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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 169 Documents
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Search results for , issue "Vol 6, No 2 (2025)" : 169 Documents clear
The Influence of Brand Image and Promotion on Consumer Purchase Decisions of Somethinc Products through the TikTok Shop Application Putri, Mia Maulidia; Supriadi, Fenni
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.842

Abstract

This study investigates the influence of brand image and promotion on consumer purchasing decisions for Somethinc skincare products through the TikTok Shop platform. Using a quantitative associative approach, data were collected through questionnaires from 100 respondents who met specific criteria. The analysis employed multiple linear regression, partial (t-test), and simultaneous (F-test) hypothesis testing, supported by classical assumption tests. The findings reveal that both brand image and promotion significantly influence purchasing decisions, with a regression model of Y = 1.413 + 0.370X₁ + 0.314X₂. The coefficient of determination (R²) value of 0.453 indicates that 45.3% of the purchasing decision variation is explained by the independent variables, while the remaining 54.7% is influenced by other factors. The t-test results show that brand image and promotion each have a positive and significant impact. These results suggest that a strong brand identity, supported by effective and adaptive promotional strategies via TikTok, is crucial in shaping consumer behavior. The study recommends that brands maintain a consistent image and continue leveraging social media platforms to engage young digital consumers. Future research is encouraged to include additional variables and explore other e-commerce platforms.
The Influence of Promotion, Price, and Online Shopping Behavior on Purchase Decision on the Shopee Platform: A Case Study of Active Students at Muhammadiyah University Pontianak Amelia, Reysha; Triana M, Neni
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.872

Abstract

This study aims to examine the relationship between promotion, price, and online shopping behavior on purchase decisions on the Shopee platform, with a case study involving active students at Universitas Muhammadiyah Pontianak. The research employs a quantitative method with an associative approach. Primary data were collected through questionnaires distributed to 100 respondents, selected using the Slovin formula from a total population of 4,346 students with a margin of error of 10%. The data were analyzed using multiple linear regression. Individually (t-test), the results show that promotion, price, and online shopping behavior have a positive and significant effect on purchase decisions. Simultaneously (F-test), these three variables also significantly influence purchase decisions, with a coefficient of determination (R²) value of 0.479. This means that 47.9% of the variation in purchase decisions can be explained by promotion, price, and online shopping behavior, while the remaining 52.1% is influenced by other factors outside the scope of this study. These findings highlight the importance for e-commerce platforms to continuously enhance promotional strategies, maintain competitive pricing, and provide an optimal user experience to support consumer purchasing decisions. Based on the results, it is recommended that future research consider additional variables such as customer reviews and the quality of delivery services, as these factors are believed to also influence consumer trust and final decision-making in online transactions.
The Influence of Price Perception and Delivery Speed on Purchase Decision of Skintific Products and Its Impact on Customer Satisfaction on the Shopee Marketplace in Pontianak City Rahmaniah, Nurul; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.814

Abstract

The rapid growth of e-commerce has driven changes in consumer behavior, particularly in purchasing skincare products online. This study aims to analyze the influence of price perception and delivery speed on purchase decisions, as well as their impact on customer satisfaction with Skintific products on the Shopee marketplace in Pontianak City. A quantitative approach with an associative method was employed, involving 100 respondents selected using purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on the Partial Least Squares (PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that price perception and delivery speed have a positive and significant influence on purchase decisions. Furthermore, purchase decisions significantly and positively affect customer satisfaction. However, price perception and delivery speed do not have a direct significant impact on customer satisfaction. Indirectly, both price perception and delivery speed show a positive and significant influence on customer satisfaction through purchase decisions as an intervening ariable. These findings highlight the important role of purchase decisions in the relationship between exogenous variables and customer satisfaction. The implications of this study emphasize the importance of competitive pricing strategies and efficient delivery services in enhancing purchase decisions, which ultimately contribute to achieving customer satisfaction in the digital era.
The Influence of Monetary Policy on Foreign Capital Inflows: A Case Study on Sharia Banks Listed on the Indonesian Stock Exchange Silvia, Siska; Rasyidin, M.; Saleh, M.
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.640

Abstract

This study aims to analyze the influence of monetary policy on capital flows in Indonesian Sharia banking. Monetary policy plays a crucial role in determining investment attractiveness through exchange rates and inflation, which can influence investor decisions in allocating capital. This research uses a quantitative approach with multiple linear regression analysis to examine the effects of exchange rates and inflation on capital inflows. The data analyzed covers 36 months from January 2022 to December 2024. The results show that exchange rates have a significant partial influence on capital flows in Sharia banking, while inflation does not have a significant partial effect. These findings indicate that investors consider exchange rate stability to be the primary factor when allocating capital in the Sharia banking sector, highlighting the importance of macroeconomic stability for creating a conducive investment climate.
Systematic Literature Review On Digital Marketing, E-Commerce, And Cultural Influence: Current Trends And Future Directions Oktaviani, Wiltri; Yulhendri, Yulhendri
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1091

Abstract

Information and communication technology has changed business significantly, with digital marketing and e-commerceas a key driver. Digital marketing uses the internet, mobile devices, and social media to promote products, enabling companies to reach a global audience cost-effectively E-commerce Facilitating online transactions, offering convenience and accessibility to global products. Culture plays a crucial role in influencing consumer behavior and marketing strategies. Local values, consumer preferences, and purchasing habits influence how products are selected, purchased, and used. This systematic literature review uses the PRISMA method to analyze articles from leading databases, addressing how cultural factors influence digital marketing strategies and e-commerce development in various global markets. The findings demonstrate a deep understanding of local and global cultural dynamics as key to effective marketing strategies. The study also identifies challenges and opportunities in digital marketing and e-commerce, including the need to build consumer trust and carefully manage personal data. Of the 36 articles that met the inclusion criteria, the study provides insights into current trends and future directions in digital marketing, e-commerce, and cultural influence.
The Influence of Online Shopping Experience and Lifestyle on the Consumptive Behavior of Students at Universitas Muhammadiyah Pontianak Using the TikTok Shop Application Putra, Aldo; Kurniasari, Fita
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.919

Abstract

This study aims to analyze the influence of online shopping experience and lifestyle on the consumptive behavior of students at Universitas Muhammadiyah Pontianak who shop through the TikTok Shop application. The research uses an associative quantitative approach with a sample of 100 students selected through purposive sampling. Data were collected using a questionnaire tested for validity and reliability. The results of multiple regression analysis show the equation Y = 1.148 + 0.285X₁ + 0.361X₂ with a correlation coefficient (R) of 0.669, indicating a strong relationship, while the coefficient of determination (R²) is 44.8%, meaning that online shopping experience and lifestyle influence consumptive behavior by 44.8%. The F-test results show that both variables simultaneously have a positive and significant effect on consumptive behavior with an F calculated value of 39.328 F table of 3.09. The partial t-test also shows that both online shopping experience (t calculated 3.522) and lifestyle (t calculated 3.852) have a positive and significant effect. In conclusion, easy access and lifestyle trends encourage students to become more consumptive on the TikTok Shop platform. The implication is that students need to improve their financial literacy to shop more wisely. Future research is recommended to add other variables such as the influence of advertising, peer environment, or social media usage intensity to obtain more comprehensive results.
The Influence of Product, Location, and Store Atmosphere on Consumers Repurchase Intention at Sahaya Coffee Shop in Pontianak City Wiwinda, Wiwinda; Triana M, Neni
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.915

Abstract

This study aims to determine the influence of product, location, and store atmosphere on repurchase intention among customers of Coffee Shop Sahaya in Pontianak City. The research employed an associative quantitative approach with a total of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression, correlation coefficient, simultaneous F-test, and partial t-test. The regression analysis results indicate the equation Y = 0.218 + 0.234X₁ + 0.378X₂ + 0.339X₃ with a correlation coefficient (R) of 0.776, showing a strong relationship, while the coefficient of determination (R²) is 58.9%, meaning that product, location, and store atmosphere variables affect repurchase intention by 58.9%. The F-test results show that product, location, and store atmosphere simultaneously influence repurchase intention. The partial t-test also indicates that product, location, and store atmosphere have a significant effect on repurchase intention. In conclusion, product, location, and store atmosphere make a real contribution to increasing customers repurchase intention. This study recommends that the management of Coffee Shop Sahaya continue to improve product quality, choose strategic locations, and create a comfortable store atmosphere. Future research is suggested to include additional variables to obtain more comprehensive results.
The Influence of Service Quality and Price on Customer Satisfaction of Economy-Type Rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency Kurniawan, Ferry; Fachri, Helman
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.824

Abstract

This study aims to examine the influence of service quality and price on customer satisfaction of economy-type rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency. The research is motivated by the importance of service quality and price in shaping customer satisfaction amid increasing competition in the hospitality industry. This study employs a quantitative approach using an associative method. Data were collected through questionnaires distributed to 100 respondents who had stayed at Hotel Rajawali. The variables examined include service quality (X1), price (X2), and customer satisfaction (Y). Data analysis techniques used include multiple linear regression, validity and reliability tests, as well as classical assumption tests such as normality, linearity, and multicollinearity tests. The results of the F-test indicate that service quality and price simultaneously have a significant influence on customer satisfaction. However, the t-test results show that only service quality has a positive and significant partial effect on customer satisfaction, while price does not have a significant effect. These findings suggest that customer satisfaction at Hotel Rajawali is more strongly influenced by service quality rather than price. Therefore, it is recommended that hotel management focus more on improving service quality to maintain and enhance customer satisfaction.
The Influence of Zakat, Infaq, Sadaqah, and Waqf on Poverty in Aceh Province Maulana, Nazar Rianza; Rasyidin, M; Saleh, M
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.514

Abstract

Islamic social finance plays a crucial role in poverty alleviation. This study aims to analyze the impact of Zakat, Infaq, Sadaqah, and Waqf (ZISWAF) management on poverty levels in Aceh Province. Using a quantitative approach, this research processes numerical data and applies statistical analysis to measure the effectiveness of ZISWAF in poverty reduction. The data were obtained from the Aceh Open Data Web documentation covering the period from 2018 to 2024. The findings indicate that effective ZISWAF management can significantly reduce poverty rates. Proper distribution of Zakat, optimization of Infaq and Sadaqah, and productive utilization of Waqf contribute to improving community welfare. However, challenges remain in terms of management transparency, Islamic financial literacy, and coordination between managing institutions and the government. As a recommendation, this study suggests implementing a more structured ZISWAF management system, enhancing Islamic financial literacy in society, and strengthening collaboration between the government and managing institutions to improve the effectiveness of poverty alleviation programs. With the right strategies, ZISWAF can become a more powerful instrument in achieving social welfare in Aceh.
A Gender-Responsive Policy Implementation Model for Strengthening Household Economies in the Bajo Community of Wakatobi Surni, Surni; Suherman, La Ode Achmad; Toyo, Jama; Yulis, Yulis
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1109

Abstract

This study aims to analyze the implementation of women’s empowerment policies in the maritime Bajo community of Wakatobi Regency and to formulate a gender-responsive policy model based on local wisdom. The background of this study lies in the high rate of extreme poverty in Wakatobi, which reached 15.01 percent according to BPS (2022), as well as the strategic role of Bajo women who bear multiple burdens as household managers and family economic supporters. A qualitative case study approach was employed, involving in-depth interviews, participatory observations, and Focus Group Discussions (FGDs) with Bajo women leaders, village officials, and non-governmental partners. The findings reveal that empowerment programs such as the Family Hope Program (PKH), micro-business skills training, and small-scale capital schemes have been implemented, yet remain largely consumptive-oriented and have not sufficiently enhanced sustainable capacity. The main barriers identified include low education levels, limited local government resources, and strong patriarchal culture, while supporting factors are the presence of local female leaders, social solidarity among women, and support from non-governmental organizations. Analysis using the Van Meter and Van Horn model produced a framework for a more gender-responsive policy implementation that emphasizes policy standard refinement, resource strengthening, participatory communication, active involvement of women, and adaptation to local wisdom. This study concludes that empowering Bajo women requires inclusive, participatory, and locally grounded policies to improve family welfare while strengthening the social position of women in coastal communities.

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