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Deddy Ibrahim Rauf
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Jl. Batua Raya IX Lr. 3 No. 18a
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INDONESIA
(JIMBE)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29877156     DOI : 10.59971/jimbe
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE) adalah jurnal yang ditujukan untuk mempublikasikan hasil penelitian Manajemen seperti Manajemen Pemasaran, Manajemen Keuangan, Manajemen SDM, Manajemen Operasi/Produksi, Manajemen Bisnis dan Kewirausahaan sebagai pengembangan pengetahuan serta berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Dewan redaksi memutuskan makalah mana yang akan diterbitkan di JIMBE setelah ditinjau oleh reviewer yang ditunjuk (double blind review). Penulis akan diberitahu tentang komentar dan saran peninjau.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 14 Documents
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Search results for , issue "Vol 3 No 1 (2025)" : 14 Documents clear
Strategi Human Resource dalam Mengelola “Quiet Quitting” di Kalangan Karyawan Milenial: Studi Kasus di Startup Digital Burhanuddin, Burhanuddin
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.588

Abstract

This study examines human resource (HR)  strategies in managing the phenomenon of quiet quitting among millennial employees in Jakarta's digital startups. Using a qualitative case study approach, data were collected through in-depth interviews with 15 millennial employees, 5 HR managers, 2 startup founders, and analysis of policy documents. Findings reveal that quiet quitting stems from an imbalance between high job demands (hustle culture) and insufficient psychological support, including a lack of recognition and one-way feedback systems. Effective HR strategies involve flexible policies (hybrid work, job crafting), well-being programs, and cultural adaptation based on local collectivist values. The study underscores the importance of human-centered HR approaches that integrate global flexibility with sensitivity to Jakarta’s socio-cultural context. Practical implications recommend integrating mental well-being indicators into performance evaluations and fostering multi-stakeholder collaboration to build a sustainable work ecosystem.
Strategi Pemasaran Virtual Influencer di Indonesia: Analisis Persepsi Konsumen Gen Z terhadap Karakter Digital Riu, Isma Azis
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.589

Abstract

This study examines the marketing strategies of virtual influencers in Indonesia, focusing on Generation Z’s perceptions in Jakarta. Using a qualitative phenomenological approach (in-depth interviews and FGDs with 25 participants), the research reveals consumer ambivalence: while virtual influencers like Kyra and Thalasya AI attract through futuristic aesthetics and local cultural integration, skepticism about authenticity and ethical concerns over deepfake risks persist. Findings indicate that Generation Z prefers human influencers for personal-value products but appreciates virtual influencers in image-driven categories (fashion/technology). Practical implications emphasize the need for content transparency (AI-generated labels) and glocal strategies that blend technology with socio-religious values. The study recommends ethical regulations to balance digital marketing innovation with consumer protection.
Dampak Kecerdasan Buatan (AI) pada Pengambilan Keputusan HR: Studi Kualitatif tentang Bias Algorithmik dalam Seleksi Karyawan Dipoatmodjo, Tenri Sayu Puspitaningsih
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.590

Abstract

This study aims to analyze the impact of artificial intelligence (AI) implementation in human resource decision-making, particularly in the employee selection stage in Makassar City. Using a qualitative approach and case study method, this research explores the perceptions of HR practitioners and candidates regarding potential algorithmic bias in CV screening and virtual interviews. The findings reveal that while AI improves efficiency, it may also pose risks of hidden discrimination due to historical data bias and rigid system parameters. This study highlights the importance of balancing technological tools with human judgment to ensure a fair, inclusive, and ethical selection process. The results contribute theoretically to the discourse on algorithmic fairness and offer practical implications for organizations adopting AI in HR management.
Pengaruh Kualitas Layanan, Harga, dan Promosi Terhadap Keputusan Pembelian Memilih Agen Travel pada PT. Asafa Global Wisata Amal, Muh. Ihsanul; Latief, Baharuddin; Aksan, Muhammad; Mahmud, Amir; Kalla, Rastina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.598

Abstract

This study was conducted with the aim of: (1) To determine the partial effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. (2) To determine the simultaneous effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This study uses primary data by distributing questionnaires to 114 customers as samples from PT. Asafa Global Wisata travel reports from August 2023 to June 2024 as many as 159 people, data collection was carried out from February to March 2025. Data were analyzed using Multiple Linear Regression analysis with the help of the SPSS Program. The results of the study show that (1) partially service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents (2) simultaneously service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This shows that with the implementation of increasingly better and continuously improved service quality, prices, and promotions, it will make prospective customers decide to choose PT. Asafa Global Wisata as their travel agent.

Page 2 of 2 | Total Record : 14

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