Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal MDP Student Conference Journal Creative Economics and Trading Halal Ecosystem
Muchlis, Imam
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Promo Gratis Ongkos Kirim Melalui Aplikasi Shopee Terhadap Keputusan Pembelian (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Sjakhyakirti Palembang) Novita Sari, Analia; Fadillah Putri, Lut’fiah; Anggraini, Nadila; Muchlis, Imam; Pebrianti, Tutik
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7505

Abstract

The purpose of this study is to find out how big the effect of the free delivery promotion of Shopee application on purchasing decisions is (case study of students, Faculty Economic, Sjakhyakirti University Palembang). It was quantitative research with associative approach by using validity test, realiability test, simple linear regression, determination coefficient, correlation coefficient as the data analysis technique. Sample taken purposive sampling techniquearound 80 students,Faculty of Economic, Sjakhyakirti University Palembang, who have usedfree delivery promotion of Shopee application. The research result showed that the the free delivery promotion gave a significant effect on purchasing decisions, while coefficient determination result showed that the free delivery promotion gave contribution 15,0 % and the remaining85,0 % were influenced by other factors such as flash sale, cashback and Shopee shopping daywhich not analyzed. Therefore, Horejected and Ha accepted means there was a positive and significant effect of the quality product on purchasing decisions.
Strategi Pemanfaatan E-Commerce untuk Meningkatkan Daya Saing Ekspor UMKM Craft di Indonesia Prasojo, Aji; Lestari, Yogi Dwi; Murwani, F. Danardana; Muchlis, Imam
Journal Creative Economics and Trading Halal Ecosystem Vol. 3 No. 02 (2025): Journal CETHE November 2025 [in Progress]
Publisher : GERASI INSAN NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan e-commerce sebagai strategi peningkatan ekspor bagi pelaku UMKM craft di Indonesia. Dengan pendekatan kualitatif deskriptif, studi ini mengkaji bagaimana platform digital digunakan oleh CV. Palem Craft Kediri dalam memperluas pasar dan mengatasi hambatan ekspor, khususnya selama masa pandemi. Hasil penelitian menunjukkan bahwa e-commerce, melalui media sosial, marketplace, dan platform global seperti Amazon, memberikan kontribusi signifikan dalam memperluas akses pasar dan meningkatkan visibilitas produk lokal. Implikasi dari penelitian ini memberikan wawasan penting bagi UMKM lain dalam mengembangkan strategi ekspor berbasis digital secara berkelanjutan
Co-Authors Anggraini, Nadila Fadillah Putri, Lut’fiah Fulgentius Danardana Murwani Lestari, Yogi Dwi Novita Sari, Analia Prasojo, Aji Tutik Pebrianti