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JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 2985654X     DOI : -
Core Subject : Social,
JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi is a journal that publishes research results, both theoretical and field studies, in general, and specifically related to economics, business, management, and accounting.
Articles 175 Documents
PENGARUH AFFILIATE MARKETING DAN PROMO "TANGGAL-TANGGAL ISTIMEWA" TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE: (Studi Pada Mahasiswa Kota Medan) Windi Ayu Ningrum, Ainun Mardhiyah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The high interest in online shopping in the community has made many new e-commerce pop up in Indonesia, one of which is Shopee. The Shopee Affiliate program helps consumers to get direct product reviews. The "special dates" promo program gives the impression to consumers to buy products on these dates because they get cheaper prices. These two things are some of the considerations for consumers to make purchases at Shopee. This study aims to analyze the effect of affiliate marketing and "special dates" promos on purchasing decisions for students who use the Shopee application in Medan City. The influence between affiliate marketing and "special dates" promos will be analyzed partially and simultaneously on purchasing decisions. The form of research is quantitative research with an associative approach. Sampling was done through purposive sampling technique and used 100 respondents as samples. The primary data used was obtained by distributing questionnaires directly and through google form while secondary data was obtained through literature studies. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the research conducted show that the affiliate marketing variable (X1) and the "special dates" promo (X2) partially and simultaneously have a significant effect on purchasing decisions. The coefficient of determination test shows that there is a fairly close relationship between affiliate marketing and "special dates" promos on purchasing decisions with an R value of 0.851. Through the adjusted R square value, it is also known that the affiliate marketing variable and the "special dates" promo contribute 71.9% to the purchasing decision variable, while the remaining 28.1% is influenced by other variables not discussed in this study.
IMPACT OF COMPENSATION AND MOTIVATION TO THE PURPOSE OF THE WORK IN THE PEOPLE OF P. GENKI KIRANA INTERNUSA MAKASSAR Caezar Fachran, Abdi Akbar, Chalid Imran Musa, Uhud Darmawan Natsir, Rezky Amalia Hamka
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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The results of this study show that compensation has a positive and significant impact on job satisfaction, motivation has positive and meaningful impact on employment satisfaction as well as compensation and motivation simultaneously have a significant and positive effect on employee satisfaction. This means that the better the compensation, the better and the more positive the employee's satisfaction will be. The relationship between compensation and motivation is complex and interrelated. Both play an important role in determining employee performance and job satisfaction. A balance between compensation and motivation is the key to maximizing job satisfaction.
PENGARUH ROA TERHADAP FDR PADA LAPORAN KEUANGAN BANK SYARIAH INDONESIA TAHUN 2019 – 2023 Pratiwi, Salma; Az-zahra, Annisa Khoiro; Hanani, Hanani; Abdullah, Farizi; Wijaya, Haikal; Saputra, Bobi; Armaria, Desi; Nurhafiani, Nurhafiani
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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Penelitian ini bertujuan untuk menguji pengaruh Rasio Rentabilitas (ROA) terhadap Rasio Likuiditas (FDR) dan mengevaluasi kinerja keuangan PT. Bank Syariah Indonesia (BSI). Data yang digunakan diperoleh dari laporan keuangan BSI. Metode penelitian yang digunakan adalah penelitian kuantitatif. Penelitian ini menggunakan analisis regresi linear berganda sebagai teknik analisis, dan pengambilan sampel menggunakan teknik purposive sampling. Berdasarkan penelitian tersebut menunjukkan bahwa Return on assets (ROA) tidak berpengaruh terhadap Financing to Deposit Ratio (FDR). Hal ini menunjukkan bahwa dampak FDR terhadap ROA tidak dipengaruhi oleh kenaikan atau penurunan
PENGARUH MARKETING CAMPAIGN WAKTU INDONESIA BELANJA DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN DI TOKOPEDIA Natasya Eka Putri Tobing, Hafiza Adlina
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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Indonesia is the country with the most e-commerce users in the world with an estimated transaction value in 2022 reaching IDR 476.3 trillion. This causes many e-commerce companies to compete with each other to lead the market in Indonesia, including Tokopedia as an e-commerce company from Indonesia. Therefore, Tokopedia needs to create various strategies to win the competition. This research aims to determine the influence of the #WaktuIndonesiaBelanja marketing campaign on purchasing decisions at Tokopedia, determine the influence of brand equity on purchasing decisions at Tokopedia, and determine the influence of the #WaktuIndonesiaBelanja marketing campaign and brand equity on purchasing decisions at Tokopedia. This research uses quantitative research with an associative approach. The population in this study were Medan City students who used Tokopedia and the sample was determined to be 100 respondents with a sampling technique using purposive sampling. The data collection technique in this research uses primary data obtained by distributing questionnaires directly and via Google Form, while secondary data is obtained through literature study. The data analysis methods used are descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this research conclude that the marketing campaign #WaktuIndonesiaBelanja (X1) and brand equity (X2) have a significant partial and simultaneous (together) effect on purchasing decisions (Y). The results of the coefficient of determination test show that there is a fairly strong relationship between the #WaktuIndonesiaBelanja marketing campaign and brand equity on purchasing decisions on Tokopedia with a correlation coefficient (R) of 0.729. The Adjusted R Square value in this research shows that the marketing campaign variable #WaktuIndonesiaBelanja and brand equity can explain the purchasing decision variable by 52.1%.
ANALISIS PENGARUH INVESTASI, TINGKAT UPAH, DAN TINGKAT PENDIDIKAN TERHADAP PENYERAPAN TENAGA KERJA DI PROVINSI SUMATERA BARAT (PERIODE TAHUN 1994-2023) Mhd. Taufik Hidayat, Amsah Hendri Doni
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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This study aims to analyze the effect of investment, wage level, and education level on labor absorption in West Sumatra Province. The data used in this study are secondary data obtained from the West Sumatra Central Bureau of Statistics during the period 1994-2023. Data collection techniques using literature study and documentation. The analysis method used in this study is the Classical Assumption Test which includes the Autocorrelation Test, Multicollinearity Test, Normality Test, and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Determination Coefficient (R-Square) test, Hypothesis t test and Hypothesis f test. The results show that investment (X1) has no significant effect on labor absorption, while the level of wages (X2) and the level of education (X3) have a positive and significant effect on labor absorption. The R-Square value is 0.937 (93.7%) while the remaining 0.063 (6.3%) is influenced by other independent variables not included in this study such as the value of production.
ANALISIS SEKTOR UNGGULAN DAN SEKTOR POTENSIAL DALAM MENINGKATKAN PERTUMBUHAN EKONOMI KABUPATEN 50 KOTA Diah Wahyuni, Amsah Hendri Doni
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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The background in this research examines leading sectors and the potential of economic areas, which are the main factors for the government to consider in formulating development policies. These two sectors are expected to encourage the development of other business sectors in order to accelerate economic growth. In this study, researchers analyzed superior sectors in the 50 Cities Regency using the Location Quotient (LQ) method, analyzed potential sectors in the 50 Cities Regency using the Shift Share (SS) method, and analyzed economic growth from an Islamic economic perspective. This research uses a descriptive quantitative approach from data on the Gross Regional Domestic Product of 50 Regency Cities with a time series of 2013-2022, this data was collected using observation and literature study methods. The analytical tool in this research uses Location Quotient (LQ) and Shift Share (SS) analysis. The results of the research show that three economic sectors that are well developed as the main sectors in the 50 City Districts in 2013-2022 are agriculture, forestry, fisheries with a coefficient of 1.50; mining, excavation with a coefficient of 1.89; and health services have a coefficient of 1.03. And there are six economic sectors that are well developed to encourage economic growth, namely sectors whose presence is above the 45º diagonal in the 50 City Districts for the 2013-2022 period, namely agriculture, forestry and fisheries; mining and excavation; processing/manufacturing industry; transportation, warehousing; financial services, insurance; and the corporate ADM sector, these six sectors are very useful because of their rapid growth compared to other sectors. In Islamic economics, economic growth can produce sufficient needs for society and is free from financial obstacles, except for obstacles to Allah SWT in meeting needs so as to provide prosperity in this world and the hereafter.
PENGARUH BIAYA PRODUKSI DAN BIAYA OPERASIONAL TERHADAP LABA BERSIH: (STUDI KASUS PERUSAHAAN FARMASI YANG TERDAFTAR DI BEI PADA TAHUN 2018-2022) Maya Refalina, Novera Martilova
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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The research is motivated by the influence of production costs and operational costs on net profit. This research aims to find out and analyze how much influence production costs and operational costs have on the net profit of case studies of pharmaceutical companies listed on the IDX in 2018-2022). The research is motivated by the Impact of Creation Fees and Operational Fees on Net Profit. This research intends to identify and analyze how much the Impact of Creation Fees and Operational Fees on Net Profit Research on Pharmaceutical Industry Problems Listed on the IDX in 2018-2022). The type of research used is a quantitative method and the type of information is inferior information. The method of collecting illustrations in this research is a purposive sampling method with a total of 11 industries. The information analysis method uses descriptive statistical experiments, classical assumption experiments, namely, normality experiments, multicollinearity experiments, heteroscedasticity experiments, multiple linear regression analysis, autocorrelation experiments, experiments (R2), and hypothesis experiments. The results of this research partially prove that in elastic production fees have an insignificant impact on net profit as evidenced by the results of the experiment t count ? t table 1. 235 ? 1. 31253 with significant figures 0.227? 0.05. Operational costs have an important effect on net profit as evidenced by the results of t count? t table 3.581?1.31253 with significant figures 0.001? 0.05. Creation costs and operational costs simultaneously have an important effect on net profit as evidenced by f count? f table 8.230?3.35 with significant figures 0.002? 0.05. In the Experiment (R2) the elasticity of Creation Costs and Operational Costs can affect Net Profit by 37.9% while the excess of 62.1% is influenced by other aspects that are not studied
ANALISIS PENGARUH LOKASI DAN PELAYANAN TERHADAP MINAT NASABAH MENABUNG DI BANK SYARIAH INDONESIA (BSI) KCP. LUBUK SIKAPING, KAB. PASAMAN Yunelsa Pertiwi Ritonga, Amsah Hendri Doni
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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Interest in saving is a desire that comes from the customer to use bank products/services or save money at the bank. Growing interest in saving is influenced by location and service factors. In this research, quantitative research methods were used with research instruments in the form of questionnaires or questionnaires with a research sample of 50 respondents, in this case limited to district customers. Pasaman, subdistrict. Rao, the sampling technique used in the research was saturated samples, and the type of data used was primary data. The population and sample used in this research are some BSI customers. The data analysis techniques used are validity and reliability testing, classical assumption testing, multiple linear regression and hypothesis testing with a significance level of 5%. The research results show that partially (t test) the Location variable (X1) has no effect on interest in saving at BSI KCP.Lubuk Suhuing with a sig-t value of 0.930 > 0.05. People have an interest in making transactions at BSI, but several things make customers less interested in making transactions at the bank, such as the influence of location, where the bank location is quite far from where people live because the remote location requires transportation and takes quite a long time. With the conclusion that the more strategic the location chosen to be a bank office, the more interest in saving will increase. The service variable (X2) has no effect on interest in saving with a sig-t value of 0.887 > 0.05. The service at BSI has provided good service, but due to the lack of HR services, customers feel lazy about making transactions at BSI. With the conclusion that the better customer service, the interest in saving will increase. Simultaneously, the f test shows that the variables Location (X1) and Service (X2), each simultaneously have no effect on interest in saving. This is proven by sig-f 0.988 > 0.05. With the conclusion that the more strategic the location and the better the service, the interest in saving will also increase.
PENGARUH TINGKAT HUTANG (LEVERAGE) DAN PERSISTENSI LABA TERHADAP KUALITAS LABA PADA PERUSAHAAN PERHOTELAN, RESORT DAN CRUISE LINES YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2018-2022 Muhammad Fadhli, Iiz Izmuddin
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
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This research aims to analyze the impact of Debt Levels (Leverage) and Profit Persistence on the Profit Quality of Hotel, Resort and Cruise Lines companies listed on the Indonesian Stock Exchange (BEI) for the period 2018-2022. The population in this study is hotel, resort and cruise line companies listed on the Indonesian Stock Exchange (BEI). The research method used in this study is a quantitative method. This study uses an illustration of 9 hotel, resort and cruise line industry sectors listed on the Indonesian Stock Exchange (BEI) for the period 2018-2022 with a sample collection method using boredom sampling. The data analysis used in this study is descriptive statistical analysis, classical assumption experiments, multiple linear regression analysis, assumption experiments and limiting coefficient experiments using IBM SPSS 24. The elasticities used in this study are 2 types, namely free elasticities, namely debt levels (leverage) and profit persistence, and limited elasticities, namely profit quality. The results of this research partially prove that the elasticity of the debt level (leverage) has a significant effect on the quality of profits as evidenced by the experimental results of t count - 0.502 ? t table 2.018 with a significant figure of 0.618 ? 0.05. The elasticity of profit persistence has a significant effect on the quality of profits as evidenced by the t count - 2.802 ? t table 2.018 with a significant figure of 0.008 ? 0.05. The level of debt (leverage) and profit persistence simultaneously have a significant effect on the quality of profits as evidenced by the f count and f table figures 4.030 ? f table 3.22 with a significant figure of 0.025 ? 0.05.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI TINGKAT PENJUALAN MINYAK LOVINA PADA DISTRIBUTOR CV BUANA MANDIRI SEJAHTERA TIMIKA Mikael Bato; Rosdiana Rosdiana
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): NOVEMBER
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This study aims to analyze the factors that influence the level of Lovina Oil sales at CV Buana Mandiri Sejahtera in Timika City. The factors analyzed include market conditions, seller ability, capital, and price. The sales data used in this study covers the period 2020 to 2023, with the data analysis techniques used being Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and multiple linear regression. The results of the analysis show that market conditions and prices have a positive and significant effect on Lovina Oil sales. On the other hand, seller ability and capital do not show a significant effect. The Kaiser-Meyer-Olkin (KMO) value of 0.863 indicates that the data has good sample adequacy. In addition, Confirmatory Factor Analysis (CFA) shows that one main component explains 89.875% of the variance in the data. The reliability test with Cronbach's Alpha produced a value of 0.969, indicating that the research instrument is very reliable. Based on the results of multiple regression, the R value of 0.943 indicates a strong relationship between the independent variables and the dependent variable. The conclusion of this study is that market conditions and price factors are the main determinants of Lovina Oil sales, while capital and seller ability require further evaluation.