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International Review of Humanities Studies
Published by Universitas Indonesia
ISSN : 25279416     EISSN : 24776866     DOI : https://doi.org/10.7454/irhs
Core Subject : Humanities, Science, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science
International Review of Humanities Studies is a peer-reviewed and open-access journal published by the Faculty of Humanities, University of Indonesia. This journal accepts original articles about various issues in humanities, which include but is not limited to philosophy, literature, archeology, anthropology, linguistics, history, cultural studies, philology, arts, library, and information science focused on studies and research.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 17 Documents
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Search results for , issue "Vol. 10, No. 1" : 17 Documents clear
POST BREXIT: FRENCH MEDIA’S VIEWS ON THE BRITISH MONARCHY Ghefira, Prazna Alyfia; Laksman-Huntley, Myrna
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

The Brexit referendum has stimulated European media to highlight the impact for Britain and other European Union countries. As a country established with two different political ideologies, French media has the ability to cover the latest global issues from the point of view of their political ideology. This research aims to see whether the French media shows a negative framing towards Britain and maintains the media ideology, right (Le Figaro) and center-left (Le Monde), in publicizing the news of the death of Queen Elizabeth II and the cancer diagnosis of King Charles III. This qualitative research uses the Creswell (2014) method, syntactic theory by Le Querler (1994), and media framing by Pan & Kosicki (1993). The research found that there is no negative sentiment from French media towards Britain. However, Le Figaro’s coverage reflects a negative framing towards the news of Charles III's current health. This is evidenced through the usage of simple sentences (les phrases simples) with a direct approach in Le Figaro’s headlines to give the impression of its focus to the continuation of the monarchy. By contrast, Le Monde’s coverage tends to use compound sentences (les phrases complexes) in the headlines with a descriptive content that focuses on the reader’s emotions. The dismantling script and rhetorical structure of news media framing by Pan & Kosicki (1993) are the essential elements of this research to identify how the French media frames news regarding two leaders of the British monarchy.
AME'S REBRANDING STRATEGY TO BUILD BRAND IDENTITY AND ENHANCE STRONGER COMPETITIVENESS Sentosa, Michelle Adelia; Christianna, Aniendya
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This research analyses AME's rebranding process to build a strong brand identity and increase competitiveness in the fashion industry. Using a descriptive qualitative method, data was collected through in-depth interviews, observations, and documentation studies. The results showed that AME's rebranding involved visual design changes as well as adjustments to the brand's vision and mission. The new illustration and packaging elements successfully attracted consumers' attention and created a positive experience, which resulted in increased sales and positive responses from consumers. The findings provide valuable insights into rebranding strategies in the fashion industry and their implications for brand identity and business performance, which are expected to serve as a reference for AME and other brands in designing effective rebranding strategies in a competitive market.
SOCIAL MEDIA OPTIMIZATION OF <i>RAMAMPA</i> RESTO & BAR AS A VISUAL STRATEGY Oei, Monique Pricilya; Christianna, Aniendya
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

In the digital era, social media has become an important marketing tool for businesses, including the culinary industry. This study examines the use of motion graphics to develop the social media presence of Rarampa Resto and Bar, a restaurant serving Manado cuisine and healthy MSG-free food, located in South Jakarta. Although the restaurant has a loyal customer base, particularly from the 40-60 age group, its social media content fails to attract younger audiences, especially millennials, who seek unique and authentic culinary experiences. This study suggests that Rarampa's social media content, which mainly focuses on event photography and the restaurant's ambiance, is ineffective in capturing the attention of younger audiences. Therefore, the use of illustrations and motion graphics is proposed to create more dynamic and appealing visual content. By incorporating semi-cartoon illustration styles and motion graphic elements, Rarampa can build a stronger visual identity, engage younger audiences, and increase interaction on social media. The research employs a qualitative descriptive approach, using data collection methods such as observation, interviews, and documentation. The results of this study are expected to provide insights on how to optimize the use of motion graphics to attract younger audiences and enhance the visual appeal of Rarampa Resto and Bar's social media.
THE CONSTRUCTION OF THE IMAGE OF THE “IDEAL WIFE” IN INTERCULTURAL MARRIAGES: A CASE STUDY ON THE YOUTUBE VIDEO “YOUNGER SINGAPORE MEN LOOKING FOR VIETNAM BRIDES Jie, Li
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This study explores the process of constructing the image of the “ideal wife” in intercultural marriages, using the video Younger Singapore Men Looking for Vietnam Brides as a case study. It analyzes the economic and cultural motivations of Singaporean men in choosing Vietnamese wives. By applying Judith Butler’s theory of gender performativity and Henri Tajfel’s social identity theory, the study examines how Vietnamese brides are symbolized as the “ideal partner” and how this phenomenon reflects modern gender role conflicts and identity reconstruction. Through an analysis of interviews in the video and relevant comments, the research reveals the dynamic interaction between gender expectations, economic considerations, and cultural identity. This study also offers a new perspective on understanding gender culture and social structures in cross-border marriages in Southeast Asia.
EXPLORING THE ONTOLOGICAL BASIS OF LAW: JOSEPH RAZ'S VIEWS ON NORMATIVITY WITHIN THE FRAMEWORK OF LEGAL REALISM Silalahi, Artha Debora ADS; Mustansyir, Rizal; Tjahyadi, Sindung
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This study explores the moral ontology of law within the framework of Legal Realism, contextualizing law as both a social institution and an institution of justice. Drawing on Joseph Raz's perspectives on practical reason, normativity, and the foundations of norms, the analysis examines how law, as a practical guide, inherently carries moral dimensions in regulating social interactions and pursuing justice. Legal Realism frames law as a dynamic product of human interaction within a social context, while Raz's philosophical insights illuminate the interplay between practical reasoning, normativity, and legal structures. By focusing on the moral underpinnings of legal norms, this paper seeks to address how law as an institution can uphold social legitimacy while meeting the demands of justice. The analysis offers a conceptual framework to understand the role of moral ontology in modern legal systems, particularly in navigating legal pluralism and societal complexity.
THE INTRICATE RELATIONSHIP BETWEEN PARENTS, TEACHERS AND MEDIA IN THEIR CONTEXT OF NATION-BUILDING Olumuji, Emmanuel
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the intricate relationship between parents, teachers, and media in the context of nation-building, emphasizing their collective role in shaping societal values and fostering holistic development. Drawing insights from scholarly literature and empirical studies, the study considers the influence of parents, teachers, and media on child development, moral education, and civic engagement. The study underscores the pivotal role of educators in instilling moral values, critical thinking skills, and civic responsibility among students, thereby contributing significantly to the development of a nation's human capital. Moreover, the study highlights the media's potential as a catalyst for social change, advocating for media literacy initiatives and responsible media engagement to promote informed citizenship. Through collaborative efforts and policy support, stakeholders can leverage the synergies between parents, teachers, and media to nurture resilient communities and build a prosperous future for generations to come.
CHINA'S CULTURAL DIPLOMACY AND ITS ENGAGEMENT WITH THE PERANAKAN COMMUNITY IN MALACCA Kornphetcharat, Kotchaphop; Thien, Lee Yuen
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

China's cultural diplomacy utilizes a range of strategies, including cultural exchange programs, media outreach, and people-to-people interactions, to further its national interests and enhance its international image. The primary aims are to foster a positive perception of China, build mutual understanding and trust with other nations, and expand China's cultural and economic influence. The overseas Chinese community in Southeast Asia has been recognized as a crucial conduit for advancing Chinese cultural policy globally. Recently, the Chinese government has conducted official visits to the Baba & Nyonya Heritage Museum in Malacca, Malaysia, exemplifying its efforts to engage with the local community. This research article explores China's engagement with Southeast Asia through cultural heritage, with a particular focus on the Peranakan community in Malaysia as a case study.

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