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INDONESIA
Seniman: Jurnal Publikasi Desain Komunikasi Visual
Published by Universitas Katolik Widya Karya Malang
ISSN : 29861888     EISSN : 29866170     DOI : 10.59581
Core Subject : Art,
Arts
Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu seni Pertunjukan, ilmu Kesenian, Ilmu Seni Kriya, Ilmu Media dan ilmu Desain. Jurnal Riset Rumpun Seni, Desain dan Media menerima artikel dalam bahasa Inggris dan bahasa Indonesia
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 123 Documents
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Perancangan Desain Kemasan dan Media Promosi Tango Walut Festive untuk Kebutuhan Perayaan Lebaran di Pasar Modern Moses Anthony; Hendi Thamrin
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i2.3930

Abstract

This research aims to design packaging and promotional media for the Lebaran edition of Tango Walut products with a focus on increasing consumer appeal in the competitive modern market. The design process includes in-depth analysis of products and markets,exploration of creative ideas, development of attractive designs, and implementation of effective marketing strategies. The resulting packaging design displays typical Eid visual elements with bright colors and illustrations that evoke the spirit of celebration. The marketing strategy implemented involves offline marketing and online marketing with social media campaigns, both of which are designed to increase consumer awareness, interest, desires and purchasing actions. The final result of this design is expected to increase the visibility and sales of Tango Walut products during the Eid period, as well as strengthen the brand's position in the FMCG market.
Perancangan Ulang Logo dan Media Promosi Proko Coffee untuk Meningkatkan Identitas Merek Clarence Aggamitto; Hendi Thamrin
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i2.3931

Abstract

The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.
Analisis Perubahan Watak Karakter Berdasarkan Struktur Cerita Lima Babak Dalam Film Yuni Baskoro Aji Cahya; William Sanjaya
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i2.4011

Abstract

"Yuni" is a film that tells about a teenage girl who has big goal to continue her education to the university level. Yuni faces various inner problems that arise from herself and her environment related to myths and engagement. The film "Yuni" underwent a change in character traits which can be seen in the 5-act story structure. The purpose of this research is to find out the changes in the characters based on the 5-act story structure proposed by John Yorke. The research method used is a qualitative descriptive method using various theories and references to analyze changes in the character of the main character based on the five-act story structure. The theory used is the three-dimensional character theory proposed by Lajos Egri and the 5-act story structure theory proposed by John Yorke. From the research that has been done Yuni's character has changed in character in the form of a three-dimensional character that can be seen from the beginning and the end. The change in character can be completed with five rounds which include exposition, complication, climax, fall and disaster in the story in the film "Yuni". This concludes theme of the film “Yuni”, namely a woman who chooses freedom to achieve her dreams and fights against the myths of marriage in her environment.

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