cover
Contact Name
Zuhair Abdullah
Contact Email
zuhair.abdullah@uingusdur.ac.id
Phone
+6285799315340
Journal Mail Official
jupe@uingusdur.ac.id
Editorial Address
Jl. Pahlawan, KM. 5, Desa Rowolaku, Kecamatan Kajen, Kabupaten Pekalongan, Provinsi Jawa Tengah, Indonesia
Location
Kota pekalongan,
Jawa tengah
INDONESIA
Jurnal Penelitian
ISSN : 18299903     EISSN : 25416944     DOI : https://doi.org/10.28918/jupe
Aim Jurnal Penelitian is a peer-reviewed journal dedicated to publishing high-quality research on various aspects of religiosity, Islam, and culture in Indonesia. As a predominantly Muslim country, Indonesia is home to a diverse range of local cultures. Islam, which originated outside of Indonesia, brought with it not only religious doctrines but also cultural influences. The interaction between Islam— as the majority religion— and the unique cultural identity of Indonesia is a central theme of the journal. The journal focuses on exploring the dynamics between Islam and Indonesian identity, examining how the two intersect and influence each other. Scope The dynamics between Islam and Indonesian identity enable a diverse range of scientific studies. Therefore, the scope of Jurnal Penelitian includes issues related to: - The relationship between Islam and local culture in Indonesia, - Islamic movements vis-a-vis the state in Indonesia, - Mainstreaming religious moderation in Indonesia, - Islamic education and appreciation of local culture in Indonesia.
Articles 281 Documents
Constructing the Meaning of Halal and Tayyib on Social Media: Impacts on the Purchase Intentions of Medan’s Muslim Community Imai, Mailin; MG, Nashrillah
JURNAL PENELITIAN Vol 22 No 1 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v22i1.10365

Abstract

This study focuses on a qualitative discourse analysis to understand how the concepts of halal and tayyib are constructed and disseminated on social media to influence consumer perceptions. While the study provides a theoretical framework to understand this phenomenon, it does not present quantitative data on the direct increase in consumer purchasing decisions. The findings reveal that social media has transformed how the people of Medan interact with the concepts of halal and tayyib. These platforms serve not only as sources of information but also as spaces for community building and influencing purchasing behavior. For business actors, understanding the dynamics of social media interaction is crucial for developing effective marketing strategies. The study concludes that social media has reshaped the landscape of halal product consumption in Medan. These platforms function as both information hubs and community builders that influence consumer choices. Social, psychological, and technological factors interact in the diffusion process of halal product innovations..