect models, demonstrating how service quality translates into saving intention through the critical psychological mechanism of security perception. This study acknowledges several limitations. The geographic focus on a single BSI branch in Jakarta restricts the generalizability of the findings to other regions with different cultural or economic contexts.
The Influence of Exclusive Product Bundling and Live Streaming on Purchase Intention: The Mediating Role of Perceived Product Quality Abhipraya, Made Paramanandana; Hermeindito, Hermeindito
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.217

Abstract

This study examines how exclusive product bundling and live streaming influence purchase intention for Kahf skincare products on TikTok Shop Live, with perceived product quality as a mediating variable. Using a quantitative explanatory approach, data were collected from 162 respondents who had purchased Kahf products via TikTok Live within the past six months. Analysis using PLS-SEM (SmartPLS 4.0) shows that live streaming significantly enhances both perceived product quality and purchase intention through real-time interaction, host credibility, and visual demonstration. Exclusive product bundling increases purchase intention but reduces perceived product quality, suggesting that while bundles drive value-seeking behavior, they may weaken quality perceptions due to discount-oriented cues. Perceived product quality significantly boosts purchase intention and mediates the effects of both strategies, though negatively for bundling. These findings highlight how platform-native dynamics shape consumer evaluation and provide strategic insights for optimizing live-commerce marketing in the male grooming segment.
Herbal Choice: Uncovering the Natural Medicine Consumption Patterns of Indonesians Patiro, Shine Pintor Siolemba; Damayanti, Prisila; Hendrian, Hendrian; Minrohayati, Minrohayati
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.218

Abstract

This study examines consumer perceptions of products containing natural ingredients using the theory of planned behavior as a theoretical basis. As an antecedent of Attitudes, subjective norms, and perceived behavioral control were examined. This study used price fairness and ease of use as the indicators. The online survey was conducted using the Google Forms platform, involving residents in five major Indonesian cities: Jakarta, Surabaya, Semarang, Medan, and Makassar. Overall, 305 respondents participated. Valid observations were collected for further analysis. The analysis technique for this research used a structural equation model. based on maximum likelihood to test the research hypothesis and found that price fairness and ease of use have a positive effect on attitudes, subjective norms, and perceived behavioral control. In addition, intention to use is positively influenced by attitudes, subjective norms, and perceived behavioral control. behavioral control. This study contributes to the literature by demonstrating the explanatory power of behavioral control theory. planned in the context of natural medicinal products from the perspective of Indonesian society.
Education, Work Ability, and Job Stress as Determinants of Employee Productivity in Jakarta’s MSMEs Mukminah, Salsa; Perkasa, Didin Hikmah
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.227

Abstract

This study investigates the determinants of employee productivity in Jakarta's Micro, Small, and Medium Enterprises (MSMEs), focusing on the roles of education, work ability, and job stress. As MSMEs contribute approximately 61% to Indonesia's GDP and employ over 97% of the workforce, understanding productivity drivers in this sector is crucial for economic development. Using a quantitative approach, data were collected from 136 MSME owners and employees across various sectors in Jakarta through structured questionnaires. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships among variables. The findings reveal that work ability exerts the strongest positive influence on productivity (β = 0.473), followed by education (β = 0.257), while job stress negatively affects productivity (β = -0.176). The model explains 30.9% of productivity variance, indicating that practical competencies outweigh formal credentials in determining work performance. These results challenge conventional recruitment practices that prioritize educational qualifications over practical skills. The study provides actionable insights for MSME management to enhance productivity through competency-based hiring, continuous skill development programs, and systematic stress management interventions, ultimately contributing to sustainable business growth in Indonesia's dynamic entrepreneurial ecosystem.
Determinants of Stock Volatility: Trading Volume, Profitability, Earnings Volatility, and Book-to-Market Ratio Hidayah, Amelia Nurlaeli; Usman, Usman; Prayitno, Agus; Kadarningsih, Ana
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.246

Abstract

This study aims to analyze the effect of Trading Volume, Profitability, Earnings Volatility, and Book-to-Market Ratio on stock price volatility of technology sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period. This research is motivated by the high level of stock price fluctuations in the rapidly growing technology sector, which is accompanied by considerable market uncertainty. This study employs a quantitative explanatory approach using secondary data obtained from financial statements and stock trading records. The sample was selected using a purposive sampling method based on data availability and consistency throughout the observation period. Panel data regression analysis was applied to examine the impact of the independent variables on stock price volatility. The results indicate that trading volume has a significant negative effect on stock price volatility, suggesting that higher market liquidity contributes to price stability. Profitability does not have a significant effect on stock price volatility, indicating that earnings information is largely anticipated by investors and does not trigger substantial market reactions. Earnings volatility has a significant positive effect on stock price volatility, implying that unstable earnings increase perceived risk and market uncertainty. Furthermore, the book-to-market ratio has a significant positive effect on stock price volatility, reflecting that firms with higher fundamental risk tend to experience greater price fluctuations.
Earnings Management Persistence and Detection through the Miller Index Evidence from an Emerging Banking Market Al-Taie, Husham Abdul Jaleel Khalaf; Guizani, Moncef Bouanen
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.252

Abstract

This study examines earnings management persistence and detection through the Miller Index using evidence from an emerging banking market. The analysis focuses on the Iraqi Investment Bank over the period 2010 to 2024 and applies a time-based analytical approach to investigate whether deviations in the relationship between working capital adjustments and operating cash flow indicate recurring reporting distortion. The study is motivated by the concern that earnings management should not be understood only as an isolated accounting event, but as a persistent pattern that can weaken the credibility of financial statements and reduce the transparency of reported performance. The findings show that the Miller Index deviates from zero throughout the observed period, indicating repeated instability in the relation between accrual related adjustments and cash generating performance. The results further reveal that the deviations occur in both positive and negative directions, which suggests that reporting intervention is adaptive rather than uniformly income increasing. Additional analysis shows that the magnitude of deviations declines over time, although the pattern does not converge toward full neutrality. These results support the view that earnings management in the sampled bank is persistent and detectable through the interaction between working capital changes and operating cash flow.

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