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International Journal of Asian Business and Management (IJABM)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29643651     DOI : https://doi.org/10.55927/ijabm.v2i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Asian Business and Management (IJABM) aims to provide an international platform for disseminating the practices of Asian business in a timely and in-depth analysis of globalization and sustained development with a focus mainly on Asian business practices. This international platform is aimed to provide a comprehensive resource for policymakers, government officials, academicians, and business practitioners. IJABM Journal publishes articles in February, April, June, August, October and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 3 No. 5 (2024): October 2024" : 6 Documents clear
Smart Consumer Purchasing Decisions: The Moderating Role of Lifestyle Yonas Ferdinand Riwu; Sari Angriany Natonis; Junita Cestilia Nenabu
International Journal of Asian Business and Management Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i5.11442

Abstract

This research aims to analyze the influence of price on the purchase decision of Samsung smartphones with lifestyle as a moderating variable in Faculty of Economics and Business Undana Kupang students. This study uses a quantitative approach with a sample of 95 people. Data were collected using questionnaires and analyzed using simple linear regression and MRA tests with the help of IBM 29 SPSS. The results of this study show that price has a positive effect on purchase decisions, meaning that higher prices are considered indicators of product value or superiority, thus encouraging consumers to make purchases., in addition, lifestyle weakens the relationship between price and purchase decisions, meaning that the influence of price on purchase decisions becomes less significant because of consumer lifestyles. In this context, even if the price of a product or service is higher or lower, consumers' purchasing decisions are influenced more by their lifestyle than by the price itself. Smart consumers tend to price as their lifestyle improves. Smart customer signals a significant shift in the way people think about purchasing. They are beginning to realize that price does not always reflect the true value of a product. In many cases, savvy consumers are willing to pay more for higher quality, appeal, or ethical values
Ergonomic Industry Efforts to Prevent Business Failure Gempur Santoso
International Journal of Asian Business and Management Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i5.11575

Abstract

This article discusses and discovers ergonomic industrial efforts to prevent losses, aka preventing business failure. This article is designed descriptively. This design uses literature to collect data, namely data from various opinions and research results. Then it is analyzed and discussed using descriptive methods as well. Conclusion: 1. In industrial business work activities, ergonomic performance must be balanced between capacity and work tasks. Ergonomic industrial businesses are able to harmonize human needs, machines, material needs, work/production methods, funding needs and sales capacity in the market; 2. Management must be managed ergonomically, that is, in a balanced/harmonious manner that runs well, thereby preventing business failure. With an ergonomic approach, your business will be sustainable. Suggestion: Harmonious application of the 6 M's (man, machine, material, method, money, marketing) in new or existing businesses must be implemented to avoid losses
Social Media Marketing and Performance of Small and Medium-Sized Enterprises in South West Nigeria Isaac Olakunle Oludoyi; Isaac Adesuyi; Mofoluwake Folasayo Ayo; Samuel Mercy Buloere
International Journal of Asian Business and Management Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i5.11576

Abstract

The study investigated how small and medium-sized businesses (SMEs) in southwest Nigeria performed in terms of brand awareness, customer satisfaction, customer retention, and customer patronage in relation to social media marketing (ad placement, content marketing, referral marketing, and influencer marketing). The moderating effects of trust on SMEs' performance were also investigated in this study. Using a cross-sectional research methodology, the study used multistage sampling strategies, such as purposive, proportional, and simple random sampling. In all, 383 SMEs' owners and managers were chosen from the states of Ekiti, Ondo, and Oyo. Social media marketing significantly improved brand awareness, customer satisfaction, customer retention, and consumer patronage, according to the research. Additionally, the results showed that trust significantly moderated the performance of the chosen SMEs. According to the study's findings, social media marketing significantly impacted the performance of SMEs. According to the survey, SMEs should create a thorough social media marketing plan that includes a range of techniques like ad placement, content marketing, influencer marketing, and referral marketing. These results advance knowledge on how social media marketing might improve SMEs' performance in the specific context of Southwest Nigeria
External Integration and Halal Assurance System Integrity for Achieving the Performance: Based on The Structural Contingency Theory Approach Meldona; Sulis Rochayatun
International Journal of Asian Business and Management Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i5.11745

Abstract

Based on the Structural Contingency Theory, which examines external and internal factors influencing business strategies within the extent of the Halal Food Supply Chain (HFSC), the role of the Halal Assurance System as a variable that can mediate the influence of supplier, customer integration and regulator integration on the Halal MSMEs’ performance. This study used 195 of samples Halal MSME proprietors in Malang Regency with a quantitative methodology, with data evaluated by SEM-PLS. The study’s findings prove that supplier and customer integration have an impact to the MSMEs’ performance. However, regulator integration only significantly impacts MSME performance. The Halal Assurance System owned by halal MSMEs can mediate the influence between supplier and customer integration on the performance of MSMEs. However, the Halal Assurance System owned by halal MSMEs does not significantly mediate the influence of the integration of regulators on the MSMEs’ performance. Effective supplier and customer integration management yields advantages that enhance performance via the Halal Assurance System
Towards a Prosperous Indonesia: Building the Local Economy Through Food Estates in Sukodono, Gresik Nurlaila Tria Agustina; Aisyah Salsabila; Akmal Naufal; Novi Lailiyul Wafiroh
International Journal of Asian Business and Management Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i5.11829

Abstract

Indonesia has a food estate program which is a program initiated to make Indonesia developed. Food estate program under the auspices of the government which aims to increase national food security. One of the food estate programs is established in Sukodono Village, because it has the potential to develop the local economy of the community. The aim of this qualitative research is to find out how the food estate program in Sukodono Village is run and how it impacts the community. This research uses a literature study approach which focuses on the data collection process through interviews, observation, documentation and literature study. The research results show that the Sukodono Village food estate program has made progress, but also has problems. Problems with the government, human resources (HR) which are still not fully supported, and problems with the distribution of agricultural products. The condition of other food estates is considered progress due to synchronization with the village green house program to improve economic welfare
The Influence of Electronic Word of Mouth (E-Wom), Brand Image and Product Quality on Buying Interest in Vivo Smartphones in Jakarta Arif Setiawan; Bernadin Dwi M; Maria Assumpta Wikantari
International Journal of Asian Business and Management Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i5.11983

Abstract

This study is a quantitative research on Consumer Purchase Intention for Vivo Smartphones. The purpose of this research is to determine the effect of independent variables, namely Electronic Word of Mouth (E-WOM), Brand Image, and Product Quality, on the dependent variable, which is Purchase Intention. The population of this study consists of consumers who are aware of and use Vivo smartphones in Jakarta, with a sample size of 126 respondents selected using a non-probability sampling method. This research employs purposive sampling based on predefined criteria. The data for this study were obtained from an online questionnaire (Google Form) distributed to consumers in Jakarta who use and are aware of Vivo smartphones. For data analysis, the author used descriptive and inferential analysis techniques processed through SmartPLS 3.2.9. The study results indicate that (1) Electronic Word of Mouth does not have a positive and significant effect on Purchase Intention, with a path coefficient value of 0.021. (2) Brand Image has a positive and significant effect on Purchase Intention, with a path coefficient value of 0.215. (3) Product Quality has a positive and significant effect on Purchase Intention, with a path coefficient value of 0.593

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