Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[The Relationship between Career Perception and Career Development and Job Satisfaction of the Indonesian National Police (Polri) at the Yogyakarta Regional Police (Polda Jogjakarta) ]]>
<![CDATA[Lubis, Rahmadsyah]]>;
<![CDATA[Saputro, Didit Bambang Wibowo]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1095
<![CDATA[This research is motivated by the need to improve job satisfaction among Indonesian National Police (Polri) members to support organizational performance, professionalism, and public trust. A deeper comprehension of the elements affecting members' job satisfaction, especially career risk perception and career development, is necessary due to organizational transformation, professionalism demands, and career development relationships. Hence, this study analyzes the relationship between career perception and career development toward job satisfaction among police members at the Yogyakarta Regional Police. A quantitative approach was employed via a questionnaire survey distributed to 298 respondents using random sampling. Data were collected online using a 5-point Likert scale and analyzed through multiple linear regression to examine both partial and simultaneous effects of independent variables on the dependent variable. Results indicate that career risk perception has a positive and significant relationship with job satisfaction. Career development similarly shows a positive and significant relationship with job satisfaction. These findings suggest that members’ sense of security, stability, and career opportunity positively affect satisfaction, while a planned, transparent, and competency-based career development system fosters work motivation, organizational loyalty, and individual performance. This study implies that optimizing career management and career risk perception should be prioritized in Polri human resource policies, as improved career management is expected to raise job satisfaction, thereby enhancing organizational performance, service quality, and sustained public trust in the institution.]]>
<![CDATA[The Influence of Quality of Work Life (QWL) and Job Satisfaction on Police Performance at the South Kalimantan Regional Police ]]>
<![CDATA[Mayastinasari, Vita]]>;
<![CDATA[Suseno, Bayu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1097
<![CDATA[The study was set against key challenges facing Polri, including heavy workloads, organizational restructuring, and the need to balance public and internal job satisfaction which are factors affecting morale and institutional effectiveness, and highlighting QWL and job satisfaction as critical determinants of police performance. This study endeavored to delineate the interrelationship between Quality of Work Life (QWL), job satisfaction, and police performance within the South Kalimantan Regional Police. A quantitative research paradigm was employed, utilizing multiple linear regression procedures executed through SPSS software. Empirical data were elicited via structured questionnaires and subsequently subjected to psychometric validation, reliability verification, and classical assumption diagnostics, including assessments of multicollinearity, heteroscedasticity, and distributional normality. Analytical procedures comprised partial (t-test) and simultaneous (F-test) regression examinations, alongside the coefficient of determination (R²) to ascertain the magnitude of variance explicated by the predictor variables. The investigation encompassed 531 police personnel selected through a probabilistic random sampling framework, with instrument dissemination conducted through social media channels. The research steps involved collecting data from respondents through a questionnaire measured using a Likert scale ranging from 1 to 5. The data testing stages included validity and reliability tests to ensure that each questionnaire item measured the true and consistent variable, and a t-test to examine partial hypotheses. The results of this study indicate that Quality of Work Life (QWL) has a positive relationship with police performance at the South Kalimantan Regional Police, and job satisfaction has a positive relationship with police performance at the South Kalimantan Regional Police.]]>
<![CDATA[From Influence to Intention: How Peer Dynamics and Viral Marketing Shape Gen-Z Food Purchasing Through Brand Awareness ]]>
<![CDATA[Anggraeni, Ni Putu Olla]]>;
<![CDATA[Basmantra, Ida Nyoman]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1099
<![CDATA[Digital platforms and peer interactions play an increasingly central role in shaping Generation Z’s consumption behavior, yet limited empirical evidence clearly explains the distinct effects of peer influence and viral marketing on purchase intention through the mediating role of brand awareness, particularly in Bali’s food industry. This gap constrains marketers’ understanding of which social and digital factors are most influential at different stages of Generation Z’s purchasing process. Focused on Generation Z in Bali, this study explores the roles of peer influence and viral marketing in shaping food purchase intention, with brand awareness as a mediator. Employing a quantitative survey design, the data analysis indicates that viral marketing elevates brand awareness, which subsequently enhances purchase intention. Peer influence, however, exerts a direct effect on purchase intention but does not significantly impact brand awareness. The relationship between viral marketing and purchase intention is fully mediated by brand awareness. These findings highlight the distinct pathways through which digital content (viral marketing) and social interactions (peer influence) operate: the former builds brand recognition, while the latter directly drives purchase decisions. This study offers practical implications for food marketers by highlighting the importance of viral strategies that boost brand awareness, alongside using peer influence to convert awareness into purchase intention. Understanding Generation Z’s digital behavior and social interactions is essential for developing effective marketing strategies in today’s digital environment.]]>
<![CDATA[Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya ]]>
<![CDATA[Hadi, Bawa Mulyono]]>;
<![CDATA[Taufiq, Achmad]]>;
<![CDATA[Mau, Daniel Pandu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1100
<![CDATA[Urban green spaces play a critical role in ecological sustainability, public health, and social well-being, especially in rapidly urbanizing regions. This study examines Taman Hutan Pakal, an urban forest in West Surabaya, to explore its potential as a sustainable edu-ecotourism and family recreation destination from a management and innovation perspective. Data were collected through field observations, in-depth interviews with park managers, visitors, local communities, and urban planning experts, as well as document analysis. Thematic analysis identified four key insights. First, Taman Hutan Pakal possesses significant ecological and recreational potential. Second, existing challenges include insufficient family-oriented infrastructure, limited environmental education programs, and low visibility in public engagement. Third, opportunities exist through societal demand and supportive policies to enhance environmental literacy and healthy recreational practices. Fourth, strategic interventions such as branding as an Educational Urban Forest, implementing biodiversity-based environmental education, improving child-friendly facilities, and fostering multi-stakeholder collaboration enable value transformation, innovation in urban park management, and long-term sustainability. The findings highlight the importance of integrating ecological, social, and educational dimensions in urban green space management to generate community well-being and strategic value for regional development.]]>
<![CDATA[The Influence of Brand Image, Price, and Social Media Marketing on Car Purchase Decisions at Honda Perdana ]]>
<![CDATA[Laelasari, Memey]]>;
<![CDATA[Fadilah, Hamidah Fauziah]]>;
<![CDATA[Sumawidjaja, Riyandi Nur]]>;
<![CDATA[Mubarok, Dadan Abdul Aziz]]>;
<![CDATA[Herlinawati, Erna]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1114
<![CDATA[The growing intensity of competition in the automotive industry has encouraged companies to more thoroughly examine marketing elements that shape consumer behaviour and purchasing decisions. At the dealership level, sales performance often experiences fluctuations across different periods, indicating that the marketing strategies implemented have not yet fully succeeded in maximising consumer purchase outcomes. This situation highlights the importance of conducting empirical research that concentrates on fundamental marketing variables. Aiming to analyze the impact of brand image, pricing, and social media marketing on car purchase decisions, this research focuses on consumers of the Honda Perdana Soreang Branch. A quantitative survey method was employed, collecting primary data through questionnaires from past customers. Analysis via multiple linear regression shows that all three variables have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings indicate that a strong brand reputation, pricing strategies aligned with consumer value perceptions, and effective utilisation of social media platforms can enhance consumer confidence in making car purchase decisions. It is expected that this study will enhance the theoretical foundations of marketing management while delivering practical recommendations to assist automotive companies in developing more effective and consumer-oriented marketing strategies.]]>
<![CDATA[The Role of TikTok User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) in Shaping Cafe Visit Intentions among Gen Z ]]>
<![CDATA[Latifa, Baiq Isnina]]>;
<![CDATA[Indriani, Sri]]>;
<![CDATA[Meisaroh, Firda]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1122
<![CDATA[The rapid growth of short video-based social media, particularly TikTok, has reshaped information-seeking behavior and decision-making among Generation Z, including their intentions to visit cafes. As digital natives, Generation Z tends to rely on visual, authentic, and experience-based content shared by other users. The purpose of this research is to analyze how User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) influence the intention of Generation Z students in Malang City to visit cafes. A quantitative explanatory method was utilized for this study. The target group consisted of active Generation Z students in Malang City who are users of TikTok. A sample of 150 participants was chosen through purposive sampling. Information was gathered through online surveys utilizing a four-point Likert scale. The variables studied were UGC (X₁), e-WOM (X₂), and visit intention (Y). Employing multiple linear regression in IBM SPSS, the analysis shows a positive and significant link between UGC and students’ intention to visit cafes in Malang City. A comparable positive and significant relationship was found for e‑WOM. Simultaneously, UGC and e-WOM significantly affect visit intention, demonstrating that authentic user content combined with digital social interaction on TikTok effectively builds trust, positive perceptions, and interest in visiting cafes. UGC and e-WOM on TikTok play a strategic role in shaping Generation Z’s intention to visit cafes. Café operators are encouraged to stimulate authentic user content creation and manage digital interactions and reviews effectively on TikTok. Future studies are recommended to incorporate additional variables and expand research settings.]]>
<![CDATA[The Role of Gamification and Social Media Marketing on Brand Loyalty through Customer Engagement: A Case Study of Duolingo ]]>
<![CDATA[Sabrina, Shellyana Kholifatul]]>;
<![CDATA[Wibawa, Berto Mulia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1123
<![CDATA[Gamification and social media marketing strategies has become a significant trend in digital marketing, including in language learning platforms such as Duolingo. Gamification elements, such as streaks, leaderboards, and daily challenges, are integrated to enhance user motivation, while social media marketing through creative approaches on TikTok is employed to boost customer engagement. However, despite the success of these approaches in driving interactions, their effectiveness in fostering long-term brand loyalty requires further in-depth evaluation. This research aims to explore the impact of gamification and social media marketing on brand loyalty through customer engagement. Utilizing the Self-Determination Theory (SDT) framework, this research examines the relationships between variables using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method and sentiment analysis based on user data from X. Online surveys and text mining techniques are applied to collect quantitative and qualitative data, ensuring that the research outcomes reflect user perspectives holistically. The study confirms that Duolingo's gamified features and social media presence enhance customer engagement and brand loyalty. User sentiment toward gamification is largely positive, though technical issues generate criticism. Social media content is valued for entertainment but lacks educational depth. PLS-SEM analysis aligns with Self-Determination Theory, demonstrating how Duolingo satisfies users' needs for competence, autonomy, and relatedness. Future research should incorporate multi-platform data, longitudinal methods, and variables like brand experience. These findings provide actionable guidance for businesses implementing interactive digital strategies.]]>
<![CDATA[Designing Instagram Content for Brand Identity and Brand Awareness of Fashion Products (Case Study of Small and Medium Enterprise Vie Collections) ]]>
<![CDATA[Prasetyo, Dian]]>;
<![CDATA[Adriantantri, Emmalia]]>;
<![CDATA[Sasmito, Agung Panji]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1124
<![CDATA[The development of social media as a digital marketing tool provides opportunities for micro, small, and medium enterprises (MSMEs), particularly in the fashion industry, to build brand identity and increase brand awareness. This study aims to design social media content to strengthen brand identity and enhance brand awareness for Vie Collections MSMEs. The research employs a Research and Development (R&D) method, including needs analysis, product design, expert validation, and product revision. Data were collected through observation, interviews with MSME owners, documentation, and literature studies on branding and digital marketing. The developed products are a Brand Content Kit and a Content Playbook, serving as guidelines for brand identity and social media content management strategies on Instagram. Data analysis used simple qualitative and quantitative descriptive methods, with expert assessment via the Content Validity Index (CVI) method. Results indicate that both the Brand Content Kit and Content Playbook achieved CVI scores in the valid and usable category. The design effectively represents the brand’s character, maintains visual and verbal consistency, and has potential to enhance brand recognition and recall through structured social media content. In conclusion, designing Instagram content through the Brand Content Kit and Content Playbook can serve as a strategic solution for Vie Collections MSMEs to build brand identity and increase brand awareness. Further research is recommended to evaluate the effectiveness of implementation over time and to incorporate additional variables for more comprehensive insights.]]>
<![CDATA[Marketing Strategy Formulation with the Nine Core Elements of Marketing Framework: A Case Study of Bakpia Satu Hati MSME ]]>
<![CDATA[Asy-Syafi'iy, Muhammad Faqih]]>;
<![CDATA[Wibawa, Berto Mulia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1125
<![CDATA[This research addresses the strategic challenges faced by Bakpia Satu Hati, a culinary MSME struggling to compete against established brands that utilize conventional marketing and monopolistic tourist channel practices. These barriers limit market expansion and digital technology adoption for new entrants. Consequently, this study aims to provide adaptive, innovative, and ethical strategic solutions for sustainable growth. To address this problem, the research formulates a marketing strategy using the Nine Core Elements of Marketing framework, which encompasses strategy (segmentation, targeting, positioning), tactics (differentiation, marketing mix, selling), and value (brand, service, process). The primary goal is to build a strategy focused not just on market share, but also on cultivating strong brand loyalty and positive brand perception. The analysis integrates several frameworks for a robust foundation. PESTEL examines macro-environmental changes, while Porter's Five Forces deepens competitor analysis. A TOWS matrix synthesizes internal and external factors, complemented by the 4C framework (Change, Competitor, Customer, Company) to provide a multidimensional view of the business landscape. The outcomes are expected to offer practical guidance for Bakpia Satu Hati's sustainable growth and contribute to the academic literature on innovative MSME marketing strategies in the culinary sector.]]>
<![CDATA[Social Media Influencer Engagement and Mental Health Outcomes: The Moderating Analysis of Family Income Differences ]]>
<![CDATA[Othman, Lajan Mohammed]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i3.1156
<![CDATA[The rapid proliferation of social media platforms has significantly altered the manner in which people receive information, define their identities, and assess their self-perceptions, giving rise to new psychological challenges. Drawing on Social Comparison Theory, Role Theory, and Consumer Socialization literature, this study proposes that frequent engagement with social media influencers negatively affects psychological well-being by triggering upward social comparison, material pressure, and feelings of inadequacy. The research further examines whether family income moderates the strength of this relationship. It is hypothesized that low- and middle-income individuals experience more harmful outcomes because they may lack the means to replicate the promoted lifestyles. This study employed a cross-sectional, quantitative approach, collecting data from 165 participants in Erbil, Kurdistan, Iraq between October 2025 through December 15, 2025. A Structural Equation Model was used to analyze these relationships. The findings confirm that engagement with social media influencers is a significant negative predictor of psychological well-being. Moreover, family income is a significant moderator, such that low and medium income enhance the negative impact, while high income attenuates it. This study contributes to the literature on digital well-being by emphasizing the importance of socioeconomic context.]]>
