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The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty Bayu Putra, Ramdani; Yeni, Fitri; Fitri, Hasmaynelis; Hutapea, Noftalia
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.254 KB) | DOI: 10.33506/sl.v9i2.970

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis peran kepuasan kerja dalam memediasi pengaruh kualitas layanan dan citra merek terhadap loyalitas konsumen di Toko Sepatu Padang Holic. Populasi dan sampel penelitian adalah 80 konsumen Holic Shoes Shop Padang. Teknik pengumpulan sampel menggunakan metode sensus dengan model penelitian Structural Equation Modeling (SEM) dengan alat uji analisis menggunakan perangkat lunak SmartPLS 3. Hasil penelitian menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan adalah faktor yang mempengaruhi loyalitas pelanggan. Sedangkan citra merek bukan merupakan faktor yang dapat mempengaruhi dan menentukan loyalitas pelanggan. Temuan lain juga menunjukkan bahwa kualitas layanan juga merupakan faktor yang mempengaruhi kepuasan pelanggan, sedangkan citra merek masih merupakan faktor yang tidak mempengaruhi kepuasan konsumen. Untuk efek tidak langsung, kualitas layanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan sementara citra merek tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan. The purpose of this study is to analyze the role of job satisfaction in mediating the effect of service quality and brand image on consumer loyalty at the Holic Padang Shoe Store. The population and sample of the study were 80 consumers of Holic Padang Shoes Shop. The sample collection technique is used the census method with Structural Equation Modeling (SEM) research models with SmartPLS software tools. The results of the study concluded that service quality and customer satisfaction are factors that influence customer loyalty. While brand image is not a factor that can influence and determine customer loyalty. Other findings also indicate that service quality is also a factor influencing customer satisfaction, while brand image is still a factor that does not affect consumer satisfaction. For indirect effects, service quality affects customer loyalty through customer satisfaction while brand image does not have a significant effect on customer loyalty through customer satisfaction.
PENGARUH PEMAHAMAN PAJAK, PELAYANAN APARAT PAJAK, SANKSI PERPAJAKAN DAN PREFERENSI RISIKO PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK( STUDI KASUS UMKM TOKO ELEKTRONIK DI KECAMATAN SITIUNG DHARMASRAYA) Desi Permata Sari; Ramdani Bayu Putra; Hasmaynelis Fitri; Agung Ramadhanu; Fadila Cahyani Putri
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 1 No 2 (2019): Juli 2019
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v1i2.46

Abstract

Tujuan penelitian ini adalah untuk mengetahui sejauh mana pengaruh pemahaman pajak, pelayanan aparat pajak, sanksi perpajakan dan preferensi risiko perpajakan terhdap kepatuhan wajib pajak. Data yang digunakan adalah data primer berupa penyebaran koesioner pada UMKM Elektronik yang ada di Kecamatan Sitiung Dharmasraya pada tahun 2019. Metode analisis yang digunakan adalah metode analisis linear berganda.Hasil penelitian ini menunjukkan bahwa pemahaman perpajakan secara parsial berpengaruh signifikan terhadap kepatuhan wajib pajak. Sedangkan pelayanan aparat pajak secara parsial berpengaruh signifikan terhadap kepatuhan wajib pajak. Sedangkan sanksi perpajakan secara parsial berpengaruh positif dan tidak signifikan terhadap kepatuhan wajib pajak. Sedangkan preferensi risiko perpajakan secara parsial berpengaruh signifikan terhadap kepatuhan wajib pajak. Sedangkan pemahaman perpajakan, pelayanan aparat pajak, sanksi perpajakan, preferensi risiko perpajakan berpengaruh signifikan terhadap kepatuhan wajib pajak.
DAMPAK NILAI PELANGGAN DAN RELATIONSHIP MARKETING DALAM MEMBANGUN KEPUASAN PELANGGAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING Ramdani Bayu Putra; Fitri Yeni; Hasmaynelis Fitri; Yagus Valentino Harefa; Neni Sri Wayuni Ningsih; Agung Ramadhanu; Hadi Syahputra
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 1 No 2 (2019): Juli 2019
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v1i2.51

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Nilai Pelanggan dan Relationship Marketing dalam membangun Kepuasan Pelanggan melalui Citra Merek sebagai variabel interverning keripik balado bintang jaya 4 x 7 Padang.Metode yang digunakan adalah Structur Equation Modeling (SEM) dengan Partial Least Square (PLS).Dengan mengedarkan kuesioner sebanyak 85 responden. Hasil analisis datamenimpulkan, terdapat pengaruh positif yang signifikan antara variabel.nilai pelanggan terhadap variabel citra merek. Terdapat pengaruh positif dan signifikan variabel relationship antara variabel citra merek. Terdapat pengaruh positif dan signifikan variabel relationship marketing terhadap variabel kepuasan pelanggan.sedangkan variabel nilai pelanggan tidak berpengaruh positif dan signifikan terhadap variabel kepuasan pelanggan. Terdapat pengaruh positif dan signifikan variabel nilai pelanggan terhadap variabel kepuasan pelanggan melalui variabel citra merek.Terdapat pengaruh positif dan signifikan variabel relationship marketing terhadap variabel kepuasan pelanggan melalui variabel citra merek.
PENERAPAN METODE FULL COSTING PADA PERHITUNGAN HARGA POKOK PRODUKSI SEBAGAI PENENTUAN HARGA JUAL PADA UMKM HOME INDUSTRY TAHU Vicky Brama Kumbara; Ramdani Bayu Putra; Hasmaynelis Fitri
Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 2 (2022): Agustus 2022 - Januari 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v2i2.563

Abstract

One of the small industries in the city of Padang which is engaged in tofu processing is natural tofu SMEs. Natural tofu SMEs are small businesses that are engaged in tofu production and carry out production every day. The tofu processing industry has been established since 1999. The owners of this tofu factory are Mrs. Habiba and Mr. Muakhir who come from the Java area. The tofu production process is carried out right behind Mrs. Habiba's house which is in front of the highway opposite the Lubuk Buaya Padang market. In operating activities carried out by the company, the main product produced is natural tofu, but besides that it is accompanied by various other processed tofu, such as raw tofu which is processed into fried tofu, oncom, beancurd, chips made from soybeans, as well as tempeh and tofu. soy milk. After the implementation of this Community Service activity, it is hoped that the determination of the production price and the determination of the selling price of SME products can be implemented using a new method.
Sosialisasi Implementasi Karakteristik Kewirausahaan untuk Keberhasilan Usaha Coffee Rest Cecilia Debora Salim; Shania Avisha; Mutia Rahiman Saputri; Fransisca Adrianto; Yosi Novita Sari; Ramdani Bayu Putra; Hasmaynelis Fitri
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.45

Abstract

The increase in the number of cafes in Indonesia is due to the changing lifestyle of today's young people. The cafes that have sprung up have different concepts, such as the Coffee Rest in Padang city. Business actors must have the ability to compete with other cafe owners, especially in the era of the Covid-19 pandemic. Entrepreneurial characteristics are believed to support the business owned so that it can achieve success. The method used is socialization after conducting interviews and observations. The group made eight visits to the Coffee Rest for three months. With this outreach activity, the owner began to implement the suggestions from the group so that the number of visitors and customers increased compared to the previous few months.
PENGARUH MODEL PEMBELAJARAN TYPE TWO STAY TWO STRAY DAN MINAT BELAJAR TERHADAP HASIL BELAJAR EKONOMI PADA SISWA KELAS X SMA DIAN ANDALAS - PADANG Hasmaynelis Fitri; Yunia Wardi
Jurnal Kajian Pendidikan Ekonomi Vol 2, No 2 (2015): Jurnal Kajian Pendidikan Ekonomi
Publisher : Program Magister Pendidikan Ekonomi (S2)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.122 KB)

Abstract

This study aims to find: (1). The results of the economic study which has high and low learning interest are taught using learning model two stay two stray higher than the use of conventional learning model, and (2). Interaction between the use of models of learning and students' interest in learning the results of the economic study. This type of research is experimental treatment by block, using two classes of experimental class is a class X.1 to X.2 control class is class, with a total sample of 55 students. Data collection techniques for interest in learning is done by spreading the research questionnaire before learning process is done. As for the results of such study in the form of multiple-choice test given at the end of the lesson. Data analysis techniques in the study include test requirements normality test and homogeneity test, while the results of hypothesis testing includes independent test samples T-test and two-way ANOVA. Results of this study concluded that: (1). Economic learning outcomes of students who are taught by learning model two stay two stray significantly higher than students taught by conventional learning models, (2). Economic learning outcomes of students who have a high interest in learning taught by learning model two stay two stray significantly higher than students taught by conventional learning models, (3). Economic learning outcomes of students who have low learning interest taught by learning model two stay two stray significantly higher compared to using conventional learning models and (4). There is no interaction between the cooperative learning model two stay two stray and interest in learning on learning outcomes of students. Keywords: cooperative learning model two stay two stray, interest in learning and learning outcomes
The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty Ramdani Bayu Putra; Fitri Yeni; Hasmaynelis Fitri; Noftalia Hutapea
SENTRALISASI Vol. 9 No. 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v9i2.970

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis peran kepuasan kerja dalam memediasi pengaruh kualitas layanan dan citra merek terhadap loyalitas konsumen di Toko Sepatu Padang Holic. Populasi dan sampel penelitian adalah 80 konsumen Holic Shoes Shop Padang. Teknik pengumpulan sampel menggunakan metode sensus dengan model penelitian Structural Equation Modeling (SEM) dengan alat uji analisis menggunakan perangkat lunak SmartPLS 3. Hasil penelitian menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan adalah faktor yang mempengaruhi loyalitas pelanggan. Sedangkan citra merek bukan merupakan faktor yang dapat mempengaruhi dan menentukan loyalitas pelanggan. Temuan lain juga menunjukkan bahwa kualitas layanan juga merupakan faktor yang mempengaruhi kepuasan pelanggan, sedangkan citra merek masih merupakan faktor yang tidak mempengaruhi kepuasan konsumen. Untuk efek tidak langsung, kualitas layanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan sementara citra merek tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan. The purpose of this study is to analyze the role of job satisfaction in mediating the effect of service quality and brand image on consumer loyalty at the Holic Padang Shoe Store. The population and sample of the study were 80 consumers of Holic Padang Shoes Shop. The sample collection technique is used the census method with Structural Equation Modeling (SEM) research models with SmartPLS software tools. The results of the study concluded that service quality and customer satisfaction are factors that influence customer loyalty. While brand image is not a factor that can influence and determine customer loyalty. Other findings also indicate that service quality is also a factor influencing customer satisfaction, while brand image is still a factor that does not affect consumer satisfaction. For indirect effects, service quality affects customer loyalty through customer satisfaction while brand image does not have a significant effect on customer loyalty through customer satisfaction.
Efek Mediasi Sinisme Terhadap Kesiapan Untuk Berubah Dengan Kepemimpinan Transformasional, Information Sharing Dan Kepuasan Kerja Sebagai Variabel Antenseden Ramdani Bayu Putra; Hasmaynelis Fitri
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 2 No 2 (2018): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 2 Nomor 2 Bulan Oktober 2018
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1110.185 KB) | DOI: 10.24036/economac/vol2-iss4/62

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh efek mediasi sinisme terhadap kesiapan untuk berubah dengan kepemimpinan transformasional, information sharing dan kepuasan kerja sebagai variabel antenseden. Populasi penelitian adalah pegawai Dinas Perhubungan Kota Padang, dengan jumlah sampel adalah 107. Penelitian ini menggunakan model structural equation modelins (SEM) dengan alat bantu SmartPLS 2.0 M3. Hasil pengujian hipotesis menyimpulkan ada pengaruh yang signifikan dan positif kepemimpinan transformasional, information sharing dan kepuasan kerja terhadap kesiapan untuk berubah. Selain itu juga ditemukan bukti ada pengaruh yang signifikan negatif kepemimpinan transformasional, information sharing dan kepuasan kerja terhadap sinisme. Sedangkan pengaruh tidak langsung sinisme dalam memediasi pengaruh kepemimpinan transformasional, information sharing dan kepuasan kerja terhadap kesiapan untuk berubah juga terbukti dapat memaksimalkan atau menurunkan sinisme pegawai dalam meningkatkan kesiapan untuk berubah.
Komperatif Faktor-faktor Kesiapan Untuk Berubah Pada Dinas Perhubungan Dengan Dinas Komunikasi Dan Informatika Di Kota Padang Pasca Transformasi Organisasi Ramdani Bayu Putra; Hasmaynelis Fitri
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 3 No 2 (2019): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 3 Nomor 2 Bulan Oktober 2019
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.641 KB) | DOI: 10.24036/economac/vol3-iss2/92

Abstract

The current era of digitizing industry 4.0 has caused great shocks in every line of organizational activity. Therefore we need individual readiness to change. This study aims to assess the Comparative Analysis of Readiness Factors to Change in the Transportation Department with the Communication and Information Office in Padang City after Organizational Transformation. The sample of this study was 107 employees in both agencies. The research data analysis technique uses Independent samples t test and Structural equation modelings (SEM). The results of the study concluded that there were significant differences in the factors of readiness to change which included transformational leadership, learning organizations, information sharing, job satisfaction and cynicism on change. The results of the structural equation modelings (SEM) model, found the fact that transformational leadership, information sharing, job satisfaction and cynicism on change have a significant effect on readiness to change. While learning organizations have not been proven to have a significant effect on readiness to change
The Effects of Mediating Job Satisfaction on Organizational Citizenship Behaviors with Servant Leadership and Human Relations as Antecedent Variables Ramdani Bayu Putra; Hasmaynelis Fitri
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.15-32.2021

Abstract

This study aims to analyze the Mediating Effects of Job Satisfaction on Organizational Citizenship Behaviors with Servan Leadership and Human Relations as Antecedent Variables in PT. Andalan Mitra Prestasi in the City of Padang. The population and sample of this study were 60 respondents with the sampling technique using the total sampling method. The method used is Structure Equation Modeling (SEM) with the help of the SmartPLS 3 program. The results showed that servant leadership and human relations factors have a significant positive effect in determining the level of job satisfaction and Organizational Citizenship Behaviors. Furthermore, it was also found that job satisfaction also determines or can motivate employees to have Organizational Citizenship Behaviors at work. This study also found that job satisfaction as a mediating or intervening variable can strengthen the influence of servant leadership and human relations in improving Organizational Citizenship Behaviors. The research results can be an input for organizations. In improving Organizational Citizenship Behaviors, management needs to strengthen and pay attention to the Servan leadership and Human relations factors accompanied by paying attention to increasing job satisfaction. So that the level of Organizational Citizenship Behaviors that is expected to be maximized can be realized.
Co-Authors Abiyyu Ichsan Adillah Abir Syofnita Adiprana Mahendra Agam Mei Yudha Aima, Muhammad Havidz Aisyah Amelia Alresna Ramadhani Asodepa Amelya Fitri Aminuyati Andre Iliyas Anisa Oktana Bela Anshari, Syuja Sobri Al Apriani, Mita Apriyanti, Depi Gusti Ayu Fransisca Puji Lestari Bayu Pratama Azka Bela, Anisa Oktana Berta Agus Petra Cecilia Debora Salim Cessye Grifella Sofianto Chandra, Decky Christina Gracia Saputra Decky Chandra Depi Gusti Apriyanti Desi Permata Sari Dessy Haryani Dewi, Rindy Cira Dina Amliyani Dodi Suryadi Dori Mittra Candana Duri, Lara Vika eka saputra, Dandi Elfiswandi, Elfiswandi Fadila Cahyani Putri Fathasena, Yuan Apra Fatril, Revina Fauzi Wahyu Feren Lorensia Sutanto Fikri Kurniawan Finola Fiftem Eka Putri Fitri Dewi Fitri Yeni, Fitri Fransisca Adrianto Gina Salsabilla Gusti Wulandari Hadi Syahputra Hariyono, Ridho Hasanul Fikri Hutapea, Noftalia Ilham Priananda Inneke Sastila Murni Jannah, Putri Raudhatul Jhon Veri Jihan Restu Andayani Joko Purwanto Jundari, Istiqomah Laila Zafirah Lubis, Maulana Arif Lusia Lusia Lusiana Lusiana, L Mauhelda, Rahma Lara Melta, Diki Jasrizal Missy Irianjani Muhammad Ridwan Muhammad Zikri Dwitama Rofa Mulyani, Sitti Rizki Mutia Rahiman Saputri Mutiara Dela Nadia, Putri Nandan Limakrisna Natasha Ivana Salim Neldi, Mondra Neneng Supatri Neni Sri Wayuni Ningsih NILA PRATIWI Noftalia Hutapea Nurkhofifah Olandari Mulyadi Puja Permata Widia Putra, Ramdani Bayu Putra, Waldino Putri Maiheni Pratiwi Putri, Rahmi Ilham Rahma Septia Sari Rahma, Nadratur Ramadhanu, Agung - Ratu Humayroh Aldora Revina Fatril Ridho Hariyono Rindy Cira Dewi Rindy Citra Dewi Rio Andhika Putra Roif, Fadhil Ronni Andri Wijaya Rossa Linda Irsa Sarah Rahmiati Meha Sarjon Defit Sekhana, Raimul Seplinda, Mutia Shafa Salsabila Shania Avisha Sitti Rizki Mulyani Sitti Rizki Mulyani Sri Annisa Sumiarti Susriyanti, Susriyanti Syuja Sobri Al Anshari Tri Wiji Astuti Ulfie Azhari Utri Wahyuni Vania Martha Regina Vicky Brama Kumbara wianda, Zulva okta Yagus Valentino Harefa Yeni Rahmadani Yoga Muhammad Busyra Yosi Novita Sari Yosi Puspita Sari Yulasmi Yulia Yosi Yunia Wardi Zigo Triansyah Zilfa Aulia Marsandi