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Prosiding Seminar Nasional Manajemen dan Ekonomi
Published by Universitas Kristen Indonesia Toraja
ISSN : 29645700     EISSN : 29642027     DOI : 10.59024
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Prosiding Seminar Nasional Manajemen dan Ekonomi yaitu: (a). Manajemen, (b). Ekonomi, (c). Akuntansi, (d). Bidang relevan lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 117 Documents
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Pengaruh Kelengkapan Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Sulo Rantepao Toraja Utara Antasya Eka Putri; Abedneigo.C. Rambulangi; Lisa. K. Wibisono
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.674

Abstract

This study aims to determine and analyze the effect of product completeness (X1) and service quality (X2) on purchasing decisions at PT. Sulo Rantepao, North Toraja. This research uses a quantitative approach with a multiple linear regression method. The data were collected through the distribution of questionnaires to 97 respondents. The results of the study indicate that partially, the product completeness variable (X1) does not have a significant effect on purchasing decisions, as shown by a significance value of 0.099 > 0.05 with a t-value of 1.667 > t-table value of 1.661. Meanwhile, the service quality variable (X2) is proven to have a positive and significant effect on purchasing decisions, with a significance value of 0.00 < 0.05 and a t-value of 8.540 > t-table value of 1.661. Simultaneously, product completeness (X1) and service quality (X2) have a significant effect on purchasing decisions (Y), as evidenced by a significance value of 0.00 < 0.05 and an F-value of 77.331 > F-table value of 3.09. The R-squared value of 0.614 indicates that the two independent variables are able to explain 6.14% of the variation in purchasing decisions, while the remaining 38.6% is influenced by other variables outside this study.
Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao Yanti Bartholomeus; Abedneigo.C. Rambulangi; Grace. S.Mengga
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.675

Abstract

This study examines the SWOT analysis in facing the business competition of motorcycle sales at PT. Tunas Honda Rantepao. The purpose of this research is to understand the internal and external conditions of the company and how strategies can be applied to address the existing challenges. The research method used is qualitative, with data collection through interviews and documentation. Data analysis techniques are carried out through data collection, data reduction, and data presentation steps. The results of the study indicate that the rapid advancement of technology poses a challenge for PT. Tunas Honda Rantepao, forcing this motorcycle dealer to continually innovate in its marketing strategy. Based on the analysis of the company's internal and external conditions, a SWOT analysis was conducted to evaluate the strengths, weaknesses, opportunities, and threats faced. From this analysis, various strategic alternatives were identified that can be applied to improve performance and competitiveness of PT. Tunas Honda Rantepao in the motorcycle market, both in terms of utilizing technology, improving service quality, and developing more effective marketing.
Pengaruh Sertifikasi Dosen terhadap Kinerja Dosen Universitas Kristen Indonesia Toraja Wenly Pata’ Langi’
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.676

Abstract

The purpose of this study is to determine the effect of lecturer certification on the performance of lecturers at the Universitas Kristen Indonesia Toraja. This study uses a quantitative method with a multiple linear regression approach, and data processing was carried out using SPSS version 23. The data collection procedures included observation, interviews, questionnaires, and documentation. The study involved 56 respondents who were selected using simple random sampling with the Slovin formula. The results of the t-test showed that lecturer certification has a significant effect on lecturer performance. This was evidenced by the significance value of 0.000 (p < 0.05) and a t-value of 7.099, which is greater than the t-table value of 2.005. This means that lecturer certification (variable X) positively affects lecturer performance (variable Y). The conclusion of this study is that lecturer certification has a positive and significant impact on improving lecturer performance at Universitas Kristen Indonesia Toraja. This study recommends that the university pay attention to the importance of lecturer certification to support the improvement of teaching quality and lecturer performance in the future.
Pengaruh Fitur Live Streaming dan Flash Sale Tiktok Shop terhadap Keputusan Pembelian Produk Kosmetik Merek Maybelline: Studi Kasus pada Mahasiswi Manajemen Angkatan 2022 Bertitin Sule Sampe
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.677

Abstract

This study aims to analyze the influence of the Live Streaming and Flash Sale features on TikTok Shop on purchasing decisions for Maybelline cosmetic products. The research employs a quantitative approach using a survey method, with a questionnaire distributed to 79 female students of the 2022 Management Program at the Faculty of Economics, Universitas Kristen Indonesia Toraja. Based on the analysis results, it was found that the Live Streaming feature has a positive and significant impact on purchasing decisions, while Flash Sale does not show a significant effect. Simultaneously, both variables have a significant effect on purchasing decisions, with an R² value of 15.1%. This indicates that other factors outside of the variables studied influence purchasing decisions by 84.9%. The findings suggest that the Live Streaming feature is more effective in influencing purchasing decisions compared to Flash Sale, highlighting the importance of utilizing interactive and real-time features to enhance consumer purchase intent on e-commerce platforms like TikTok Shop. This study provides insights for marketers in designing more targeted digital marketing strategies on social media platforms.
Pengaruh Pengetahuan Keuangan, Sikap Keuangan dan Kontrol Diri terhadap Manajemen Keuangan Pribadi: Studi Kasus Mahasiswa UKI Toraja Fakultas Ekonomi Angkatan 2022 Fita Marissa; Stefani M. Palimbong; Abedneigo.C.Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.678

Abstract

This study aims to analyze the influence of financial knowledge, financial attitudes, and self-control on personal financial management among students of the Management Study Program at the Faculty of Economics, Universitas Kristen Indonesia Toraja, class of 2022. The research uses a quantitative approach, distributing questionnaires to 83 respondents selected through the Slovin formula. The data is analyzed using multiple linear regression, as well as validity, reliability, classical assumption, and hypothesis testing. The results show that financial knowledge has a positive and significant effect on personal financial management, while financial attitudes and self-control do not have a significant partial effect. However, simultaneously, the three independent variables have a significant impact on the students' personal financial management. These findings suggest that students' personal financial management is influenced by a combination of financial understanding, attitudes toward money management, and the ability to control their financial behavior. This indicates the importance of enhancing financial knowledge as a key factor in improving personal financial management among students, while attitudes and self-control need further attention to achieve better financial management.
Kajian Faktor-Faktor yang Mempengaruhi Minat Wisatawan Mengunjungi Objek Wisata Pantai Nirun Kabupaten Maluku Tenggara Salma Madubun; Melissa Justine Renjaan; Rahma Gusmawati Tammu
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.679

Abstract

Nirun Beach is located in Ohoi Elaar, Southeast Maluku Regency, and has become one of the prominent tourist destinations. This research aims to identify the factors affecting tourists’ interest in visiting Nirun Beach in Ohoi Elaar Ngursoin, Southeast Maluku Regency, and to determine the most dominant factor. The research method used is a quantitative method with a questionnaire instrument using a Likert scale, involving 100 tourist respondents. The research results show that the factors affecting tourists’ interest include economic factors (70%), environmental factors (84.75%), technology and social media (77.31%), accessibility and infrastructure (71.12%), and the interest in visiting (79%). Among these five factors, the environmental factor scored the highest, indicating that the beauty and sustainability of Nirun Beach’s nature are the main attraction for tourists. The conclusion of this study is that, although other factors such as the economy, accessibility, and infrastructure have an impact, the environmental aspect remains the dominant factor. The recommendations from this study are the need for improvements in facilities, accessibility, tourism promotion through social media, and involving the local community in tourism management to increase the appeal of Nirun Beach.
Peran Dinas Pariwisata terhadap Promosi di Desa Wisata Letvuan Paradise Kabupaten Maluku Tenggara Nurria Salam Difinubun; Ida I Dewa Ayu Raka Susanty; Rahma Gusmawati Tammu
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.681

Abstract

This study aims to determine the role of the Tourism Office in promoting Letvuan Paradise Tourism Village and what obstacles are faced by the Tourism Office of Southeast Maluku Regency in carrying out promotions in Letvuan Paradise Tourism Village, Southeast Maluku Regency. This research method uses a qualitative descriptive method. Data collection techniques used observation, interviews, and literature studies. The results of the study indicate that the Southeast Maluku Regency Tourism Office plays a significant role in promoting the Letvuan Paradise Tourism Village through facilitation, mentoring, and collaboration with various parties. Promotion is carried out through official social media, annual events, and efforts to include Letvuan Paradise in the National Event Calendar (CEN). Promotion in the tourism sector is a means of communication to introduce a tourist destination and build a positive image, thereby increasing the number of visitors and providing economic benefits to the surrounding community. In addition to Hawang Cave, promotion also highlights local potential such as arabusta coffee, Japanese bunkers, and community culture. The Tourism Office also supports Pokdarwis and MSMEs through training and involvement in various activities. This encourages community and village government participation in tourism promotion. Obstacles faced include limited infrastructure, budget, and the use of digital technology. Overall, the Tourism Office plays a significant role in building the image of Letvuan Paradise, but sustainable development still requires infrastructure improvements, consistent promotion, and community independence.

Page 12 of 12 | Total Record : 117

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