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Regress: Journal of Economics & Management
Published by Medan Resource Center
ISSN : -     EISSN : 2827945X     DOI : 10.57251
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Regress: Journal of Economics & Management is a peer-reviewed journal published by the Medan Resource Center. The journal aims to advance theoretical and practical knowledge by promoting high-quality research and providing a platform for researchers, academicians, and practitioners to share their findings, insights, and experiences. The journal publishes scholarly articles and empirical research papers on economics and management. It accepts original research articles, review articles, and case studies that cover a broad range of topics related to the fields of economics and management. The journal is published triannually in June, October, and February, and accepts articles in Bahasa Indonesia or English.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol. 2 No. 1 (2022)" : 16 Documents clear
Analisis Pola Rekrutmen dan Seleksi Karyawan di BSI KCP Stabat Proklamasi Sitohang, Misbah; Tambunan, Khairina
Regress: Journal of Economics & Management Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (835.193 KB) | DOI: 10.57251/reg.v2i1.291

Abstract

This study aims to determine the pattern of employee recruitment and selection applied at BSI KCP Stabat Proklamasi, and to find out the weaknesses of employee recruitment and selection and what obstacles occur when the recruitment and selection process is carried out at BSI KCP Stabat Proklamasi. The research method used in this study is a qualitative method with data collection techniques using interviews with Branch Managers and Branch Operational Service Managers as well as documentation. The object of the research is the BSI Stabat Proklamasi. This research is motivated by the limited sources of employee recruitment used and the distribution of job vacancies distributed through company employees and social media. So that applicants who apply do not reach the desired targer in terms of number and qualifications.
Peran Dewan Pengawas Syariah dalam Pengawasan di Bank Syariah (Studi Kasus Bank Sumut Syariah Kecamatan Tebing Tinggi) Panjaitan, Arnita Septiani; Jannah, Nurul
Regress: Journal of Economics & Management Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (883.4 KB) | DOI: 10.57251/reg.v2i1.304

Abstract

Supervisory Journal is part of the management function. Supervision is the process of ensuring that organizational and management objectives are achieved. Functionally, there are many names for control, such as evaluating, assessing, and correcting. It's just that controlling is used more because it contains connotations that include setting standards, measuring activities, and taking corrective actions that are not objective. The supervisory body is also independent, in the sense that its work is not related or influenced by other parties, both internal and external to the company. Thus, the assessment carried out is expected to be objective so that an evaluation can be carried out for changes for the better. This research is a research based on a conceptual study. By only using secondary data obtained from: journals, books and writing materials related to the theme of this research, the Sharia Supervisory Board (DPS) is an independent body placed by the National Sharia Council (DSN) in Islamic financial and banking institutions. To ensure the effectiveness of DPS performance Apart from being seen from the performance of their duties, the effectiveness of DPS members must consist of carrying out their duties as supervisors and must be independent, without influence from any party, both from the bank and from parties other than the bank.
Analisis Strategi Pemasaran Produk Gadai Emas Pada Bank Syariah Indonesia KC Lubuk Pakam Pohan, Rahma Nur Azizah; Jannah, Nurul
Regress: Journal of Economics & Management Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.237 KB) | DOI: 10.57251/reg.v2i1.305

Abstract

Sharia pawning (Ar-Rahn) is a debt contract where goods have value as collateral so that the person concerned can take the debt. In this rahn contract system, the Lubuk Pakam community can obtain financing by going directly to a sharia bank with a fast, safe and practical process. This study aims to find out how the marketing strategy of gold pawn products at Islamic banks, and can see how the development of ema pawn products is carried out by marketing parties. The method used in this research is using a qualitative method using primary data from interviews with parties who have trusted sources regarding the gold pawn in order to obtain accurate data and information, and using secondary data obtained from literature, books, journals related to pawning gold as well as other sources related to this journal.
Analisis Strategi Pemasaran PT. Bank Sumut Kantor Cabang Pembantu Syariah Karya dalam Meningkatkan Jumlah Nasabah Pembiayaan Multiguna Kartika, Dinda; Jannah, Nurul
Regress: Journal of Economics & Management Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.048 KB) | DOI: 10.57251/reg.v2i1.310

Abstract

Marketing strategy is a continuation of the form of market introduction, which will be related to what strategy will be used in marketing the product so that it can be accepted in the market. The marketing strategy of Islamic Banks is one of the steps that must be taken in marketing banking products and services as indicated by increased sales. The increase in sales is oriented towards fund-raising and customer-oriented products, improving service quality and increasing fee-based income. The purpose of this study was to determine the marketing strategy of PT. Bank Sumut Sharia Karya Sub-Branch Office in increasing the number of multipurpose financing customers. The research method used in this research is qualitative with descriptive method. The data is collected, compiled, grouped, analyzed, then integrated so that it becomes a clear and focused picture of the problem under study. Is a research method that is carried out by going directly to the object of research studied at PT. Bank Sumut Sharia Karya Sub-Branch Office. Based on the research results, the marketing strategy used by PT. Bank Sumut Sharia Karya Sub-Branch Office in increasing the number of multipurpose financing customers is by conducting Sales Promotion, Personal Selling and advertising which is applied at PT. Bank Sumut Sharia Karya Sub-Branch Office.
Strategi Pemasaran Toko Meidy Fashion dalam Mempertahankan Bisnis pada Masa Pandemi Covid-19 Monik; Siregar, Onan Marakali
Regress: Journal of Economics & Management Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.053 KB) | DOI: 10.57251/reg.v2i1.500

Abstract

This article aims to analyze Meidy Fashion Store's marketing strategy in maintaining business during the Covid-19 pandemic. In addition, this study also aims to analyze the supporting and inhibiting factors of the Meidy Fashion Store marketing strategy in maintaining business during the Covid-19 pandemic. This research is a type of descriptive qualitative research that presents an analysis of the Meidy Fashion Store marketing strategy in maintaining business during the Covid-19 pandemic. The results showed that the marketing strategy carried out by the Meidy Fashion Store was through a product strategy, namely making product innovations by selling clothes that were needed at this time. The pricing strategy is to give discounts. The place strategy is switching to online sales and promotion strategies by utilizing social media. The inhibiting factors for Meidy Fashion's marketing strategy are the presence of competitors who sell the same product but at a price far below this store's product, the scarcity and increase in the price of raw materials from producers, market closing policies, and the information provided is not conveyed properly to customers. The supporting factors for Meidy Fashion's marketing strategy are by always maintaining the characteristics and quality of the products sold to customers, providing promos in the form of price discounts, and evaluating published advertisements so that information is conveyed properly to customers.  
Analisis Strategi Bersaing pada UKM Jus Buah (Studi pada Usaha Rayna Juice) Sinaga, Marnidauli; Nasution , Muhammad Arifin
Regress: Journal of Economics & Management Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.995 KB) | DOI: 10.57251/reg.v2i1.548

Abstract

Increasingly competitive business competition requires small businesses to have a competitive advantage. The competitive advantage of SMEs can be achieved by developing products so that they are unique. Like the business of Rayna Juice as one of the SMEs that have competitors located on Tuasan street 65 Sidorejo Hilir subdistrict Medan Tembung district North Sumatera, which is still standing today. The purpose of this research is to implement the strategy used by Rayna Juice bussines Tuasan street 65 Sidorejo Hilir subdistrict, Medan Tembung district, North Sumatra. This researc uses a qualitative approach with descriptive analysis. Primary data collection techniques through observation, interviews. Meanwhile, secondary data were obtained from literature study and documentation. To analyze the data, the SWOT analysis method (Strenghts, Weaknesses, Opportunity, Threats) was used, namely by identifying internal and external factors, using the IFAS & EFAS table and the SWOT matrix. Based on the internal and external analysis and diagram of the SWOT matrix (Strenghth, Weakness, Opportunity, Threats) conducted by researchers, rayna’s juice was in favor of the aggressive (quadrant 1).Whereas rayna juice has a force of 2,36 greater than 0,43 weaknessses and the opportunity of 2,65are greater than the threat of 0,45.

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