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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 6, No 2 (2018)" : 6 Documents clear
INFLUENCE OF EDUCATIONAL LEVELS AND SMALL AND MEDIUM ENTERPRISES PERCEPTION TO USE SAK-ETAP ON SMALL AND MEDIUM ENTERPRISES IN BATAM CITY haposan banjarnahor; Devi Devi
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.444 KB) | DOI: 10.31846/jae.v6i2.72

Abstract

Small-medium enterprises have an important role in Indonesia economy, especially in Batam City. There are few problems in these enterprise, especially in the management of financial statements. This is due to the low level of education and the lack of perceptions of small-medium enterprises. In terms of management of financial statements, the government has issued SAK ETAP (Financial Accounting Standards Entity Without Public Accountanbility) to facilitate small-medium enterprises in managing financial statements. This research is done with the aim to know the influence of education level and perception of small- medium enterprises to the use of SAK ETAP SMEs in Batam City. Data collection techniques with questionnaires distributed to 300 respondent who are samples in this study. Respondent in this study are the small-medium enterprises located in  Batam City. Data analysis using multiple linear regression analysis with  SPSS version 21 software. The coefficient of determination value of this research is  3,6%. The result of t test is that the variable of education level have affect to the use of SAK ETAP equal to 0,003 less than 0,05 and t value 3,000 bigger than t value table 1,9679. While the perception variable does not affect the use of SAK ETAP because 0,219 is greater than 0,05 and the value of t arithmetic 1,231 is smaller than t value table 1,9679. The result of F-test show that the level of education and perception together have affect on the use of SAK ETAP of 0,004 is smaller than 0,05 and the value of F arithmetic 5,522 is greater than F table 3,0258. Key word: Small Medium Enterprises (SME), Education Level, Perception, use of SAK ETAP
PULL STRATEGY: A MARKETING STRATEGY PUBLIC RELATIONS TO MAINTAIN CUSTOMER LOYALTY angel purwanti
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.859 KB) | DOI: 10.31846/jae.v6i2.79

Abstract

Customer loyalty is most important asset for every company. Customer loyalty gives company many benefits such as repeat purchase and recommendation to third party. This makes many companies always try figure out the ways to maintain customer loyalty. This research is held in PT. Zinkpower Batam Indo in Jl. Brigjend Katamso KM 6,2 Tanjung Uncang, Batam. This company is pioneer of galvanizing plant in Batam and proven to have high quality of galvanizing. PT. Zinkpower Batam Indo is subsidiary of Kopf Group, a mother company with the same field. This research aims to determine PT. Zinkpower Batam Indo Marketing Public Relations’s strategy to maintain their customer loyalty. The method used is descriptive qualitative approach. Data collection technique in this research using depth interview, participant observation & documentation. The result is Marketing Public Relations using pull strategy to main customer loyalty, such as customer satisfaction survey, complain handling, discount and one stop service. Implementation of pull strategy proved can maintain the loyalty that will explained in this research. Keywords: Marketing Public Relations, Pull Strategy, Loyalty
EFFECT OF LOCATION AND PRODUCT QUALITY ON PURCHASE DECISION OF REXVIN HOUSING BATAM Deviyanti Deviyanti; Nur Elfi Husda
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.445 KB) | DOI: 10.31846/jae.v6i2.76

Abstract

This study aims to determine the effect of location and product quality on the purchase decision at PT Rexvin Propertindo in Batam. This study has a population of 322 people, that is Rexvin Boulevard housing buyers who make purchases in 2014-2016 is 322 people, with a total sample of 178 people with sampling technique is simple random sampling. The data analysis technique used is multiple linear regression analysis using SPSS program. Based on the test results coefficient of determination (R2) of 51% indicates that the location and quality of the product influence the purchase decision. The result of t test shows that t value on location variable is 2,464 and t value on product quality variable is 7,743. Both values t arithmetic greater than the value of t table with a value of 1.974, so that each variable has a positive and significant effect on purchasing decisions. So it can be concluded that the location and quality of products together have a positive and significant impact on purchasing decisions
COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE COMPANY BEFORE AND AFTER MERGER AND ACQUISITION TO ENTRANCHMENT MANAGEMENT Nila Pratiwi; Hasmaynelis Fitri; Inneke Sastila Murni
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.764 KB) | DOI: 10.31846/jae.v6i2.66

Abstract

The purpose of this study to determine and analyze the extent to which the financial performance owned by manafaktur companies listed on the Stock Exchange, in an effort to acquire and merger is done to provide sustainability or going concern. This performance appraisal is measured by using financial ratios including Net Profit Margin (NPM), Return On Assets (ROA), Return On Equity (ROE), Debt to Equity Ratio (DER). form of normality test and paired sample T-Test. The research shows that (1) Net Profit Margin (NPM) there is a difference between before and after mergers and acquisitions in manufacturing companies listed BEI period 2011-2015, (2) Return On Assets (ROA) there is difference between before and after merger and (3) Return On Equity (ROE) there is a difference between before and after mergers and acquisitions in BEI listed manufacturing companies for the period 2011-2015, (4) Debt to Equity Ratio (DER ) there is a difference between before and after mergers and acquisitions on manufacturing companies listed BEI period 2011-2015. Keywords :  Net Profit Margin (NPM), Return On Assets (ROA), Return On Equity (ROE), Debt to Equity Ratio (DER).
INCOME SMOOTHING ANALYSIS ON SECURITY COMPANY Rika Desiyanti; Robi Hendra Desaputra
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.525 KB) | DOI: 10.31846/jae.v6i2.68

Abstract

This study  examine about income smoothing in subsector security company of finance companies at Indonesia Stock Exchange. Also examine the influence of company size, financial leverage and net profit margin to income smoothing. Eckel index and multiple regession is used to determine the income smoothing practice. Population of this research are security company are listed in the Indonesia Stock Exchange in 2010-2014. Samples were determined by the census methods, with 9 companies.  The hypothesis use fixed effect model (FEM)and multiple regression to examine the influence of size of the company, financial leverage and net profit margin to income smoothing practice with using Eviews 8.The result of this study showed that financial leverage affects significantly to income smoothing. Size of company and net profit margin does not affect significantly to to income smoothing. Keywords : Size Of The Company, Financial Leverage, Net Profit Margin, And Income Smoothing.
THE COMPARISON OF LEVEL OF COSTUMERS SATISFACTION TOWARD AN INTERPERSONAL COMMUNICATION OJEK ONLINE AND OFFLINE IN BATAM Sri Afridola; Hikmah Hikmah
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.249 KB) | DOI: 10.31846/jae.v6i2.75

Abstract

One business that is developing today is the business of transportation services by motorcycle or used to be called an ojek. If the first motorcycle taxis are managed conventionally and sole proprietorship, now there is a new business motor that is a commercial business, which provides public transportation services and managed professionally. Currently there are two kinds of ojek services, namely ojek offline and ojek online. Unlike conventional motorcycles that can only be found when consumers look for it at certain points, ojek online can be ordered online through android apps. The purpose of this research is to know the comparison of consumer satisfaction level on interpersonal communication on ojek online and offline. The population used is the people of Batam who use Online Ojek and Ojek offline. The population consists of 5 districts namely Batuaji, Sagulung, Sekupang, Batu ampar and Batam Kota with a sample of 384 respondents. The results obtained by using questionnaires / questionnaires. Data analysis used is different test with SPSS version 20. The result of research shows that consumer satisfaction level on communication interpersonal with indicator of openness, empathy, support, positive and equality on ojek online and offline there is difference. Overall the level of customer satisfaction on communication interpersonal ojek online and offline there is a difference, with Sig count 0.000> 0.005. So it can be concluded that there is a difference in the level of customer satisfaction on communications interpersonal services ojek online and offline in Batam. Keywords: Costumers satisfaction, Interpersonal communication

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