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An Nuqud: Journal of Islamic Economics
Published by Institut Ummul Quro Al-Islami Bogor
ISSN : 28284305     EISSN : 28284283     DOI : https://doi.org/10.51192/annuqud.v2i1.418
Core Subject : Religion, Economy,
Religion Economics, Econometrics & Finance
Journal of Islamic Economics An Nuqud: Jurnal Manajemen Bisnis Syariah merupakan peer review jurnal yang diterbitkan oleh Program Studi Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Ummul Quro Al-Islami Bogor. adalah jurnal penelitian dalam disiplin ilmu Bisnis dan ekonomi islam, juga masalah ekonomi syariah yang diharapkan dapat memberikan kontribusi baru atau state-of-the-art untuk pengembangan akademik atau aplikasi dunia nyata atau keduanya. Jurnal ini mencakup artikel penelitian asli, antara lain: Bisnis, Ekonomi Islam, Kewirausahaan Syariah, Manajemen dan Perbankan Syariah, Etika Bisnis Syariah, Manajemen Investasi Syariah, Manajemen Risiko Bank Syariah, Manajemen Dana Bank Syariah, Akuntansi Syariah, Anggaran Bank Syariah, Manajemen Zakat, Modal Syariah Pasar. Jurnal An Nuqud ini diterbitkan oleh Program Studi Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Ummul Quro Al-Islami Bogor. Jurnal ini terbit dua kali dalam setahun yaitu Bulan Januari dan Juli
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 91 Documents
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PENGARUH DIGITAL MARKETING INSTAGRAM DAN TIKTOK TERHADAP KUNJUNGAN WISATAWAN SUNGAI MARANTING, BALANGAN Norrahmiati; Devytasari Vanya Rosa
An Nuqud Journal of Islamic Economics Vol 5 No 1 (2026): AN NUQUD
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/annuqud.v5i1.2906

Abstract

This study aims to analyze the effect of digital marketing through Instagram and TikTok on the number of tourist visits at Sungai Maranting Tourist Attraction, Balangan Regency, both partially and simultaneously. This study used a quantitative approach with an associative method. Primary data were collected through questionnaires distributed to 100 respondents using purposive sampling technique. Data were analyzed using descriptive and inferential statistics, including multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that Instagram had a significant effect on tourist visits (regression coefficient 0.425; sig. 0.000) and TikTok also had a significant effect (regression coefficient 0.395; sig. 0.000). Simultaneously, Instagram and TikTok had a significant effect on tourist visits (F-test 94.017; sig. 0.000) with a coefficient of determination (R²) of 0.660, indicating that 66% of the variation in tourist visits can be explained by both variables. In conclusion, digital marketing through Instagram and TikTok plays an important role in increasing tourist visits, thus optimizing the use of social media is essential to promote tourism

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