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Qawwam
Published by Institut Agama Islam Negeri Kerinci
ISSN : 27986497     EISSN : 27986217     DOI : https://doi.org/10.32939/qawwam
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Education Social Sciences
Manajemen, Manajemen Dakwah, Ilmu Alquran dan Tafsir, Pendidikan Agama Islam, Hukum Keluarga Islam, Hukum, Perbankan Syariah, Ekonomi Syariah, Administrasi, Bimbingan dan Konseling.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2024): December" : 5 Documents clear
THE ROLE OF GOVERNMENT AND INFRASTRUCTURE IN INCREASING TOURIST INTEREST IN KERINCI REGENCY: A SWOT ANALYSIS: GAMPO HARYONO Haryono, Gampo
Qawwam : The Leader's Writing Vol. 5 No. 2 (2024): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v5i2.386

Abstract

This study examines the role of government and infrastructure in increasing tourist interest in Kerinci Regency using the SWOT analysis method. Kerinci Regency has great tourism with various natural attractions, but requires further development. further development. The role of local government includes the preparation of a tourism master plan, budget allocation, ease of licensing, promotion, and empowerment. plan, budget allocation, ease of licensing, promotion, and community empowerment. community. Infrastructure assessment includes accessibility, accommodation, supporting facilities, utilities, and tourism facilities and infrastructure. supporting facilities, utilities, and tourism facilities and infrastructure. SWOT was used to identify internal and external factors that influence tourism development in Kerinci Regency. The results of the research are expected to provide the right strategy to increase tourist interest and tourists and encourage regional economic growth.
BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASING DECISIONS WITH WOM AS AN INTERVENING VARIABLE IN ONLINE SHOP SHOPEE ON COLLEGE STUDENTS IN KERINCI DISTRICT AND SUNGAI PENUH CITY: INDRA BUDAYA Budaya, Indra
Qawwam : The Leader's Writing Vol. 5 No. 2 (2024): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v5i2.387

Abstract

The aim of this research based on the problems above is to find out whether brand ambassadors and brand image have a positive and significant influence on e-WOM in decisions. The object of this research is all students in Sungai Banyak City and Kerinci Regency with a total of 50 respondents. The results of this research are that Brand Ambassadors have a direct influence on purchasing decisions as evidenced by the results of (0.001 < 0.05) and the calculated t value < t table (3.733 > 2.01063), Brand Image does not have a direct influence on purchasing decisions as evidenced by the results of 0.892 > 0.05 and t count < t table (0.137 < 2.01063), Brand Ambassador has no influence on WOM (Word Of Mouth) as evidenced by the results of 0.862 > 0.05 and t count < t table (0.345 < 2.01063), Brand Image has no influence on WOM (Word Of Mouth) as evidenced by the results 0.732> 0.05 and t count < t table (0.345 < 2.01063), WOM (Word of Mouth) has no influence on purchasing decisions as evidenced by the results of 0.140> 0.05 and t count < t table (1.503 < 2.01063).
LABOR RETENTION STRATEGY IN UMKM LEADING SECTOR IN SUNGAI PENUH CITY: Deky Hamdani, Indra Budaya Hamdani, Deky
Qawwam : The Leader's Writing Vol. 5 No. 2 (2024): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v5i2.388

Abstract

This study examines workforce retention strategies in Micro, Small and Medium Enterprises (MSMEs) in the leading sector in Sungai Penuh City. With high employee turnover posing a significant challenge to the sustainability of MSMEs in the area, this study aims to identify the relationship between workforce retention strategies and MSME performance. Through a quantitative approach based on secondary data, the study used sentiment analysis and Structural Equation Modeling (SEM) to analyze the factors that influence employee retention and its impact on productivity. The results show that competitive compensation, career development, and a conducive work environment are positively correlated with retention rates and improved MSME performance. These findings provide a foundation for the development of effective workforce retention strategies for MSMEs in the leading sector in Sungai Penuh City.
MUSLIM PERSONALITY MOTIVATION AND RELIGIOUS ATTITUDE (CASE STUDY: ANALYSIS OF ISLAMIC EDUCATIONAL PSYCHOLOGY PERSPECTIVE) Selasni, Ismi; Aminullah
Qawwam : The Leader's Writing Vol. 5 No. 2 (2024): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v5i2.404

Abstract

This literature review article aims to review the relationship between religious motivation, the formation of Muslim personality, and religious attitudes, and their implications in Islamic education. Muslim personality is formed through the internalization of Islamic values influenced by intrinsic and extrinsic motivation, and supported by religious education and the environment. Religious motivation is the main driver for individuals to practice Islamic teachings consistently, which ultimately affects the quality of personality. Religious attitudes reflect the depth of internalization of religious values and are manifested in daily behavior. This study found that the implementation of motivation, the formation of Muslim personality, and religious attitudes in Islamic education aims to produce a generation with noble character through the methods of exemplary behavior, habituation, and targhib and tarhib. A conducive educational environment plays an important role in fostering students' motivation and religious attitudes.
DESCENT RENEWAL AND SUSTAINABLE ENVIRONMENTAL CONSERVATION IN THE PERSPECTIVE OF ISLAMIC EDUCATIONAL PSYCHOLOGY Marilini, Dewi Ayu; Aminullah
Qawwam : The Leader's Writing Vol. 5 No. 2 (2024): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v5i2.413

Abstract

This research aims to examine the urgency and strategy of hereditary renewal and sustainable environmental conservation in the perspective of Islamic educational psychology to form a strong Islamic character. Using a qualitative method of literature study with primary source analysis, this research identifies that individual development is influenced by fitrah (innate potential), heredity, and environment (family, school, community). The results show that Islamic educational psychology plays a central role through internalization of values from an early age, the formation of an Islamic educational environment, habituation of positive behavior, alignment of faith-science-amal, optimization of the role of parents and teachers, use of productive technology, and evaluation and counseling. This strategy is expected to give birth to a smart generation, strong in faith and morals, and able to become agents of change for the realization of Islamic civilization.

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