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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 05 Agustus 2022" : 4 Documents clear
Pengaruh Iklan, Harga Dan Brand Image Produk Kecantikan Merek Scarlett Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Pengguna Produk Scarlett Mahasiswa Universitas Islam Malang) Hikmatun Nafiah Ali; Rois Arifin; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of advertising, price and brand image on purchasing decisions for Scarlett brand beauty products. The location of this research was carried out on students of the Islamic University of Malang who became consumers of Scarlett brand beauty products. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to students of the Islamic University of Malang who were selected by purposive sampling. Determination of the number of samples using the Ferdinand formula and the results obtained were 75 respondents. Data were analyzed using multiple linear regression and determination test. Based on the results of data analysis, the results of the F test show that Advertising, Price and Brand Image have a significant and positive effect on purchasing decisions for the Scarlett brand of beauty products. Furthermore, the results of the t test show that advertising, price and brand image partially have a significant and positive effect on purchasing decisions for Scarlett brand beauty products. The results of the determination test show that the percentage is 56.7% where purchasing decisions can be influenced by Advertising, Price and Brand Image. Keywords: Purchase Decision, Advertising, Price and Brand Image
Analisis Pengaruh Persepsi Kualitas, Motivasi, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy Studi Kasus Pada Pembelian Sepeda Motor Honda Scoopy) Novi Ana Lestari; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstraction This study aims to (1) test and analyze the perceived quality, motivation, and attitudes of consumers simultaneously on purchasing decisions, (2) test and analyze the quality of purchasing decisions, (3) test and analyze motivation on purchasing decisions (4) test and analyze the quality of purchasing decisions. analyze consumer attitudes towards purchasing decisions. This type of research is descriptive with a quantitative approach. The variables in this study consisted of perceived quality, motivation, consumer attitudes, and purchasing decisions. The population criteria in this study were active students of the 2018 Faculty of Economics and Business, the sampling technique used was purposive sampling and data collection through questionnaires directly (offline) to 60 respondents according to the population criteria. The data analysis used in this research is validity test, reliability test, normality test, classical assumption test, classical assumption test, coefficient of multiple regression analysis (R2), and hypothesis testing. on purchasing decisions simultaneously, partially perceived quality, motivation and consumer attitudes have a positive and significant effect on purchasing decisions for Honda Scoopy motorcycles. Keywords : Perception of Quality, Motivation, and Consumer Attitude towards Purchase Decision.
Pengaruh Strategi Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Pada CV. Jaya Distribusindo Abadi, Buduran – Sidoarjo) Wahyudin Wahyudin; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of the study was to describe promotion strategies and service quality and to determine the effect of promotion strategies and service quality on purchasing decisions simultaneously and partially. This research method uses quantitative methods with this type of research (explanatory research). The sample of this research is consumer CV. Jaya Distributionsdo Abadi using the malhotra formula produced as many as 55 respondents. Methods of data collection using a questionnaire. The analytical method used in this study is multiple regression analysis with the help of SPSS 25.0 for windows. The results of this study indicate that: (1) simultaneously there is a significant influence between promotion strategy, service quality on purchasing decisions at CV. Jaya Distributionsdo Abadi. while partially (2) the promotion strategy has a significant effect on purchasing decisions at CV. Jaya Distributionsdo Abadi. (3) service quality has a significant effect on purchasing decisions at CV. Jayadistribudo Abadi. Keywords: Promotion strategy and service quality on purchasing decisions
Pengaruh Promosi, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Hp Apple (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Unisma Malang Angkatan 2018) Bilal Muqtadin; Agus Widarko; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.746 KB)

Abstract

AbstractThis research was conducted at the Faculty of Economics and Business, Islamic University of Malang Jl. Major General Haryono No. 193 Lowokwaru District, Malang City, East Java 65144. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of promotion, price and product quality on purchasing decisions. The independent variables used are promotion, price and product quality, the dependent variable is the purchase decision. The sample used in this study were 100 respondents who were consumers of Apple HP products. Data collection techniques using a questionnaire. The analytical method used is instrument test, path analysis, f test and t test of determination using IBM SPSS computer software for data processing. The results of this study indicate that promotion, price and product quality have a direct effect on purchasing decisions. Keywords: Promotion, Price, Product Quality, Purchase Decision.

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