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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 384 Documents
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Pengaruh Influencer Marketing dan Brand Awareness pada Tiktok Terhadap Keputusan Pembelian Produk Cushion Glad2Glow Yeni Nur Aisah; N. Neni Triana; Shandikha Arya Yudha Rahman
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 2 (2026): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i2.2797

Abstract

This study seeks to investigate the impact of Glad2Glow Cushion brand awareness and TikTok influencer marketing on the purchasing decisions of beauty content viewers. Both elements have a major influence at the same time, according to the data, but brand awareness is the most important. While factors beyond the purview of this study explain the remaining variance in purchase decisions, influencer marketing and brand recognition do account for a substantial percentage of it. Consumers' trust and intent to buy can be boosted by influential people and high levels of brand awareness. It is advised to work with influencers who have similar traits to the target audience in order to increase recognition of the brand through fresh, pertinent material. From a theoretical standpoint, this study deepens our understanding of how digital marketing on TikTok is affected by brand awareness and influencer marketing. On a more practical note, it's a roadmap for social media marketers looking to influence customer purchases.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Kopi Fore di Karawang Adinda Tria Monalisa; N. Neni Triana; Shandikha Arya Yudha Rahman
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 2 (2026): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i2.2798

Abstract

This study aims to determine the effect of product quality and promotion on purchasing decisions at Kopi Fore Karawang. This research uses a quantitative approach with the goal of analyzing the relationship between the variables of product quality, promotion, and consumer purchasing decisions. The population in this study consists of all consumers who have made or will make purchases at Kopi Fore Karawang. The number of samples used was 96 respondents determined using the Lemeshow formula. Data collection was carried out through observation, distribution of questionnaires, and literature study as supporting data for the research. The data obtained were then analyzed to determine the influence of each variable both partially and simultaneously on the purchasing decision. The research results show that product quality has a positive and significant partial effect on purchasing decisions at Kopi Fore Karawang. Additionally, promotion also has a positive and significant partial effect on purchasing decisions. Simultaneously, product quality and promotion have been proven to have a positive and significant effect on consumer purchasing decisions at Kopi Fore Karawang. These findings indicate that improving product quality, supported by effective promotional strategies, can enhance consumer purchasing decisions.
Pengaruh Dukungan Sosial dan Stres Akademik terhadap Academic Burnout pada Mahasiswa Semester Akhir UKI Toraja Imasya Renta; Chrismesi Pagiu; Winta Panimba
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2682

Abstract

This study aims to analyze the effect of social support and academic stress on academic burnout among final-year students at Universitas Kristen Indonesia Toraja. Data were collected through observation, questionnaires, and documentation. This study employed a quantitative method with a correlational approach. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS 26. The study was conducted among final-year students at Universitas Kristen Indonesia Toraja, with a sample of 90 respondents. The results showed that social support had a negative effect on academic burnout, indicating that the higher the social support received by students, the lower their level of academic burnout. Conversely, academic stress had a positive effect on academic burnout, indicating that the higher the level of academic stress, the higher the level of academic burnout among students. Simultaneously, social support and academic stress had an effect on academic burnout. The coefficient of determination showed that social support and academic stress accounted for 26.4% of the variance in academic burnout, while the remaining 73.6% was influenced by other variables not included in this study.
Pengaruh Literasi Keuangan terhadap Kinerja Keuangan UMKM Kuliner di Toraja Utara Meilisa Lunda; Olivia Devi Yulian Pompeng; Rati Pundissing
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2693

Abstract

This study aims to analyze the effect of financial literacy on the financial performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Rantepao District, North Toraja Regency. This study employs a quantitative approach using primary data obtained through questionnaires distributed to culinary MSME owners as research respondents. The study population consisted of 590 culinary MSMEs, while a sample of 86 respondents was determined using the Slovin formula with a random sampling technique to obtain respondents who adequately represented the characteristics of the population. Data were analyzed using validity tests, reliability tests, classical assumption tests, simple linear regression analysis, t-test, coefficient of determination, and correlation coefficient with the assistance of SPSS software. The results show that financial literacy has a positive and significant effect on the financial performance of culinary MSMEs. The coefficient of determination indicates that financial literacy can explain some of the variation in financial performance, while the remaining variation is influenced by other factors outside the scope of this study. These findings indicate that improving financial literacy can enhance the financial performance of culinary MSMEs through better financial understanding and management. Therefore, improving financial literacy is an important aspect of supporting the sustainability and development of culinary MSMEs in Rantepao District.         
Analisis Faktor Internal dan Eksternal Penyebab Kredit Macet pada Nasabah Kur di BRI Unit Mopuya Kotamobagu Putra Andika; Efendy Rasjid; Grace Joice S.N. Rumimper
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2703

Abstract

People's Business Credit (Kredit Usaha Rakyat/KUR) is an inclusive financing scheme for micro-enterprises; however, its distribution at BRI Mopuya Unit, Kotamobagu, is still faced with the risk of non-performing loans. This study aims to analyze internal factors (from the perspective of customers' human resources), external factors (from the perspective of banking human resources and the business environment), as well as the measures taken to address non-performing loans by BRI Mopuya Unit. This study employs a qualitative method with a descriptive approach. Data were collected through in-depth interviews with KUR customers experiencing non-performing loans and employees of BRI Mopuya Unit (Unit Head, Mantri/Account Officer, and credit administration staff), supported by field observations and documentation. Data analysis followed the Miles and Huberman interactive model, consisting of data condensation, data display, and conclusion drawing, with data validity ensured through source, technique, and time triangulation. The analytical framework of this study maps four main aspects: customer character and financial literacy, the implementation of the 5C principles and monitoring by bank officers, economic conditions and the business environment, and credit restructuring strategies. The findings are expected to provide a comprehensive overview of the root causes of non-performing loans from a human resources perspective and practical recommendations for the management of BRI Mopuya Unit to strengthen credit risk mitigation.
Pengaruh Pengalaman Magang dan Self-Efficacy terhadap Kesiapan Kerja Mahasiswa Universitas Kristen Indonesia Toraja Aisya Anastasya; Adriana Madya Marampa; Chrismesi Pagiu
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2720

Abstract

This study examines the influence of internship experience and self-efficacy on the work readiness of students at Toraja Indonesian Christian University. Work readiness is essential for graduates to meet the demands of an increasingly competitive labor market. Internship experience enables students to gain practical workplace exposure, while self-efficacy strengthens their confidence in performing work-related tasks and overcoming challenges. This study employed a quantitative approach with an associative research design. A total of 91 respondents were selected using the Slovin formula, and the data were analyzed using multiple linear regression. The findings indicate that both internship experience and self-efficacy have a positive and significant effect on students’ work readiness, both individually and simultaneously. The t-test results show that internship experience (t = 3.857, p = 0.001) and self-efficacy (t = 8.368, p = 0.001) significantly influence work readiness. The F-test also confirms that the two variables jointly affect work readiness (F = 507.341, p < 0.001). The coefficient of determination (R² = 0.920) indicates that internship experience and self-efficacy explain 92% of the variance in work readiness, with self-efficacy emerging as the strongest predictor.
Pengaruh Gaya Hidup Hedonis, Rasa Takut Tertinggal (Fear of missing out), dan Kontrol Diri terhadap Pengelolaan Uang Saku Mahasiswa Manajemen Universitas PGRI Madiun Ella Lustia Ulansari; Novita Erliana Sari; Maretha Berlianantiya
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2727

Abstract

Pocket money management is an important aspect of students’ financial behavior associated with lifestyle, digital social pressure, and self-control. This study aimed to analyze the partial and simultaneous effects of hedonic lifestyle, fear of missing out (FOMO), and self-control on pocket money management among Management students at Universitas PGRI Madiun. A quantitative approach with a causal-associative research design was employed, involving 305 students selected through proportionate stratified random sampling. Data were collected using a four-point Likert-scale questionnaire and analyzed using SPSS version 24. The results showed that all instruments were valid and reliable. Classical assumption tests indicated normally distributed residuals and no linearity, multicollinearity, or heteroscedasticity problems. Hedonic lifestyle had a positive and significant effect on pocket money management (β = 0.260; p = 0.000), while FOMO had a negative but insignificant effect (β = −0.038; p = 0.679). Self-control had a positive and significant effect (β = 0.435; p = 0.000). Simultaneously, hedonic lifestyle, FOMO, and self-control significantly affected pocket money management (F = 36.975; R² = 0.269). Thus, hedonic lifestyle and self-control significantly influence students’ pocket money management, whereas FOMO does not.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, dan Kompensasi terhadap Kinerja Karyawan pada PT Bumi Irian Perkasa, Kota Jayapura, Papua Narto Narto; Asnawi Hidayat
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2733

Abstract

This study aims to analyze the effect of leadership style, work environment, and compensation on employee performance at PT. Bumi Irian  Perkasa, Jayapura City, Papua. This research employed a quantitative approach using a survey method involving 100 respondents selected through probability sampling dengan simple random sampling. Data were analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that leadership style has a positive and significant effect on employee performance with a regression coefficient of 0.198 and a significance value of 0.000. Work environment also has a positive and significant effect with a coefficient of 0.450 and a significance value of 0.000. Compensation has a positive and significant effect with a coefficient of 0.173 and a significance value of 0.015. Simultaneously, leadership style, work environment, and compensation significantly affect employee performance with an F-value of 2.849 and significance value of 0.041. The Adjusted R Square value of 0.532 indicates that the model explains 53.2% of the variation in employee performance.  
The Role of Awareness and Social Media in Shaping Generation Z’s Adoption Intention of Battery Electric Vehicles in Indonesia Fairuz Azradia Priyatna; Arief Bowo Prayoga Kasmo
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2747

Abstract

This research study examines the factors influencing the intention of Generation Z in Indonesia to adopt Battery Electric Vehicle cars in the future, focuses on the role of consumer awareness and social media campaigns in shaping attitudes towards BEV cars, which in turn affect purchase intentions. The design of this research study is using quantitative research and employed causal analysis. The data collection of this research study used a survey method and the questionnaire will be given criteria and evaluated using a Likert Scale. The sample of this research study consisted of 200 respondents and using Partial Least Square (PLS) for the data analysis. This research study also using descriptive analysis. The findings of this research study indicate that Consumer Awareness, Social Media Campaign, and Attitude have a positive and significant effect on Purchase Intention. The indirect effect analysis shows that Attitude does act as a mediator for Consumer Awareness and Purchase Intention. Similarly with the Attitude as a mediator for Social Media Campaign and Purchase Intention. This study contributes to the literature on consumer behavior and provides practical implications for policymakers and the electric vehicle industry in Indonesia.
Evaluasi Penerapan Program Sambungan Air Bersih Gratis bagi Masyarakat pada PDAM Wanua Wenang Manado dalam Mencapai Target Program Marsheila Cindy Darinding; Vekky Supit; Irfiani Bakri; Efendy Rasjid
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2748

Abstract

This study evaluates the implementation of the free clean water connection program by PDAM Wanua Wenang, Manado City, in achieving its program target of expanding clean water service coverage. The research problem addressed is the extent to which the program has progressed toward its target and the factors that support or hinder its achievement. A descriptive qualitative method was employed using Dunn’s (2018) policy evaluation theory, which assesses six criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. Data were collected through interviews, observation, and documentation involving PDAM management, field officers, village officials, and program beneficiaries. The findings indicate that program realization has reached only a small portion of the targeted 15,000 connections, reflecting low effectiveness. Implementation is also constrained by slow verification processes and limited availability of materials, affecting efficiency. Uneven socialization has resulted in disparities in program access, while service-quality issues affect adequacy and responsiveness. Nevertheless, appropriate targeting and financing through Corporate Social Responsibility (CSR) and the Regional Revenue and Expenditure Budget (APBD) provide important support for program sustainability. Overall, the program has not yet optimally achieved its target and requires simultaneous improvement across all evaluation criteria.

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