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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 316 Documents
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Pengaruh Minat Berinvestasi pada Generasi Anak Muda di Pasar Modal Syariah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1491

Abstract

The capital market is an arena where investors can meet issuers who want to offer or obtain securities. For someone who wants to become an investor, having a good understanding of the capital market is very important, so they need to study how this market works carefully. Education regarding the capital market is really needed by potential investors, and this can be done by stock exchange managers to provide great benefits. The more people are interested, the higher the reputation of the capital market. Investments are assets used by companies to increase wealth through the distribution of results, such as interest, royalties, dividends and rent, as well as to increase value or obtain other benefits from trade relationships. Shares and fixed assets are also included in investments. Prospective investors must have a deep understanding of the capital market and special skills in analyzing and understanding market conditions in order to make the right decisions and avoid losses.
Design of a Website-Based Electronic Archiving System at PT Samudera Sriwijaya Logistik Palembang
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1492

Abstract

This final report aims to design a website-based electronic archiving system using PHP and MyAdmin. The data collection method used by the author in this research is the field research method through interviews, observation, library research, and descriptive qualitative data analysis techniques using the waterfall method, namely the Development Life Cycle (SDLC) system, which is used to develop information systems in the website creation process. This method uses a systematic and gradual approach. This electronic filing system can help companies overcome various obstacles when recording and rediscovering documents. Automating processes in the system in systematic recording and storage can save time and help provide information quickly so that the administrative process is smooth. Reduces the use of paper (less paper) because documents are stored in digital format, so documents will not pile up and can reduce the use of archive storage space. In electronic archiving, there is no longer a need to manually record the agenda for incoming and outgoing letters, because when recording transactions, incoming or outgoing letters will be automatically recorded on the agenda for incoming or outgoing letters. For the system to continue running optimally, it is recommended that companies carry out employee training, routine system maintenance, continuous development, implementation of information security policies, and regular system performance monitoring. Implementing these recommendations is expected to increase operational efficiency and accessibility of company information
Pengaruh Return on Assets Terhadap Harga Saham pada Perusahaan Telekomunikasi yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1494

Abstract

Profit emerges as a pivotal informational cornerstone captivating investor attention, adeptly revealing the intricate dynamics of a company's stock valuation. Through PBV, researchers can discern stock valuation via a rational and concise approach. The research aims to explore the correlation between profitability and stock price within telecommunication enterprises registered at BEI during the 2020-2022 period. Employing purposive sampling, the study selected 16 companies as analytical units. The research methodology implements a descriptive-verifiable approach, leveraging secondary data sourced from BEI. Statistical analysis proceeded through linear regression to uncover inter-variable relational patterns. Research findings demonstrate that profitability contributes significantly to stock price fluctuations, with a 20.6% influence at a moderate correlation level.
Mempromosikan Sekolah dengan Etika: Transformasi yang Dibutuhkan untuk Menghindari Komersialisasi Berlebihan di Madrasah Aliyah Al-Amiriyyah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1502

Abstract

This research aims to analyze and develop ethical school marketing strategies, which not only attract students but also maintain the integrity and quality of education amidst rampant commercialization in the education sector. This research uses a qualitative method with a case study design, the informants concerned include: school principals, teachers, parents. data collection techniques using: interviews, observation, documentation. Data analysis uses triangulation and data validity uses interactive models. . Data analysis uses triangulation and data validity uses interactive models. The research results show 1) Challenges in Maintaining a Balance between Marketing and Educational Values, 2) Limited Understanding of Ethical Marketing among School Managers, 3) Changes in Parental Behavior in Choosing a School. The world of education faces big challenges in maintaining a balance between marketing and true educational values. Even though marketing is an important aspect in attracting the interest of parents and prospective students, many schools are still trapped in an excessive focus on facilities and visible achievements, without considering the deeper quality of education. This creates tension between the external image of the school and the substance of the education offered.
Peningkatan Kerja Sumber Daya Manusia Melalui Lingkungan Kerja
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1504

Abstract

Human resources that are kinejaa person includes the mind and physical power that become an important element in an organization. In other words, the success of an organization depens largely on the performance of its employees, but in reality in schools employee performance is stil relatively low, this can be seen from the less effective working hours (not on time), and responsibility for tasks that are still lacking. Therefore, the principal and researchers are trying to find out what most affects the motivation and discipline of employees, so that employees performance problems that often occurin the organization or institution in the school can be solved, if it can not be resolved at least thereis an improvement in performance. This study aims to find out the influence of improving human resource performance through motivation and discipline in the work environment and to find out whether there are inhibitory factors and support the improvement of human resource performance through motivation and discipline in the work environment. Respondents in this study were selected using the proposiv sample method by distributing questionnaires to as many as 53 employees. It can be explained that the positive is claused by the work environment, discipline and work motivation. There is a significant positive influence of the work environment, discipline, and work motivation together on the performance of Human Resources.
Peran Bahasa Indonesia dan Ekonomi Kreatif dalam Mengembangkan Produk Budaya Lokal Lampung
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1507

Abstract

Indonesian language and creative economy play a significant role in the development of local cultural products in Lampung, which include various cultural elements such as tapis cloth, culinary specialties of seruit, and traditional martial arts. This study uses a qualitative method with an ethnographic approach to explore Lampung's local culture and how this culture can be promoted through the creative economy sector. Data were obtained through a review of relevant, credible, and up-to-date literature. The results of the study indicate that Indonesian language plays an important role as a means of communication, education, and promotion to support the development of local culture. Meanwhile, the creative economy provides encouragement for product innovation, community empowerment, marketing, and distribution of Lampung's cultural products in the global market. Lampung, as a province with rich cultural diversity, has a great opportunity to increase its competitiveness and economic value through strategic collaboration between the effective use of Indonesian language and strengthening the creative economy. However, challenges such as the influence of globalization and the lack of public awareness of preserving local culture need to be overcome. The method used in this study is a qualitative method with an ethnographic study approach and the objects studied include Lampung's local culture, such as Tapis cloth, dance, and culinary specialties of Lampung, one of which is seruit.
Analisis Ketertarikan Ibu-Ibu pada Produk Tupperware
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1510

Abstract

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.
Pengaruh Digital Marketing dan Celebrity Endorsement terhadap Keputusan Pembelian Produk Erigo di Kota Surakarta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1512

Abstract

Consumer behaviour in modern businesses has been greatly altered by technological advancements, leading to the use of digital marketing strategies and social media. These strategies allow businesses to interact with customers, build personalised relationships, and conduct more effective product promotions. Digital marketing and celebrity endorsements are increasingly used in purchasing decisions in Indonesia, especially in the fashion industry. The purpose of this research is to study how celebrity endorsement and digital advertising influence the decision of Surakarta City consumers to buy Erigo products. For this study, quantitative methods were used, data were collected through questionnaires distributed to 150 consumers of Erigo products in Surakarta City. Structural Equation Modeling (SEM) data analysis with the Partial Least Square (PLS) approach was used. The results showed that celebrity endorsement and digital marketing have a significant positive effect on consumer decisions to buy Erigo products in Surakarta city. The limitation of this research is that it is quantitative in nature and does not thoroughly study how consumers perceive the influence of digital marketing and celebrity endorsements culturally and psychologically. This research can provide broader insights into consumer behavior.
Optimalisasi Efisiensi Biaya Transporrtasi dengan Metode Vogel’s Approximation Method (Vam) dalam Linear Programing pada Cv Herba Sedunia
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1515

Abstract

This study aims to optimize transportation costs at CV Herba Sedunia by applying the Vogel's Approximation Method (VAM). The research data include shipping costs, supply, and demand from two warehouses to five distribution regions: East Java, Central Java, West Java, DIY & Banten, and Outside Java. VAM was employed to determine an efficient initial solution for distributing 1,250 product units, resulting in a total transportation cost of IDR 18,150,000. The shipping allocation was designed based on a combination of the lowest shipping costs and warehouse supply capacity, maximizing distribution efficiency. This study demonstrates that mathematical approaches like VAM can significantly reduce operational costs while providing strategic flexibility to adapt to changes in costs or demand.
Reaksi Pasar Saham terhadap Peristiwa Politik “Peringatan Darurat”
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1518

Abstract

Political events often affect investors' decisions in taking wise steps. This paper analyses the impact of the political event "Emergency Alert" on the abnormal returns of IDX-listed infrastructure stocks using an event study methodology. Using a sample of 55 infrastructure stocks,the secondary data used are stock prices observed during the observation period. The difference in average returns before and after the event was assessed by analysing the estimated average abnormal return (AAR) and comparing the sample t-test statistics. The results of the analysis showed that a one-sample t-test (p < 0.05) indicated that abnormal returns were significant both before and after the event. However, a paired sample t-test showed that the difference between the average abnormal return rates of the two periods was not statistically significant (p > 0.05). This result suggests that although the "extraordinary alert" event has a significant impact on each period, its impact is not strong enough to cause a significant difference between periods. This study provides insights into stock market reactions to political uncertainty and serves as a reference for investors to address similar effects in the future.

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