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International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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BRIDGING THE COMPLIANCE GAP: ISLAMIC MARKETING COMPLIANCE IN MINDANAO’S HALAL FOOD SECTOR Maria Stella G. Codas
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1870-1879

Abstract

As Halal food gains global popularity, there is a growing need to understand how businesses put Islamic marketing principles into practice, especially in areas with smaller Muslim populations. This study explores the extent to which Halal restaurants in selected areas of Mindanao, Philippines, practice Islamic Marketing (IM) based on the 4Ps framework: Product, Price, Place, and Promotion. Using a descriptive survey design, data were gathered from 68 owners, managers, and supervisors of Halal-certified restaurants. Results show that the overall implementation of Islamic Marketing practices was at a “Moderate Extent” (Weighted Mean = 3.1). Among the four dimensions, Product received the highest rating, highlighting strong attention to Halal authenticity and quality, while Promotion and Place ranked lowest, pointing to challenges in visibility and distribution. The study also found a significant relationship between respondents’ profiles—such as age, educational attainment, years in service, and position—and their assessment of IM practices, suggesting that management awareness and experience influence the level of compliance. These findings reveal a gap between policy and practical implementation and align with other studies reporting similar issues in pricing and promotion strategies. To strengthen Halal marketing compliance, the study recommends capacity-building programs, such as seminars and awareness campaigns, aimed at improving understanding of Islamic business principles and building stronger consumer trust within Mindanao’s Halal food sector.
STRATEGIC EMPOWERING COMMUNITIES THROUGH ENERGY SECTOR CSR: A STUDY ON SUSTAINABILITY AND SOCIAL IMPACT Rudy Tobing; M. Rezki Oktavianoor; Arief Yulianto
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1858-1869

Abstract

This study explores how corporate social responsibility (CSR) in the energy sector can move beyond short-term aid to become a strategy for long-term community empowerment. Using a qualitative case study of the ME–Rumah Asri program in Hilir Muara Village, the research positions women as central agents of change. The study aims to map the empowerment process, assess the social, economic, and environmental outcomes experienced by residents, and link them to the Sustainable Development Goals (SDGs 8, 11, and 17). Data were gathered through in-depth interviews and document analysis; thematic analysis was applied by extracting core ideas, clustering them into themes, articulating inter-theme linkages, and validating findings with informant while maintaining source triangulation and research ethics. The findings highlight three key insights. First, programs designed with early resident involvement foster self-confidence, strengthen decision-making capability, and build a sense of ownership. Second, tangible outcomes include additional household income, stronger social cohesion, and everyday pro-environment habits. Third, empowerment functions as the bridge between CSR interventions and sustainability outcomes, while reinforcing the company’s social legitimacy to operate. A noted challenge is initial dependence on corporate support; thus, a phased transition plan, stronger community/enterprise institutions, safe financing access, and diverse marketing channels are needed. Overall, when energy-sector CSR is framed as women-centered empowerment within cross-stakeholder partnerships, both social impact and sustainability improve, and program benefits endure.
LINKING ESG AND CREDIT RISK: EVIDENCE ON FINANCIAL PERFORMANCE AND STOCK MARKET RETURNS IN ASEAN BANKING SECTOR Anita Anita; Blasius Erik Sibarani; Ahmad Fikri Alamin
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1844-1857

Abstract

This research seeks to examine the influence of Environmental, Social, and Governance (ESG) factors and Non-Performing Loans (NPLs) on financial performance and their effects on stock returns within the ASEAN banking industry. The impetus for this study arises from the growing emphasis on sustainability in the financial sector and the difficulties presented by credit risk, both of which are vital elements influencing bank performance and appeal to investors. The study population consists of banking institutions from five ASEAN nations—Indonesia, Malaysia, Singapore, Thailand, and the Philippines—over the period of 2021–2023. A total of 102 valid observations were gathered through purposive sampling following the outlier examination. The variables analyzed consist of ESG, NPL, financial performance assessed by Return on Assets (ROA), and stock returns, all obtained from Bloomberg. Analysis was conducted with SmartPLS software. The results show that ESG has a positive and significant effect on both financial performance and stock returns, whereas NPLs have a negative and significant effect on these results. Conversely, stock returns are not notably influenced by financial performance. These findings indicate that ASEAN investors prioritize factors beyond profitability, emphasizing the significance of sustainability practices, effective governance, and management of credit risk. This study adds to the existing literature by supporting stakeholder theory, which asserts that the success of a corporation depends on harmonizing the interests of all stakeholders. The results urge banks to strengthen ESG practices and refine credit risk management to enhance performance and sustain investor trust in the capital markets.
HARNESSING NATURE'S POTENTIAL: BRANDING PENGLIPURAN BAMBOO FOREST AS AN ECOTOURISM DESTINATION IN BALI Wida Nofiasari; Fenny Yutika Seli; Novita Damayanti
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1834-1843

Abstract

The Penglipuran Traditional Village in Bali has a bamboo forest of approximately 45 hectares that is managed through the customary system (awig-awig), serving as a source of economic, ecological, and spiritual value for the community. This study aims to analyze the utilization of the natural power of the bamboo forest as an agent of change while shaping a new branding of ecological tourism in Bali. The research method uses a descriptive qualitative approach, with primary data collected through observation, documentation, and in-depth interviews, as well as secondary data from literature, articles, and relevant journals. The results show that the management of the bamboo forest through local wisdom creates a unique tourism identity, integrating ecological, socio-cultural, and economic aspects, while strengthening the community’s role as the main actor in environmental preservation. The bamboo forest becomes an educational tourism attraction through activities such as trekking, bamboo handicraft workshops, and participation in traditional ceremonies, while also maintaining ecosystem balance, disaster mitigation, and groundwater conservation. This new branding emphasizes authenticity and sustainability, making Penglipuran a model of ecological tourism capable of attracting both domestic and international tourists. In conclusion, the new branding of Penglipuran Bamboo Forest emphasizes the integration of nature conservation, cultural preservation, environmental education, and local economic empowerment through the utilization of bamboo in traditions, crafts, creative industries, and a bamboo laboratory, thereby positioning Penglipuran as a sustainable ecotourism destination that is authentic, educational, and globally valuable.
THE ROLE OF QUICK SERVICE RESTAURANT ON CONSUMER PURCHASE INTENTION AND CROSS-CATEGORY BUYING IN MINIMARKET Yudhi Trisandy; Benny Budiawan Tjandrasa; Henky Lisan Suwarno
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1819-1833

Abstract

The development of minimarkets, which not only sell grocery needs but also provide ready-to-eat food and beverage products, has become a phenomenon that can be found in various major cities in Indonesia. This study aims to determine the relationship between purchase intention and cross-category buying, as well as the role of the service quality dimension of quick service restaurants for minimarket customers that provide both types of services in the store. Minimarket customers are known to have the intention to make purchases across categories, but it is still unknown whether the service quality dimension in the quick service restaurant service can strengthen the shopping intention to make purchases of both categories simultaneously. Through 155 respondents who are minimarket customers who provide two types of product categories in Denpasar Raya, and also data analysis using the Structural Equation Modeling (SEM) method, it is known that there is a strong influence of purchase intention on cross-category buying for minimarket customers. Therefore, the development of various types of services and products from different categories is possible for this business model. Another finding from this study states that the dimensions of quick service restaurant service quality do not strengthen the influence of shopping intentions on cross-category buying, especially for customers aged 21-35 years or those commonly known as the generation Z and millennial age groups.
MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE PHILIPPINES: AN ANALYSIS OF THEIR PROCUREMENT MANAGEMENT Huzaifah S. Dimaporo; Maria Stella G. Codas
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1809-1818

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial to local economic development, particularly in rural areas like Sultan Naga Dimaporo, Lanao del Norte, Philippines. They create employment, support community growth, and enhance economic resilience. However, many MSMEs face challenges in procurement management, which can impact their efficiency and growth. This study examined procurement practices among MSMEs in the municipality, focusing on stock sourcing, negotiation, bidding strategies, and inventory control. Using a descriptive-correlational research design, data were gathered through surveys of MSME owners and employees. Analysis involved frequency counts, weighted mean, and Kendall’s Tau-b to determine relationships between procurement practices and business growth. Results revealed that most MSMEs are small sole proprietorships operating for over a decade. While basic procurement activities like comparing supplier prices are common, formal practices, such as written contracts or supplier evaluation are rare. Inventory control received more attention, with many businesses adjusting stock based on demand and managing supply timelines manually. A moderate but significant correlation was found between procurement practices, particularly inventory control, and business growth. The study concludes that improving procurement even through simple measures can enhance MSME competitiveness and sustainability. It recommends targeted capacity-building support to strengthen procurement capabilities in rural enterprises.
THE STUDY OF SUCCESS FACTORS FOR ENTREPRENEURS OF STEEL PROCESSING FIRMS IN TAIWAN Yen-Se Li; Te Tsai Lu; Chih Wei Chiang; Shen Lin Chen
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1795-1808

Abstract

Studies in the past have not been founded in regarding steel processing industry with the perspective of Entrepreneur, and this led to the motivation of this study. The main purpose of this study is to review the success factors for entrepreneurs of steel processing firms from the perspective of Entrepreneur. In this study, Taiwan steel processing industry, entrepreneurship, entrepreneur and critical success factor literature as the theoretical basis, and five productions of steel processing products professional firms for the study. In addition, the research method are adopted in this study are literature review and in-depth interviews, analysis of steel processing industry conditions and to examine the steel processing firms' first business process and key success factors. In the meantime, we also to find out the case, how can professional firms in the highly competive environment, the establishment of a unique competitive advantage to the follow-up for people wishing to enter the steel processing industry. Finally, this study found that the professional firms success and have the following nine key factors: (1) management skills; (2) product differentiation; (3) financial control; (4) work experience; (5) risk attitude; (6) economic condition; (7) venture capital; (8) start-up team; (9) organizational flexibility.
CASE STUDY ON MODERNIZATION TRANSFORMATION AND PERFORMANCE IMPROVEMENT OF PAPER PRINTING INDUSTRY Li Jung Chen; Chin Chiuan Lin
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1784-1794

Abstract

After the COVID-19 pandemic, global economic growth slowed down in 2022. Although Taiwan was affected, its competitiveness remained strong. According to data from the Ministry of Economic Affairs, there are more than 1.63 million small and medium-sized enterprises in Taiwan, accounting for more than 98% of all enterprises, a record high; the number of employees in small and medium-sized enterprises is 9.132 million, accounting for 80% of the national employment, and its sales exceed 28 trillion NTD, accounting for more than 50%, and the export volume is 3.6 trillion NTD, with an annual growth rate of more than 7%, showing the importance of small and medium-sized enterprises in Taiwan's economic development. Since 2021, many industries have been crying out for a shortage of workers. Taiwan's low birth rate is severe, and the COVID-19 epidemic has also led to a serious shortage of workers in various industries. It is a common problem for traditional industries to "not find people". Taiwan's economic growth momentum is mainly concentrated in the manufacturing industry, among which "semiconductors" and "information electronics" are the main foundations. The country's tax revenue mostly relies on "export trade", and the manufacturing industry naturally becomes an important source of financial income. Today, traditional industries are facing high costs of land, labor, water and electricity, and raw materials, which have resulted in insufficient growth momentum and stagnation. Coupled with the reciprocal tariffs implemented by the United States in 2025, Taiwan's traditional industries are facing even more severe challenges to survival. How traditional industries should apply modern technology to transformation is the most important issue at present. How to find opportunities through R&D innovation, and then promote corporate culture transformation, technological innovation and guide new smart skills to apply sustainable manufacturing (also known as green production). Promoting the integration of traditional industries with innovative industries, reducing negative impacts on the environment and carbon emissions, and saving energy are currently important issues.
A CASE STUDY OF ESG IMPLEMETION OF SMALL AND MEDIUM BUSINESS- EXAMPLE BY SHERIFF TEA EGG Li Hua Shih; Hui Chun Chiu; Te Tsai Lu
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1770-1783

Abstract

This study examines the case company of “Sheriff Tea Egg” to explore how traditional small and medium-sized enterprises (SMEs) in Taiwan implement Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) practices, aligning their efforts with both the Global Reporting Initiative (GRI) standards and the United Nations Sustainable Development Goals (SDGs). Emphasizing the challenges and strategic adaptation of SMEs under resource limitations, the research offers practical recommendations for effective ESG integration.Using a qualitative case study methodology, the research collected comprehensive data through secondary sources, in-depth interviews, and expert consultations, focusing on Sheriff Tea Egg’s sustainable initiatives across environmental, social, and governance dimensions. Guided by GRI topic-specific standards, stage-appropriate indicators were developed, and interviews with senior management were conducted to analyze the company’s ESG actions and outcomes.The study identifies a three-phase sustainability transformation at Sheriff Tea Egg. In the first phase, the company centered on charitable giving--regularly donating profits and creating “charity bamboo tubes”—building its image of social accountability. The second phase involved integrating employee welfare, employment for individuals with disabilities, community co-creation, and sustainable packaging to strengthen social links both internally and externally. In the third phase, Sheriff Tea Egg introduced carbon footprint certification, sourced eggs that adhere to animal welfare standards, designed eco-friendly packaging, and expanded its sustainable supply chain—culminating in a systematic governance framework fully aligned with ESG criteria and SDG objectives. Although a small enterprise, Sheriff Tea Egg overcame its resource constraints through strategic CSR, collaboration with local stakeholders, and inclusive employment, achieving multifaceted sustainable governance. The company’s phased, goal-driven ESG progression demonstrates that even SMEs with limited scale can create shared value for both business and society. This case offers valuable lessons for other SMEs. Furthermore, this study contributes to the academic field by addressing the lack of empirical ESG research among Taiwanese SMEs and offers actionable recommendations, such as establishing a simplified GRI implementation framework, leveraging local resources for value co-creation, adopting phased carbon management and sustainable packaging strategies, and designing products with social innovation at their core.
BLENDING OLD AND NEW, THRIVING LOCALLY TOGETHER- A PROPOSAL OF BOT PROJECT OF TAINAN ANCIENT FISH MARKET Chien Chih Wang; Te Tsai Lu; Hui Chun Chiu
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1756-1769

Abstract

The present study uses the Tainan Old Fish Market BOT (Build-Operate-Transfer) project as a case study to explore how traditional and modern elements can be integrated. Through the processes and planning outcomes of local participation and co-prosperity mechanisms, this research provides a reference proposal case for promoting the revitalization of historic buildings through blending old and new as well as thriving locally together.This study adopts literature analysis and case investigation to thoroughly examine the planning, design, operation, and benefit evaluation of the Old Fish Market BOT project, presenting a comprehensive overview of a BOT project. The findings indicate that the key to the BOT model lies in sound regulatory design, collaboration among diverse stakeholders, and a high degree of community participation. In this case, civic movements and local opinions were incorporated during the design phase, preserving the original building structure while integrating multiple functions such as accommodation, cultural and creative industries, and dining. Furthermore, the project created spaces with local characteristics, including historical tours, markets, and public art, thereby realizing blending old and new and thriving locally together.In terms of operation and management, the project adopted a cross-type accommodation business model, emphasizing, brand building, service innovation, and local talent cultivation, while establishing diversified revenue models and risk management mechanisms. The revitalization of historic buildings not only preserves cultural memory but also stimulates tourism, industrial upgrading, and the local economy, thereby enhancing urban competitiveness and residents' sense of identity. The present study summarizes key strategies for promoting the reuse of historic buildings, including the improvement of regulations, strengthening community participation, fostering public-private collaboration, and introducing sustainable development concepts. Specific recommendations are provided for the government, enterprises, and communities. Although this case was not the final winning proposal for the BOT project, its contribution lies in providing a model for historic building revitalization, deepening the reference for blending old and new and thriving locally together, and offering policy and practical insights for cultural heritage preservation and local revitalization in Taiwan and other regions.

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