Seniman: Jurnal Publikasi Desain Komunikasi Visual
Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu seni Pertunjukan, ilmu Kesenian, Ilmu Seni Kriya, Ilmu Media dan ilmu Desain. Jurnal Riset Rumpun Seni, Desain dan Media menerima artikel dalam bahasa Inggris dan bahasa Indonesia
Articles
123 Documents
<![CDATA[Perancangan Brand Guideline Brawijaya Delight ]]>
<![CDATA[Farelino Arsyi Vernanda Purwanto]]>;
<![CDATA[Sri Wulandari]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1953
<![CDATA[Brawijaya Delight is an MSME that operates in the chocolate industry. MSMEs need a brand identity to differentiate similar MSMEs, so that they are known to the wider community. The problem faced is to determine the brand identity and keep it consistent, a brand guideline or brand guidelines are needed, so that it can protect the brand from inconsistencies and misinterpretation. Therefore, to determine the brand identity of Brawijaya Delight, we collaborated with Kawakibi Digital Branding to form a brand guideline. Brand guideline design consists of a logogram, logotype and mockup. The design of this writing uses qualitative research methods based on interviews, observation and literature study. This research method is used to adapt to the wishes of Brawijaya Delight MSME owners. It is hoped that it can attract consumers and increase income. Design results according to requirements such as logos, logo mockups, logo descriptions, typography and color palettes.]]>
<![CDATA[Membangun Desain Kemasan yang Mengusung Kebudayaan Indonesia pada Brand Madang Kebab Nusantara ]]>
<![CDATA[Shafyra Tsania Madinah]]>;
<![CDATA[Aileena Solicitor Costa Rica El Chidtian]]>;
<![CDATA[Prasetyo Adi Sulistyono]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1954
<![CDATA[In recent times, there has been a notable upswing in the economic development of Indonesia. This phenomenon has prompted Small and Medium Enterprises (SMEs) enthusiasts to seek innovative brand marketing strategies to strengthen the visual identity of their brands. Madang Kebab Nusantara is a nascent SME operating in the food industry and is currently in need of a robust brand identity amidst a competitive landscape within the same sector. In my capacity as a graphic designer with a solid educational background, I am entrusted with the responsibility of cultivating creative ideas in visual design, including logos, packaging, and mascots, to establish a professional image for the client's brand. Direct interaction with clients enables me to comprehend the needs of SMEs, articulate concepts, and deliver design solutions that align with the brand's essence, ensuring that the client's brand captures the attention of consumers in the market.]]>
<![CDATA[Perancangan Logo Dalam Branding Panti Asuhan ]]>
<![CDATA[Sarah Nafila Rosyada]]>;
<![CDATA[Aris Sutejo]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1956
<![CDATA[The logo serves as a visual representation encapsulating the essence and unique characteristics of the orphanage, creating a first impression that can shape a positive perception of the institution. More than just a personal expression, the importance lies in the observer's perception and response, making it the primary focus in the visual communication design process. The success of a design is determined by its ability to effectively communicate ideas, stories, or information to the observer or targeted audience. Therefore, alignment between the intended message and the observer's perspective and understanding becomes the key to success in visual communication design. With a well-crafted design, the logo can establish an emotional connection with stakeholders, build trust, and enhance the appeal of the orphanage in the eyes of the public.]]>
<![CDATA[Perancangan Identitas Visual Dan Branding UMKM Di Desa Penanggungan ]]>
<![CDATA[Navaldy Arya Pratama]]>;
<![CDATA[Pungky Febi Arifianto]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1959
<![CDATA[Bina Desa is a form of community service carried out by students by plunging directly into the community environment so that students learn to socialize and know the problems faced in the environment, the PKKM Bina Desa Program is expected to be a learning medium for students and the problems faced by the community can be helped and get solutions from the knowledge applied by students. PKKM Bina Desa Tawas 2023, which is located in Penanggungan Village, Trawas District, Mojokerto Regency, has been running a work program for 3 months from August 21 - November 24, 2023, One of the work programs that I worked on was a visual identity design and branding program for Penanggungan village MSMEs, The problem experienced by owners and managers of MSMEs in Penanggungan village is the lack of education about the importance of visual identity and branding in their snack products, so that they have not been able to reach markets outside their regional area. Therefore, this visual identity and branding design program is sought to help MSMEs so that they can be better able to develop their products in a more organized manner and can reach a larger market in the future. This program has been completed on time and pursued as best as possible. ]]>
<![CDATA[Perancangan Company Profile Pertamina Lubricants Gresik Sebagai Media Promosi Dan Informasi ]]>
<![CDATA[Irene Siwi Mimpang]]>;
<![CDATA[Bayu Setiawan]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1968
<![CDATA[The Pertamina Gresik (PUG) Lubricant Production Unit is located on Jl. Harun Tohir et al. Pulo Pancikan. Gresik, East Java 61113. Pertamina Lubricants Gresik has a role in collecting information, data and documentation needed in this design. This role aims to provide information to stakeholders regarding the production flow and products produced by Pertamina Gresik lubricants. This marketing is also a strategic medium in improving the company's image. Research methods include presentation content analysis, surveys, discussions and interviews with Pertamina Gresik lubricant practitioners. The design results show that an effective company profile presentation can be an attractive promotional medium for the audience. Animated isometric visual elements which can ultimately become an interactive company profile presentation that has a positive impact on customer understanding and memory.]]>
<![CDATA[Perancangan Media Promosi Colar Living Berbasis Fotografi ]]>
<![CDATA[Akbar Firmansyah]]>;
<![CDATA[Sri Wulandari]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1969
<![CDATA[Colar Living is a part of the Colar Creative Industry that focuses on the sale of kitchenware products made from teak wood. The issue faced by Colar Living is that this brand is relatively new, having started its business for only 3 months, which reduces consumer trust in the products sold through e-commerce. Additionally, some product photos displayed on Tokopedia are less appealing. A more professional product photography process is required to attract buyers and enhance consumer confidence in purchasing these kitchenware products. The methods employed to address the issues faced by Colar Living include interviews, observations, and discussions. The results of the Colar Living product photography process increase consumer confidence when purchasing products and also boost the sales of Colar Living products. The findings of this research are expected to provide insights for Small and Medium Enterprises (UMKM) entrepreneurs who are just starting their businesses to pay attention to product photography.]]>
<![CDATA[Efektivitas Strategi Branding Lewat Penempatan Logo dan Super Grafis pada Video Reels Instagram Ikoma ITS ]]>
<![CDATA[Raden Mohammad Zaky Ar-Rafi]]>;
<![CDATA[Restu Ismoyo Aji]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1977
<![CDATA[This research analyzes the branding strategy used by Ikatan Orang Tua Mahasiswa ITS (IKOMA) Institut Teknologi Sepuluh November (ITS) through social media, with a focus on the use of interactive Reels videos as a campus approach. The research results show that the use of interactive Reels videos has made a positive contribution in increasing student interaction and awareness of IKOMA and ITS. This research also identifies key factors that influence the success of a branding strategy through social media, such as content quality, creativity, consistency and interaction with the audience. These findings provide important insights for student organizations and educational institutions in understanding the role of branding strategies through social media as a means of strengthening relationships between students and the College.]]>
<![CDATA[Perancangan Desain Feed Instagram Untuk Produk Colar Living ]]>
<![CDATA[Muchammad Zidane Albarra Yusma]]>;
<![CDATA[Sri Wulandari]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1980
<![CDATA[The evolution of social media has transformed it into an effective promotional platform for companies to convey product information. This research aims to analyze the design of Instagram content, focusing on Colar Living products. The methodology involves discussions, interviews, and observations to comprehend the design concept. Research findings reveal four key aspects influencing the visual appeal of Instagram content: color selection, typography, product photography, and layout composition. The importance of color consistency with the brand image, clear typography, high-quality lifestyle product photography, and layout arrangement following design principles. With the right design strategy, Instagram content can enhance brand awareness and influence audience purchasing decisions. Recommendations are provided to optimize Instagram as a tool for digital promotion, particularly through the Instagram feed in the era of the creative industry.]]>
<![CDATA[Pengaruh Konten Instagram Dalam Kampanye Penggalangan Dana Di LAZ Dompet Amanah Umat ]]>
<![CDATA[Shabrina Aulia Putri]]>;
<![CDATA[Aris Sutejo]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1981
<![CDATA[Analysis of the influence of visual content in the fundraising campaign for zakat by Lembaga Amil Zakat Dompet Amanah Umat (LAZDAU) on the Instagram platform during August to October 2023. Employing a qualitative descriptive method with the approach of decision-making theory and customer engagement, this research highlights how consumers interact, respond, and engage with the visual design of LAZDAU's content. The findings reveal that content with clear and consistent visual designs, receiving positive responses from the audience, directly impacts the participation and success of the fundraising campaign, reflected in the significant financial reception by LAZDAU. This journal underscores the crucial role of appropriate visual design in enhancing community participation and responsiveness to humanitarian efforts within zakat institutions.]]>
<![CDATA[Perancangan Desain Kemasan Produk Hand Cream ]]>
<![CDATA[Ramadhika Naufal Akbar]]>;
<![CDATA[Sri Wulandari]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i1.1982
<![CDATA[Successful packaging design is not only a determinant of a product's success in the market, especially in the beauty industry such as hand cream. The role of aesthetically pleasing and functional packaging design is crucial in influencing consumer purchasing decisions. Therefore, a marketing strategy focused on packaging design becomes key to enhancing product appeal and sales. The strategic use of mockups in the design phase allows designers to test and evaluate concepts digitally without the need for physical prototypes. The advantage of mockups lies in their ability to provide a realistic preview, expediting the design and development process. The aspects of packaging design are critical in creating a visually compelling and convincing experience for consumers. This research, employing a descriptive approach and qualitative methods, aims to explore the appropriate approach in designing hand cream packaging. The hope is that this research serves as a significant initial step in the development of hand cream packaging design, ensuring the product not only meets aesthetic standards but also competes effectively in a competitive market.]]>
