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e-Jurnal Apresiasi Ekonomi

apresiasiekonomi
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Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat

ISSN : 23373997 EISSN : 26139774 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 8 Documents

Search results for , issue "Vol 6, No 3 (2018)" : 8 Documents clear

THE EFFECT OF PRODUCT QUALITY, ADVERTISING AND CUSTOMER SATISFACTION ON SMARTPHONE BRAND SWITCHING (CASE STUDY OF STIE PASAMAN STUDENTS) Eko Putra
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Kemunculan berbagai macam produk yang sejenis dengan merek yang berbeda berpotensi mendorong keinginan konsumen untuk mencoba sesuatu yang baru. Timbulnya rasa ingin tahu konsumen terhadap suatu produk baru dan diharapkan produk tersebut lebih baik dari produk sebelumnya mendorong konsumen untuk melakukan perpindahan merek. Adapun tujuan penelitian ini adalah : 1) untuk mengetahui pengaruh secara parsial antara kualitas produk, iklan dan kepuasan konsumen terhadap perpindaan merek smartphone. 2) Untuk mengetahui bagaimanakah pengaruh secara simultan antara kualitas produk, iklan dan kepuasan konsumen terhadap perpindaan merek smartphone. Hasil penelitian ini adalah 1) Secara parsial untuk variabel kualitas produk dan iklan berpengaruh positif dan signifikan terhadap perpindahan merek pada mahasiswa STIE Pasaman. 2) Secara parsial untuk variabel kepuasan konsumen berpengaruh positif dan tidak signifikan terhadap perpindahan merek pada mahasiswa STIE Pasaman. 3) Secara simultan kualitas produk, iklan dan kepuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek Smartphone pada mahasiswa STIE Pasaman. 4) Kontribusi pengaruh kualitas produk, iklan dan kepuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek adalah sebesar 51,2% dan 48,8% dipengaruhi oleh variabel lain yang tidak diteliti oleh peneliti. Kata Kunci : kualitas produk, iklan, kepuasan konsumen dan perpindahan merek

THE COMPARATION OF MANDIRI BANK AND BRI BANK PERFORMANCE Zuhafni St Perpatih; Asraf Asraf; Resi Nurfalia
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Bank Mandiri adalah hasil merger 4 buah Bank Milik Pemerintah pasca krisis moneter Indonesia diakhir tahun 1990-an yaitu Bank Bhumi Daya, Bank Export Import, Bank Dagang Indonesia dan Bank Pembangunan Indonesia. Tujuan merger ini sendiri adalah untuk memperbaiki kinerja bisnisnya setelah dilanda krisis keuangan yang dakhzat. Setelah 18 tahun berlalu, kinerja bank hasil merger ini tak juga bisa mengungguli Bank BRI yang berkembang sendirian tanpa mengalami merger meski juga mengalami masalah dilanda krisis moneter. Bank BRI justru melesat mendudukdi bank terbaik nasional pada beberapa tahun terakhir. Penelitian ini mencoba menganalisis sejumlah parameter kinerja keuangan kedua bank ini dan memperbandingkan satu sama lain. Hasil penelitian menunjukkan bawa sejumlah parameter keuangan yaitu CAR, ROA, ROE, NPL, NIM, BOPO dan LDR secara keseluruhan kondisi Bank BRI lebih baik dari Bank Mandiri. Meskipun demikian ratio-ratio keuangan Bank Mandiri masih lebih baik dari standar yang ditetapkan OJS. Uji beda Mann Whitney menunjukkan tidak terdapat perbedaan yang signifikan dari ratio-ratio keuanga kedua bank ini dimana nilai Asymp.sig. (2-tiled) mennjukkan angka sebesar 0,327 (> 0,05). Perbedaan kinerja keuangan kedua bank ini hanya dapat diterlusuri dari tehnik analisa ratio. Implikasi dari penelitian ini adalah Bank Mandiri masih harus berusaha lebih baik lagi untuk meningkatkan kinerja keuangannya bila dibandingkan dengan bank BRI selaku bank terbaik nasional. Keywords: CAR, ROA, ROE, NPL, NIM, BOPO dan LDR.

MARKETING STRATEGY OF DODOL SINGKONG MALAYAN Mai Yuliza; Suneva Basri
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Penelitian ini dilaksanakan pada kelompok usaha karya Mandiri Sepakat di Kp. Melayu jorong sungai jernih Talu Kabupaten Pasaman Barat. Tujuan dari penelitian in adalah untuk mengetahui strategi pemasaran yang tepat pada usaha dodol ubi kayu dikenagarian Talu. Metode analisis data yang digunakan pada penelitian ini adalah metode analisis SWOT. Hasil penelitian menunjukan bahwa kekuatan usaha dalam pemasaran dodol ubi kayu ini adalah produksi dodol ubi kayu secara terus menerus, bahan baku mudah diperoleh dan produk tanpa menggunkan bahan pengawet. Kelemahan usaha dalam pemasarannya yaitu pengolahan dodol uni kayu masih manual, kurangnya pemanfaatan teknologi dan produk tidak tahan lama. Peluang usaha dalam pemasarannya adalah permintaan dodol ubi kayu selalu meningkat, transportasi lancar dan luasnya potensi pasar, yang menjadi ancaman bagi usaha dalam pemasaranya yaitu banyaknya jenis makanan baru, selera konsumen yang selalu berubah ubah, kemasan cemilan siap saji yang lebih menarik. Dari hasil analisi SWOT yang dilakukan , diperoleh hasil penelitian bahwa strategi yang digunakan oleh kelompok usaha karya mandiri sepakat adalah strategi Growth /pertumbuhan. Kata kunci : Strategi Pemasran, Dodol Ubi Kayu, Analisis SWOT

FINANCIAL PERFORMANCE ANALYSIS WITH ECONOMIC VALUE ADDED METHOD OF PT. MUSTIKA RATU TBK Beta Deli Pratiwi; R. Deni Muhammad Danial; Dicky Joansyah
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

PT Mustika Ratu Tbk. is a modern cosmetics and herbal medicine company listed on the Indonesia Stock Exchange. The problems that exist in PT Mustika Ratu Tbk. is on the company's Economic Value Added seen from the value of Invested Capital, NOPAT, WACC, and Capital Charges companies that fluctuate during the period 2012-2016. The purpose of this research is to know the financial performance of PT Mustika Ratu Tbk. in terms of Economic Value Added period 2012-2016. The method of analysis used in this research is descriptive method. The data used in this research is secondary data. The object of this study is the financial statements of PT. Mustika Ratu Tbk consisting of Balance Sheet and Income Statement in 2012 until 2016. The data in this research is obtained through literature study and corporate documentation. The results showed that the Economic Value Added (EVA) in 2012 amounted to 1,142,908,461 can be assessed Positive because it is above the value 0 on a predetermined benchmark, which means there has been an economic value-added process for the company. In 2013 Economic Value Added (EVA) of-944,887,103 can be rated Negative because it is below the value 0 on the benchmark that has been set, meaning there is no process of economic value-added for the company. In 2014 Economic Value Added (EVA) of -11.210.007.738 can be rated Negative because it is below the value 0 on the benchmark that has been set, meaning there is no process of economic value-added for the company. In 2015 Economic Value Added (EVA) of -10.595.194.484 can be rated Negative because it is below the value 0 on the benchmarks that have been set, meaning there is no process of economic value-added for the company. In 2016 Economic Value Added (EVA) of -17.181.300.521 can be rated Negative because it is below the value 0 on the benchmark that has been set, meaning there is no process of economic value-added for the company. Keywords: Financial Performance, Economic Value Added.[Font bold dan hanya satu alinea]

DUPONT SYSTEM ANALYSIS FOR MEASURING FINANCIAL PERFORMANCE OF COSMETICS COMPANIES AND HOUSEHOLD GOODS LISTED ON INDONESIA STOCK EXCHANGE PERIOD 2011-2016 Astriani Puji Lestari; Nor Norisanti; Asep M Ramdan
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

The purpose of this research is to measure the financial performance of cosmetics companies and household goods listed on the Indonesia Stock Exchange period 2011-2016 using DuPont System analysis techniques including net profit margin (NPM), asset turnover (ATO), return on assets (ROA), equity multiplier (EM), return on equity (ROE). This research uses descriptive method, secondary data used is company documentation and financial report in the form of balance sheet and income statement of PT. Akasha Wira International Tbk, PT. Kino Indonesia Tbk, PT. Mandom Indonesia Tbk, PT. Martina Berto Tbk, PT. Mustika Ratu Tbk and PT. Unilever Indonesia Tbk in 2011 until 2016. The results showed that the performance of cosmetics companies and household goods experienced fluctuations in return on equity (ROE), PT. Unilever Indonesia Tbk is a company that has good financial performance because it has net profit margin value, asset turn over, return on asset, equity multiplier and return on equity is highest compared to other similar companies in the sub sector during the period 2011-2016. Keywords: Financial performance, Net Profit Margin (NPM), Asset Turn Over (ATO), Return On Assets (ROA), Equity Multiplier (EM), Return On Assets (ROE)[bold]

INFLUENCE OF SOCIAL MEDIA ADVERTISING ON BRANDS AWARENESS OF PT. INDAH TAMARA TOUR & TRAVEL CUSTOMERS shanti oktavia Putri; Angel Purwanti
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

One of the strategies use of the company in products introducing and services is by advertising. advertising media so many using now that is social media or marketing Social Media. One of the travel company used social media as advertising media is PT Indah Tamara Tour & Travel. In except to advertising strategy the company also needs to develop Brand Awareness will be the company's brand for its products familliar among consumers. The purpose of this research is to determine of the effect of advertising on brand awareness of consumers and the influence of social media on the relationship between Advertising with Brand awareness consumers. Sampling technique in this research use Simple Random sampling method. Data collection techniques use in this research was by means of questionnaires. The result of hypothesis 1, t test (13,347) ˃ t table (1,966) with significance value 0,000

ACTIVITY RATIO ANALYSIS FOR MEASURING COMPANY EFFECTIVENESS PT. MARTINA BERTO TBK JAKARTA Fauziah Rahmawati; R. Deni Muhammad Danial; Erry Sunarya
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

This research at PT. Martina Berto Tbk. a company listed in the cosmetics and household subsector of Indonesia Stock Exchange. The object of this research is the financial statement PT. Martina Berto Tbk. which is decreasing in sales every year. This research has a purpose to know the analysis of activity ratio to measure the effectiveness of the company PT. Martina Berto Tbk. observerd of seven aspects, its receivable turnover, days of receivable, inventory turnover, days of inventory, working capital turnover, fixed assets turnover and total assets turnover the period of 2012-2016. . The data of this research obtained from secondary data such as literature and company documentation. The analysis method applied in the research was descriptive. Based on the result of the research, it is found that the calculated result of activity of the company consist in effectiveness of company PT. Martina Berto Tbk. in terms of receivable turnovers from 2012-2016 are amounted to 2.4 times, 2.3 times, 2.2 times, 2,1 times, and 1.9 times. The days of receivable in 2012-2016 are amounted to 152 days, 158 days, 165 days, 173 days, and 192 days. The inventory turnovers in 2012-2016 are amounted to 13.5 times, 12,0 times, 8,9 times, 9,0 times, and 7,2 times. The days of inventory in 2012-2016 are amounted to 27 days, 30 days, 41 days, 40 days, and 50 days. The working capital turnovers in 2012-2016 are amounted to 1.9 times, 1.8 times, 2,0 times, 2,1 times, and 2,1 times. The fixed assets turnovers in 2012-2016 are amounted to 8,8 times, 4,7 times, 4.5 times, 4,7 times, and 4,6 times. The total assets turnovers in 2012-2016 are amounted to 1,1 times, 1,0 times, 1,0 times, 1,0 times, and 0.9 times. This fluctuation resulted in poor management of the assets and the ability to decrease sales.[Bold] Keywords: Effectiveness Company, Activity Ratio.

EFFECT OF MOTIVATION AND DISCIPLINE ON EMPLOYEES PERFORMANCE OF PT. CIPTA CATUR MAHKOTA wahyu arif sujatmiko; Realize Realize
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

PT Cipta Catur Mahkota is a sub company from PT Cipta Group. This company start their progress as a general contractor and then lately has become developer company. Now the employee are not only work based on job description, but the employee need to able generate creative and innovative ideas for the development of the organization. It takes the role of active managers in leading, organizing activities and keeping the organization’s environment. Manager must also be able to instil confidence in all members of the organization that they can work together as a synergy in order achieving maximum results. This study aims to describe how the influence of motivation and work discipline on employee performance at PT Cipta Catur Mahkota partially or simultaneously. The object of this research is field employees at PT Cipta Catur Mahkota. Which amounted to 121 respondents, with motivation (X1) and work discipline (X2). Data analysis method used is multiple linear regression analysis, which aims to know the corelation between two variables. Hypothesis testing is done by T Test, F Test and test coefficient of determination ( . Analyzing data using statistical data processing software that is SPSS version 22. The result of this study indicate that motivation has a positive and significant effect on employee performance of PT Cipta Catur Mahkota, work discipline have an effect on to positive and significant to employees performance of PT Cipta Catur Mahkota. The coefficient of determination has a value of 0.753 or 75.3%. This means that motivation variabel and work discipline has an effect through performance which amount is 75.3%.

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Mai Yuliza

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maiyuliza@stie-yappas.ac.id

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maiyuliza@stie-yappas.ac.id

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