Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
380 Documents
<![CDATA[Development of a Website-Based Accounting Information System at Balaram Mangrove Heroes Ecotourism, Tanjung Benoa ]]>
<![CDATA[Anak Agung Gede Krisna]]>;
<![CDATA[Ni Ketut Lita Patma Dewi]]>;
<![CDATA[Ni Kadek Kristina Yanti]]>;
<![CDATA[Ni Luh Riska Yusmarisa]]>;
<![CDATA[I Putu Arnawa]]>;
<![CDATA[Ni Ketut Mareni]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1189
<![CDATA[Balaram Mangrove Heroes Tanjung Benoa Ecotourism faces problems in financial management that is still carried out manually, thus potentially causing recording errors, data loss, and delays in the preparation of financial reports. This study aims to develop a website-based accounting information system to improve the effectiveness, accuracy, and transparency of financial management. This study uses a qualitative method with data collection techniques in the form of interviews, observation, and documentation. Data analysis was carried out descriptively to identify problems and system requirements. The results of the study indicate that the manual recording system causes inefficiency, a high risk of human error, and the unavailability of structured financial reports. Therefore, a website-based accounting information system named ECOFIN was developed, which is capable of recording transactions automatically, storing data in an integrated manner, and generating financial reports in real-time. System testing conducted through functional verification confirmed that all core features of ECOFIN, including ticket sales recording, commission and expense management, and automatic generation of profit and loss statements and balance sheets, operated in accordance with the designed system requirements. Based on these functional test results, the implementation of the ECOFIN system demonstrates improvement in the efficiency, accuracy, and transparency of financial management and supports data-based decision making in ecotourism management.]]>
<![CDATA[A Comparative Analysis of Transaction Efficiency and Customer Satisfaction Based on Digital and Non-Digital Payment Systems in SMEs ]]>
<![CDATA[Moh Fakhri Siddiqi]]>;
<![CDATA[Nur Fajria]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1193
<![CDATA[Technological advancement has driven changes in SME payment systems, shifting from non-digital methods toward digital payments. However, not all business operators adopt digital payments, as differences in technology readiness, business characteristics, and the habits of SME operators and customers have caused both methods to remain in use. This study aims to compare digital and non-digital payments in SMEs and analyze their effects on transaction efficiency and customer satisfaction. A qualitative method with a phenomenological approach was employed to understand SME operators’ direct experiences using both payment methods. Data were collected through in-depth interviews, direct observation, and documentation, then analyzed using thematic analysis. The results indicate that digital payments are superior in transaction efficiency due to automated processes; in contrast, non-digital payments show inconsistent efficiency owing to manual processes, purchase quantities, and customer volume. In terms of customer satisfaction, no single payment method comprehensively improves satisfaction; rather, satisfaction is limited to specific customer groups and is influenced by customer habits and digital literacy. These findings constitute the study’s novelty, indicating that payment system success in SMEs is not solely determined by technology use, but also by the characteristics of the customers served. Accordingly, this study suggests that offering both digital and non-digital payments simultaneously is the most effective strategy for SMEs to meet diverse customer needs.]]>
<![CDATA[Social Media-Based Digital Marketing Strategies to Increase Purchasing Decisions: Literature Review ]]>
<![CDATA[Febrilian Naufal Shafly]]>;
<![CDATA[Januar Wibowo]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1202
<![CDATA[The rapid growth of digital technology has transformed marketing practices, positioning social media as a major platform for consumer interaction and influencing purchasing decisions. This study aims to examine how social media-based digital marketing strategies contribute to consumer purchasing decisions, with particular attention to the role of entertainment-oriented content. A qualitative library research approach was employed by reviewing approximately drawing on 72 scholarly sources peer-reviewed journal articles, books, conference proceedings, and other relevant academic publications on digital marketing, social media engagement, entertainment marketing, and consumer behavior. The selected literature was analyzed using descriptive and integrative techniques to identify recurring themes, patterns, and relationships among key concepts. The review indicates broad agreement that social media marketing contributes to stronger brand awareness, higher consumer engagement, and greater opportunities for interactive communication. Many studies also suggest that consumer trust functions as an important mechanism linking these outcomes to purchase intentions, although the strength of this relationship varies across contexts and industries. In addition, the literature consistently highlights entertainment oriented content including storytelling, humor, short-form videos, viral campaigns, and live streaming as an effective approach for attracting audience attention, encouraging participation, and strengthening emotional connections with brands. Overall, the findings suggest that successful social media marketing strategies integrate informative content, entertainment value, audience engagement, and personalized communication to improve marketing effectiveness and support consumer purchasing decisions in increasingly competitive digital environments.]]>
<![CDATA[Economic and Behavioral Determinants of Financial Decision Making in Tourism through Spending Intention ]]>
<![CDATA[Ni Komang Septia Noriska]]>;
<![CDATA[Yohanes Wien Tineka]]>;
<![CDATA[Agreianti Puspitasari]]>;
<![CDATA[Vivin Sulistyowati]]>;
<![CDATA[Muhammad Tafdhil Amanda]]>;
<![CDATA[Brian Gregory Adhihendra]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1205
<![CDATA[Financial decision making in tourism is increasingly influenced by economic and behavioral factors. However, previous studies have not sufficiently explained the mediating role of spending intention in linking these factors to financial decision making. A quantitative research design was adopted for this study to evaluate the roles of economic and behavioral factors in financial decision making, where spending intention was hypothesized as a mediating variable, and survey responses collected from 100 domestic tourists provided the empirical basis for analysis using the Partial Least Squares approach to Structural Equation Modeling. The findings reveal that both economic and behavioral variables significantly influence spending intention and also exert significant direct effects on financial decision making, and spending intention is found to have a positive significant impact on financial decisions while partially mediating the associations between the predictor variables and the outcome variable. Substantial explanatory power is evidenced by the structural model, with R² statistics reaching 0.596 for the spending intention construct and 0.680 for financial decision making, which implies that financial behavior is jointly determined by economic stimuli and psychological drivers, with spending intention constituting a critical conduit for these effects. Through its integration of economic and behavioral viewpoints within a unified empirical framework, this study advances the behavioral tourism literature and offers actionable insights for destination managers and tourism businesses in devising promotional strategies that foster sustainable consumer spending.]]>
<![CDATA[The Effect of Electronic Word-of-Mouth (eWOM) on TikTok on Fudgybro Purchase Intention Among Generation Z in South Jakarta ]]>
<![CDATA[Regita Rizki Safira]]>;
<![CDATA[Moh. Benny Alexandri]]>;
<![CDATA[Rivani Rivani]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1221
<![CDATA[Despite Generation Z in Indonesia being highly active on TikTok, where organic video-based eWOM about viral food products like Fudgybro’s ‘Cookie Bomb’ spreads through videos, and comments, research on its effect on their purchase intention remains limited. This inquiry endeavors to ascertain and dissect the sway exerted by electronic word-of-mouth (eWOM) disseminated via TikTok upon the purchase intention of Fudgybro among Generation Z denizens of South Jakarta. The investigation adopts a quantitative methodology, employing a survey architecture undergirded by a Likert-scale questionnaire. The populace comprises Generation Z individuals aged 17–29 domiciled in South Jakarta who have engaged with Fudgybro content circulating on TikTok. The sample was ascertained through purposive sampling, yielding 101 respondents, with the requisite tally computed via the Lemeshow formula. Data underwent scrutiny by means of simple linear regression, facilitated by IBM SPSS Statistics version 27. The findings reveal that eWOM is positively and significantly associated with purchase intention, evinced by the regression equation Y = 4.968 + 0.332X, alongside a t-value of 13.979 at a significance threshold of <0.001 (<0.05), whereupon H₀ is repudiated and H₁ is corroborated. The coefficient of determination (Adjusted R Square) discloses that eWOM accounts for 66.0% of the variance manifest in purchase intention. Among the dimensions examined, Platform Assistance garnered the loftiest score (86.93%), whereas Economic Incentives languished with the most modest score (74.80%). The study culminates in the assertion that the more favorable the eWOM proliferated through TikTok, the more pronounced the purchase intention harbored by Generation Z toward Fudgybro.]]>
<![CDATA[Priority Model for Sales Promotion Strategies of Tour Travel Packages Among Generation Y Using the Analytic Hierarchy Process (AHP) Method at PT Cheria Trip Bahagia ]]>
<![CDATA[Dwi Murti Esti Rahayu]]>;
<![CDATA[Suhendar Sulaeman]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v5i1.1222
<![CDATA[Advances in digital technology have transformed consumer behavior in obtaining information and selecting travel products, so tour and travel companies need promotional strategies that align with consumer characteristics. This study aims to analyze the factors that Generation Y considers when purchasing travel packages, determine priorities for promotional media, and identify the most suitable promotional strategies for PT Cheria Trip Bahagia. The research employs a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation, and strategies were prioritized using the Analytical Hierarchy Process (AHP) method. Eight experts were selected through purposive sampling. The AHP hierarchy comprised the objective of selling travel packages, four criteria (destinations, facilities, costs, and insurance), and six alternatives (influencers, digital marketing, social media, direct referrals, cashback, and conventional marketing). Cost had the highest priority (45.62%), followed by facilities (23.23%), insurance (22.27%), and destinations (8.89%). Social media ranked first under every criterion: 42.47% for destinations, 39.83% for facilities, 40.14% for cost, and 38.46% for insurance. Social media (particularly Instagram, Facebook, TikTok, and YouTube) plays a crucial role in reaching Generation Y through visual information, demographic and interest-based targeting, and customer engagement. Combining social media and digital marketing with conventional marketing can help PT Cheria Trip Bahagia expand its market reach and boost travel package sales.]]>
<![CDATA[The Influence of Social Media Marketing and Electronic Word of Mouth on Visiting Interest through Perceived Value at Kampoeng Kauman Heritage ]]>
<![CDATA[Muchammad Agung Setyo Widodo]]>;
<![CDATA[Totok Haryanto]]>;
<![CDATA[Meydy Fauziridwan]]>;
<![CDATA[Erna Handayani]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1223
<![CDATA[Digital transformation has changed how tourists gather information and evaluate travel decisions, making digital sources such as social media increasingly important in shaping visitors’ perceptions and behavioral intentions. However, the roles of Social Media Marketing (SMM) and Electronic Word of Mouth (E-WOM) in shaping Visiting Interest (VI) through Perceived Value (PV) remain underexplored in local heritage destinations. This study examines the effects of SMM and E-WOM on VI and PV, the effect of PV on VI, and the mediating role of PV, at Kampoeng Kauman Heritage. Using an explanatory quantitative approach with a cross-sectional design and purposive sampling, 219 initial responses were collected; after eliminating 108 responses with constant patterns (STDEV = 0), 111 responses were analyzed using PLS-SEM in SmartPLS, yielding a final measurement model of 19 indicators with outer loadings of 0.739-0.861. The results show that SMM significantly and positively affects both PV (β = 0.685) and VI (β = 0.279), while E-WOM significantly affects VI (β = 0.277) but not PV (β = 0.114); PV significantly affects VI (β = 0.387), and PV significantly mediates the SMM-VI relationship (β = 0.265) but not the E-WOM-VI relationship. Five of seven hypotheses are supported, with the model explaining 59.0% and 69.9% of the variance in PV and VI, respectively. These findings highlight the importance of credible, value-communicating social media content and authentic E-WOM in strengthening digital marketing strategies for heritage tourism destinations.]]>
<![CDATA[The Influence of Work-Life Balance, Employee Engagement, and Organizational Culture on Employee Performance (A Study at Java Heritage Hotel Purwokerto) ]]>
<![CDATA[Faizal Noor Akbarudin]]>;
<![CDATA[Hermin Endratno]]>;
<![CDATA[Akhmad Darmawan]]>;
<![CDATA[Dian Widyaningtyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1225
<![CDATA[Developments in the business world and increasingly dynamic competition require organizations to manage their resources effectively, particularly human resources. Employees play a strategic role in carrying out operations, providing services, and achieving organizational goals. Employee performance stands out as a crucial driver of organizational success in the service sector, given that this sector hinges on direct interaction with consumers. The present study thus sets out to probe how employee performance at Java Heritage Hotel Purwokerto is molded by work-life balance, employee engagement, and organizational culture. Through a survey method, a quantitative approach was adopted. Encompassing all 150 employees at Java Heritage Hotel Purwokerto as the population, the research selected 108 respondents as the analysis sample. A Likert-scale questionnaire served as the basis for data gathering, and the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software was utilized to carry out the analysis. Employee engagement and organizational culture, according to the results, positively and significantly affect employee performance. However, work-life balance does not significantly affect employee performance. Such findings imply that within the hospitality industry, strong employee engagement and organizational culture contribute considerably to raising employee performance, whereas work-life balance has no direct impact on performance. These findings are anticipated to support the advancement of human resource management and act as a reference for hotel management in crafting more effective policies.]]>
<![CDATA[Impact of TikTok Affiliate Content Quality on Generation Z Purchase Intention ]]>
<![CDATA[Bellinda Olivia Purda]]>;
<![CDATA[Dwi Fath Shiyaam]]>;
<![CDATA[Vania Leilani Mardian]]>;
<![CDATA[Artha Sejati Ananda]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1237
<![CDATA[TikTok has become a major social commerce channel, and it has changed digital marketing practice, most visibly through the spread of affiliate marketing strategies. Indonesia has one of the largest TikTok user bases in the world, and Generation Z is a leading consumer group there, heavily engaged with short-form video, particularly in fashion. This study examines how affiliate content quality affects Generation Z's purchase intention on TikTok Shop, using the Stimulus-Organism-Response (S-O-R) framework as its analytical basis. More precisely, the research probes the mediating role of trust alongside the moderating role of perceived risk in shaping purchase intention. A quantitative research design was adopted, harnessing PLS-SEM. Data were amassed via an online questionnaire disseminated to 165 Generation Z respondents in Indonesia who actively use TikTok and have been exposed to affiliate marketing content. The findings disclose that affiliate content quality exerts a positive and significant effect upon both trust and purchase intention. Trust, in turn, significantly influences purchase intention and partially mediates the relationship between affiliate content quality and purchase intention. Moreover, perceived risk mediates the relationship between trust and purchase intention, such that an escalation in perceived risk weakens the positive impact of trust on purchase intention. This study augments the S-O-R framework's applicability within the context of social commerce and furnishes practical implications for brands and affiliate creators seeking to cultivate authentic, credible, and high-quality content so as to enhance consumer trust and purchase intention.]]>
<![CDATA[Technology and Innovation in Smart and Sustainable Tourism: A Comprehensive Analysis ]]>
<![CDATA[Rizky Hariyanto]]>;
<![CDATA[Retnaningtyas Susanti]]>;
<![CDATA[Yunia Wardi]]>;
<![CDATA[Hermansyah Hermansyah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1203
<![CDATA[Indonesian tourism faces demands to utilize technology and innovation in supporting the transformation toward a smart, inclusive, and sustainable tourism system amid the rapid development of the digital economy. This study aims to comprehensively analyze the role of technology and innovation in the implementation of smart and sustainable tourism in Indonesia. The research adopts a Systematic Literature Review (SLR) approach using the PRISMA method, which includes the stages of identification, selection, evaluation, and synthesis of ten scientific articles published between 2023 and 2025. The findings reveal that technology plays a vital role in enhancing the efficiency of tourism management, strengthening digital promotion, and supporting environmental sustainability. The main innovations identified include the use of the Internet of Things (IoT), Augmented Reality (AR), financial technology (fintech), smart destination systems, and community-based digitalization initiatives. Nevertheless, this study also highlights several challenges in implementing technology-driven tourism in Indonesia, such as limited digital infrastructure in remote areas, low digital literacy among tourism actors, and weak inter-agency coordination. On the other hand, significant opportunities are emerging through the growing adoption of digital technology and government support for the digital economy. The results of this research are expected to contribute to the development of strategic policies, tourism technology innovations, and collaborative models that can strengthen the competitiveness of Indonesia’s tourism sector toward long-term sustainability.]]>
