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Journal of Social Commerce
Published by Celebes Scholar pg
ISSN : 2809929X     EISSN : 28099303     DOI : https://doi.org/10.56209/jommerce
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in the study of commerce. Journal of Social Commerce covers all theories and practice of commerce including Economy, Management, Accounting, Marketing, and Human Resources. Journal of Social Commerce publishes quarterly (March, June, September, December).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 92 Documents
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The Influence of Green Human Resource Mangement Mechanisms on Sustainable Business Outcomes in Customer-Centric Digital Enterprises Muchsinati, Evi Silvana; Lina, Lina; Fatyandri, Adi Neka
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.171

Abstract

This study examines how Green Human Resource Management contributes to organizational sustainability performance by investigating the psychological mechanisms that shape this relationship. Using structural equation modeling on data collected from employees in environmentally engaged firms, the research explores the extent to which the influence of green HR practices is mediated by perceived organizational support and affective commitment. The findings suggest that GHRM does not operate in a vacuum. Its impact becomes significant when employees interpret these practices as authentic expressions of support and when they experience a sense of emotional connection to the organization’s mission. Perceived support functions as a cognitive filter through which green initiatives are assessed for credibility, while affective commitment emerges as a behavioral engine that channels belief into sustainable action. These results underscore that sustainability outcomes are shaped less by the presence of formal policies and more by the quality of interpretive and emotional engagement they evoke. The study offers not only empirical confirmation but also conceptual insight into the relational infrastructure needed for organizations to embed sustainability in practice, particularly within digitally driven and customer-centric environments.
Reputational Signaling through Sustainability Disclosure and Profitability in Stakeholder-Driven Markets Hamrianto, Jeilan; Lasmaria S, Pingkan; Tansuria, Billy Ivan
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.172

Abstract

This study examines the effect of corporate sustainability practices, as measured by GRI G4-based ESG disclosure scores, on stock prices in 38 mining companies listed on the Indonesia Stock Exchange during the period 2019–2023. In addition, corporate profitability (Return on Assets/ROA) is tested as a moderating variable to see whether the level of profit strengthens or weakens the relationship between ESG and stock prices. Panel data are analyzed using pooled OLS with robust standard errors after passing a series of classical assumption tests. The regression results show that neither ESG scores nor ESG×ROA interactions have a significant effect on stock returns, and the control variables also show no significance. The model only explains 3.50% of the variation in stock returns (R² = 0.0350), indicating that the dominance of other external factors such as commodity price volatility and macroeconomic policies have not been observed in this research model. This finding confirms that ESG sustainability signals have not been fully internalized by the capital market of mining companies in Indonesia, so that strengthening regulations, fiscal incentives, and independent audits are needed to improve the effectiveness of sustainability reporting.
Does the Jakarta Islamic Index Reflect Efficient Market? Insights from Calendar Effects and Volatility Modelling Widodo, Purwanto; Faizi, Faizi; Kusuma, Airlangga Surya
Journal of Social Commerce Vol. 5 No. 3 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i3.184

Abstract

This study examines the efficiency of the Jakarta Islamic Index (JII) by testing for anomalies such as the Day of the Week Effect, Monday Effect, Friday Effect, and Week-Four Effect, both under normal conditions and during the Covid-19 crisis. This study seeks to determine whether JII adheres to the Efficient Market Hypothesis (EMH) or exhibits predictable patterns in stock returns. The study utilizes daily return data from JII, covering periods before (January 2008–February 2020), during (March 2020–December 2022), and combined before and during the Covid-19 crisis. Stationarity tests (Augmented Dickey-Fuller and Philips–Perron) were conducted, followed by ARMA/ARIMA modelling to address autocorrelation and heteroscedasticity. ARCH-GARCH models, including EGARCH, TARCH, and PARCH, were employed to analyze the volatility and leverage effects. Dummy variables for trading days and weeks are used to test for anomalies.  The results confirm the presence of the day of the week, Monday, and Week four effects in JII returns, indicating market inefficiency. However, the Covid-19 crisis did not significantly alter return patterns, suggesting resilience in the Islamic stock market. The study also identifies asymmetric volatility responses, with EGARCH (1,1) being the most suitable model, following a non-normal distribution (GED). These findings align with some prior research but contrast with others, highlighting mixed evidence on market anomalies in Islamic indices.
The Influence of Convenience, Risk, and Security on Usage Decisions of Digital Bank to the People of Surabaya City Prameswari, Regita Bintari; Nirawati, Lia
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.187

Abstract

The increasing use of digital banking applications encourages the need for an in-depth understanding of the factors that influence usage decisions. This study aims to analyze the influence of convenience, risk, and security on the decision to use SeaBank digital banks on the people of Surabaya City. The research method used was quantitative by collecting data using questionnaires to 271 respondents who used the SeaBank application in the Surabaya area. The data analysis technique used multiple linear regression analysis. The results of the study show that simultaneously the variables of convenience, risk, and safety have a significant effect on the decision to use. Partially, convenience, risk, and safety have a significant positive effect on usage decisions. The implications of the findings can be a guideline for digital banking service providers to improve the quality they have. Focusing on these factors is expected to form the basis for the development of more effective strategies in optimizing the user experience in the world of digital banking.
Reimagining Community-Based Financial Participation through Collective Trust and Cooperative Value Systems Contana, Ni Km. Aristi Priani; Suci, Ni Made
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.194

Abstract

This study examines the interconnectedness of financial performance and social participation within the Pacingkreman Bali Contana Association, a community-based financial institution grounded in trust, reciprocity, and shared responsibility. Using a descriptive quantitative approach supported by qualitative insights, the research analyses four key indicators of financial performance including Third Party Funds, Loan to Deposit Ratio, Operating Expenses to Operating Income, and Return on Assets. The findings show that these financial ratios are not isolated measures of liquidity, efficiency, or profitability but expressions of deeper social relations. Deposits represent confidence and belonging, loans reflect ethical interdependence, operational costs signify the work of participation, and profitability denotes distributive stability rather than maximisation. The integration of financial data and member narratives reveals that institutional endurance stems from collective trust and moral coherence rather than from technical optimisation. The study concludes that financial sustainability in community-based systems is socially constituted, relying on the circulation of care, participation, and trust that transform economic exchange into shared resilience.
The Influence of Visual Content on TikTok Social Media Toward Customer Engagement in the Food and Beverage Industry on Product Purchase Decisions Anggara, Dwi Erlanda; Rahma, Tri Inda Fadhila; Yanti, Nursantri
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.195

Abstract

The purpose of this research is to provide insights into the extent to which visual content on TikTok influences customer engagement, how significantly customer engagement affects purchasing decisions, and the relationship between visual content on TikTok and customer engagement in making product purchase decisions. This study employs a quantitative method with an explanatory research approach. Data were collected through questionnaires distributed to 80 consumers of Sinar Utama chicken noodles. The analysis technique used is Path Analysis via SmartPLS software version 3.3. The measurements applied include the outer model assessment, mediation test, and inner model assessment. The findings from the field demonstrate that: (1) Attractive visual content significantly enhances customer engagement because strong visuals are able to capture attention, thereby encouraging interactions that increase interest in the product. (2) Customer engagement plays a crucial role in influencing purchasing decisions by building trust, loyalty, and emotional connections, which can drive customers to buy. (3) Customer engagement serves as a mediator between attractive visual content and purchasing decisions, as emotional involvement and customer interaction with visual content strengthen the decision-making process to purchase the product.
TAM Model Analysis of QRIS Use Preferences with a Structural Equation Modelling Approach: An Empirical Study of GMIM Youth Modaso, Paske V.; Barek, Titya A. P.
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.196

Abstract

This study aims to analyze the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on QRIS usage preferences among GMIM Youth using the Technology Acceptance Model (TAM) approach. The research method used is quantitative explanatory with primary data collection through questionnaires from 120 respondents selected by purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results of the measurement model testing (outer model) showed that all indicators met the validity and reliability criteria. In the structural model testing (inner model), both hypotheses were proven significant: PEOU had a positive and significant effect on usage preferences (β = 0.483; p-value = 0.000), as did PU (β = 0.357; p-value = 0.000). The R² value of 0.602 indicates that the PU and PEOU variables are able to explain 60.2% of the variation in QRIS usage preferences. The conclusions of this study reinforce the TAM postulate that technology adoption, in this case QRIS, is largely determined by the perceived ease and usefulness of use. Consequently, service providers and relevant authorities are advised to continue improving the ease of use of the interface and promoting the benefits of QRIS, particularly within the context of religious communities.
The Effect of Flexitime on Job Performance and Family-Work Conflict: A Study of Employees in Batam with a Focus on Ability to Cope Agostinan, Kifnisa Bella; Mon, Muhammad Donal
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.197

Abstract

This study aims to analyze the effect of flexitime on job performance and family-work conflict, as well as the mediating and moderating roles of family-work conflict and ability to cope among industrial employees in Batam. This study used a quantitative approach with a purposive sampling technique and involved 267 respondents from five manufacturing companies in the Batamindo Industrial Estate. Data were collected through questionnaires and analysed using SmartPLS 4.0. The results showed that flexitime had a positive and significant effect on job performance and was able to reduce family-work conflict. Family-work conflict had a negative effect on job performance and was proven to mediate the relationship between and job performance, but was not significant in the relationship between flexitime and family-work conflict. This study provides implications that the effective implementation of flexitime and strengthening employee coping abilities can improve performance and reduce role conflict in organizations.
The Influence of Brand Ambassadors, Brand Image and Brand Trust on Purchase Decisions Firanti, Firanti; Yuliana, Lingga
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.201

Abstract

This study investigates the influence of brand ambassadors, brand image, and brand trust on consumer purchasing decisions for Le Minerale bottled water in Indonesia. It aims to understand how these factors collectively shape consumer perceptions and behavior in a competitive FMCG market. This study integrates brand ambassador, brand image, and brand trust into a single model to explain purchasing decisions, highlighting that brand trust and brand image are more influential than brand ambassadors, providing practical insights for FMCG marketing strategies. A descriptive quantitative approach using surveys was applied. Data were collected from 200 respondents in the Greater Jakarta area who had purchased or used Le Minerale products, selected through purposive sampling. A five-point Likert scale questionnaire was used, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. Findings reveal that brand ambassadors have a positive but insignificant effect on purchasing decisions, suggesting that celebrity endorsements alone do not strongly influence consumer behavior. Meanwhile, brand image and brand trust significantly and positively affect purchases, with brand trust showing the strongest effect. This emphasizes the importance of consumer confidence in product quality and reliability in motivating purchase decisions. Strengthening brand image and consumer trust can help Le Minerale increase market share, encourage repeat purchases, and enhance the competitiveness of Indonesia’s bottled water industry. These strategies contribute to economic growth by fostering a sustainable and competitive local FMCG sector.
Sustainability Accounting and Reporting in the Banking Sector: A Systematic Literature Review: Sustainability Accounting da Cruz, Paulo Gonzales; Mita, Aria Farah
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.203

Abstract

This paper is a systematic literature review (SLR) of research studies on Sustainability Accounting and Reporting (SAR) in the banking industry between 2019 and 2024. Two research questions guide the review: RQ1 investigates the effects of regulatory pressures and stakeholder expectations on the adoption and implementation of SAR; RQ2 will determine the degree to which SAR practices have calculable impacts on environmental performance, social responsibility, and financial risk management. Using the PRISMA protocol, the research team searched the Scopus and Web of Science databases systematically to find applicable literature and obtained an initial pool of 786 records. The next stage of rigorous screening and eligibility evaluation led to the inclusion of 99 articles in the further in-depth analysis. The analytical results suggest that the Stakeholder, Legitimacy, and Institutional theories are productive in underpinning the external forces that trigger banks to embrace SAR. However, the literature inundates a reactive, legitimacy -seeking position among banking institutions. Although SAR is often applied as a strategic tool to bargain legitimacy and control power asymmetries, it is not always a driver of transformative change. The analysis thereby finds a significant discrepancy between the symbolic implementation of SAR, that is more typical within an environment with weak regulatory enforcement and its substantive application, which seems to be conditional upon strong internal capacities and severe regulatory pressure. In terms of the impact dimension, the evidence available of tangible outcomes is mostly associative and heterogeneous and has significant methodological limitations.

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