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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2025)" : 8 Documents clear
The Impact of Halal Tourism on Local Economic and Cultural Development in Southern Thailand Heembo, Mutsaree; Nuyeam, Hadee
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.141

Abstract

This study examines the impact of halal tourism on the local economy and cultural development in the southern provinces of Thailand, specifically Pattani, Yala, and Narathiwat. Halal tourism, catering to the needs of Muslim travelers, has emerged as a growing sector that offers significant economic potential and opportunities for cultural preservation. Using a mixed-methods approach, the research analyzes both quantitative data on tourism revenue, employment, and infrastructure development, as well as qualitative insights from local businesses, government officials, and community members. The findings reveal that halal tourism contributes to local economic growth by boosting tourism revenue, creating jobs, and encouraging infrastructure investment. Socially and culturally, it helps preserve local Muslim traditions while fostering community engagement. However, challenges related to cultural authenticity and the equitable distribution of tourism benefits remain. The study concludes with policy recommendations to streamline halal certification processes, enhance infrastructure, and engage local communities in tourism planning, aiming to ensure sustainable and inclusive growth. The research offers valuable insights for policymakers, businesses, and stakeholders looking to develop halal tourism as a driver of economic and cultural prosperity in southern Thailand.
Analisis Kinerja Keuangan, Struktur Modal Terhadap Nilai Perusahaan Dengan Karakteristik Perusahaan, Struktur Kepemilikan Sebagai Variabel Interpering Pada Perusahaan Consumer Goods Yang Terdaftar Di BEI Wardana, Muhammad Indra; Hwihanus
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.156

Abstract

This study aims to analyse the effect of financial performance and capital structure on firm value by considering firm characteristics and ownership structure as intervening variables. The data used in this study are secondary data from the financial statements of six companies listed in the Consumer Goods sector on the Indonesia Stock Exchange during the 2019-2023 period. The analysis shows that capital structure has a positive and significant effect on firm characteristics, which include size, profitability, and financial stability. Although capital structure does not show a significant effect on firm value directly, good firm characteristics contribute to an increase in market value. These findings provide important insights for firm management in making decisions related to capital structure and strategies to improve the competitiveness and sustainability of the firm. This study suggests the need for further analysis of other factors that may affect firm value in different sectors. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kinerja keuangan dan struktur modal terhadap nilai perusahaan dengan mempertimbangkan karakteristik perusahaan dan struktur kepemilikan sebagai variabel intervening. Data yang digunakan dalam penelitian ini adalah data sekunder dari laporan keuangan enam perusahaan yang terdaftar di sektor Consumer Goods di Bursa Efek Indonesia selama periode 2019-2023. Hasil analisis menunjukkan bahwa struktur modal berpengaruh positif dan signifikan terhadap karakteristik perusahaan, yang mencakup ukuran, profitabilitas, dan stabilitas keuangan. Meskipun struktur modal tidak menunjukkan pengaruh signifikan terhadap nilai perusahaan secara langsung, karakteristik perusahaan yang baik berkontribusi pada peningkatan nilai pasar. Temuan ini memberikan wawasan penting bagi manajemen perusahaan dalam pengambilan keputusan terkait struktur modal dan strategi untuk meningkatkan daya saing serta keberlanjutan perusahaan. Penelitian ini menyarankan perlunya analisis lebih lanjut mengenai faktor-faktor lain yang dapat mempengaruhi nilai perusahaan di sektor yang berbeda. Kata Kunci: Struktur Modal, Kinerja Keuangan, Struktur Kepemilikan, Karakteristik Perusahaan, Nilai Perusahaan
Pemasaran Digital Aplikasi Online Trading Melalui Sosial Media di Salah Satu Perusahaan Sekuritas Domestik di Surabaya Ramadhani, Oriana Zaneta; Azizah , Nurul
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.157

Abstract

One of the changes due to the rapid development of technology is the existence of marketing done digitally or online. Social media is one of the platforms that is widely used by marketing to do marketing. Currently, many companies have utilized digital marketing as one of their marketing strategies. Until now, various kinds of social media applications can be used to promote products or services. One company that has done digital marketing is a securities company in Surabaya. The capital market is a market for various types of financial instruments that can be traded. Some types of financial instruments that can be traded include stocks, mutual funds, bonds, and others. In determining what company shares to buy and when is the right time to execute the sale / purchase of shares, investors need securities analysis. Securities are companies that have obtained approval from financial institutions to carry out business activities as intermediaries in securities trading. The analysis is based on observations made directly, interviews with related parties and completed with documentation. Based on the analysis conducted, a result can be obtained that can be drawn conclusions regarding the marketing implementation of online trading applications carried out by one of the domestic securities companies in Surabaya. Salah satu perubahan akibat adanya perkembangan teknologi yang begitu pesat adalah adanya pemasaran yang dilakukan secara digital atau online. Media sosial merupakan salah satu wadah yang banyak dimanfaatkan oleh marketing untuk melakukan pemasaran. Saat ini banyak perusahaan yang telah memanfaatkan pemasaran digital sebagai salah satu strategi pemasaannya. Hingga kini berbagai macam aplikasi media sosial dapat digunakan untuk mempromosikan produk atau jasa. Salah satu perusahaan yang telah melakukan pemasaran secara digital adalah perusahaan sekuritas yang berada di Surabaya. Pasar modal merupakan pasar untuk berbagai jenis instrumen keuangan yang dapat diperjualbelikan. Beberapa jenis instrumen keuangan yang dapat diperjualbelikan antara lain saham, reksadana, obligasi, dan lain-lain. Dalam menentukan saham perusahaan apa yang akan dibeli dan kapan saat yang tepat untuk melakukan eksekusi jual/beli saham, maka investor memerlukan analisis sekuritas. Sekuritas merupakan perusahaan yang telah memperoleh persetujuan dari lembaga keuangan untuk melakukan kegiatan bisnis sebagai perantara dalam perdagangan efek. Analisis didasarkan pada observasi yang dilakukan secara langsung, wawancara kepada pihak yang berkaitan dan dilengkapi dengan dokumentasi. Berdasarkan analisis yang dilakukan dapat diperoleh sebuah hasil yang dapat ditarik kesimpulan mengenai pelaksanaan pemasaran aplikasi online trading yang dilakukan oleh salah satu perusahaan sekuritas domestik di Surabaya.
Digital Marketing With Career Transformation Using Marketing Strategy 5.0 With Artificial Intelligence Rahmadani, Fitria; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.159

Abstract

The development of Artificial Intelligence (AI) technology today has brought significant influence on changes in digital marketing strategies in the marketing 5.0 era. This research aims to analyze 20 scientific articles related to the role of AI in digital marketing and its impact on career transformation. The research uses the method of literature review, strategies, and contributions of AI in the marketing field. The analysis shows that AI plays a significant role in personalization, marketing strategy, improving operational efficiency, and data-driven decision making. Marketing 5.0 provides new opportunities in career development, especially through the application of advanced technologies such as AI and Big Data. This research concludes that the adoption of AI in digital marketing not only changes the way companies interact with consumers, but also creates broader career transformation opportunities for individuals in this field. Keywords:Digital Marketing, AI, Big Data
Marketing Strategy in Event Sponsorship and Social Media of PT Telkomsel Surabaya Maulida, Assyaffa; Nugroho , Rusdi Hidayat
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.161

Abstract

This study explores the marketing strategies employed by PT Telkomsel Surabaya through event sponsorship and social media platforms. Amidst increasing competition in the telecommunications industry, the integration of offline and online marketing strategies becomes essential to maintain brand relevance and consumer loyalty. Event sponsorship aims to enhance brand image and foster direct engagement with consumers, while social media serves as a platform to expand market reach and facilitate interactive communication. Using a qualitative case study approach, this research combines data from interviews, observations, and social media content analysis. The findings reveal that Telkomsel's collaboration with local events successfully boosts brand awareness and strengthens its community-oriented image. Meanwhile, the strategic use of Instagram and TikTok fosters customer loyalty through engaging and dynamic content. This study highlights the importance of synergizing event sponsorship and social media strategies to achieve effective marketing outcomes. Practical implications are provided for companies to innovate in their marketing efforts and adapt to evolving consumer behaviors.
The Influence of Product Innovation, Price, and Promotion on Purchase Interest Bata Shoe Consumers Januar, Salsabila Kunti
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.162

Abstract

This study aims to determine whether product innovation, price, and promotion influence purchase interest. The study uses a quantitative approach, with primary data collected through questionnaires. Since the exact population size is unknown, this study employs purposive sampling as the sampling method, resulting in a total of 180 respondents who are consumers of Bata shoes. Data analysis in this study is conducted using the SPSS version 26 program with multiple linear regression testing. The results of this study indicate that product innovation, price, and promotion significantly influence purchase interest. Abstrak Penelitian ini bertujuan untuk mengetahui apakah inovasi produk, harga dan promosi berpengaruh terhadap minat beli. Penelitian ini menggunakan pendekatan kuantitatif dan pengumpulan data primer menggunakan kuesioner. Karena populasi dalam penelitian tidak diketahui jumlah pastinya dan menggunakan Teknik purposive sampling sebagai metode pengambilan sampel dengan jumlah sebesar 180 responden yang merupakan konsumen Sepatu Bata. Analisis data pada penelitian ini menggunakan program SPSS versi 26 dengan pengujian regresi linear berganda. Hasil penelitian ini menunjukkan bahwa inovasi produk, harga dan minat beli berpengaruh signifikan terhadap minat beli. Kata Kunci: Inovasi Produk, Harga, Minat Beli, Sepatu Bata
The Effect of Return On Asset, Current Ratio, and Debt to Equity Ratio on Profit Growth in Cosmetic and Household Goods Companies Listed on The Indonesia Stock Exchange in The Period 2019-2023 Desshyfa, Rizana Tarissa; Saputra, Fendi
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.165

Abstract

This study aims to examine the impact of Return on Assets (ROA), Current Ratio (CR), and Debt to Equity Ratio (DER) on profit growth in cosmetic and household goods companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. These companies play a pivotal role in the primary consumer goods sector, characterized by steady demand despite economic fluctuations. Utilizing a quantitative approach, this research analyzes secondary data from annual financial statements of selected companies. Data were processed using EViews 12 software and the Fixed Effects Model was employed for analysis. The findings reveal that ROA positively and significantly influences profit growth, while CR and DER show no significant effect. These results underscore the importance of asset utilization in driving profitability and provide strategic insights for corporate management and investors. By shedding light on key financial indicators, this study contributes to a deeper understanding of profit determinants in the consumer goods sector.
Kepatuhan Syariah pada Hybrid Contracts dalam IMBT: Studi Analisis Fiqh dan Regulasi Modern Anwar, Desy Rahmawati; Haeriyah, H.Hamzah; Kara , H. Muslimin H.
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.166

Abstract

Hybrid contracts, as implemented in Ijarah Muntahiya bi al-Tamlik (IMBT), represent a significant innovation in Islamic finance. This article aims to analyze the Sharia compliance of hybrid contracts within IMBT through the perspectives of fiqh and modern regulations. Utilizing a qualitative approach that integrates literature review, fiqh analysis, and related regulations, the study finds that IMBT effectively combines ijarah and sale/hibah contracts. However, its implementation often faces challenges such as a lack of transparency and the potential for gharar. This study recommends strengthening regulations and enhancing Sharia supervision to ensure practices align with Islamic principles. The research provides theoretical and practical contributions to developing more inclusive and sustainable Islamic finance.

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