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Dwi Yuli Rakhmawati
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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 12 No 2 (2024)" : 15 Documents clear
PENGARUH SERVICE QUALITY DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA WARKOP BREWOK DI KABUPATEN TULUNGAGUNG) Putri, Windi Kristina; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

THE INFLUENCE OF LIFE STYLE AND SERVICE QUALITY ON PURCHASING DECISIONS(Case Study of Warkop Brewok Consumers in Tulungagung Regency) This research aims to determine the magnitude of the influence of life style and service quality on purchasing decisions (case study of warkop beard consumers in Tulungagung Regency. The type of research used is quantitative. The population in this study is warkop beard consumers. The data collection technique uses a questionnaire distributed during June. The sampling technique in this research used a simple random sampling method with a total research sample of 100 consumers. Data analysis used multiple linear regression analysis using the SPSS 26 application. Based on the results of the research and data analysis, it was shown that the life style variables were simultaneous and partial. and service quality has a positive effect on purchasing decisions. Keywords: Life style, service quality, purchasing decisions
PENGARUH PENGGUNAAN PLATFORM DIGITAL MONEY DAN PLATFORM E-COMMERCE TERHADAP PERILAKU KONSUMTIF MAHASISWA Wati Arifin, Mila Rahma; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p263-272

Abstract

The COVID-19 pandemic has driven an increase in the adoption of digital platforms, especially digital money platforms and e-commerce among the public, including students who are one of the groups with high levels of digital consumption. This study aims to analyze the effect of using digital money and e-commerce platforms on consumptive behavior among students of the Faculty of Economics and Business (FEB), Surabaya State University. The research method used is a quantitative approach with an experimental design. The research subjects were 378 students of FEB Surabaya State University class of 2020-2023 who actively use digital money and e-commerce platforms. Data collection was carried out through distributing questionnaires using a likert scale. Data analysis was performed using multiple linear regression techniques. The results showed that the use of digital money platforms and e-commerce platforms had an effect on student consumptive behavior, both partially and simultaneously. So it can be concluded that the higher the use of digital money and e-commerce platforms, the greater the tendency of consumptive behavior shown by students.
PENGARUH PERIKLANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN THE ORIGINOTE EYE SERUM PADA SHOPEE DAN TIKTOK SHOP Arifasari, Alfina Hidayatul; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

This research aims to determine the effect of advertising and price on purchasing decisions for The Originote Eye Serum on Shopee and TikTok Shop. This type of research uses a quantitative approach. The population of this research uses all consumers who purchased The Originote Eye Serum in the city of Surabaya. The sample in this study used was 114 respondents using a porpuvise sampling technique. In this research, data collection used a questionnaire. In this research, the analysis technique used is multiple linear regression analysis using the SPSS version 22 application. The results of this research show that the advertising variable has an effect on purchasing decisions, the price variable has no effect on purchasing decisions, and advertising variables and price on purchasing decisions.
PENGARUH BRAND TRUST, & KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA PADA PENGEMUDI GOJEK DI SURABAYA, JAWA TIMUR Isnawati, Linda; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

The research was conducted to analyze the influence of Brand Trust, and product quality on the purchase decision of the matic motorcycle product of Honda on the Drivers in Surabaya. Respondents to this study were Online Driver or Driver in the city of Surabaya. In sampling, this study uses purposive samplings as its method. And the method of analyzing data using double linear regression and to analyze the data using SPSS 26. Based on the results of the data analysis, it was found that: 1) Brand Trust has a negative relationship to the decision of purchase of a motorcycle matic honda on Surabaya Online Driver. 2) product quality has an influence upon the decision to buy a motorbike matic Honda Online Driver Surabaya. 3) Brand Trust, and the quality of the product simultaneously influence the decision about the purchase of the motorcycling matic honda on Surabaya internet Driver.
PENGARUH CONTENT MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT BARENBLISS Hayati, Nur; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p273-282

Abstract

This study aims to analyze the influence of content marketing and brand image on the purchase decision of Peach Makes Perfect lip tint Barenbliss products. Primary data was obtained through a survey using a questionnaire to 384 respondents who are followers of Barenbliss's social media. Data analysis was carried out with a descriptive quantitative approach using the multiple linear regression method. The results of the study show that content marketing and brand image simultaneously have a significant effect on the purchase decision of Peach Makes Perfect lip tint Barenbliss products. The practical implication of this research is the importance of companies in paying attention to attractive content marketing strategies in order to be able to create a good brand image to be able to influence consumer purchase decisions. This research is expected to contribute to understanding consumer behavior in the digital era and become a reference for companies in designing effective marketing strategies.

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