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Indonesian Journal Economic Review (IJER)

ijer
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Published by Lembaga Mitra Solusi Teknologi Informasi

ISSN : 28082176 EISSN : 28081129 DOI : https://doi.org/10.35870/ijer

Core Subject : Economy,

Economics, Econometrics & Finance

Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 57 Documents

1 2 3 4 5

Effect of Brand Image, Price, and Quality Perceived by Consumers on Interest in Buying Wardah Cosmetics Products in Banda Aceh City Josi Farmiati; Ismail
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

This research was conducted to investigate the effect of brand images, perceived price, and perceived quality of purchase intention consumers of Panin Bank Banda Aceh. Respondents in this research were all employees of Wardah Cosmetics at Banda Aceh which amounted to 100 responds (convenience sampling). The analysis model that used in this research was the multiple linear regression. Based on the regression results found that brand images, perceived price, and perceived quality positively affect to purchase intention of consumers of Wardah Cosmetics at Banda Aceh. Partially only two variables that significantly affected purchase intention, two variables were brand image and perceived quality (a = 0,05), while the perceived price has no significant effect on purchase intention.

The Effect of Marketing Communications on Consumer Decisions in Using The XL Cellular Card In Banda Aceh: Consumer Motivation a Mediation Variable Jamali; Muhammad Jamil
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Modern marketing is not only oriented by developing good products, interesting rate members, and making them affordable for consumers, but the company has to build communication with the potential consumers in order to receive their aspirations and wills intended to fulfill and satisfy the consumers' need. This research is focused on the impact of marketing communication on the consumers' decision in using cellular card XL, through consumers' motivation. The goal of this study is to determine whether there is an indirect effect of marketing communication for consumer decisions through consumer motivation. The object of this study is the user's XL in Banda Aceh. The sampling method used in this study is the purposive sampling method, the method of sampling based on certain criteria. The analysis technique used is path analysis. The result of this study indicates that marketing communication directly has positive and significant effects on consumers' motivation, consumers' motivation has positive and significant effects on consumers' decisions, and marketing communication has positive and significant effects on consumers' decisions. Meanwhile, marketing communication indirectly has positive effects on consumers' decisions through consumers' motivation.

Effect of Service Quality, Received Value, and Company Image on Customer Satisfaction Savings in PT. Bank Aceh Center Banda Aceh Muhammad Jamil; Jamali
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

The research was conducted to investigate the effect of service quality, perceived value, and the corporate image on consumer satisfaction in Bank Aceh. The sample used in this research was 177 people total customer savings of the population saving customers that saving in Bank Aceh. Primary data were collected by distributing the sheets of questions (questionnaire) conducted by the convenience sampling method. This research used multiple linear regression. Hypothesis testing was done by using a statistical test that is partially (t-test) and simultaneously (F test) with a significance level (a) of 5%. The results showed that the independent variables consisting of the variable service quality, perceived value, and the corporate image affects customer satisfaction savings on PT Bank Aceh either partially (t-test) or simultaneously (F test). Variable service quality was the most influential variable on customer satisfaction at PT Bank Aceh.

The Effect of Reputation, Responsiveness, Giving Gifts and Recommendations on Customers Moving to Branch BNI Syariah Meulaboh Branch Ijal Fahmi; Syamsul Rizal; Hamdani
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

The aim of this research is to measure the effect of reputation, responsiveness, gift-giving, and recommendation to customer bank switching behavior in the Bank BNI Meulaboh. Independent variables including are reputation, responsiveness, gift-giving, and recommendation. Multiple Regression Analysis methods are chosen by using Liker Scale with 100 samples. The result of this research shows for simultan test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI), responsive (X2), gift-giving (X3) and the last recommendation (X4) with a significant 0, 000 < 0, 05. The result of this research shows for partial test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI) with a significant 0,010 < 0,05 , responsive (X2) with a significant 0,004 < 0,05, gift-giving (X3) with a significant 0,000 < 0,05 and the last recommendation (X4) with a significant 0, 020 < 0, 05.

The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables Zulfan Yusuf; Sarboini
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

This study was done to examine the effect from the country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on the result of the analysis found that country of origin have an influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have an influence on product evaluation, knowledge of product have to influence on product evaluation, evaluation product have an influence on purchase intention, the effect from the country of origin to purchase intention mediated by product evaluation, and the knowledge of the product to purchase intention mediated by product evaluation.

The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products Teuku Muana REFI; JAMALI; Muhammad JAMIL
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

This research conducted to investigate the effect of customer trust and customer commitment of purchase intention consumen of electronic Banda Aceh. Respondents in this research were all consumers of electronic at Banda Aceh which amounted to 100 renspond (convinience sampling). The analysis model that used in this research was the multiple linear regression. Based on the regression results found that trust and commitment positively affect to purchase intention consumen of electronic at Banda Aceh. Partially two variables that significantly affected to purchase intention, the two variables were trust and commitment (α= 0,05).

The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City) Indra AKBAR; Rahmat ARFAN; Ricky ARIANSYAH; MIRNAWATI
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

This study was done to examine the effect from country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on result of the analysis found that country of origin have influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have influence on product evaluation, knowledge of product have influence on product evaluation, evaluation product have influence on purchase intention, the effect from country of origin to purchase intention mediated by product evaluation, and the knowledge of product to purchase intention mediated by product evaluation.

Effect of Environmental Stimuli and Social Factors Against Impulsive Buying Tendency: Emotions Positive as a Mediation Variable (Case Study on Indomart Consumers in Banda Aceh) Zulfan YUSUF
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

This study aims to analyze the effect of environmental stimuli and social factors against impulsive buying tendency case study on Indomart consumers in Banda Aceh. The data analysis method used in this study was through data quality testing to determine the validity of each question item. Furthermore, hypothesis testing is carried out using the path analysis test tool. Based on the results of the research and discussion, it is known that the conclusions of the study are 1) The influence of environmental stimuli has a significant effect on positive emotions in Indomart Superstore consumers in Banda Aceh, 2) Social factors have a significant effect on positive emotions in Indomart Superstore consumer products in Banda Aceh, 3 ) Environmental stimuli have a significant negative effect on impulse buying at the Indomart Superstore in Banda Aceh, 4) The influence of social factors has a significant effect on impulse purchases at Indomart Superstore in Banda Aceh, 5) The influence of positive emotions has a significant effect on impulsive buying at the Indomart Superstore in the city Banda Aceh, 6) Positive emotions mediate environmental stimuli to impulse buying at Indomart Superstore in Banda Aceh city, and 7) Positive emotions mediate social factors to impulsive buying at Suzuya Superstore in Banda Aceh City.

The Effect of Employee Stock Option (ESOs) on Abnormal Returns in Companies Listed Indonesia Stock Exchange: Corporate Governance as Moderating Syamsul RIZAL; ISMAIL; BADARUDDIN
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

This study aims to determine the effect of Employee Stock Options (ESOs) on Abnormal Returns with Corporate Governance as a moderating variable. Corporate Governance proxies are independent commissioners, managerial ownership, and institutional ownership. The population in this study were companies listed on the Indonesia Stock Exchange. Based on the purposive sampling method, 20 samples were obtained and the regression method used was Moderate Regression Analysis (MRA). The results of this study indicate that Employee Stock Options (F-SOs) have a significant effect on Abnormal Returns and Corporate Governance is a moderating variable in the relationship between employee stock options (ESOs) and abnormal returns.

The Effect of Position Promotion and Motivation on The Performance at Aceh Sharia Bank Employees Branch Office Beurawe Banda Aceh City Saiful AMRI; Samsul IKHBAR; NURFARI
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

This study aims to determine the effect of position promotion and motivation on employee performance at Bank Aceh Syariah at the Beurawe Sub-Branch Office, Banda Aceh City, the hypothesis states that the factors of job promotion (X1) and motivation (X2) affect employee performance at Bank Aceh Syariah KCP Beurawe Banda Aceh. The results of this study indicate that job promotion has a significant influence on employee motivation at Bank Aceh Syariah at the Beurawe Sub-Branch Office, Banda Aceh City. Based on the computer output above, the correlation coefficient in the study obtained a value of 0.922 where with this value there is a relationship between the independent variable and the dependent variable is 92.2%. This means that promotion factors (X1) and motivation (X2) have a very strong relationship to employee performance at Bank Aceh Syariah KCP Beurawe Banda Aceh.

Page 1 of 6 | Total Record : 57

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Muhammad Wali

Contact Email
journal@msti-indonesia.com

Phone
+6285277777449

Journal Mail Official
ijer@msti-indonesia.com

Editorial Address
Jln. T.Nyak Arief No. 166 Jeulingke, Kota Banda Aceh, Provinsi Aceh.

Location
Kota banda aceh,

Aceh

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Muhammad Wali

Contact Email journal@msti-indonesia.com

Phone +6285277777449

Journal Mail Official ijer@msti-indonesia.com

Editorial Address Jln. T.Nyak Arief No. 166 Jeulingke, Kota Banda Aceh, Provinsi Aceh.

Location Kota banda aceh, Aceh INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Muhammad Wali

Contact Email
journal@msti-indonesia.com

Phone
+6285277777449

Journal Mail Official
ijer@msti-indonesia.com

Editorial Address
Jln. T.Nyak Arief No. 166 Jeulingke, Kota Banda Aceh, Provinsi Aceh.

Location
Kota banda aceh,

Aceh

INDONESIA