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Contact Name
Mochammad Fahlevi
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admin@privietlab.org
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Menara Prima Lantai 29 Jl. DR. Ide Anak Agung Gde Agung, RT.5/RW.2, Kuningan, Kuningan Tim., Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950
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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 2 Documents
Search results for , issue "Vol. 3 No. 4 (2023): April 2023" : 2 Documents clear
Business management strategies for MSMEs Melati Cake's Prita Prasetya; Angie Trixie; Francisco Redi Wijaya; Gusti Ayu Saras Ayu Pagar Dewi; Jeremy Dharma; Nakeisha Aurielle; Shierly Angela; Stanley Soen; Theng Kiem Hwa; Viona Santoso
Priviet Social Sciences Journal Vol. 3 No. 4 (2023): April 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i4.225

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential in employing the community to improve the economy and productivity. Kuningan Village is a village whose residents run many MSME businesses. Partners still need help improving their business development, especially in operational, digital marketing, and financial aspects. Universitas Prasetiya Mulya has supported groups in the Community Development program to assist partners in developing their businesses. The group has re-branded logo packaging and provided education on digital marketing to reach potential customers on a larger scale. Second, improvements have been made to cash flow recording so that all financial flows are more controlled. Third, equipment purchases, business licensing realization, and SOP implementation have been done. With group assistance, partners have succeeded in increasing sales profits, increasing awareness of potential customers, increasing productivity, and making partners adaptable to technological developments.
Social program and digital marketing strategy in community development projects in MSME “Sodagar Snack” at Kuningan, East Java Prita Prasetya; Denzel Da Polla; Derick Philander Santosa; Gabriella Aurielle Wijaya; Khantidhira Winona Suharto; Mohammad Rifki; Stefanus Jason Hajadi; Stelya Clarence Latuperisa; Veronica Lila Novesaria
Priviet Social Sciences Journal Vol. 3 No. 4 (2023): April 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i4.226

Abstract

Digitalization has become essential in developing businesses, including Micro, Small, and Medium Enterprises (MSMEs). Community Development program was held in Kuningan, Groupst Java whose focus was on MSMEs, "Sodagar Snack." This activity aims to increase awareness of the importance of digitalization in MSME business, introduce marketing applications, facilitate capital, and sustainably encourage the digitalization of MSME bisnis. Implementing this service involves interaction with MSMEs, "Sodagar Snack," socialization, training, and developing entrepreneurship and Dukcapil programs. The results found during this service activity are that MSMEs "Sodagar Snack" still have minimal knowledge and awareness of essential business activities. The expected outcomes of community service activities are MSME actors gaining additional knowledge about the potential for business digitalization, expanding business networks for collaboration with local MSMEs, and helping improve the economy of MSMEs in Kuningan, East Java.

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