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All Journal International Journal of Artificial Intelligence Research EKONOMIS : Journal of Economics and Business Jurnal Ilmiah Professional Indonesia Jurnal Ekobistek J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Riset Manajemen Bisnis dan Publik JURNAL EKONOMI SAKTI (JES) Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Ekonomi KIAT International Journal of Engagement and Empowerment (IJE2) Al Dzahab Al Fiddhoh: Journal of Banking, Insurance, and Finance Journal of Business Studies and Management Review Journal of Scientific Research, Education, and Technology TOFEDU: The Future of Education Journal Jurnal Penelitian Pendidikan Indonesia Prosiding Seminar Nasional Unimus E-Amal: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Innovation Research

Gampo Haryono

STIE Sakti Alam Kerinci

Author-ID : 798811

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan di Bank Kerinci Haryono, Gampo
Jurnal Ilmiah Professional Indonesia Vol 1 No 1 (2017): Jurnal Ilmiah Profesional Indonesia
Publisher : Sumatera Research

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This study aimeb to analyze the effect of service quality and corporate image to customer satisfaction at Bank Kerinci. The study population  was all the customer of Bank Kerinci. Sampling was in this research is the Customer of Bank Kerinci Sungai Penuh. In this research technique of sampling using technique non Propoboliti Sampling. The analysis used in this research is Multiple Linear Regression. The results  showed that : (1) there is a significant influence between service quality and work loyalty to customer satisfaction. (2) there is a significant influence between the quality of service to customer satisfaction (3) there is a significant influence between corporate image to customer satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan pada Bank Kerinci. populasi yang di gunakan dalam penelitian ini adalah nasabah Bank Kerinci. Sampel dalam penelitian ini adalah Nasabah Bank Kerinci Sungai Penuh. Dalam penelitan ini teknik pengambilan sampel menggunakan teknik non Propoboliti Sampling. Analisis yang digunakan pada penelitian ini adalah Regresi Linier Berganda. Hasil Penelitian ini menunjukan bahwa: (1) terdapat pengaruh yang signifikan antara kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan. (2) terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan pelanggan (3) terdapat pengaruh yang signifikan antara citra perusahaan terhadap kepuasan pelanggan.

Analisis Bauran Pemasaran Terhadap Loyalitas Pelanggan Di Pt. Jambi Permata Tour Dan Travel Haryono, Gampo
Jurnal Ilmiah Professional Indonesia Vol 2 No 2 (2018): Jurnal Ilmiah Profesional Indonesia
Publisher : Sumatera Research

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This study aimed to analyze the effect of marketing mix on customer loyality at PT. Jambi Permata Tour dan Travel. Type of research is causative. The study population was all customer at PT. Jambi Permata Tour dan Travel. Sampling was based on simple random sampling. Analysis of data used path analysis and hypothesis testing using the F test and t test. The results showed that: (1) product a significant effect on customer loyality, (2) price a significant effect on customer loyality, (3) place not significant effect on customer loyality. (4) promosi not significant effect on customer loyality, (5) people a significant effect on customer loyality, (6) physical evidence not significant effect on customer loyality , and (7) process a significant effect on customer loyality  PT. Jambi Permata Tour dan Travel. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan di PT. Jambi Permata Tour dan Travel. Jenis penelitian ini adalah penelitian kausatif. Populasi penelitian ini adalah seluruh pelanggan yang melakukan pembelian berulang-ulang pada PT. Jambi Permata Tour dan Travel. Pengambilan sampel berdasarkan simple random sampling. Analisis data yang digunakan adalah analisa jalur. Hasil penelitian menunjukkan bahwa: (1) produk berpengaruh signifikan terhadap loyalitas pelanggan, (2) harga berpengaruh signifikan terhadap loyalitas pelanggan, (3) tempat tidak berpengaruh signifikan terhadap loyalitas pelanggan, (4) promosi tidak berpengaruh signifikan terhadap loyalitas pelanggan, (5) karyawan berpengaruh signifikan terhadap loyalitas pelanggan, (6) sarana fisik tidak berpengaruh signifikan terhadap loyalitas pelanggan, dan (7) proses berpengaruh signifikan terhadap loyalitas pelanggan.

PENGARUH KEPUASAN ATAS BAURAN PEMASARAN TERHADAP LOYALITAS PENGUNJUNG PADA TAMAN WISATA BUKIT KHAYANGAN KOTA SUNGAI PENUH Haryono, Gampo
Jurnal Benefita Vol 2, No 3 (2017): Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis & Akuntansi
Publisher : LLDIKTI Wilayah X

Building customer loyaltyis veryimportant forcompany Loyaltycan be createdfromcustomersatisfactionto themarketing so thatThis research aims to analyze : (1) The effect of satisfaction product, satisfaction of price, satisfaction of promotion, satisfaction of location, satisfaction of personil, satisfaction of process, satisfaction of physical evidence on switching barrier (2) The effect of satisfaction product, satisfaction of price, satisfaction of promotion, satisfaction of location, satisfaction of personnel, satisfaction of process, satisfaction of physical evidence on customer loyalty Taman Wisata Bukit Khayangan Kota Sungai Penuh. This studyincluding thea descriptivequantitativeresearchandverification.The populationin this researchis a Taman Wisata Bukit Khayangan Sungai Penuh City customer. Drawnfroma populationsample of323customers. Sampling was done byusing Stratified Random Sampling technique. Analysis of data used path analysis and hypothesis testing using the F and t test. The result showed that: (1) there are significant effect satisfaction of price, satisfaction of promotion, satisfaction of location and satisfaction of personnel on switching barrier, while the effect satisfaction of product, satisfaction of process and satisfaction physical evidence not significant on customer loyalty Taman Wisata Bukit Khayangan.Membangun loyalitas pelanggan merupakan hal yang sangat penting bagi perusahaan. Loyalitas dapat diciptakan dari kepuasan pelanggan terhadap bauran pemasaran, sehingga penelitian ini bertujuan untuk menganalisis: (1) pengaruh kepuasan atas produk, kepuasan atas harga, kepuasan atas promosi, kepuasan atas lokasi, kepuasan atas karyawan, kepuasan atas proses dan kepuasan atas sarana fisik terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan. Populasi dalam penelitian ini adalah pelanggan pengunjung remaja sampai dewasa Taman Wisata Bukit Khayangan tahun 2009 sampai 2015 dengan jumlah 482.500 orang.Dari populasi ditarik sampel sebanyak 323 orang pengunjung.Analisis data yang digunakan adalah analisis jalur.Hasil penelitian ini menunjukkan bahwa: 1) terdapat pengaruh signifikan kepuasan atas produk terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 2) terdapat pengaruh signifikan kepuasan atas harga terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 3) terdapat pengaruh signifikan kepuasan atas promosi terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 4) terdapat pengaruh signifikan kepuasan atas lokasi terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 5) terdapat pengaruh signifikan kepuasan atas pegawai terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 6) terdapat pengaruh signifikan kepuasan atas proses terhadap loyalitas pengunjung Taman Wisata Bukit, 7) tidak terdapat pengaruhsignifikan kepuasan atas bukti fisik terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan.

Strategi Pemasaran Desa Wisata untuk Meningkatkan Ekonomi Masyarakat di Kabupaten Kerinci Haryono, Gampo; Sari, Ayu Esteka
Jurnal Ekonomi Sakti Vol 7 No 1 (2018)
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN MASYARAKAT - SEKOLAH TINGGI ILMU EKONOMI SAKTI ALAM KERINCI

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Tourism is important for the economy of the community. Tourism is faced with the challenge of finding new strategies and methods to overcome competition. The tourism market is determined by tourism demand and tourism supply. An important feature of tourism's inflexibility, due to its basic supply element. In navigating the needs of the tourism market, the key role through its activities, especially through the marketing mix that can identify and distinguish tourism products offered. Marketing in tourism itself stems from the fact that products in tourism are services. With the help of marketing mix elements: products, prices, promotions, places, human resources, packaging and processes. The purpose of this study was to study the impact of tourism marketing with a marketing mix strategy that has an effect on power so as to improve the economy of the people around tourism objects and to determine the marketing elements that have the most impact on increasing tourism in Kerinci Regency. With the number of respondents is 132 people. The research model that will be used in this study is a tiered structure model and to test the proposed hypothesis used SEM (Structural Equation Modeling) analysis techniques which are operated through AMOS 18. The results of data processing show that competitiveness has a positive effect on the economic improvement of actors and activists tourism in Kerinci Regency. The marketing strategy of the tourism marketing mix studied in this study resulted in the product strategy and promotion influencing competitiveness which had an impact on improving the economy of tourism activists in Kerinci Regency. While price, distribution and human resources have no effect.

ANALISIS PERSEPSI KONSUMEN, KELOMPOK REFERENSI DAN KELUARGA TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA STIE-SAK PADA PEMBELIAN SAMSUNG Haryono, Gampo
Jurnal Ekobistek Vol 6, No 2 (2017): Jurnal Ekobistek UPI "YPTK" Padang Oktober 2017
Publisher : Universitas Putra Indonesia YPTK Padang

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Penelitian ini bertujuan untuk menganalisis persepsi konsumen, kelompok referensi dan keluarga terhadap keputusan pembelian (studi kasus pada mahasiswa STIE SAK pada pembelian android Samsung). Jenis penelitian ini adalah penelitian kausatif. Pengambilan sampel penelitian Menggunakan teknik purposive sampling dengan membagikan kuesioner kepada 100 responden. Analisis data yang digunakan adalah Regresi Linear berganda. Hasil penelitian menunjukkan bahwa: (1) Persepsi konsumen berpengaruh signifikan terhadap Keputusan pembelian, (2) kelompok referensi berpengaruh signifikan terhadap keputusan pembelian, (3) Keluarga tidak berpengaruh signifikan terhadap Keputusan pembelian, (4) Persepsi konsumen, kelompok referensi, dan keluarga berpengaruh signifikan secara simultan terhadap Keputusan pembelian Kata kunci : Persepsi Konsumen, Kelompok Referensi, Keluarga, dan Keputusan Pembelian

PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PT. JAMBI PERMATA TOUR DAN TRAVEL DI SUNGAI PENUH Gampo Haryono; Susi Evanita
Jurnal Riset Manajemen Bisnis dan Publik Vol 3, No 3 (2015): Jurnal Riset Manajemen Bisnis dan Publik
Publisher : Program Studi Magister Manajemen

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This study aimed to analyze: 1) influence of Tangible to customer loyalty PT. Jambi Permata. (2) influence of reliability to customer loyalty PT. Jambi Permata. (3) influence of responsiveness to customer loyalty PT. Jambi Permata (4) influence of assurance customer loyalty PT. Jambi Permata (5) influence of empathy to customer loyalty PT. Jambi Permata. The population in this study are customers of PT. Jambi Permata many as 525 people. Drawn from a population sample of 84 customers. Sampling was done by using accidental sampling technique, in which the sample is based on coincidence, that existing patients at study sites. Data analysis technique used is multiple regression. Further research hypothesis test using t test and F test. The results showed that: (1) Tangible have a significant influence on customer loyalty PT. Jambi Permata. (2) Reliability have a significant influence on customer loyalty PT. Jambi Permata. (3) Responsiveness have a significant influence on customer loyalty PT. Jambi Permata. (4) assurance have a significant influence on customer loyalty PT. Jambi Permata. (5) Empathy have a significant influence on customer loyalty PT. Jambi Permata. Keywords : Tangible , reliability , responsiveness , assurance , empathy , loyality

Analisis Pemasaran Wisata Kuliner Terhadap Peningkatan Pendapatan Masyarakat di Kabupaten Kerinci Gampo Haryono; Edia Satria; Ayu Esteka Sari
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

The importance of a tourist destination in promoting cultural heritage and indeed its contribution to the tourism industry as a whole. Diversity in culture must be seen as a strength in the marketing of food tourism. The impact of culinary tourism is huge and can improve the overall economy of any country. Tourists are more inclined to continue to demand more traditional food because this allows access to cultural and historical heritage of various cultures to make it more authentic. Culinary arts is one of the attractions for tourists who are traveling with the aim of enjoying various types of food typical of places that are headed. Culinary tourism is part of agribusiness that focuses specifically on searching for, and enjoying, preparing food and drinks. Several goals have taken the concept of sustainability to a new level and have begun to offer food and beverage oriented. The research method used in this research is descriptive method with data processing in this study carried out qualitatively and quantitatively, with Analytical Hierarchy Process (AHP) analysis. Analytical Hierarchy Process (AHP) is used as a tool to determine which strategies should be prioritized by the Kerinci Regency to support the marketing activities of Culinary Tourism.

Peranan Komunikasi Pemasaran Pariwisata Melalui Pemanfaatan E-Tourism Marketing untuk Meningkatkan Niat Berkunjung Wisatawan Gampo Haryono; Albetris Albetris
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.509

The tourism sector also brings social, economic, and environmental, natural resources, and cultural impacts that are increasingly prudent and prudent. One of the facilities developed is the concept of e-tourism. E-Tourism provides information on tourist destinations with various needs for tourists. This research aims to find out the role of tourism marketing communication through the utilization of e-tourism marketing to Increase Tourist Visiting Intentions. So as to increase tourist visits in Kerinci Regency in the new normal era in the Covid 19 era. Respondents in this study were all visitors from destinations in tourist attractions in Kabuten Kerinci Jambi Province. The number is unknown and can be said to be in infinite categories. Sampling techniques in this study use non probability techniques, namely incidental sampling techniques. Sampling techniques in this study use non probability techniques, namely incidental sampling techniques. The number of samples taken in this study used the lemeshow formula so that 96 samples were obtained in the study. The results of the study obtained results from the coefficient of determination is from E Tourism influenced by the variable promotion, e-WOM and advertising by 91%. While the coefficient of determination from the variables Promotion, e-WOM and advertising and e-tourism to visit intention is 9.3%.

Pengaruh Iklan di Televisi dan Kualitas Produk Terhadap Motivasi Pembelian Pelanggan Shampo Sunsilk pada Mahasiswi di STIE Sakti Alam Kerinci Gampo Haryono
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9, No 1 (2018): Mei
Publisher : Universitas Batanghari Jambi

This study aims to analyze the ads on television and product quality to the Motivation Purchase customers sunsilk shampoo on students at STIE Sakti Alam Kerinci. This type of research is causative research. Sampling research Using purposive sampling technique by distributing questionnaires to 50 respondents. The data analysis used is multiple linear regression. The results showed that: (1) The influence of advertisement on television has no effect on purchasing motivation, It is proved by, t value < t table (1,573 < 2.012) and significance > 0,05 (0,122> 0,05) received and Ha rejected, meaning there is no significant influence between Advertising on Television Against Motivation Purchase Customer Sunsilk Shampoo on students in STIE Sakti Alam Kerinci. (2) Product Quality significantly influence Purchase Motivation, This is proved by, the value of t calculate > t table (2,669> 2,012) and significance <0,05 (0,010 <0,05), hence Ho is rejected and Ha is received, it means partially there is significant influence between Quality of Product to Motivation Purchase Customer Sunsilk Shampoo on students at STIE Sakti Alam Kerinci. Keyword : Ads on Television, Product Quality and Motivation Purchase

Analisa Bauran Pemasaran Terhadap Loyalitas Pelanggan di PT. Jambi Permata Tour dan Travel Gampo Haryono
Jurnal Ekonomi KIAT Vol. 28 No. 2 (2017): Desember 2017
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/kiat.2017.vol28(2).2893

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan di PT. Jambi Permata Tour dan Travel. Populasi penelitian ini adalah seluruh pelanggan yang melakukan pembelian berulang-ulang pada PT. Jambi Permata Tour dan Travel. Pengambilan sampel berdasarkan simple random sampling. Analisis data yang digunakan adalah analisa jalur. Hasil penelitian menunjukkan bahwa produk, harga, karyawan, dan proses berpengaruh signifikan terhadap loyalitas pelanggan, tempat tidak berpengaruh signifikan terhadap loyalitas pelanggan, promosi dan sarana fisik tidak berpengaruh signifikan terhadap loyalitas pelanggan pada PT Jambi Permata Tour dan Travel. This study aims to analyze the effect of the marketing mix on customer loyalty at PT. Jambi Permata Tour and Travel. The population of this study were all customers who made repeated purchases at PT. Jambi Permata Tour and Travel. Sampling was based on simple random sampling. Analysis of the data used is path analysis. The results showed that product, price, employee, and process had a significant effect on customer loyalty, place had no significant effect on customer loyalty, promotion and physical facilities had no significant effect on customer loyalty at PT Jambi Permata Tour and Travel.

Co-Authors - Maryanto Abdallah, Zachari Albetris, Albetris Anggil Nopra Lova Ayu Esteka Sari Ayu Esteka Sari Ayu Esteka Sari Dede Pramurza Desi, Dona Elvia Edia Satria Fadli Anugrah Fiqri Erlanda Putra Hamdani, Deky Indra Budaya, Indra Kasman Karimi Lova, Anggil Nopra Maryanto Melifia Liantifa Perdana, Afdal Chatra Reni Yuliviona, Reni Salamah Salamah Siswadhi, Ferry Sri Fitriya Susi Evanita Trian Jaka Ronaldo

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