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Adrial Falahi
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Fakultas Ekonomi Program Studi Manajemen UMN Al Washliyah Jl. Garu II No 93 Medan (061) 786 7044 / (061) 786 2747
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Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Published by Universitas Muslim Nusantara Al Washliyah Medan
ISSN : -     EISSN : 27744795     DOI : https://doi.org/10.32696/jimk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) merupakan Jurnal Program Studi Manajemen Fakultas Ekonomi Universitas Muslim Nusantara Al-Washliyah. Jurnal ini khusus memuat kajian ilmiah yang berkaitan dengan manajemen SDM, manajemen keuangan, manajemen pemasaran dan kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 4 No 1 (2023): Juni" : 5 Documents clear
PENGARUH LIFESTYLE DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DESA WONOSARI KECAMATAN TANJUNG MORAWA KABUPATEN DELI SERDANG Eka Hitmawati; Falahi, Adrial; Hidayat, Toni
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.3117

Abstract

This research aims to determine the influence of lifestyle and halal labels on purchasing decisions for Wardah products in Wonosari Village, Tanjung Morawa District, Deli Serdang Regency. The population is the people of Wonosari Village, Tanjung Morawa District, Deli Serdang Regency, totaling 76 people. Determination of the sample using accidental sampling. The data analysis technique in research is quantitative descriptive. Data collection was done by giving questionnaires to respondents. This research uses data analysis techniques, namely multiple linear regression analysis, t test, F test, and coefficient of determination. The results of multiple linear regression analysis obtained Y = 2.062+0.539X1+0.420X2, the results of the t test (partial) show that lifestyle (X1) has a significant effect on purchasing decisions, this can be seen from tcount 6.113> ttable 1.993 with a significance of 0.000 <0.05 . The halal label variable (X2) has a significant effect on purchasing decisions, this can be seen from tcount 5.332 > ttable 1.993 with a significance of 0.005 <0.05. The results of the F test (simultaneous) obtained an Fcount value of 106.714 > Ftable 3.12 with a significance of 0.000 < 0.05. This shows that together the lifestyle variables and the halal label have a significant influence on purchasing decisions for Wardah products, Wonosari Village, Tanjung Morawa District, Deli Serdang Regency. The R Square (R2) value is 0.745. This means that the influence of lifestyle and halal labels on purchasing decisions is 74.5%.
E-MAS BSI MOBILE: KAJIAN LITERATUR SISTEMATIS Syarif Nasution, Ahmad; Siddik, Ega; Hermawan, Indra
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.3128

Abstract

With the E-Mas feature, customers can easily perform transactions such as gold savings, gold pawning, and gold installments online. This research is a type of library research using a systematic literature review methodology, which involves collecting, evaluating, integrating, and presenting findings from various studies related to a specific topic. Therefore, this research consists of three stages: collection, evaluation, and presentation. The collection stage is conducted using the Publish or Perish search engine with the Google Scholar database. The keywords used are “E-Mas BSI Mobile,” with a time range from 2021-2023. The research results reveal that the practice of digital gold investment in the E-Mas BSI Mobile product at Bank Syariah Indonesia does not contradict Sharia economic principles and identify the factors influencing consumers to transact E-Mas, along with some shortcomings in its marketing.
PENGARUH SEKTOR PERTANIAN, SEKTOR PERDAGANGAN DAN SEKTOR JASA TERHADAP PRODUK DOMESTIK REGIONAL BRUTO DI KABUPATEN DELI SERDANG Fatona Naibaho, Yuki; Lubis, Anggia Sari
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.4212

Abstract

This study aims to determine the effect of the agricultural sector, trade sector, and service sector on the Gross Regional Domestic Product in Deli Serdang Regency. This type of research is a quantitative descriptive study, where the data used is secondary data obtained from BPS Deli Serdang Regency. The analytical method used is multiple linear regression, using 12 reviews to find out how the independent variable influences the dependent variable. After testing, the results show that the agricultural sector has a significant effect on Gross Regional Domestic Product in Deli Serdang Regency, the trade sector also has a significant effect on Gross Regional Domestic Product in Deli Serdang Regency, and the service sector also has an effect on Gross Regional Domestic Product in Deli Serdang Regency. From the statistical test results, the value of Fcount > Ftable was obtained, namely (42.06520 > 4.76). Likewise simultaneously or jointly the relationship between the independent variables (Agriculture Sector, Trade Sector, and Service Sector) has a significant effect on the bond variable (Gross Regional Domestic Product) in Deli Serdang Regency.
PENGEMBANGAN POTENSI DESA MELALUI KEGIATAN AGROWISATA SAWAH DI KABUPATEN DELI SERDANG DALAM MENINGKATKAN EKONOMI DESA Falahi, Adrial; Handayani, Leni
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.4240

Abstract

Developing village potential through agrotourism activities is one of the effective strategies in improving the economy of rural communities. This study aims to analyze the potential and development of rice field agrotourism in Deli Serdang Regency and its impact on the village economy. The research method used is a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study indicate that rice field agrotourism has great potential in attracting tourists, creating business opportunities, and increasing local community income. In addition, support from the local government, community participation, and good management are key factors in the success of this agrotourism development. Thus, the development of rice field agrotourism can be a model for village development based on sustainable local potential, so as to encourage economic growth and community welfare in Deli Serdang Regency.
PENGARUH BRAND IMAGE, HARGA, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA FRANCE BAKERY Kristian Sinaga, Fransiskus Agus; Pristiyono; Nasution, Meisya Fitri
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.4325

Abstract

This study aims to evaluate the influence of brand image, price, word of mouth, and product quality on purchasing decisions at France Bakery. This study focuses on consumers who buy products from French Bakery in the Rantau Prapat area. This study involved 200 participants and analyzed 5 factors from 24 indicators. This research uses a descriptive research design with quantitative methodology, using incidental sampling techniques. Data analysis uses SmartPLS 4.0 software, using brand image, price, word of mouth, and product quality as independent variables, while purchasing decisions are dependent variables. The results of this study indicate that brand image does not affect purchasing decisions. In addition, price, word of mouth, and product quality affect purchasing decisions.

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