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Wisnu Yuwono
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Baloi-Sei Ladi, Jl. Gajah Mada, Tiban Indah, Kec. Sekupang, Kota Batam, Kepulauan Riau 29426
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Conference on Community Engagement Project (Concept)
Published by Universitas Internasional Batam
ISSN : -     EISSN : 2776565     DOI : https://doi.org/10.37253/concept
Core Subject : Science, Education, Art,
Arts Decision Sciences, Operations Research & Management Education Other
Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three Pillars of Higher Education and responsibility to improve the ability of society. Therefore, it can accelerate the growth rate of the national development goals. To support the practice of community service, UIB Research and Community Service Center organize a Conference on Community Engagement Project (ConCEPt) that is attended by lecturers and students from both domestic and overseas universities. This conference is expected to significantly spread impact the results of community service that are directly implemented to society and spread information about science, technology, and arts to society.
Arjuna Subject : Umum - Umum
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 1 (2022): Conference on Community Engagement Project" : 6 Documents clear
UTILIZATION OF DIGITAL MARKETING FOR KACA CIPTA MANDIRI MSMES Johny Budiman; Widia Agustiwi
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this community dedication that was done by executor to Kaca Cipta Mandiri is increasing their customer by 10% and about 10% of minimum income by giving a solution and idea for the problems faced by the owner of business. The main problem faced by the owner is lack of knowledge incessantly by using social media and implement the digital marketing. Usually, the workshop only provides goods by direct selling and worth of mouth strategy so that the business hasn’t growing rapidly and public still don’t have any knowledge about the workshop. Data collection of practical work is using 2 methods, that is survey and interview to find out the business’s background and problems that the business is facing. And using observation method that was useful for concluding the problems and proving ideas using digital marketing using one of promotion mix, that is direct marketing. The media used are Instagram, Whatsapp Business, E-catalogue, and Linktree Website. The result of implementing digital marketing is the availability of social media accounts such as Instagram, Whatsapp Business, E-catalogue and Linktree Website under Kaca Cipta Mandiri’s business name. The implement done created selling record for up to 5% and selling income for about 5% based on inquires over whatsapp business and suggestion for the next student creativity program is the usage of digital marketing that is currently being implemented can be added with more the latest various marketing systems.
REGISTRATION MECHANISM OF BRAND RIGHTS ON THE CV. TRIBINA JASAINDO (PRACTICAL WORK AT CV. TRIBINA JASAINDO) Indry Wulandari Irawan; Winsherly Tan
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

A brand is something that is used to get to know a product or company in commerce. Brand rights are also one of the components of intellectual property that align with copyright, patents, and other intellectual property rights. Registering a brand can avoid unfair business competition. For people who live in small towns and do not understand the rules of the brand, it is rare to register a brand even though the resulting product is conventional in wide circles. Brand registration is considered quite difficult and can only be registered in certain places, namely at the Office of the Director General of IPR Jakarta or through the DepkumHAM Kanwil in the provincial capital, therefore being one of the factors in the least number of brand registrations in Indonesia. Riau Islands Province. Related to these problems, the place used to conduct research is to carry out practical work on the CV. Tribina Jasaindo is a business entity engaged in document management services in Batam City. This research uses normative legal methods based on literature studies, then delivered through design ideas in accordance with the working title of practice and data information processing to perform designs on a series of activities. The results of this study show that the procedures for brand registration and its protection are regulated in Law No. 15 of 2001 on Brands.
IMPLEMENTATION OF CROSS FUNCTIONAL TRAINING AT SEOUL CAFÉ TANJUNGPINANG Evi Silvana Muchsinati; Shirley Shirley
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Seoul Café is one of the Micro, Small and Medium Enterprises (MSMEs) which is engaged in the culinary field by serving Korean specialties such as tteobokki, bibimbap, kimbap and other snacks that are produced by themselves to suit the taste of the Indonesian tongue. Seoul cafe is located on Jl. Soekarno Hatta, Tanjungpinang and has been operating for 2 years. However, since the COVID-19 pandemic, there has been an uncertain market demand for visitors to the Seoul Café, causing the human resources (HR) at the Seoul Café to be less organized, because as many as 40% of employees had to cut off employment due to the uncertainty of cafe visitors. The main goal that will be discussed in this practical work report is implementing cross functional training to increase the motivation for seoul café employees by creating a training module, the purpose of this training module is to improve workforce efficiency, performance quality, and better service to cafe customers and can be utilized as a learning knowledge, work attitudes in order to achieve certain work competencies. The module will be designed by using ADDIE model and will be handed over to related parties.
IMPLEMENTATION OF PROMOTION MIX AT THE SATE JAWA ASLI RESTAURANT Isnaini Nuzula Agustin; Suryati Suryati
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The Covid-19 pandemic has had an impact on Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs experienced a decrease in sales and even went out of business. The Sate Jawa Asli Restaurant is one of the MSMEs that experienced a decrease in sales due to lack of visitors. Sate Jawa Asli Restaurant has been registering their business in go food and grab food. In addition, Sate Jawa Asli Restaurant has Instagram but seldom to updates or interacts with Instagram users. So, the promotion mix is ​​implemented in the form of advertising, direct and digital marketing, and sales promotion using Instagram social media. The activities undertaken were content updates, endorsement, and a giveaway. The results of the promotion mix activities were increases in sales and the enhancement of brand awareness. The promotion mix is ​​expected to continuously implemented to maintain the existence and development of Sate Jawa Asli Restaurant.
Creating PKWTT Contract and Irrelevant Company Regulations Refreshment of CV. XYZ in Accordance with the Labour Law Risko Fitriano; Windi Afdal
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Companies are places for profit or profit, and every company is founded on alegal basis. In order for workers and prospective workers to understand existingcompany regulations, companies need to formulate company regulations andwork agreements, with company regulations and employment contracts,prospective workers and workers must comply with existing company rules,because company regulations are made based on existing facts or to minimizerisks that will occur in a company. Establishment of company regulations so thatwe can comply with existing regulations and comply with company SOPs. Thework agreement contains a binding agreement, in which the worker will work byreceiving a wage order from the employer, and contains the terms of work as wellas written and oral rights and obligations from both parties. The implementationof this community service uses an advocacy method to help partners (employers)improve their legal documents/agreements. The result of this community service isa draft PKWTT and a modernized draft of company regulations.  
ACCOMPANION FOR TRADEMARK REGISTRATION IN THE NAME OF MIE MELETUP Cindo Cindo; Yudi Kornelis
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Mie Meletup is a business that is engaged in the culinary field which is an MSME (micro, small and medium enterprise). The business was established in 2021. A business formed mainly in the culinary field has a fairly high competitiveness. Legal protection for a trademark is needed to provide legal protection for the brand from actions that can be detrimental. Trademark rights are exclusive rights owned by a business in the form of a symbol or logo that is a special feature of a trademark or service that has been registered with the Director General of Intellectual Property Rights and has been ratified. Legal protection regarding Mark rights is regulated in Law Number 15 of 2001 concerning Marks. Brand rights are exclusive rights granted to trademark registrants that have been registered and protected by the Director General of Intellectual Property Rights. The purpose of brand protection is to prevent plagiarism of the brand. Data collection in this Student creativity program activity is using primary and secondary data collection. The output design process in the implementation of this Student creativity program activity begins with observations made to obtain location information, partner data, and problems that are being experienced by partners.

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