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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 09 Februari 2022" : 5 Documents clear
Pengaruh Penggunaan Media Youtube dan Kualitas Produk Terhadap Brand Awareness Gitar Elektrik Pada Konsumen CV Sang Adi Musik Indonesia Di Mojokerto Chusnul Chotimah; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of using Youtube media and product quality on brand awareness of electric guitars among consumers of CV Sang Adi Musik Indonesia. The sampling technique used was purposive sampling so that a sample of 70 data was obtained. This study uses primary data using a questionnaire as a data collection method, validity test used as a data analysis technique, reliability test, normality test, multiple linear regression, and t test, with IBM Spss V-20 tools. The results showed that the use of Youtube Media and Product Quality simultaneously had a positive and significant effect on Brand Awareness. Partially, the use of Youtube media has a positive and significant effect on brand awareness, product quality has a positive and significant effect on Brand awareness. Keywords: Youtube Media, Product Quality, Brand Awareness.
Pengaruh Pemanfaatan E-Commerce Terhadap Pendapatan UMKM Di Kota Probolinggo Jawa Timur Yudi Purwanto; Budi Wahono; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the effect of the use of e-commerce on the income of SMEs in Probolinggo City, East Java. This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. The population in this study is MSMEs in Probolinggo City. From this population a sample will be determined using the formula method of Slovin so that a sample of 99 samples is obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test.The results of this study indicate that based on the results of the t test there is an influence between the variables of e-commerce utilization on the income variable of MSMEs in Probolinggo City. R Square of 17.3% to the dependent variable, namely MSME income (Y) can be explained by the variable of e-commerce utilization (X) while 82.7% is explained by other variables outside the research model. Keywords: UMKM Income, Utilization of E-Commerce
Pengaruh Kepercayaan, Keamanan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Shopee (Studi kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Ahmad Naufal; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of trust, security and service quality on purchasing decisions, the sample of this research is the Shoppe site consumers. Data collection using questionnaires, data analysis using validity tests, reliability tests, normality tests, multiple linear analysis, F statistical tests and t statistical tests, testing the coefficient of determination on the IBM Social Sciences Statistical Package (SPSS) Version 16.0 From the calculation results with SPSS which is the variables of trust, security, service quality have a simultaneous and significant effect on purchasing decisions. While partially the variables of trust, security and service quality have a positive and significant effect on purchasing decisions. Keywords: Trust; Security; Service Quality; Buying decision
Pengaruh Harga, Kualitas Produk, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Kedai AJ Coffee Sidayu di Kota Gresik) Rizqi Adi Saputra; Agus Widarko; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Based on research conducted with the aim of analyzing the effect of Price, Product Quality, Service Quality and Loaction on Purchase Decisions at AJ Coffee Sidayu’s Customers in Gresik city. The population in this study were the customers of Kedai AJ Coffe Sidayu totaling 110 people. The sampling technique used is random sampling where every customer in the population has the opportunity to be a sample. The analytical method used in thes research is multipe linear regression analysis with hypothesis testing using t test and f test. From this study, it was found that the price variable partially influences the  purchasing decision, but the product quality, service quality and location variables have no effecton purchasing decisions. Meanwhile, the variables of price, product quality, service quality and location simultaneously affect purchasing decisions. Keywords: Price, Product Quality, Service Quality, Location, Purchase Decision.
Pengaruh Terpaan Iklan Media Sosial Terhadap Minat Beli Produk Scarlett Whitening Pada Mahasiswa FEB Universitas Islam Malang Alya Nurul Sa’diyah; Eka Farida; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of exposure to social media advertising, video marketing content, product posters, and celebrity endorsements on interest in buying Scarlett Whitening products in FEB students, Islamic University of Malang. This study uses a quantitative approach with explanatory research methods. The data used is primary data, the data collection method uses a questionnaire via Google form. The technique of determining the sample using random sampling of 95 respondents with a system of determining the number of samples using the formula by Malhotra.The results of this study indicate that there is a significant effect on the video content marketing variable on buying interest. While the product poster and celebrity endorse variables showed no significant effect on buying interest in Scarlett Whitening products. 37.5% buying interest is influenced by the variables in this study, while 62.5% buying interest is influenced by other variables not included in this study. Keywords: Advertising, buying interest, marketing content, product posters, celebrity endorsements, scarlett whitening

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