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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal SOLMA EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia JURNAL MUTIARA MANAJEMEN Best Journal (Biology Education, Sains and Technology) Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Wahana Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal SALMAN : Sosial dan Manajemen PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Akuntansi International Journal of Economics (IJEC) All Fields of Science Journal Liaison Academia and Sosiety PKM Maju UDA Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Epaper Bisnis: International Journal Entrepreneurship and Management CITAKARYA Jurnal Pengabdian Masyarakat

Adrial Falahi

Universitas Muslim Nusantara Al-Washliyah

Author-ID : 5311221

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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TUJUAN PELAKSANAAN PESTA HORJA DALAM KEHIDUPAN MASYARAKAT MANDAILING Rosmilan Pulungan; Adrial Falahi
Jurnal Bahastra Vol 3, No 1 (2018): Edisi September 2018
Publisher : Universitas Islam Sumatera Utara

Abstrak. Tapanuli Selatan adalah salah satu Kabupaten yang berada di wilayah Propinsi Sumatera Utara. Etnis yang berasal dari kabupaten ini disebut etnis Batak Mandailing, yang memiliki berbagai kegiatan adat. Horja godang adalah sebuah pesta adat upacara perkawinan masyarakat Tapanuli Selatan, dimana aktifitas kesenian disertakan (margondang) yang disertai dengan manortor (menari). Tortor yang ditarikan pada kegiatan ini ada beberapa tahap yaitu tortor Suhut Bolon, Tortor Kahanggi, Tortor Anak Boru, Tortor Raja-raja Torbing Balok, Tortor Panusunan Bulung, Tortor Naposo Nauli Bulung, dan Tortor Manora Pule. Pada penyajiannya, panortor ditentukan oleh sistem kekerabatan (dalihan natolu) termasuk urutan tortor yang harus dilakukan. Metode penelitian yang digunakan adalah metode kualitatif. Bentuk penyajian dalam bentuk tulisan adalah deskriptif analitik. Dengan menggunakan metode ini hasil penelitian akan dideskripsikan dan dianalisis dengan fokus utama pada bidang budaya dan sosialnya.Kata kunci : tor-tor, horjagodang, magondang, struktur, makna Abstract. South Tapanuli is one of the Regencies in North Sumatra Province. Ethnicity from this district is called the Mandailing Batak ethnic group, which has various customary activities. Horja godang is a traditional wedding ceremony ceremony for the people of South Tapanuli, where art activities are included (margondang) accompanied by manortor (dancing). Tortor who danced in this activity there are several stages, namely tortor Suhut Bolon, Tortor Kahanggi, Tortor Anak Boru, Tortor Kings of Torbing Balok, Tortor Panusunan Bulung, Tortor Naposo Nauli Bulung, and Tortor Manora Pule. In the presentation, the panor is determined by the kinship system (transfer of natolu) including the order of tortor that must be done. The research method used is a qualitative method. The form of presentation in writing is descriptive analytic. Using this method the results of the research will be described and analyzed with a primary focus on the cultural and social fields. Keywords: tor-tor, horjagodang, magondang, structure, meaning

Employee Performance Based on Work Environment, Motivation and Corporate Culture Abd. Rasyid Syamsuri; Abd. Halim; Lukman Nasution; Julianto Hutasuhut; Adrial Falahi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4910

This study aims to analyze the effect of work environment, motivation and corporate culture on employee performance CV. Vulkanisir Ban Makmur Perbaungan Serdang Bedagai, North Sumatra. Data collection in this study was carried out through a survey approach with the type of explanatory research. The population that was sampled in this study were employees of CV. Vulkanisir Ban Makmur Perbaungan Serdang Bedagai North Sumatra with a total of 68 respondents. Data collection techniques were carried out by studying documentation and questionnaires. The data analysis tools used in this study were multiple linear regression analysis, hypothesis testing using a partial significant test (T test), simultaneous significant testing (F test), and testing the coefficient of determination (R2). The results showed that partially (T test) and simultaneously (F test) it was known that the work environment, motivation and corporate culture had a significant effect on the direction of a positive relationship on employee performance CV. Vulkanisir Ban Makmur Perbaungan Serdang Bedagai, North Sumatra. Analysis of the test with the coefficient of determination (R2) obtained a value of 0.556, which means 55.6% of the employee performance factors of CV. Vulkanisir Ban Makmur Perbaungan Serdang Bedagai North Sumatra can be explained by the work environment, motivation and corporate culture, while the remaining 44.4% is explained by other factors not examined in this study.

Pengaruh Iklim Organisasi Terhadap Kepuasan Kerja Pada PT Telkom Akses Medan Adrial Falahi
BEST Journal (Biology Education, Sains and Technology) Vol 2, No 2 (2019): September 2019
Publisher : Program Studi Pendidikan Biologi

Keberhasilan perusahaan/organisasi dalam mencapai tujuannya tidak terlepas dari berbagai hal, salah satudiantaranya adalah peran dari iklim organisasi. Iklim organisasi ini akan memberikan dampak yang cukupbesar terhadap kepuasan kerja berupa semangat dan kemauan kerja yang akan berujung kepada peningkatandisiplin kerja dan pencapaian tujuan perusahaan/organisasi. Tujuan penelitian ini untuk mengetahui danmenganalisis pengaruh iklim organisasi terhadap kepuasan kerja pada PT. Telkom Akses Medan. Penelitianini menggunakan metode penelitian kuantitatif dengan pengambilan sampel menggunakan simple randomsampling berjumlah 39 orang. Teknik pengumpulan data menggunakan kuesioner dengan penilaian memakaiSkala Likert. Hasil penelitian menunjukkan bahwa ada pengaruh yang positif serta signifikan antara iklimorganisasi dengan kepuasan kerja karyawan. Hasil penelitian ini juga menunjukkan bahwa hubungan antarakedua variabel berbanding lurus yang berarti bahwa semakin baik iklim organisasi yang diterapkan diperusahaan/organisasi, maka akan semakin baik pula tingkat kepuasan kerja karyawan. Diharapkan denganpenelitian ini maka perusahaan akan dapat terus menciptakan serta menjaga iklim organisasi yang baik sertamendukungnya sehingga akan dapat memberikan kepuasan kerja bagi karyawan yang akan berakibat kepadapencapaian tujuan dari perusahaan/organisasi.

ANALISIS MANAJEMEN RESIKO OPERASIONAL MEBEL KAYU SEMBARANG KAMPUNG (STUDI PADA CV. KARYA MEGA MANDIRI) Yurida Ikhwani; Syaharman Syaharman; Adrial Falahi
JURNAL MUTIARA MANAJEMEN Vol 7 No 1 (2022): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v7i1.2528

This study aims to determine business risk management on wood in any village. The data analysis technique used in this research is descriptive qualitative. The subjects in this study were CV. Mega independent work and the object of this research is business risk management. Data collection techniques in this study were observation, documentation and interviews. The results of this study were seen from the results of interviews with CV. Mega Mandiri's work to the community so far has implemented business risk management properly. In dealing with the risk of Human Resources CV. Karya Mega Mandiri conducts direct supervision to avoid fraud in the production process. This is intended to reduce risks that may occur, because risks can come from outside or within the company so that risk management is very helpful in dealing with various kinds of risks that exist.

SOSIALISASI STRATEGI PEMASARAN DAN PENGEMASAN PRODUK PADA UKM PEYEK DI DESA FIRDAUS Ghalih Anwar; Adrial Falahi
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 11: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i11.1883

In today's increasingly competitive business world, entrepreneurs need to employ integrated marketing strategies designed to improve consumer purchasing decisions. In order to survive, develop and compete, companies must be able to maintain a high level of customer satisfaction. There are many ways to keep customers satisfied, one of them is by always improving the quality of the products sold and the correct and attractive product packaging. Socializing, involving and forming village communities in marketing and packaging, expanding marketing reach, and increasing the selling price of products with unique packaging. In the process of perfecting the marketing strategy and product packaging, through direct interviews with the community, then socialization of residents with small and medium businesses. The results of the implementation of the program can be concluded that the unique online marketing and packaging is very helpful for the marketing and packaging of buckwheat products. In addition, online marketing can help introduce products and the potential of small and medium businesses (home industry) to be marketed to consumers

PENGARUH PENGGUNAAN TEKNOLOGI INFORMASI DAN ORIENTASI PASAR TERHADAP KINERJA PELAKU UMKM GERAI PONSEL DI KECAMATAN MEDAN AMPLAS Dina Damayanti; Adrial Falahi
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1258

This study aims to determine the effect of the use of information technology and market orientation on the performance of MSME actors at cellphone outlets in Medan Amplas District. This study uses descriptive and quantitative methods, the population is all the owners of mobile phone outlets in the District of Medan Amplas as many as 84 cell phone outlets. The location of this research is the Mobile Phone Outlet in Medan Amplas Subdistrict, North Sumatra, which starts from January to October 2022. The sampling technique for this research uses Saturated Samples, so that the research sample is set at 84 cellphone outlets. The results of this study indicate the multiple linear regression equation obtained by the equation Y = 1.369 + 0.355X1 + 0.532X2. The results of the t-test obtained that the value of tcount = 7.705 > ttable 1.663 and a significance of 0.000 <0.05, then Ha is accepted and Ho is rejected, which means that the Information Technology variable (X1) partially has a significant influence on the performance of MSME actors in Mobile Phone Outlets in Medan Amplas District. The value of tcount = 4.377 > ttable of 1.663 and a significance of 0.003 <0.05, then Ha is accepted and Ho is rejected, which means that the Market Orientation variable (X2) partially has a significant influence on the performance of MSME actors in Mobile Phone Outlets in Medan Amplas District. The results of the F test obtained a positive value of Fcount = 79,171>Ftable = 2.72 and a significance of 0.000 <0.05, meaning that information technology and market orientation variables simultaneously have a positive and significant effect on the performance of MSMEs at Mobile Phone Outlets in Medan Amplas District. The value of Adjusted R Square (R2) is 0.842 or 84.2%, while the remaining 15.8% is explained by other variables not examined in this study. So this research concludes that the use of Information Technology (X1) and Market Orientation (X2) affects the performance of MSME Actors at Mobile Phone Outlets (Y) in Medan Amplas District.

Implementasi E-Marketing Kelompok Budidaya Trigona Batu Katak Yayuk Yuliana; Adrial Falahi; Wan Dian Safina; Nur’ain Harahap
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 1 (2023): Volume 7 Nomor 1 Januari 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i1.11923

Perusahaan kecil dewasa ini dikenal dengan sebuatan industri kreatif merupakan kegiatan ekonomi yang masih terus menerus diperhatikan oleh banyak pihak, karena sektor ini dipandang sebagai sektor yang dapat memberikan kontribusi yang luar biasa bagi negara dalam menangani pengangguran dan pemerataan distribusi pendapatan. Penyebaran virus corona (Covid-19) memukul perekonomian Indonesia, termasuk pelaku usaha. Pemasaran merupakan elemen penting menjalankan sebuah bisnis. Pelaku bisnis yang meluangkan waktunya untuk memikirkan metode pemasaran apa yang tepat agar barang yang dijualnya laku di pasaran karena sukses tidaknya bisnis bergantung pada metode atau cara pemasaran apa dan bagaimana yang dilakukan oleh pelaku usaha khususnya para pelaku UMKM. Minimnya pengetahuan tentang pemasaran secara on line menyebabkan pemasaran terbatas jangkauannya. Pemasaran yang dilakukan usaha Trigona batu katak masih sebatas pemasaran off line. Penelitian ini bertujuan untuk mengkaji dan menganalisis digital marketing di tengah Pandemi Covid 19 sebagai pertahanan ekonomi. Metode penelitian yang dilakukan adalah kualitatif deskriptif. Tujuan dari penelitian deskriptif dengan pendekatan kualitatif adalah untuk memperoleh gambaran implementasi e-marketing pada usaha Trigona Batu Katak. Pengumpulan data dilakukan dengan wawancara dan observasi kepada Ketua Kelompok Budidaya Trigona Batu Katak dan Penyuluh Kehutanan Taman Nasional Gunung Leuser. Hasil penelitian menunjukkan memanfaatkan digital marketing membantu Usaha Trigona Batu Katak dalam menginformasikan dan berinteraksi secara langsung dengan konsumen yaitu melalui sosial media faccebook dan Wasthsap. Dengan Pemasaran e-marketing diharapkan jangkauan pemasaran semakin luas dan pendapatan masyarakat dusun Batu Katak meningkat seiring ditutupnya ekowisata pada pertengahan maret 2020 akibat pandemi Covid 19.

Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Tiket Bus PT. Sipirok Nauli Express Kantor Medan Julianto Hutasuhut; Abd Rasyid Syamsuri; Adrial Falahi; Abd Halim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1451

Tujuan penelitian ini adalah untuk menganalisis strategi pemasaran yang dilakukan PT. Sipirok Nauli Expres Kantor Medan sehingga masyarakat pengguna jasa transportasi mobil penumpang bus trayek Medan-Sipirok semakin tertarik untuk melakukan keputusan pembelian tiket yang ditawarkannya. Metode penelitian yang digunakan adalah kuantitatif jenis deskriptif dengan menggunakan analisis data Regresi Linier Berganda. Populasi penelitian adalah konsumen pengguna jasa transportasi bus PT. Sipirok Nauli Express. Penetapan Sampel menggunakan rumus Roscoe sehingga jumlah sampel ditetapkan berjumlah 50 orang. Menurut temuan studi ini, produk mempengaruhi pembelian dengan cara yang positif dan signifikan. Harga mempengaruhi pembelian dengan cara yang positifdan signifikan dan termasuk variabel yang paling dominan. Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini sekaligus menunjukkan bahwa faktor-faktor seperti produk, harga, lokasi, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian tiket bus PT. Sipirok Nauli Express Kantor Medan. Koefisien determinasi (R2) yang diperoleh dalam penelitian ini adalah sebesar 0,687 yang dapat dilihat dari hasil perhitungan koefisien determinasi regresi pada model. Kata kunci: Strategi Pemasaran, Marketing Mix, Keputusan Pembelian

The Influence of Participative Leadership Style and Work Environment on Employee Performance at PT. Rizki Mandiri Barokah Denai Mega Lestari; Adrial Falahi
All Fields of Science Journal Liaison Academia and Sosiety Vol 2, No 1: Maret 2022
Publisher : Lembaga Komunikasi dan Informasi Dosen

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Gaya Kepemimpinan Partisipatif dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Rizki Mandiri Barokah-Denai. Penelitian ini menggunakan metode deskriptif dan kuantitatif. Hasil analisis regresi linier berganda diperoleh bahwa gaya kepemimpinan partisipatif (X1) berpengaruh signifikan terhadap kinerja karyawan. Variabel lingkungan kerja (X2) berpengaruh signifikan terhadap kinerja karyawan. Sementara hasil uji simultan (uji f) menunjukkan bahwa secara bersama-sama variabel gaya kepemimpinan partisipatif dan lingkungan kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan. Dengan nilai R square sebesar 0,788. Hal ini berarti bahwa pengaruh variabel X1 dan variabel X2 terhadap Y sebesar 78,8%, sedangkan sisanya sebesar 21,2% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.

MENINGKATKAN PERAN BADAN USAHA MILIK DESA DALAM MEMASARKAN PRODUK UNGGULAN LOKAL Julianto Hutasuhut; Abd. Rasyid Syamsuri; Adrial Falahi; Ardhansyah Putra Harahap; Arief Hadian; Dwi Saraswati; Siti Lam'ah Nasution
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.336

Village-Owned Enterprises (BUMDes) have emerged as a novel alternative approach to enhancing the economy and welfare of rural communities by tapping into the potential of villages. However, the reality is that only a few BUMDes are able to positively contribute to economic development and the betterment of community welfare, including those in Pematang Johar village. To address this, a community service initiative was conducted in Pematang Johar village in the Medan Labuhan District of Deli Serdang Regency. The main objective of the program was to provide education and socialization on the "Marketing Mix" marketing strategy and the consignment sales system to the management of BUMDes Johar Mandiri, the manager of Sawah Tourism business, and micro and small businesses in Pematang Johar village. The aim was to enable BUMDes and the community to build more extensive business collaborations in local economic development and community welfare. The program in Pematang Johar village went according to plan, with partners displaying a cooperative and enthusiastic attitude throughout the activity. Furthermore, partners actively engaged in discussions and sought clarification, demonstrating increased motivation to follow up on the community service program. The activity had a direct impact on the partners, enhancing their comprehension of the "Marketing Mix" concept and the consignment sales system, and inspiring them to pursue business collaborations by implementing the program offered to develop Sawah Tourism in Pematang Johar. Ultimately, the partners hope for more intense collaboration as a follow-up to this community service program to further enhance community welfare in Pematang Johar village in the Medan Labuhan District of Deli Serdang Regency.

Co-Authors A Halim Abd Halim Abd Rasyid Syamsuri Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adawiyah, Siti Aina Anjani Amelia Amelia Anggia Sari Lubis, Anggia Sari Ardhansyah Putra Ardhansyah Putra Hrp Astuti Borotan, Rika Rustiah Dina Damayanti Dwi Putri Pratiwi Dwi Saraswati Eka Hitmawati Fadhilul Roji Nasution Fathin Abdullah Fathin Abdullah Ghalih Anwar Ginting, Jandriko Persadanta Hadian, Arief Handayani, Lila harahap, nur'ain Heni Pujiastuti Hidayat, Toni Ikhwani, Yurida Indah Sari Julianto Hutasuhut Julianto, Julianto Hutasuhut Leni Handayani Lubis, Ilham Lubis, M.Arif Hudayah Lukman Nasution Maysarah, Jihan Mega Lestari Mhd Dani Habra Mhd. Akhiruddin Siregar Monica Dwi Suci Muhammad Hilman Fikri Muhammad Khoiron Nasution Nurhasanah Febriyanti Harahap Nurul Husna Nurul Nazwa Ayu Malinda Nur’ain Harahap Nur’ain Harahap Panggabean, Joel Putri Dwi Anjani Rasyid Syamsuri, Abd. Rizka Khairunnisya Br Sinaga Rizki Aulia Rosmilan Pulungan Sari Sarumaha Shita Tiara Siti Khairunisa Siti Lam'ah Nasution Siti Nurhaliza Suhaila Husna Samosir Surya Wardani Syaharman Syaharman Syaharman Syaharman Tukimin Tukimin Tukimin Tumanggor, Mutawaqil Bilah Wan Dian Safina Wibawa, Wira Widia Amalia Arfa Yayuk Yuliana Yumna Nada Yusli Yurida Ikhwani Zainuddin Nur Zamalludin Sembiring

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