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Muhammad Ichwan Musa
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INDONESIA
Jurnal Manajemen
Published by Universitas Negeri Makassar
ISSN : 27238059     EISSN : 28295412     DOI : http://dx.doi.org/10.26858/jm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen is a media or means of communication and scientific publication from the result of management science thought and research carried out by lecturers, researchers and related research institutions. Jurnal Manajemen are published twice a year (February and August) through Open Journal System (OJS)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol 6, No 1 (2026): February" : 16 Documents clear
THE INFLUENCE OF LIVE-STREAMING MARKETING TYPES ON THE BUYING INTEREST OF GENERAL Z CONSUMERS IN BUYING CLOTHES Setiadi, Rafka Islaudyn Putra; Arafah, Willy
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76566

Abstract

Abstract: Advances in digital technology have driven the emergence of innovative marketing strategies, one of which is live-streaming marketing, which is now widely adopted in the fashion industry. This research explores howProfessional Live-streaming MarketingAndEntertainment Live-streaming Marketinginfluence Gen Z's desire to purchase fashion products. This study also examines whetherSocial Influence Mechanismplays a role in this relationship. Data was collected from 122 Gen Z individuals (18-26 years old) in Greater Jakarta who watchedlive-streaming fashion, with analysis conducted using SEM. The findings show that both types of live streaming positively influence Purchase Intention. Most importantly,Social Influence Mechanismwas found to be a key mediator. This implies that fashion brands should combine useful information with engaging content and encourage interaction to increase Gen Z purchases.Keywords: Live Streaming Marketing, Social Influence Mechanism, Purchase Intention, Gen Z
PREPARATION OF TALENT DEVELOPMENT PROGRAM IN THE HUMAN RESOURCES UNIT OF THE GENERAL BUREAU OF THE REGIONAL SECRETARIAT OF WEST JAVA PROVINCE Santoso, Kharismawati Zalfa; Maasir, Lidia
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76644

Abstract

Abstract: This study aims to design a talent development program within the Human Resource Unit of the General Bureau, Regional Secretariat of West Java Province. The background of this research lies in the gap between government policies and the actual implementation of talent management, as reflected in the suboptimal results of the 2024 talent pool assessment. The assessment showed that the majority of civil servants were positioned in boxes 4, 5, and 6 of the Nine Box Matrix, representing a combination of moderate performance and potential. The study focuses particularly on employees in Box 5, as this group holds significant opportunities for improvement in both performance and potential. A qualitative research method with a descriptive approach was employed. Data were collected through interviews with relevant informants and document analysis. The formulation of the Talent Development Program in this research is based on the framework of Pella and Inayati (2011), which consists of five key stages: defining talent criteria, selecting the talent group, developing talent programs, placing talents in key positions, and conducting evaluation. The findings reveal that talent development practices for civil servants within the Regional Secretariat of West Java Province remain general in nature and have not been tailored to employees’ specific needs. Furthermore, interviews with staff in the HR Unit indicated that current civil servant development efforts are still primarily focused on technical training rather than long-term potential development.Keywords: Talent Management, Talent Development, Mentoring
EVALUATION OF THE INDONESIAN GOVERNMENT'S BUDGET EFFICIENCY POLICY INTERVENTION IN 2020: FROM THE PERSPECTIVE OF THE FINANCIAL PERFORMANCE OF THE TRANSPORTATION AND HOSPITALITY SECTOR Palenteng, Vanesa Claudia; Worang, Frederik Gerdi; Tasik, Hizkia H.D.
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76532

Abstract

Abstract: The Indonesian government's budget efficiency policy in 2020, through refocusing and reallocation of spending, aimed to maintain fiscal stability amid the Covid-19 crisis. However, this intervention had direct implications for the transportation and hospitality sectors, which are highly dependent on public mobility and tourism. This study evaluates the financial performance of companies from these two sectors listed on the Indonesia Stock Exchange during the 2018–2023 period, using the Interrupted Time Series Analysis (ITSA) method to assess profitability indicators. The results show a decline in Operating Profit Margin (OPM) after the policy was implemented, reflecting operational pressures due to declining demand. Conversely, Net Profit Margin (NPM) and Return on Assets (ROA) did not experience significant changes, indicating that the policy's impact was more pressing on operating margins than on net profitability and asset utilization efficiency. These findings confirm the differential effects of fiscal consolidation on corporate financial performance and provide new evidence from the Indonesian services sector in the context of policy interventions during the Covid-19 crisis.Keywords: Budget Efficiency, Profitability, Hospitality, Transportation, ITSA
THE EFFECT OF FACILITIES AND SERVICE QUALITY ON VISITOR SATISFACTION AT MOG MALL, MALANG CITY Wulandari, Chofifah Laila; Dhakirah, Sanita; Budiarti, Lina
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76466

Abstract

Abstract: The rapid development of the service sector has led to the emergence of various modern shopping centers, including the MOG Mall in Malang City, which is one of the malls with the highest number of visitors and reviews. However, some facilities are still considered inadequate by visitors. MOG Mall in Malang City is the object of this study, which aims to analyze the influence of facilities and service quality on visitor satisfaction. 100 respondents were randomly selected using a purposive sampling technique, and quantitative research methods were applied along with explanatory research methods. Data analysis was conducted using multiple linear regression, including partial and simultaneous hypothesis testing. The study findings show that visitor satisfaction is positively and significantly influenced by high-quality facilities and services. Therefore, improving comfortable facilities and responsive service needs to be a priority to increase visitor satisfaction.Keywords: Facilities, Service Quality, Visitor Satisfaction
ANALYSIS OF DIGITAL MARKETING STRATEGY IMPLEMENTATION USING THE SOSTAC MODEL APPROACH AT MAKASSAR STATE UNIVERSITY Burhanuddin, Burhanuddin; Aswar, Nurul Fadilah; Putra, Muh. Al Fatah Arief
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76397

Abstract

Abstract: This study analyzes the implementation of Makassar State University's (UNM) digital marketing strategy using the SOSTAC Model approach, which encompasses six strategic elements: Situation, Objectives, Strategy, Tactics, Action, and Control. Using a descriptive qualitative approach and triangulation methods, data were collected through in-depth interviews, observations of UNM's official digital channels, and documentation studies of promotional activities. The results indicate that UNM has an adequate digital infrastructure, but still faces challenges in terms of content relevance, low engagement, and a communication style that is not aligned with the characteristics of Generation Z. A SWOT analysis shows the potential for strengthening the institution's image through digital storytelling, the use of TikTok, and campus community involvement. Strategic recommendations include adopting the 5S framework and the 7P marketing mix, strengthening the KPI-based monitoring system, and establishing a responsive and adaptive digital team. This study emphasizes the importance of structured and data-driven digital marketing planning in improving the competitiveness and positioning of higher education institutions in the era of digital transformation, especially in recruiting prospective students.Keywords: Digital Marketing, SOSTAC, College, Communication Strategy, Generation Z
THE INFLUENCE OF ORGANIZATIONAL EXPERIENCE ON ENTREPRENEURIAL INTENTION THROUGH ENTREPRENEURIAL ATTITUDES IN STUDENTS FACULTY OF ECONOMICS UNIVERSITAS NEGERI MAKASSAR Ruma, Zainal; Agus, Agus; Haslip, M. Azwar; Nurfadillah T, Rezki; Darmawinata, Widhi Nugraha Sumiharja
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76553

Abstract

Abstract: This study aims to examine and analyze the influence of entrepreneurial literacy and organizational experience on entrepreneurial intentions through entrepreneurial attitudes in Makassar State University students. The results of this study found that organizational experience has a positive and significant effect on entrepreneurial attitudes in FE UNM students. Organizational experience has a positive and significant effect on entrepreneurial intentions in FE UNM students. Entrepreneurial attitudes have a positive and significant effect on entrepreneurial intentions in FE UNM students. Organizational experience has a positive and significant effect on entrepreneurial intentions through entrepreneurial attitudes in Makassar State University students.Keywords: Organizational Experience, Entrepreneurial Attitude, Entrepreneurial Intention
SCENT OF SOFT PROPAGANDA IN NATION BRANDING: TOURISM MARKETING STRATEGIES IN THE “WONDERFUL INDONESIA” CAMPAIGN Haeruddin, Muhammad Ilham Wardhana; Putra, Muh. Al Fatah Arief; Hardiyanti, Andi Aryani
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.77252

Abstract

Abstract: This study critically examines the ideological dimensions of the Wonderful Indonesia campaign as a contemporary manifestation of soft propaganda within the practices of nation branding and tourism marketing. Framed through the lens of Critical Discourse Analysis (CDA) based on Fairclough’s three-dimensional model, this research investigates how visual, linguistic, and symbolic representations operate as instruments of persuasion that construct Indonesia’s national identity within the global tourism arena. Data were collected through multimodal analysis of official campaign materials distributed across digital platforms, including the Ministry of Tourism and Creative Economy’s website, YouTube, Instagram, and TikTok, supported by secondary documents and scholarly sources. The findings reveal that Wonderful Indonesia integrates aesthetic visuals, emotional narratives, and cultural symbolism to portray Indonesia as a harmonious, inclusive, and exotic nation while subtly reinforcing neoliberal and nationalistic ideologies. The campaign functions not only as a promotional initiative but also as a mechanism of symbolic governance where marketing, diplomacy, and ideology converge under the logic of digital capitalism. Furthermore, the study identifies the emergence of participatory propaganda in the digital era, wherein audiences contribute to reproducing state narratives through social media engagement mediated by algorithmic visibility. Theoretically, this study contributes to the critical understanding of nation branding as an ideologically charged practice that negotiates power among the state, market, and media. Practically, it underscores the importance of adopting ethical, reflective, and inclusive communication strategies in national branding ones that balance aesthetic appeal with narrative authenticity and social responsibility.Keywords: Nation branding, Soft propaganda, Critical Discourse Analysis, Tourism marketing, Wonderful Indonesia
GAMIFICATION EXPERIENCE AND ITS IMPACT ON ONLINE PURCHASE INTENTION ON TIKTOK SHOP Aswar, Nurul Fadilah
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.81334

Abstract

Abstract: The rapid advancement of digital technology has driven significant growth in e-commerce in Indonesia, including the increasing use of gamification across various online shopping platforms. TikTok, as one of the fastest-growing platforms, has integrated gamification features to elevate user interaction and encourage purchasing behavior. This study aims to examine the influence of autonomy, rewards, and absorption on enjoyment, as well as the effect of enjoyment on online purchase intention among TikTok Shop users in Makassar City. A descriptive quantitative approach was employed, with data collected through questionnaires administered to 168 respondents aged 18–35 who shop on TikTok and engage with its gamification features. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The findings indicate that all gamification variables—autonomy, rewards, and absorption—positively and significantly influence enjoyment. Furthermore, enjoyment has a positive and significant effect on online purchase intention. These results highlight that the enjoyable experience generated by gamification features serves as a key factor in strengthening consumers’ purchase intentions on TikTok Shop. The study recommends enhancing the design of gamification elements to be more interactive and motivating in order to improve user engagement and potentially increase purchase transactions.Keywords: Gamification, Autonomy, Rewards, Absorption, Enjoyment, Online Purchace Intention, TikTok
THE EFFECT OF CAPITAL STRUCTURE ON PROFITABILITY WITH OWNERSHIP STRUCTURE AS A MODERATING VARIABLE IN MANUFACTURING COMPANIES IN THE FOOD AND BEVERAGE SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE IN THE 2020-2024 PERIOD Aisyah, Sitti; Ramli, Anwar; Anwar, Anwar
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76762

Abstract

Abstract: This study aims to analyze the effect of capital structure on profitability with ownership structure as a moderating variable in food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the period 2020-2024. Capital structure variables are measured using the Debt to Equity Ratio (DER), Return on Assets (ROA), and ownership structure consists of institutional ownership and managerial ownership. This study uses a quantitative approach with path analysis techniques and moderation regression tests with the help of SPSS 26 software. The sample selected using a purposive sampling technique, as many as 7 companies that meet the criteria from a total of 83 food and beverage manufacturing companies listed on the IDX. The data used is secondary data in the form of five years of financial reports. The results of the study indicate that capital structure does not have a significant effect on profitability. Institutional ownership weakens the relationship between capital structure and profitability, while managerial ownership strengthens the relationship between capital structure and profitability. It is concluded that ownership structure has an important role in increasing the effectiveness of the use of capital structure to increase profitability.Keywords: Capital Structure, Profitability, Institutional Ownership, Managerial Ownership 
THE EFFECT OF WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT THE CURIO DISTRICT OFFICE, ENREKANG REGENCY Rasmawati, Rasmawati; Amin, Andi Mustika; Burhanuddin, Burhanuddin
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76833

Abstract

Abstract: This study aims to determine the effect of work motivation on employee performance at the Curio District Office, Enrekang Regency. This study used a quantitative approach with 30 respondents who were employees at the Curio District Office. Data were collected through questionnaires and analyzed using simple linear regression with the help of the SPSS program. The results showed that the level of work motivation of respondents was in the high category (93.3%), while employee performance was in the medium to high category (50% each). The regression test showed that work motivation had a positive effect on employee performance with a regression coefficient of 0.333. The t-test showed a significance value of 0.001 <0.05, which means that work motivation had a significant effect on employee performance. Thus, the alternative hypothesis (Ha) was accepted and the null hypothesis (H₀) rejecte.Keywords: Motivation, performance.

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