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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 82 Documents
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Search results for , issue "Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024" : 82 Documents clear
Adopsi Model UTAUT 2 : Penggunaan Teknologi QRIS Kopiria Samarinda Risky, Risky; Bharata, Wira; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7478

Abstract

: This research aims to determine the intention and behavior of QRIS technology usage among consumers of Kopiria in Samarinda City through the UTAUT 2 research model by Visnawath Venkatesh. This type of research employs an explanatory research design. Data collection techniques involve distributing questionnaires with multiple questions that describe each indicator on the variables. The sampling technique is non-probability sampling through quota sampling method, with a total of 100 respondents. The data analysis technique used is the structural equation model (SEM) analysis with the assistance of Smart PLS 4 software. The results of this research indicate a positive influence of performance expectation, effort expectation, social influence, hedonic motivation, and price value on the behavioral intention and usage behavior. Four variables show significant values, namely performance expectation, social influence, and price value on behavioral intention, and behavioral intention on usage behavior.
Pengaruh Promo Gratis Ongkos Kirim Melalui Aplikasi Shopee Terhadap Keputusan Pembelian (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Sjakhyakirti Palembang) Novita Sari, Analia; Fadillah Putri, Lut’fiah; Anggraini, Nadila; Muchlis, Imam; Pebrianti, Tutik
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7505

Abstract

The purpose of this study is to find out how big the effect of the free delivery promotion of Shopee application on purchasing decisions is (case study of students, Faculty Economic, Sjakhyakirti University Palembang). It was quantitative research with associative approach by using validity test, realiability test, simple linear regression, determination coefficient, correlation coefficient as the data analysis technique. Sample taken purposive sampling techniquearound 80 students,Faculty of Economic, Sjakhyakirti University Palembang, who have usedfree delivery promotion of Shopee application. The research result showed that the the free delivery promotion gave a significant effect on purchasing decisions, while coefficient determination result showed that the free delivery promotion gave contribution 15,0 % and the remaining85,0 % were influenced by other factors such as flash sale, cashback and Shopee shopping daywhich not analyzed. Therefore, Horejected and Ha accepted means there was a positive and significant effect of the quality product on purchasing decisions.

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