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Muhammad Wali
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INDONESIA
Indonesian Journal Economic Review (IJER)
Published by Lembaga Mitra Solusi Teknologi Informasi
ISSN : 28082176     EISSN : 28081129     DOI : https://doi.org/10.35870/ijer
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2024): April" : 5 Documents clear
Analysis Of Production And Prices Of Sky Fish And Mackarel Tuna At The Ocean Fishery Port Lampulo Aceh Hamdani
Indonesian Journal Economic Review (IJER) Vol. 4 No. 1 (2024): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i1.329

Abstract

This research aims to determine production patterns, production quantities and factors that influence the prices of tuna and flying fish at auctions at PPS Kutaraja Lampulo Banda Aceh, namely (1) descriptive statistics and (2) simple linear regression parametric statistics. The results of the research show that the production patterns of tuna and flying fish fluctuate, due to the influence of the fishing season. Using a simple linear regression research method. The results of the regression analysis show that there are two variables that influence the price of tuna, namely the amount of production with a significant degree. Meanwhile, the price of flying fish is not significantly influenced by production factors.
Analysis Of Consumer Knowledge In Adopting Tiens Brand Health Supplement Products In Banda Aceh City Ismail; Nasir
Indonesian Journal Economic Review (IJER) Vol. 4 No. 1 (2024): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i1.330

Abstract

The research aims to analyze Tiens product users, especially in consuming the company's new products, so that with product knowledge consumers are interested in adopting these new products. Which creates a consumption situation that is in line with market demand in penetrating the existing market share. Data collection was carried out using purposive sampling by distributing questionnaires to 90 respondents. The data obtained was then processed through the SPSS (Statistical Package for Social Science) program using descriptive statistical analysis equipment in the form of average values ​​and percentages with the same frequency. The research results show that the consumption situation has a direct influence on consumers in adopting the company's new product, namely Shredded Tuna Fish which is quite popular and is only produced by Tiens to be marketed to the entire Muslim community in the city of Banda Aceh. Based on the results of the discussion, it shows that the majority of respondents were <20 to 30 years old, 44 respondents or 48.9% were unmarried, most of whom were women or women who had a high school to university level education with a middle to upper income level. . To maintain consumer loyalty, the company must continue to maintain the quality of the product content without reducing the content or content of the ingredients, replacing or recycling them so that it affects the quality and quality of the product. In terms of service, it needs to be improved considering the tight competition in the Multi Level Marketing (MLM) field at this time.
The Effect of Promotion Mix on Customer Perceptions at Bank Tabungan Negara Syariah (BTNS) Banda Aceh Branch Office Hajriyanti, Rahmi; Rizal, Syamsul
Indonesian Journal Economic Review (IJER) Vol. 4 No. 1 (2024): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i1.331

Abstract

One of the marketing elements that influences customer behavior is product management and promotion mix. Product management emphasizes that customers need certain types and service facilities, while promotion mix is ​​a promotional variable that uses a combination of flash, publicity, sales promotion and personal selling. It is hoped that customer perception can increase, by increasing the number of promotion mixes. The aim of this research is to determine the effect of the promotion mix on customer perceptions at the BTNS Bank Banda Aceh Branch Office. To obtain the required data and information, research was carried out directly at the Operational office of Bank BTNS (Bank Tabungan Negara Syariah), Jl. Daud Bereueh, Banda Aceh. The object of this research is the influence of Promotion Mix on customer perceptions, while the respondents in this research were 100 people. Simultaneous research results show that all the variables studied have a significant effect on customer perceptions at Bank BTNS Banda Aceh Branch, this is because the Fcount > Ftable value is obtained at a significance level of α = 5%. Meanwhile, partially (as a whole) the influence of the variables advertising (X1), publicity (X2), selling personnel (X3), Sales Promotion (X4) has a significant influence on customer perceptions of Bank BTNS Banda Aceh Branch.
Factors That Drive Consumers In Purchasing Decisions For Macbook Air Brand Laptops In Banda Aceh City Rizal, Syamsul; Tarmizi; Alfina
Indonesian Journal Economic Review (IJER) Vol. 4 No. 1 (2024): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i1.332

Abstract

Nowadays, laptops are no longer a rare item, where more and more consumers can afford laptops, but the higher a person's income, the more their lifestyle will improve. A laptop is a tool that can make a person's work easier in all fields. Laptops are known as computers that can be carried anywhere. So it attracts many consumers. The purpose of this research is to determine the factors that encourage consumers to purchase Macbook Air Brand Lantops in Banda Aceh City and try to provide suggestions that are deemed necessary to improve and increase sales volume based on management theories and things that arises in other discussions. The writer collected information from respondents from the columnists who bought Macbook Air Brand Laptops in Banda Aceh City. The author distributed a questionnaire containing various statements with fields to be filled in by respondents. The entry column is designed using a Likert scale technique with 8 categories as shown below. With a sample size of 100 respondents. Based on the research results, psychological factors (x1), socio-cultural factors (x2), marketing mix factors (x3) and macro environmental factors (x4) all have an influence in increasing laptop purchasing decisions in the city of Banda Aceh, namely by obtaining a calculated F value of 49.514, and Ftable at the significance level ∞ = 5% is 2.311 with a significance level of 0.000. This states that simultaneously (together) the indicator variables used in this research model influence the decision to purchase laptops in Banda Aceh City.
Analysis of the Frequency of Consumer Visits to Pizza Hut Fast Food Restaurants in Banda Aceh City Fahmi, Ijal
Indonesian Journal Economic Review (IJER) Vol. 4 No. 1 (2024): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i1.333

Abstract

This research aims to determine whether product, price, promotion, location and lifestyle variables influence the frequency of consumer visits to the Pizza Hut fast food restaurant in Banda Aceh and which variables are the most dominant in influencing the frequency of consumer visits. The research respondents were 80 consumers taken using convenience sampling. Data collection was carried out by distributing questionnaires to each respondent. Furthermore, the data analysis equipment used is multiple linear regression. The research results show that product, price, promotion, location and lifestyle factors have a positive influence on the frequency of visits by consumers of Pizza Hut fast food restaurants in Banda Aceh. The factor that has the greatest influence on the frequency of consumer visits is the product factor. The relationship between product, price, promotion, location and lifestyle factors and the frequency of visits is not close. Statistical testing shows that simultaneously the five factors (product, price, promotion, location and lifestyle) have a significant effect on the frequency of visits by consumers of Pizza Hut fast food in Banda Aceh. Meanwhile, partially only product factors have a significant influence. On the other hand, price, promotion, location and lifestyle factors do not partially have a significant effect. The conclusion that can be drawn from this research is that the frequency of consumer visits to the fast food restaurant Pizza Hut Banda Aceh is influenced by product, price, promotion, location and lifestyle factors. However, the factor that has the most dominant influence on visit frequency is only the product factor.

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