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Jurnal Kreasi Rakyat
Published by PT. Pusat Kreasi Rakyat
ISSN : 29858852     EISSN : 29858852     DOI : -
Core Subject : Economy, Humanities, Science, Education, Art, Social, Engineering,
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other
Jurnal Kreasi Rakyat (JKR) is published regularly every 3 (three) months, and begins its first issue in February 2023. The scope of the study includes: Economics; Management; Finance and Accounting; Entrepreneurship; Social and Cultural; Appropriate Technology; Education; Politics and Law; Population and Society Applied Research; and Community Service.
Arjuna Subject : Umum - Umum
Articles 3 Documents
 1 
Search results for , issue "Vol. 1 No. 4 (2023): November - January" : 3 Documents clear
PENERAPAN STRATEGI PROMOSI PADA UMKM HOME LAUNDRY Sonata, Vivi; Yuwono, Wisnu
JURNAL KREASI RAKYAT Vol. 1 No. 4 (2023): November - January
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i4.268-278

Abstract

Home Laundry is an SME that operates in the clothing laundry service sector. SME Home Laundry offers clothes washing, dry cleaning, and ironing services, clothes, and washing dolls, shoes, carpets, and others. The income earned by SMEs is considered unstable, therefore this service activity is carried out to help SMEs solve these problems. The data collection methods used in this activity were observation and interviews. This activity produces a digital marketing strategy for SMEs to implement through social media Instagram and the advice that can be given to SME is that SMEs can take advantage of advances in digital technology to carry out promotions and attract customer attention which has a good impact on the development of SME businesses.
DAMPAK PASAR AL-MAHIRAH TERHADAP SOSIAL EKONOMI PEDAGANG KOTA BANDA ACEH Hasbi; Saiful Bahgia; Hamdani
JURNAL KREASI RAKYAT Vol. 1 No. 4 (2023): November - January
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i4.290-319

Abstract

Al-Mahirah Market is built on two hectares of land. The market has six main buildings intended for poultry markets, meat markets, seasoning markets, vegetable markets, and fish markets, respectively. As a people's market and located on Jl. Syiah Kuala, Gampong Lamdingin, Kuta Alam District, Banda Aceh City. Al-Mahirah Market is a people's market resulting from the relocation of Peunayong Market, Kartini Market, and SMEP Market. This study aims to find out the perception of traders towards the development of Al-Mahirah Market and to determine the socioeconomic impact on these market traders. This research method is survey research using a quantitative descriptive analysis approach. The impact of Al-Mahirah Market on the socioeconomics of traders varies according to the perception of the trader used as a sample. Traders' perception of social impact is 62% casual and 18% have a good impact and as many as 20% give a bad perception of the impact experienced by traders. Labor Absorption, which is the capacity of the number of traders accommodated in the Al-Mahirah market in addition to traders relocated from the old market, which is 8.31%, the construction of Al-Mahirah Market provides a good map in facilitating new jobs for the residents of Banda Aceh City. Economic conditions based on the income of traders have not been able to have a significant impact on the development of Al-Mahirah Market, this is evidenced by the fact that most 75% of traders of medium income and 21% of traders have low incomes. The average economic condition of the market trader is based on income ranging from IDR1,500,000 to IDR2,500,000 per month and as many as 21% of traders have incomes below IDR1,500,000 per month.
DAMPAK MERANCANG COMPANY PROFILE TERHADAP UMKM COFFEE TOWN BAKERY -, Nico Hadi; Johny Budiman
JURNAL KREASI RAKYAT Vol. 1 No. 4 (2023): November - January
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i4.279-289

Abstract

ABSTRACT Micro, Small and Medium Enterprises (MSMEs) are businesses operated by individual business actors, households or small-scale business entities. Coffee Town Bakery is one of the MSMEs in Batam, founded by Mr Goh Cin Huak in 2018. The methods used in this service activity are observation and interviews. This service was also carried out because UMKM Coffee Town Bakery has been operating for approximately 5 years, but does not yet have a company profile, so this activity was created by designing a company profile in the form of a website and video to help partners build a company image.            Keywords : MSMEs, Company Image, Company Profile   ABSTRAK Usaha Mikro Kecil dan Menegah (UMKM) merupakan sebuah bisnis yang dioperasikan oleh pelaku usaha secara individu, rumah tangga, ataupun badan usaha berskala kecil. Coffee Town Bakery merupakan salah satu UMKM yang berada di kota Batam yang didirikan oleh Bapak Goh Cin Huak pada tahun 2018. Metode yang digunakan dalam kegiatan pengabdian ini ialah observasi dan wawancara. Pengabdian ini juga dilakukan karena UMKM Coffee Town Bakery sudah beroperasi kurang lebih selama 5 tahun, namun belum memiliki company profile sehingga kegiatan ini dibuat dengan merancang company profile dalam bentuk website dan video untuk membantuk mitra dapat membangun citra perusahaan. Kata Kunci : UMKM, Citra Perusahaan, Company Profile

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