cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Wali
Contact Email
journal@msti-indonesia.com
Phone
+6285277777449
Journal Mail Official
ijer@msti-indonesia.com
Editorial Address
Jln. T.Nyak Arief No. 166 Jeulingke, Kota Banda Aceh, Provinsi Aceh.
Location
Kota banda aceh,
Aceh
INDONESIA
Indonesian Journal Economic Review (IJER)
Published by Lembaga Mitra Solusi Teknologi Informasi
ISSN : 28082176     EISSN : 28081129     DOI : https://doi.org/10.35870/ijer
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2023): October" : 5 Documents clear
A Review on Culture Diversity in Companies to Improve Competitiveness Putri, Agustina Dian
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.190

Abstract

Purpose: The purpose of this study is to bring together the disparate literature on culture diversity, as well as to shed light on future research avenues in the field of culture diversity management. Design/Methodology: This research looked at a variety of empirical and conceptual studies on culture diversity and its implications. Using the literature published between 2000 and 2022. The paper uses secondary data gathered for the review of culture diversity. Findings: The literature evaluation was assigned to focus on cultural diversity in the workplace. Through this review, it is clear to understand the implications of cultural diversity in the modern era. According to the findings of the review, there are many studies in diversity and their results from the past few years. Further studies are needed both to add future sources of literature on diversity, especially cultural diversity in the workplace. Research limitations/implications: Because the main aim is to make only a detailed literary review and bring up different views about culture diversity, there are no theoretical interpretations nor personal critiques about the writers’ different perspectives in the paper. Practical Implication: This study examines the effectiveness of literature review in expanding existing knowledge in a particular area and formulating research prospects for future studies for researchers. Originality/Value: This study contributes theoretical perspectives as the key to managing diversity and developing diverse organizations.
Analyzing The Impact of Hope, Choice and Survey on The Level of Job Satisfaction of Employees at PT. Bank Indonesia Syariah (Persero) Banda Aceh Branch Hajriyanti, Rahmi; Wani, Cut Eva
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.228

Abstract

This study aimed to determine the influence of hope, optimism, and resilience on the job satisfaction of employees at PT. Bank Indonesian Syariah (Persero). Banda Aceh Branch. This study was conducted in the city of Banda Aceh, with a sample of 106 respondents, where the sampling used as respondents was carried out in the form of a census, that is, taking the entire population. PT Bank Syariah Indonesia (Persero) Banda Aceh Branch is the defendant. The data analyzed in this study are primary data, specifically in the form of popular questionnaires. The data were then processed by multivariate linear regression analysis using SPSS. The subjects of this study are hope, optimism and resilience as independent variables. Meanwhile, the dependent variable of this study is job satisfaction. The results of this study show that simultaneously the variables hope, optimism and resilience have a significant impact on the job satisfaction variable. In part, only the hope and resilience variables have a significant impact on the job satisfaction variable.
Differences in Consumer Attitudes in the Decision to Purchase Toyota Brand Cars and Honda Brand Cars in Banda Aceh City Fahmi, IJal; Hamdani, Hamdani
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.229

Abstract

Attitudes play an important role in making marketing decisions and there is a tendency to consider attitudes as the most important factor in predicting future behavior and can help companies predict product demand. Products and develop appropriate marketing programs a person's attitude toward product attributes may vary depending on beliefs and evaluations about product attributes in addition, there are other factors that also influence and will ultimately determine their interest in purchasing the product. Explore and analyze consumer attitudes toward the attributes and prices of Toyota and Honda branded automotive products to explore and analyze differences in consumer attitudes toward the attributes and prices of Toyota and Honda branded automobile products to obtain information and data for this research, the author conducted field research, specifically research on buyers/users of passenger cars), Toyota brand cars and passenger cars. Honda brand car the research object is the difference in consumer attitudes in deciding to buy Toyota brand cars and Honda brand cars in Banda Aceh city. Research results  show that there is no significant difference in consumers' attitudes towards buying  Honda  or  Toyota cars as shown by the Sig value t for all attitude attributes towards the studied car products are >  α = 0.05 (The test results  show that on average, the two research groups  have similar attitudes towards buying cars Honda or Toyota brands) Attitude of consumers using Honda and Toyota cars Toyota considers the attributes of color, style, engine performance, after-sales service, engine and warranty the main consideration is most evident in the price attribute. in other words, the attribute used as a variable has overall positive attributes, but the price attribute has the highest positive attitude value compared to other attributes, for both Honda brand cars and Toyota brand.
The Influence of Customers' Favor of Saving at PT Bank Syariah Indonesia (BSI) Banda Aceh Nasir; Sufyan
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.230

Abstract

Customers' habits of using savings products are considered important and can also be considered by PT's management. Bank Syariah, Indonesia (BSI), this also plays a very important role in efforts to build marketing policies for Sharia Bank's own savings products. This study aims to understand customer preferences for Bank Syariah Indonesia's savings products, including whether there are any differences in customer preferences for savings products based on characteristics. their points or not, as well as the attributes of savings products that most influence customers' decisions. Use savings products of this bank. The respondents were 65 customers of the Easy Mudarabah Savings product of the Banda Aceh branch of Bank Syariah Indonesia (BSI). Data collection was carried out by distributing questionnaires. The data were then analyzed using a non-parametric statistical device using the Mann-Whitney technique (U-Test). The research results show that the relationship between customers' preferences or interests in using Easy Mudarabah Savings products at BSI Banda Aceh branch includes economic benefits, banking location, safety of coins money, conformity to beliefs, concept of profit sharing, understanding of religion. mass media and customer environment. The customer's environmental factor is a factor that is given much priority over other indicators. Based on the results of statistical tests, it is known that differences in gender, age, marital status, and education level do not lead to differences in preferences for the three financial products, therefore Ho1, Ho2, Ho3 and Ho4 are accepted, while hypotheses Ha1, Ha2, Ha3 and Ha4 are rejected. On the other hand, differences in employment and average monthly income mean that customer preferences for financing products also vary. (Ha5, Ha6 are accepted and vice versa Ho5, Ho6 are rejected). The conclusions that can be drawn from this study are economic benefits, position of the bank, safety of money, compatibility with beliefs, concept of profit sharing, understanding of religion Education, mass media and customer environment are customer preferences in using savings products at Syariah Bank. Indonesia (BSI), among them, customers' environmental factors are the most dominant and preferred factors of customers compared to other factors.
Factors That Determine Customer Loyalty Towards Bear Brand Milk Drink in The City of Banda Aceh Rizal, Syamsul; Ismail
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.231

Abstract

Consumer attitudes are very determining in making decisions to buy a product. A person's attitude towards product attributes can vary due to beliefs and evaluations of the attributes of the product. Apart from that, there are other factors that also influence what will ultimately determine their interest in buying a product. To find out and analyze differences in consumer attitudes towards product attributes. To obtain information and data in this research the author conducted field research, namely research on buyers of health milk drinks in the form of pure Bear Brand milk. The research object is regarding customer or consumer loyalty towards Bear Brand milk drinks in Banda Aceh City. The research results show that Bear Brand milk is good for health if consumed regularly. Consumers buy Bear Brand milk; this is indicated by the Sig value. t in all attributes of consumer attitudes towards Bear Brand milk products studied is worth > from α = 0.05 (The test results obtained show that having knowledge for health in consuming Bear Brand milk with the main consideration being more visible is for health. Or in other words it is used as a pure milk drink shows an overall positive effect on maintaining health.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 5 No. 2 (2025): October Vol. 5 No. 1 (2025): April Vol. 4 No. 2 (2024): October Vol. 4 No. 1 (2024): April Vol. 3 No. 2 (2023): October Vol. 3 No. 1 (2023): April Vol. 2 No. 2 (2022): October Vol. 2 No. 1 (2022): April Vol. 1 No. 2 (2021): August Vol. 1 No. 1 (2021): April